2013 Executive Jury

Christian Bauman

Managing Director and Chief Creative Officer, H4B Chelsea, USA

Vineet Bhagchandani

Chief Creative Officer, VP Operations, Spirit & Gauze, India

Zuleika Burnett

Executive Director, Creative and Innovation, Havas Life Medicom, UK

John Canevari

EVP/CCO, GHG, USA

Noel Castro

Chief Creative Officer, Havas Life Metro, USA

James Cheung

Global Creative Director, TBWA\Chiat\Day New York, USA

Kathy Delaney

Global Chief Creative Officer, Saatchi & Saatchi Wellness, USA

Tom Domanico

Chairman Emeritus, DraftFcb Healthcare, USA

Elizabeth Elfenbein

Partner & Creative, The CementBloc, USA

Mandi Fine

Chief Creative Officer, Fine Healthcare, South Africa

Matt Gill

Group Creative Director, H&T, Australia

Randy Isaacson

Senior Vice President, Account Director, Discovery, USA

Gerrard Malcolm

Creative Director and Partner, Insight, Australia

Guy Mastrion

Chief Global Creative Officer, Palio+Ignite, USA

Chet Moss

EVP, Chief Creative Officer, ICC Lowe, USA

Nick Manganiello

Chief Creative Officer, Publicis Life Brands Medicus, USA

Juan Ramos

EVP, Executive Creative Director, McCann Echo Torre Lazur, USA

Augé Reichenberg

Executive Creative Director, Rosetta Marketing, USA and Europe

Bruce Rooke

Chief Creative Officer, GSW, USA

Robin Shapiro

EVP, Chief Creative Officer, CAHG, USA

Andrew Spurgeon

Creative Director, Langland, UK

Rob Ulliman

Global Executive Creative Director, Razorfish Healthware, USA

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, USA

Vineet Bhagchandani

Chief Creative Officer, VP Operations, Spirit & Gauze, India

An MBA who is a poet at heart. A wordsmith who has a flair for numbers. A lyricist who can paint pictures. Vineet has brought his unique perspective to advertising in every capacity he has held over the past 16 years. Vineet''s career arc spans through various prominent assignments, which includes creative leadership at Saatchi & Saatchi. He had a meaty stint at Leo Burnett, Publicis, Lowe Lintas and Mccann Ericcson in creative capacity as well as in new business development. With a wide FMCG experience in his repertoire, Vineet along with Rina established Aakanksha Healthcare, a leading healthcare advertising agency in India, catering to some of the biggest names in Pharmaceutical industry. Throughout his career, he has bagged more than 100 International & National Awards including Cannes, One Show Rx, Clio Rx, New York Festival, The Global Awards, The Rx Club New York & ABBY''s and TOI Big Bang Awards. It is under his Creative Leadership Aakanksha Healthcare bagged the title of the most creative agency in healthcare sector for the last 2 consecutive years at the Ad Club Awards.

Vineet is responsible for building brands like Ariel (P&G), HSBC Bank, SBI Mutual Funds, Johnson & Johnson (Wound Care & Baby Care), Bajaj Chetak, ICICI Prudential Life Insurance, NDTV India, Radio Mirchi, Coca-Cola, Durex Condoms, In healthcare capacity he is known for building brands like Prevenar & Aztor.

For past 9 months Vineet has taken a new role in building a yet another creative power house “Spirit & Gauze”. With clients like Sanofi, Sun, Bennett Coleman & Co. & Monginis “Spirit & Gauze” has a right mix of Healthcare and OTC clients.

Gerrard Malcolm

Creative Director and Partner, Insight, Australia

"Even the most scientific of our work is built on emotion."

Gerrard is creative director and partner in Insight in Sydney, Australia. After ten years working with pharma clients and on public health campaigns in New Zealand, Gerrard crossed the ditch in 2007, to found Insight Australia. Along the way he’s collected a number of creative awards including, Axis, Webby, RX Club and Grand Global. Gerrard is also a director of MedicAlert in Australia and Vice President of Sydney''s smallest community garden.

Guy Mastrion

Chief Global Creative Officer, Palio+Ignite, USA

Guy Mastrion has been working creatively for 33 years and in that time has developed a refined expertise in strategic creative development. His experience ranges from consumer awareness advertising to point-of-sale. From sales aids and print materials to multi-screen digital engagements. His works spans in local, national and international markets. A veteran with a unique combination of talents and creativity he continues to be a driving force for Palio+Ignite and its clients.

Juan Ramos

EVP, Executive Creative Director, McCann Echo Torre Lazur, USA

An inspirational creative leader with more than 20 years experience in healthcare advertising, Juan Ramos currently serves as EVP, Executive Creative Director at McCANN ECHO TORRE LAZUR. Juan has cultivated a department of art directors and copywriters who consistently produce smart, original work for the agency’s clients. Deeply committed to growing talent in an open and supportive atmosphere, where teams are empowered and creative inspiration defines the culture, he is the driving force behind the creative growth of McCANN ECHO TORRE LAZUR. Juan has been consistently recognized for his own creative talent as well, and has received many illustrious industry awards.

Tony Miller

Executive Creative Director, Anderson DDB, Canada

Tony has worked on a multitude of brands in his 25-year career, including such iconic names as Mercedes-Benz, Volvo, Sprint, Toshiba, Hershey, Sony, Sun Life and Coors Light.

He has a vast healthcare background, and has developed campaigns for a host of blockbusters drugs. His work has appeared in national and international award shows, including Cannes, Communication Arts, Graphis, Archive, The New York Festivals, and the London International Advertising Awards, where he took home a Gold statue for Best Copywriting. He has also won a raft of awards for his professional work.

Tony has been a Judge at Cannes, and many other consumer and professional shows.

Elizabeth Elfenbein

Partner & Creative, The CementBloc, USA

Elizabeth is a creative leader and Partner at The CementBloc, a healthwellness communications company based in NYC.

Elizabeth launched Happy Fuel LLC with the release of their NEW : ) fuel app. The : ) fuel app is a social application that fuels, gauges and pays happiness forward.

She is also the Editor in Chief of Convergent Times, an industry-first publication from the CementBloc that provides our point of view on the challenges facing the health and wellness industry and the opportunity we have to transform how we communicate with our customers. Elizabeth leads the Wet Cement Innovation Lab at The CementBloc, our platform for thought leadership, that drives events, publishes, as well as creates digital prototypes that propel success for brands.

Matt Gill

Group Creative Director, H&T, Australia

Matt’s career in healthcare advertising began in Sydney in 1995, to work as the Art Director for H&T after 10 years in mainstream advertising. He was promoted to Creative Director in 2002 and over the years he has won many awards for both H&Ts rural and healthcare sides of the agency. He has been on the judging panel of the Global Awards in Australia for the past 7 years and is now H&Ts Group Creative director overseeing their Sydney, Melbourne, Auckland and Singapore offices.

Robin Shapiro

EVP, Chief Creative Officer, CAHG, USA

Mastering MarketMovingIdeas®

Robin Shapiro oversees all creative efforts at CAHG, which is one of the largest integrated healthcare communications companies in the United States. She is responsible for building and upholding the agency’s creative reputation.

Robin has created a culture of collaboration and cross-fertilization by artfully mixing talent from different backgrounds, skills, and areas of expertise. This approach has resulted in dozens of globally recognized creative campaigns: campaigns that have helped catapult brands to market dominance and accrued multiple prestigious industry awards. Among her many creative achievements, Robin led the launch of ABILIFY in 2000, widely recognized as one of the most successful pharmaceutical launches in US history. CAHG remains Agency of Record for ABILIFY and the campaign Robin helped create is one of the most iconic and enduring ideas in the global pharmaceutical industry.

Robin’s latest invention is a unique group at CAHG dedicated to innovation and creativity. This group, a diverse blend of talented experts, collaborates with brand teams and clients to create innovative, business-building ideas that drive brand sales. Leveraging a proprietary idea development and rapid prototyping process, CAHG has collaborated with numerous clients to create industry-changing ideas. CAHG was among the first agencies to develop mobile technology apps for the sales force, and was awarded this business because of a unique design approach that maximizes user experience, touch- screen technology, and metrics-based analysis. Understanding that an agency is only as strong as its talent, Robin has created an environment of innovation and total employee engagement. Inventive training programs that foster creativity and innovation have become trademarks of the agency and have contributed to the agency’s strong reputation for talent advancement. Programs like these are in support of the agency’s vision: We grow leaders.

Robin joined the agency in 1990 as a copywriter and quickly seized the opportunity to apply her consumer brand-building experience to the pharmaceutical industry. During her 20-plus years at CAHG, Robin has taken on roles of increasing responsibility, all the while garnering numerous industry awards, including multiple Gold and Silver Global Awards, the most prestigious award in the healthcare marketing arena. While Robin was Executive Creative Director of the agency, it was named Med Ad News Agency of the Year. Most recently, the agency won the 2011 Med Ad News Vision Award for its leadership in the industry.

Robin began her career in 1987 as a consumer-advertising copywriter for Campbell Mithun Esty in Chicago. She attended Southern Illinois University and the Portfolio Center at Columbia College.

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, USA

It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.

Tom Domanico

Chairman Emeritus, DraftFcb Healthcare, USA

When Tom Domanico assumed, in 1983, the Creative Directorship of the New York office of VICOM Associates (later renamed Draftfcb Healthcare), its staff consisted of six people, working on the agency''s first assignments from Merck. Over 25 years later, Tom headed a global marketing organization with annualized billings of over $800 million, with a staff of over 500 employees, serving a growing roster of world-class pharmaceutical and healthcare clients. It is no coincidence that the agency''s phenomenal growth parallels Tom''s assumption of ever-larger agency roles: first as General Manager, then as President, and finally as Chairman & CEO, Worldwide Creative Director. Tom now holds the title of Chairman Emeritus. For his part, Tom attributes the agency''s success to compelling creative work, superb client service, and an internal culture that values intelligence, hard work, enthusiasm, and congeniality. People like working at the agency. And it shows.Tom''s leadership style is reflected in his passionate approach to building new brands and revitalizing older ones. In his role as Worldwide Creative Director he shaped the company''s brand building philosophy and helped bring countless brands to dominance. Among his professional activities, Tom serves on the Executive Board of the Medical Advertising Hall of Fame. In addition, he is a member of the Advisory Committee of the Doctors'' Choice Awards, and serves as Chairman for the industry''s Global Awards. These organizations seek to recognize and encourage excellence in pharmaceutical and healthcare communications.

John Canevari

EVP/CCO, GHG, USA

Throughout my career I''ve managed a variety of teams, directing the development of innovative methodologies and processes for progressive user-centered design implementation. While at IBM from 1988 to 1999, I fostered the evolution of the internal marketing organization of IBM''s largest division by creating and building a company-wide development and distribution of interactive design processes and standards. This led to the implementation of corporate-wide print and web design guidelines for then the world''s largest technology company.

Taking this experience into the digital space in 2000, I was responsible for growing the east coast design, information architecture and user experience teams for Xpedior, Inc. Continuing that digital focus, I then built a creative organization of more than 50 designers, writers, user-experience directors and creative directors for the New York, Dallas and Philadelphia offices of imc2.

By 2008 there remained an obvious need in the marketplace for the digital practice to work more effectively in coordination with its strategic counterparts. It was my belief that it was necessary for a more accurate integration into the full marketing mix, and so I became co-founder of Triumph360, a company launched with that specific focus. It was due to the success of this business model, that within 2 years Triumph360 was absorbed by TargetCast tcm, helping to expand and integrate TargetCast’s creative capabilities.

Now with GHG, the challenges remain but the experience is tremendously rewarding. GHG’s naturally rich strategic environment provides the perfect window for developing, fostering and continuing the integration of creative and strategic into the full GHG offering. Because of the ideal alignment of strategic and creative, the end-result of our work is smart, innovative, engaging and effective. This doesn’t happen at just any agency.

Chet Moss

EVP, Chief Creative Officer, ICC Lowe, USA

Chet joined ICC Lowe in 2005 in the newly formed position of EVP, Chief Creative Officer. His role is to oversee the creative department and its development of multi-channel campaign promotion and branding for current and prospective clients.

Prior to ICC Lowe, Chet’s worked in the industry for about 30 brand-building and award-winning years as an art director/creative director in the consumer (Grey, DMB&B, The Sawtooth Group, et al), pharmaceutical (Euro RSCG Life, Questar, Lally McFarland & Pantello) and Internet (ThrottleBox.com) worlds. At the latter his role was even expanded to marketing director in the Wild West days of Internet development (when selling ideas far outstripped buying them).

He’s been a partner in two agencies bearing his name and is a magna cum laude graduate of The University of Pennsylvania where he majored in History/Russian Studies (the most obvious prelude to a career in advertising).

He has a deep and abiding passion for his wife, daughter, beagles, sports, the movies, MoMA, writing satire, writing emails, writing about writing, having a catch with anything and making something out of nothing.

Nick Manganiello

Chief Creative Officer, Publicis Life Brands Medicus, USA

Nick has spent the last 20 years leading the creative development at Publicis Life Brands Medicus. His extensive experience ranges from DTP, OTC, and Rx, of which many are global assignments.

Nick works with teams to create brand experiences across touch points, in both digital and traditional media, to establish meaningful dialogue with our customers.

Kathy Delaney

Global Chief Creative Officer, Saatchi & Saatchi Wellness, USA

Kathy Delaney began her advertising career after completing her education at the School of Visual Arts in New York City. She joined Saatchi & Saatchi Wellness, the leading marketing agency specializing in consumer wellness, as Global Chief Creative Officer in February of 2013. In this role, she is responsible for implementing a bold creative vision, overseeing the overall creative product and ensuring that the agency is a product-driven organization.

In June of 2011, Kathy founded KDCnyc, a consultancy that joined forces with Pure Growth Partners in naming, packaging and launching the health focused SK Energy Shots brand. The success of the brand launch culminated in nationwide distribution and more than two million meals fed to those in need through a giveback program with the World Food Programme.

Prior to that, in 2007, Kathy joined Nitro as Global Chief Creative Officer. During her time at Nitro, she helped build the business globally, culminating in its sale to global digital consultancy, Sapient, and successfully forming SapientNitro, a global digital and brand specialist network. ConAgra, Foot Locker, A&E, Unilever, Quiznos, Kraft, MARS (Dove and TWIX) and Victoria Secret’s PINK were Kathy’s collective clients spanning both Nitro and SapientNitro.

Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique of $180 million into a $2.5 billion marketing communications company. Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has impacted clients such as IKEA, Snapple, Starwood Hotels and Resorts, Tommy Hilfiger, Johnson and Johnson’s Tylenol, Revlon, Almay, Monster.com, MCI, Foot Locker, Tanqueray and Pfizer’s Zoloft and Zyrtec.

Kathy joined Deutsch in 1993 as an Associate Creative Director, was promoted to Executive Creative Director and Partner of the New York office in 1997, Executive Creative Director Managing Partner in 2001, and Chief Creative Officer, President in 2004. Prior to Deutsch, she was Associate Creative Director, VP at Chiat Day, NY, working on Reebok.

Kathy has won numerous awards for her work, including the ADDYs, ANDYs, Effies, One Show Gold, Communication Arts, Art Directors Club, and her work is featured in the Museum of Modern Art’s permanent advertising collection. She has also been honored with the American Advertising Federation Under 40 Hall of Achievement Award, and served as a judge at the 2010 Cannes Lion International Festival. In January of 2013, Business Insider named her as one of “The Most Creative Women in Advertising.”

Rob Ulliman

Global Executive Creative Director, Razorfish Healthware, USA

As Executive Creative Director at Razorfish Healthware, Rob leads the Creative, Content and User Experience teams, working with every discipline, to help clients develop user-centered digital, mobile, and social strategies for all audiences in the health and wellness space. Working at the intersection of marketing and technology, Rob guides the team in creating and developing breakthrough discovery research, creative concepts, user experience, and design solutions for brands and their customers.

Rob brings 30 years of cross-category, cross-channel, traditional, and digital experience – creating compelling, relevant, and award-winning work. Previously, Rob led creative and digital design teams for RTCRM, a Wunderman WPP agency, with a focus on customer relationship for health and wellness industry clients. His clients there included Bayer Female HealthCare products, Medimmune, Bristol-Myers Squibb, AARP Health Care Options, the full insulin portfolio of products and patient support program for Novo Nordisk, and multiple traditional, digital and viral campaigns for GlaxoSmithKline.

Prior to RTCRM, Rob led teams at Digitas New York and Chicago, where he was responsible for American Express Card Services and Membership Rewards loyalty program. He also launched Reward Zone in all channels for the electronics giant, Best Buy.

Rob began his career with Grey in New York where clients included IBM, Kraft General Foods, and General Mills. At McCann Erickson, FCB, and Merkley, Newman, Harty in NY, Rob worked with Nestle Carnation, BellSouth and AT&T. He holds degrees in Advertising Design and Therapeutic Psychology from the Columbus College of Art & Design, Ohio State University and has numerous industry awards including the Addy, Echo, Caples, Webby, MM&M, RX Club, and DTC Perspectives. He also has been awarded an Angel and an Emmy for his work in film and television.

Rob is honored to be part of the grand jury and is excited to see what this years submissions from around the globe will add to the health and wellness conversation.

Christian Bauman

Managing Director and Chief Creative Officer, H4B Chelsea, USA

Is the only person we know with work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame. A critically acclaimed novelist, former commentator for NPR, and one-time soldier who served in Somalia and Haiti, Bauman is an award-winning creative director and copywriter, one of the youngest creative leads in the industry, as well as one of the few creatives with an agency management role.

Mandi Fine

Chief Creative Officer, Fine Healthcare, South Africa

Mandi Fine holds an MSc in Nutrition and Neuroscience from Wits University, where she has published numerous international clinical papers from her research work. Mandi moved into the field of healthcare communication, working for Harrison and Star Omnicom, a specialised healthcare communications agency based in New York. Here Fine serviced large multinational pharmaceutical companies based in New Jersey.

Mandi returned to South Africa in 1999 to launch Fine Healthcare. Fine Healthcare has become recognised as the South African leader in healthcare communications. Fine Healthcare has received numerous local (Loerie) and international (Global and Rx Club) awards for creativity and innovation. Fine Healthcare has been an active participant and finalist in the Global Awards since 2001.

Fine has been the vision behind the agency’s brave investment into office space in the inner city of Johannesburg. Mandi consults to Marketing Directors & CEO’s of healthcare corporations both locally and abroad. She has been responsible for some of the country’s most successful healthcare brand launches including Viagra, Celebrex, Protos, Life Healthcare and many others. In addition, Fine has a special interest in aiding patient compliance to medication, having pioneered some of the first mobile phone compliance tools developed globally.

While Fine Healthcare continues to move from strength to strength, Mandi, a mother of two sons, still finds time to give back to the community. She is a former board member of Ikageng Itireleng Aids Ministry, a Soweto-based, NGO that supports over 2000 orphaned and vulnerable children who live in child-headed households. Fine Healthcare is recognised in SA as a leader in Corporate Social Investment. The work that they do with Ikageng Itireleng has been acknowledged and awarded by government and industry alike.

Andrew Spurgeon

Creative Director, Langland, UK

I was handed my first Creative Director job by JWT at age 28. And for most of my career I’ve been lucky enough to spend my time helping make other peoples’ work better. In 2008, I joined Langland and set out to produce ideas that challenged what I considered to be a pretty stale category. Five years on, Langland is widely recognized as the world’s most creatively awarded healthcare advertising agency. We have an enviable portfolio of work, great people and a bright future ahead. Find out more about us, and what we do at langland.co.uk

James Cheung

Global Creative Director, TBWA\Chiat\Day New York, USA

James has been part of the TBWA network for more than nine years. He is currently based in New York as Global Creative Director responsible for Nicorette/NiQuitin, alli, Michelin, Coopervision and beIN Sports.

Prior to his return to the U.S., James was Executive Creative Director at TBWA\Hamburg. In addition to managing one of TBWA\Germany’s three offices, he was also the Worldwide Executive Creative Director on Nivea.

Before Germany, James was Group Creative Director at TBWA\Chiat\Day in New York where he headed the agency’s U.S. Nivea business and Jameson Irish Whiskey.

Prior to that, he was Executive Creative Director of TBWA\Hong Kong, the city where he was born and raised.

James’ advertising upbringing began in Los Angeles where his second job was that of copywriter at TBWA\Chiat\Day. His advertising pilgrimage also took him to McCann-Erickson, Publicis and Euro RSCG where he was Creative Director responsible for relaunching Evian.

In between being a film fanatic and a ping pong enthusiast, James has managed to accumulate accolades from Cannes, One Show, Clios, Kelly Awards, the Art Director’s Club and Effies, not to mention his Perfect Attendance Record from Waldwick Middle School in New Jersey. He lives in Brooklyn with his wife Rachael and their 8 and 5-year-old alarm clocks named Otis and Siena.

Randy Isaacson

Senior Vice President, Account Director, Discovery, USA

Randy began his career as a medical copywriter at Roche Pharmaceuticals and later joined VICOM/FCB in New York. In 1990, Randy joined Frank J. Corbett in Chicago as a copy supervisor. For 20 years, he was with Williams Labadie as a copy supervisor, creative director, and executive vice president until the agency merged with Discovery Chicago in 2013. Today, he is helping lead account management and business development at Discovery USA. Randy has a B.S. in biology and an M.S. in rhetoric and technical communication from Michigan Technological University.

Christian Bauman

Managing Director and Chief Creative Officer, H4B Chelsea, USA

Is the only person we know with work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame. A critically acclaimed novelist, former commentator for NPR, and one-time soldier who served in Somalia and Haiti, Bauman is an award-winning creative director and copywriter, one of the youngest creative leads in the industry, as well as one of the few creatives with an agency management role.

Randy Isaacson

Senior Vice President, Account Director, Discovery, USA

Randy began his career as a medical copywriter at Roche Pharmaceuticals and later joined VICOM/FCB in New York. In 1990, Randy joined Frank J. Corbett in Chicago as a copy supervisor. For 20 years, he was with Williams Labadie as a copy supervisor, creative director, and executive vice president until the agency merged with Discovery Chicago in 2013. Today, he is helping lead account management and business development at Discovery USA. Randy has a B.S. in biology and an M.S. in rhetoric and technical communication from Michigan Technological University.

Augé Reichenberg

Executive Creative Director, Rosetta Marketing, USA and Europe

20 plus years ago, and as a “double-threat”, art director, turned copywriter, Augé launched into advertising at major New York, Madison Avenue agencies including Young & Rubicam, McCann Erickson, Foote Cone & Belding, and later DraftFCB. Pursued by Rosetta, a Publicis digital agency, Augé now leads a team of creative and customer experience architects in health care for both the US and European Markets. As a recognized brand creative director and digital innovator, Augé strongly believes that customer experience focused, technology enabled, data driven personalized experiences, are the way to success for her clients.

Augé’s work has been recognized by U.S. and International industry awards, including the Clio Awards, Effies, Cannes Lions Festival, Art Director’s Club, Echo, Caples, MM&M, DTC Perspectives, Pharma Awards, and Rx Club. She has also had the honor of serving as a Judge at the internationally acclaimed Effie awards and the Cannes Lions International Advertising Festival.

Zuleika Burnett

Executive Director, Creative and Innovation, Havas Life Medicom, UK

It takes courage to create with simplicity. Zuleika has focused on this passion for 25 years.

Zuleika has had the taste of two different worlds – agency and client. Building creative teams from the bottom up in very broad environments, has given her some unique experiences. With an enviable list of brands under her belt – Eurostar, Hutchison3G, 3M, Habitat, Mothercare, C&A, National Gallery, Royal Doulton and Aquafresh – these have all benefited from her energy and enthusiasm. Zuleika’s career has embraced creativity at every level.

In 2006 she established Medibrand, now fully integrated into Havas Life Medicom, which continues to grow its list of awards. She enjoys taking a strategic and creative approach to developing brand solutions. A champion of innovative thinking, she understands that new ways of thinking have never been so valuable and takes responsibility for ensuring collaboration throughout the company.

Responsible for Havas Life Medicom’s reputation in creativity and innovation, she has contributed significantly to a unified approach, delivering ground-breaking campaigns and winning awards including Pharmaceutical Market Excellence Awards, PM Society Advertising Awards, Communiqué and PM Society Digital Media Awards.

Noel Castro

Chief Creative Officer, Havas Life Metro, USA

Bruce Rooke

Chief Creative Officer, GSW, USA

Bruce is the future author of the best-selling autobiography, My Years As A Snake Oil Salesman, delightfully capturing his years leading GSW to award-winning campaigns based on all those crucial efficacy-tolerability strategies.

Before GSW, Bruce was the Worldwide Creative Director for JWT on Ford, Goodyear, Shell, Bosch, and his first healthcare account, White Castle hamburgers, and a Group Creative Director at Doner. In his loads of free time, Bruce runs Dirty Water Beer (www.dirtywaterbeer) with his son, Travis, a concept that partners great craft beer brewers with water.org to offer clean water for life to a global neighbor-in-need with every keg we drink.

Ana Vega

Senior Copywriter, Ogilvy CommonHealth, Spain

After her graduation in Advertising and her specialization in Creativity and Graphic Design, Ana worked for some of the most important consumer advertising agencies. Later she started in healthcare and since 2006 she is part of the spanish OgilvyCommonhealth creative team. During this years, she has developed her work for several of the leading companies both nationally and internationally.

Throughout her career, her creative work has been awarded in various advertising festivals such as The New York Festivals, EL SOL Festival, Cannes Festival and ASPID Awards.

Jun Goto

Senior Art Director, Beacon, Leo Burnett Tokyo, Japan

Born in Hamamatsu, Japan, 1966. Jun started his career as a designer and an art director in Leo Burnett Tokyo / beacon communications k.k.. 2001~2004 Freelance AD in Paris. His recent work are Merial Previcox “Letter from your dog,” P&G WELLA Campaigns, and “Natto Beauty.”

In his 20 years of career, he has won various domestic and international awards including 2012 Global Awards, ASVOFF Fashion Film Tokyo Select, Asahi Advertising Award Grand prix, Yomiuri Advertising Award Grand prix, ACC, ADC Japan.

Elizabeth Elfenbein

Partner & Creative, The CementBloc, USA

Elizabeth is a creative leader and Partner at The CementBloc, a healthwellness communications company based in NYC.

Elizabeth launched Happy Fuel LLC with the release of their NEW : ) fuel app. The : ) fuel app is a social application that fuels, gauges and pays happiness forward.

She is also the Editor in Chief of Convergent Times, an industry-first publication from the CementBloc that provides our point of view on the challenges facing the health and wellness industry and the opportunity we have to transform how we communicate with our customers. Elizabeth leads the Wet Cement Innovation Lab at The CementBloc, our platform for thought leadership, that drives events, publishes, as well as creates digital prototypes that propel success for brands.

Mike Hodgson

Partner & Chief Creative Officer, Cambridge BioMarketing, USA

With 20 years of experience exclusively in pharma marketing—and the last 5 in the orphan space—Mike leads creative development with passion, positivity, and with an eye on creating exceptional work for Cambridge BioMarketing clients including Alexion Pharmaceuticals, Hyperion Therapeutics, and BioMarin Pharmaceuticals.

Michael Norkin

SVP, Senior Creative Director, Harrison and Star, USA

The summer after graduating from college, after weeks of pondering what to do with his freshly minted English B.A., Mike stumbled across a job listing for a “medical writer.” At the time, he couldn’t really conceive of what that might be. Or even believe that such a thing could exist. But he loved to write and had long been fascinated with medicine, so he figured “what the heck?” With no relevant experience or creative portfolio to speak of, he was initially offered a job as an account executive. Nothing against all the wonderful account people out there, but Mike knew that simply wasn’t for him and he continued to press for the copy position. Eventually the agency relented and the rest is history. A few years later, he started at Harrison and Star, where he has remained for 11 years and currently serves as Senior Creative Director. Along the way, Mike has gained experience in a number of specialty disease categories with a particular focus on oncology. He values work that speaks to physicians both as professionals and as people—work that stands out and that stimulates both a rational and emotional reaction.

Martijn Rijnberg

Managing Director, Cortical Studios, NL

Martijn Rijnberg, founder and director of Cortical Studios, holds a master’s degree in biology (biotechnology) at the University of Amsterdam, with a specialization in the fields of molecular cell biology. Cortical Studios is an animation company that is specialized in the production of custom-made medical and educational 3D animations. Cortical Studios was one of the parties responsible for the development of the short films "From Molecule to Medicine" and "Our Immune System", both of which won several medals at the International New York Festivals (NYF). The films were also awarded at The Global Awards and at The Telly Awards.

Robin Shapiro

EVP, Chief Creative Officer, CAHG, USA

Robin oversees creative efforts at CAHG, one of the largest integrated healthcare communications companies in the United States. She is responsible for building and upholding the agency’s creative reputation. Robin fosters an environment of engagement and innovation. Her latest development, SPARK, has reinvented the campaign development process. SPARK results in better ideas faster, while creating a more rewarding experience for all involved. Robin led the launch of ABILIFY in 2000, widely recognized as one of the most successful pharmaceutical launches in US history and currently the top selling pharmaceutical brand across the globe.

Christian Martínez

Creative Director, AD/Acosta, Mexico

After his graduation in Communication Sciences at the Universidad Nacional Autónoma de México (UNAM) in 2002, started his career in the production and editorial departments of news programs for major media networks TVAzteca and Radio Fórmula. In 2005, he found his true passion in the advertising industry, collaborating as copywriter for political campaigns and several advertising and communication agencies. In 2007, he joined the newly created pharmaceutical advertising agency AD/Acosta as Creative Director. With his work, AD/Acosta has won over 9 Gold Aspid awards and a Bronze at the 2010 San Sebastian Sol Festival.

Fabio Cava de Carvalho

Senior Art Director, Publicis, Brazil

Graduated in Graphic Design and Photography at Panamericana Escola de Artes in 1999. After working as Graphic Designer in musical industry, i''ve started my career at healthcare industry, working at Tugarê CDM, Ogilvy Healthworld Brazil and now in July 1st, started my carreer as Senior Art Director at Publicis Brazil.

Created campaigns for the most representative pharmaceutical companies of the world such Astrazeneca, Roche, Pfizer, GSK, Abbott, Bayer Healthcare, Bayer Animal Health, Novo Nordisk, Sanofi and others.

Through the last 10 years, i developed a focused expertise in RX campaigns, but also have participated in awarded consumer awareness campaigns.

Luke Brannelly

Managing Director, The V2i Group, Australia

Luke is the Founder, Managing Director and Creative Director of The V2i Group.

30 years ago, Luke embarked on a career as a Master Planner and Urban Designer. His travel and project portfolio includes a broad range of lifestyle master planned communities, resort and mixed use destination projects throughout the world.

A true innovator and entrepreneur, Luke’s desire to effectively communicate a project vision and design outcomes, soon saw him searching for more effective and creative ways to engage audiences who often did not speak the same language.

Through his planning and design company V2i – Vision to Implementation, Luke has been utilising the latest 3D visualisation and digital storytelling technologies, to effectively engage and communicate a vision or message to his audience – enabling more informed, knowledge based discussions and decisions to be made.

Armed with a desire to diversify the offering of his foundation company V2i, and a passion for effective communication, Luke co-founded a second company, 3Dme ‘A Look Inside’ Creative Studio, with his wife Sonya in 2006. 3Dme’s altruistic objective is ‘to improve global health education outcomes’ using the incredible influence of the digital revolution with a particular focus on the global opportunities presenting in mobile technologies and eLearning.

In more recent years Luke has also diversified to create V2i Mining, Gas & Resources, which has been delivering a wide range of digital communication solutions to the mining, gas and resources sectors including online and mobile training, staff induction, mine and machinery functionality and maximising operational efficiencies.

It is Luke’s vision to embrace and utilise digital technologies to create intuitive world class digital communication environments that empower the widest range of audiences through the creation and delivery of effective and engaging digital content and storytelling that makes complex information easy to understand, encourages effective and efficient transfer of knowledge and ultimately provides audiences with a tool to assist them with making more informed, knowledge based decisions and to partake in more informed discussions.

Alvin Jiang

Creative Director, UBS | Saatchi & Saatchi Health, China

Erik Larsson

Art Director, RBK, Sweden

Graduate -96 from Bergh''s School of Communication. After it has been working in the advertising industry in various agencies, Leo Burnett, BBDO and LOWE. Now I''m working at an agency RBK communikation in Stockholm, where I is the senior art director and partner. www.r-b-k.se

Clients over the years have been Broadband Company, Telenor / Djuice, McDonald''s, ARLA Kelda, Pringles, Åbro Beer, Alfa Romeo, Fiat, Daewoo ABN Amro Bank, HQ Bank, Ålansdbanken Statoil, OKQ8, SAS, ATG, Ladbrokes Gustavsberg, Electrolux Home, Baker McKenzie, FOCUS, Point / Verifone.

My work has been recognized at festivals around the world, including: Cannes, Clio, Epica, New York Festivals, The Global Awards, Midas.

Kathy Delaney

Global Chief Creative Officer Saatchi & Saatchi Wellness, USA

Kathy Delaney began her advertising career after completing her education at the School of Visual Arts in New York City. She joined Saatchi & Saatchi Wellness, the leading marketing agency specializing in consumer wellness, as Global Chief Creative Officer in February of 2013. In this role, she is responsible for implementing a bold creative vision, overseeing the overall creative product and ensuring that the agency is a product-driven organization.

In June of 2011, Kathy founded KDCnyc, a consultancy that joined forces with Pure Growth Partners in naming, packaging and launching the health focused SK Energy Shots brand. The success of the brand launch culminated in nationwide distribution and more than two million meals fed to those in need through a giveback program with the World Food Programme.

Prior to that, in 2007, Kathy joined Nitro as Global Chief Creative Officer. During her time at Nitro, she helped build the business globally, culminating in its sale to global digital consultancy, Sapient, and successfully forming SapientNitro, a global digital and brand specialist network. ConAgra, Foot Locker, A&E, Unilever, Quiznos, Kraft, MARS (Dove and TWIX) and Victoria Secret’s PINK were Kathy’s collective clients spanning both Nitro and SapientNitro.

Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique of $180 million into a $2.5 billion marketing communications company. Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has impacted clients such as IKEA, Snapple, Starwood Hotels and Resorts, Tommy Hilfiger, Johnson and Johnson’s Tylenol, Revlon, Almay, Monster.com, MCI, Foot Locker, Tanqueray and Pfizer’s Zoloft and Zyrtec.

Kathy joined Deutsch in 1993 as an Associate Creative Director, was promoted to Executive Creative Director and Partner of the New York office in 1997, Executive Creative Director Managing Partner in 2001, and Chief Creative Officer, President in 2004. Prior to Deutsch, she was Associate Creative Director, VP at Chiat Day, NY, working on Reebok.

Kathy has won numerous awards for her work, including the ADDYs, ANDYs, Effies, One Show Gold, Communication Arts, Art Directors Club, and her work is featured in the Museum of Modern Art’s permanent advertising collection. She has also been honored with the American Advertising Federation Under 40 Hall of Achievement Award, and served as a judge at the 2010 Cannes Lion International Festival. In January of 2013, Business Insider named her as one of “The Most Creative Women in Advertising.”

Marco Almeida

Creative Director, Ogilvy Healthworld Sao Paulo, Brazil

Marco Antonio Almeida, 35 years of experience, with 9 years of Ogilvy Group and acting in many different areas of publicity such as advertising, direct marketing, digital marketing, social media, guerrilla activation, point of sale and healthcare for several industries. With awards in Cannes, NYFestival, London Festival, Abemd and DMA, One Show among others. He served as creative director for brands such as: AMBEV, BAT, Kraft Foods, P & G, Danone, Fiat / Chrysler, Avon, McDonalds, Santander, Chevrolet, Johnson & Johnson, L''Oreal, Intel, Colgate, Magazine Luiza, Microsoft, Petrobras, Phytoervas , Natura, Gerdau, AMEX, Vivo, Unilever, Motorola, IBM, Schering Plough, Roche, GSK, Novartis, Abbott, Nestle.

Denise Pérez

General Director, JWT Pharma, México

Born in Mexico city, studied Communication at the University Ibero Americana. Her career in advertising began in 1986 directing accounts like Unilever, Kimberly Clark, Kellogg’s, Wal-Mart.

In 1989 she started to work in JWT handling leading brands as Kellogg’s Mexico, Kimberly Clark Mexico, Jugos Del Valle, Motorola Mexico, in that same year she was promoted to account leader for the Wal-Mart group.

Since 2001 she was in charge for the Unilever Hair Care Products (Sedal) and Foods (Knorr) for the local market.

For 2003 she was part of the creative regional center for Latin America North cluster as Regional director for the Knorr brand (Unilever).

In 2009 she started leading a Pharma specialized unit at JWT handling prestigious laboratories like: Roche, Bayer , MSD, UCB, Takeda.

For five consecutive years JWT Pharma is awarded as the most creative pharma agency in Mexico.

Kevin McHale

EVP, Executive Creative Director, neon, A Draftfcb Company, USA

Kevin has applied his creative skills to the pharmaceutical world for over 20 years, having begun while in university at Parsons School of Design, he landed a creative roll with Klemtner Advertising, a healthcare division at Saatchi & Saatchi. His experience continued with creative roles at Euro RSCG, Harrison & Star and many others. His current role as head of creative at neon, a DraftFCB Healthcare company provides a continued and varied selection array of communication challenges to rise to and succeed with.

He continues to lead with a bold eye toward developing iconic brands, through numerous categories that include diabetes, oncology, rheumatology, cardiology, medical devices, gastroenterology, rare diseases and pulmonology –and garnering numerous awards along the way.

With an eye and ear for global creative solutions, Kevin continues to deliver unique and specialized multichannel strategies and creative ideas that can give clients an edge over the competition, and build great brands and client relationships along the way.

Xavier Sánchez

Founder & CEO of Umbilical, Founding Partner of the Indigenus Network, Spain

Xavi Sánchez has been working on healthcare communications over the last 20 years for prestigious accounts such as Novartis, Boehringer Ingelheim, UCB, GSK, Ferrer, Alcon, Bayer, Almirall or Nestlé.

Before becoming independent and found Umbilical, he developed his work as Creative Executive Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann and Adding CDM. He was also former Partner and Creative Director at Pavlov.

His work has been honoured at both national and international competitions such as The Global Awards New York Festivals,The Rx Club Awards, The Best of Health Awards, Indigenius Awards and Aspid Awards.

He is also board member of PMFarma Magazine and was President of the 2012 Aspid Awards edition. Lastest years Xavier had been invited as an international jury for The Rx Club Awards and Clio Healthcare Awards.

Author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”.

He is currently Professor of Brand Communications at EADA Business School and ESIC Business School.

And, overall, Xavi, is a proud father who strongly believes that positive thinking is, and will be, the engine that will move the world forward.

Victor Iraizoz

Head of Creative Service, McCann Worldgroup, Spain

Victor has been in health care advertising for 15 years. He began his career working as an art director for Draft, a small local agency.. He joined Mccann Healthcare in 2005 working as art director and rising to Creative Director in 2008. During this time, he has worked for most major industry clients such Roche, Pfizer, GSK, Abbott, Janssen and others. In recent years, from his office in Madrid, his team has created continental and global campaigns, as well as several awards at national and international festivals.

Steve Miller

Executive Creative Director, HCBHealth, USA

If you’ve ever laughed at a Southwest Airlines commercial, then you know Steve Miller’s work. For nearly a decade, Steve was responsible for leading the creative team at GSD&M who made Southwest Airlines America’s favorite way to fly. As a Group Creative Director, Steve also led traditional and digital teams for brands like AT&T, BMW, Walmart and AARP. Along the way, his work has won every creative award from Clios to Cannes Lions. Steve’s extensive digital background even extends to mobile development. A registered Apple iPhone app developer, Steve has built over a dozen apps for the iTunes app store. An app he recently completed for the U. S. Air Force made Apple’s Top Ten list of education apps and was even featured on the tech-blog Gizmodo.

Client experience: Southwest Airlines, AT&T, BMW, Wal-Mart, Chili’s, The Red Cross, Cancer Treatment Centers of America, Komen Race for the Cure, AARP, The NFL, U.S. Air Force, Sprint, Chevron, YP.com, HD Radio, Ace Hardware, Zales.

Kazumasa Watanabe

Brand Director, PharMa International Inc., Japan

Work Record:
Santen Tapros (Glaucoma) <launch Campaign>
Pfizer Caduet <Domestic launch Campaign>
Pfizer Norvasc <Domestic Campaign>
Zeria Acifide <KeyVisual>
Mochida Atedio <launch Campaign>

I adopt a planning and direction of campaign based on a convincing concept as my slogan.

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, USA

It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.

Ricard Robres

Creative Director CDM Barcelona

Following his childhood dream, Ricard got his degree in Arts and he had the chance to be part of a Golden Age of design and creativity in Barcelona, just before the Olympic Games. After that he has worked for a big variety of advertising agencies and also created his own.

In his almost 20 years of experience as an art director, creative director and consultant, Ricard worked on accounts for such names as Dannon, Unilever, Sara Lee, Novartis, Bayer, Pfizer, Merck and Timberland.

Since 2007 Ricard works as CDM Spain’s Executive Creative Director.

Sajiv Behari

Creative Director, Equator Strategy Scientists

Sajiv holds a creative leadership role at ESS and is passionate about developing integrated campaigns using powerful clinical evidence. He has spent the last 8 years working on pharmaceutical brands across key therapeutic categories.

Sajiv also serves on a panel at the SABS Design Institute that looks at incubating businesses through design intervention.

Client List: Sandoz, GSK, Winthrop, Pfizer, Dr Reddy''s, Merck and Roche.

Uri Bosch

Creative Director, HC BCN

Degree in Advertising and PublicRelations.

Aftertakingmyfirststeps as a copywriter in BassatOgilvy, I literallytookthe bus of Caldas & Naya, where I workedforconsumeraccounts as DammBeer, La Caixa or FC Barcelona. Afterthat and a fleetingpassagetoUVEpuntoUVE, where I workedfor Sony, I joinedthecreativeteam of HC-BCN. Yearslater I continue as Creative Director, takingcare of major pharmaceuticalcompanies.

Theo Ferreira

DraftFCB

Xavier Funes

Creative Director, FCStudio

Graduate in multimedia design in ESI Barcelona In 1997 I start my career in IPMultimedia as an Online Art Director where I take responsibility Telepolis portal development. In 1999 I join in Orbital BBDO Barcelona as Art Director and take care of customers like RACC, Heineken, Ausonia, Fundació La Caixa, Gas Natural, among others. In 2000, I join in Orbital Madrid as Creative Director and I take responsibility from customers like Renault, Visonlab, Larios, and win several awards like Sol de Oro, Iman, Best Pack etc. In 2003 returned to Orbital BBDO Barcelona as Online Healtchcare Creative Director and I take responsibility for clients like Esteve Laboratories, Amgen, Uriach, Danacol, among others. and win several awards Aspid. In 2007 decide my career as a Creative an Art director freelance, when I work for agencies such as Euro RSCG Barcelona, Contrapunto, Tiempo BBDO, etc. In 2010 he founded with FCStudio Xavier Castillo, a small agency specializing in interactive and offline projects.

XAVIER RAMBLA

Creative Director

Born in Barcelona in 1974, graduated in the Design and Image School of Barcelona (IDEP). He joined the world of advertising in 1998 as a junior in Izquierdo Beaumont Bennett (Grey Group). Five years later he starts his career as Art Director in Global Healthcare, the Spain’s most awarded health agency in the last 10 years. In 2012 he decides to start his own company. Xavier Rambla has worked for brands like Budweiser, Damm, Codorniu, Weight Watchers, Bayer, Merk or Novartis. He has more than 35 international and national awards, highlighting 2 IPAS Best of Health, 13 Aspid and 6 finalists in The Global Awards, New York.

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