World's Best Healthcare & Wellness Advertising℠

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Rondeep Gogoi

Senior Creative Director, Crayons Advertising, India

Nobuhiko Hasegawa

Creative Director, PharMa International, Inc., Japan

Low Jun Jex

Executive Creative Director, Grey, Singapore

Andy McAfee

Vice President, Group Creative Director, USA

Jennifer Rodriguez

SVP, Creative Director, Ogilvy CommonHealth Worldwide, USA

Neill Rogers

Creative Director, Publicis Life Brands, UK

Andrew Spurgeon

Executive Creative Director, Langland, UK

Yueh Fang Wu Feng

VP, Creative Director, Digitas Health, USA

More announcements coming soon!

Kathy Delaney

Chief Creative Officer, Saatchi & Saatchi Wellness, USA

Kathy Delaney is Global Chief Creative Officer based at Saatchi & Saatchi Wellness, NY. Her bold creative vision has helped make the agency an award-winning powerhouse in consumer wellness marketing.

Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique agency into a mega marketing communications company.  Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has impacted clients such as IKEA, Tommy Hilfiger, J&J, Revlon, Reebok and Pfizer’s Zoloft and Zyrtec.

Named one of the “Most Creative Women in Advertising” by Business Insider, Kathy’s work has been recognized by The One Show, Effie's, ADDY's, W3's, Graphis, ANDY's, Art Directors Club, Communication Arts and Webby’s. In 2014, she served as the first-ever Jury President of the inaugural Cannes Lions Health festival celebrating creativity in global healthcare communications.

Guy Mastrion

Chief Creative Officer, Brandforming™, USA

Guy Mastrion is founder and Chief Creative Officer of Brandforming, T M a multidisciplinary, strategically driven, creative organization with expertise in design, campaign and digital development dedicated to the creation and transformation of brands for a connected world. From health and wellness to financial services, entertainment, transportation, packaged goods, food and beverage, travel, fashion and automotive, team Brandforming brings a wealth of experience to every engagement.

“The complexity of multimedia storytelling today requires that the core brand idea be made as simple as possible, in order for it to be effectively amplified in in the telling. At Brandforming, our organizing principle is deceptively simple: Head for the Heart. T M We believe that what moves people, moves brands,” say’s Mastrion.

Guy’s well­earned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multi­screen digital engagements and documentary film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity from many organizations including The Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.

As one of the original founders of Palio, Guy was instrumental in establishing the organization as a respected brand with offices and affiliates around the globe. A creative veteran with a unique combination of talents, Guy brings a refined sensibility to all he does.

As a guest speaker at Skidmore College, his classes on creativity and problem solving are a much sought after experience. Prior to founding Brandforming, Guy held senior creative leadership positions with inVentiv, Saatchi & Saatchi, McCann Erickson, Dancer, Fitzgerald & Sample, Bates and McCaffrey & McCall.

Elizabeth Elfenbein

Creative Partner, The Bloc, USA

Elizabeth is a leader and restless creative disrupter at The Bloc, driving innovation by recognizing and fulfilling unmet needs — for her agency, her clients, and the industry at large.

She has been breaking the boundaries of traditional health-and-wellness advertising for many years creating unforgettable, industry-first experiments and experiences that are highly engaging and deliver impressive results with all stakeholders.

Elizabeth has been responsible for some big ideas in the healthwellness sector. Most recently, she launched CaregiverSpeakUp.com a social platform that gives caregivers a voice and allows them to connect with other caregivers. Elizabeth also launched HealthAwareNext.com an educational social platform that brings attention to a different disease condition or therapeutic area every month. #Ayearofdiseaseawareness.

In addition she founded Happy Fuel, a microblogging social network and mobile app that helps people “live in the happy” by giving them a fun, simple way to discover, store, share and fuel happiness.

Elizabeth has helped raise the bar for healthcare communications in the United States, as a result, The Bloc is now the most-awarded healthwellness communications company in the United States and is recognized as the #3 agency in the world by Advertising Health.

Within and beyond the Bloc Elizabeth applies her insights, creativity, and vision to several industry leadership platforms including Healthwellnext and Enginebloc lab.
She is a sought-after thought leader, writing about innovation in the health and wellness sphere for Advertising Health, Clios.com, DTC Perspectives, MediaPost, PM360, Pharma Voice and a sought-after juror at the major advertising award shows. She has served on numerous juries including the inaugural Lions Health Festival, The Global Awards, The Creative Floor Awards and Clio Healthcare Awards.

Rondeep Gogoi

Senior Creative Director, Crayons Advertising, India

It’s easy to fall in love with the art of creating advertising when you’re from the land of ideas – India. So 16 years back when I had a choice to become a tea planter or join Ogilvy, the choice was obvious.

After working with network agencies like Leo Burnett, JWT and others, I joined Crayons Advertising a year and half back as Senior Creative Director. This is where I got to engage with serious healthcare brands like Fortis Healthcare, Indra IVF and Apollo Sugar Clinics. It’s been interesting and last year I managed to win about 30 awards in healthcare. My dad always wanted me to be a doctor, he is one and so was my grandad. I guess this is the nearest I get to becoming one.

Over the years I’ve worked on an array of brands from McDonald’s to LG to Amex, and now the healthcare sector equally intrigues and thrills me.

Apart from ideas, I’m insanely fond of tennis and love Roger’s game, but want to see Murray win.

Andy McAfee

Vice President, Group Creative Director, USA

Andy McAfee believes that emotion leads to engagement. And when a creative campaign imbues strong emotional engagement, it usually helps accelerate brands. And win awards.

Andy joined AbelsonTaylor in 2003 after spending several years working for consumer shops, like Leo Burnett, where he was responsible for campaigns that garnered national and international awards.

When Andy brought his experience, philosophy, and keen eye to AbelsonTaylor, it didn’t take long before he was tapped to help build the direct-to-consumer (DTC) practice for the agency. Today, many of the campaigns he and his team have worked on have won accolades, like the DTC National, Global, In-Awe, MM&M, PM360, Pharma Choice, and Rx Club awards. This past February, his campaign for an oncology drug that treats lung cancer was inducted in the Medical Advertising Hall of Fame.

 

Not surprisingly, Andy is often asked to pen his perspectives for industry publications. Andy graduated from Yale University and also studied Integrated Marketing Communications at the University of Chicago.

Jennifer Rodriguez

SVP, Creative Director, Ogilvy CommonHealth Worldwide, USA

Jennifer oversees the many and varied brands across all the divisions within Ogilvy CommonHealth. Throughout her career, Jennifer has kept a sharp focus on global assignments, ensuring that brands live beyond borders. She participated in a 3-month exchange program in London, which enabled her to further hone her pharmaceutical marketing skills. Jennifer has spent many years working on immunology/virology brands and women's health brands. With extensive launch experience and a passion for emerging mediums, Jennifer  is a valuable asset to her colleagues and clients alike.

Neill Rogers

Creative Director, Publicis Life Brands, UK

Neill has written and directed content for almost every medium and discipline in marketing and advertising. He has created award-winning work at agencies in New York and London including JWT, Ogilv, FCB Healthcare and Publicis Life Brands.

In 2012, he joined Publicis Life Brands London as a Creative Director where he has won numerous awards including: Creative Circle, Global, the Creative Floor, Clio, IPA, Rx, and Cannes.

He has produced campaigns for major US and Global brands including Arby’s, Lubriderm, Scott Tissue, as well as the prescription medicines: The Passage, Pradaxa, Gilenya, Concerta, Cosentyx, Nestle Nutrition, and Dengvaxia. Neill also developed the national launch campaign for the Schick Quattro razor.

A graduate of the University of North Carolina at Chapel Hill, Neill is a transplanted Southerner who still sports a slightly southern accent.

Yueh Fang Wu Feng

VP, Creative Director, Digitas Health, New York City

Yueh Fang champions seamless user experiences that aid and enhance people’s lives. She developed that deep appreciation in her 1st decade of advertising with Razorfish and RGA. She created integrated digital experiences for JP Morgan, Bank of America, Johnson’s Baby and SC Johnson.  

Her 2nd decade in advertising began with joining Digitas Health in 2009. She considers the company mantra “Helping Not Selling” a natural progression of her own believe. With accounts such as Sanofi, Novartis, BMS, EMD Serono and Abbvie, she launched new therapies, created adherence programs and re-vamped brands. Yueh Fang used integrated campaigns that unite print, digital, mobile and social media to serve one goal - helping the patient. 

Andrew Spurgeon

Executive Creative Director, Langland, UK

Dissatisfied with the status quo and forever seeking ways to do things better, Andrew’s impact on creativity in health communications has been sustained and significant. And with Langland’s award-winning performance remaining unsurpassed, many continue to regard the agency as setting the benchmark for the sector.

Andrew earned his first Executive Creative Directorship in Singapore aged 28, which at the time made him the JWT network’s youngest ECD. Developing his career in Asia taught him the importance of simplicity and humility, skills that proved useful on his return to London as Global Creative Director on Unilever and Shell.

Since Andrew joined Langland in 2008, the UK health specialist has enjoyed increasing success, doubling in size and producing some of the industry’s most talked about campaigns. These achievements culminated in Langland receiving the inaugural Lions Health Agency of the Year award in 2014, a fitting accolade on the world stage for a genuinely outstanding team. Andrew’s work has been recognised at Cannes Lions, Lions Health, London International Awards, Globals, Spikes, Clio Health and New York Festivals. In the past three years, Langland has won more than 300 industry awards under Andrew’s creative direction. These include Lions Health Healthcare Agency of the Year (2015), IPA Best of Health Best of Show (2015) and Global Agency of the Year at New York’s Global Awards (2015).   He has judged at numerous international award shows, and is a former Health & Wellness Jury President at Cannes Lions Health.

Robin Shapiro

Group President, North America, TBWA\WorldHealth, USA

Robin leads operations for TBWA\WorldHealth in North America. Her strategic leadership is credited with unparalleled results for breakthrough brands like Sovaldi and Harvoni, and her expertise at launch through life cycle has driven successful brands such as ABILIFY. Robin believes the best work is the result of healthy partnerships and a healthy process. Innovative approaches like SPARK—a weeklong immersive creative development process—are a hallmark of Robin's ability to create more efficient and rewarding campaign development experiences for both agency and client team members.

Robin is Chairperson for the Global Awards, and she created the Young Globals, a student competition designed to introduce young people to a career in healthcare advertising. In 2015 Robin served on the healthcare jury for Cannes Lions Health and in 2016 she will speak on the value of disrupting the traditional creative process.

Robin volunteers with Waukegan to College, helping high school students achieve their goal of attending a 4-year college or university. One of her mentees earned the Gates Millennium Scholarship.

Low Jun Jek

Executive Creative Director, Grey, Singapore

Low Jun Jek (JJ) is the Executive Creative Director at Grey Singapore, which is part of Grey Group and one of Asia’s most awarded agency.

An acclaimed creative with a love for the arts and science, JJ has championed numerous award-winning campaigns with outstanding brand experiences.

In the last 15 years, JJ has also led his creative team to win a legion of international awards including the Cannes Lions, Webby Awards, Spikes Awards, Effie Awards, AMES Awards, AdFest and the FWA, amongst others. In 2014, he was recognised by The Singapore Advertising Hall of Fame Awards as the Digital Specialist of the Year.

His recent work, the Gift Buddy, for Zalora Asia was also featured in Contagious I/O magazine.

When he is not busy working, JJ loves to travel and is inspired by the endless stories he experiences on these journeys. An avid snowboarder, he is always looking forward to carving the snow in sub-zero temperatures.

Low Jun Jek

Creative Director, PharMa International, Inc., Japan

Nobuhiko Hasegawa was born in Aichi Prefecture, Japan. He previously worked for an advertising agency, focusing on brands such as BMW Japan and Aussie Beef.

Nobuhiko also worked in advertising for the Japanese Railroad company producing transit, newspaper and magazine ads, as well as promotional videos. During this time, he received a gold-prize in the Japanese transit ad competition with his life-size “Great Buddha of Nara” 4-poster design. Nobuhiko then joined PharMa International where he currently works as a Creative Director and Strategic Planner. His main clients include Ono Pharmaceutical, Maruho, Eli Lilly and Shionogi.

Rich Levy

EVP/Chief Creative Officer, FCB Health, NY, USA

Rich is responsible for engineering and maintaining creative excellence for all DRAFTFCB Healthcare brands. Rich brings over 25 years of experience in advertising, branding, integrated communications, and event marketing. He has worked on many products in numerous therapeutic categories for Pfizer, Boehringer Ingelheim, Merck, Johnson & Johnson, Novartis, BMS, GSK, TEVA, and many others.

His healthcare work has been honored with medical industry awards from the Effies, Rx Club, MM&M Awards and the Manny Awards (Most Creative Agency 2010, 2011, 2012 & 2014, Best Professional Campaign, Best Interactive Physician Campaign, Best Non-Promotional Website, Best Non-Branded Campaign & Best Consumer Campaign) Recently, MM&M Magazine named the Spiriva ‘Elephant’ campaign one of the 10 Best DTC campaigns ever created.

His consumer work has won Clios, One Show Awards, and Effies. His work for Canon is part of the permanent collection of the New York Museum of Modern Art. His “Can You Hear Me Now?” Verizon Wireless campaign slogan was inducted into the Advertising Walk of Fame in 2002.

You can follow Rich on twitter @richlevyfcb or via his blog at richlevyfcb.com.

Bruce Rooke

Chief Creative Officer, GSW, USA

Bruce is the Chief Creativity Officer for GSW, bringing together creative, strategy, innovation, technology, media, and product development, to truly create What Could Be for clients (and to keep all the crazies together so they won't harm others). On his off-time, he dreams up schemes, is the "other grandfather" of one-year-old Clay, and still roots for the 1971 Cowboys and the 1990 Detroit Pistons.

Chairperson of the Executive Jury

Christian Bauman

Managing Director & Chief Creative Officer, H4B Chelsea, NY, USA

Kathy Delaney

Global Chief Creative Officer, Saatchi & Saatchi Wellness, USA

Elizabeth Elfenbein

Creative Partner, The Bloc, USA

Rich Levy

EVP/Chief Creative Officer, FCB Health, NY, USA

Guy Mastrion

Chief Creative Officer, Brandforming™, USA

Robin Shapiro

Group President, North Americam TBWA\WorldHealth, USA

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, NJ, USA

Mike Rogers

Creative Partner, Serviceplan Group for Innovative Communication, Munich, Germany

The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a Rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England.

After an excellent graduation, Mike started his career as a young creative at Avon Cosmetics in London. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 1500 employees. During this time he used his experience in the healthcare sector to help build up the specialist company Serviceplan Health & Life. He has been Managing Director and Creative Partner for over 15 years.

Mike has a wide range of experience in healthcare communication – especially in the area of television commercials for top „over the counter“ – brands. Over the years he has won many awards in local and global festivals e.g. Epica, Eurobest, Cristal Festival, The German Designers Club, The German advertising association -Effie and the leading German Healthcare Award Comprix.

Mike has also been active as a Jury Member for Clio Healthcare and for many years for Comprix in Germany, where he iwas in 2014 Jury Chairman in the category „over the counter“. In June of this year he was a member of the first Lions Health in Cannes on the Health and Wellness Jury. He is also an active member of the German Designers Club.

Christian Bauman

Managing Director & Chief Creative Officer, H4B Chelsea, NY, USA

Christian Bauman is the only person we know with creative work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame. A critically acclaimed novelist, former commentator for National Public Radio, and one-time soldier who served in Somalia and Haiti, Bauman is an award-winning creative director and copywriter, one of the youngest creative leads in the industry, as well as one of the few creatives with an agency management role.

Bauman has been interviewed by Terry Gross for NPR’s Fresh Air, and featured in The New York Times, CNN’s News Night with Aaron Brown, Details, and Elle, among others. As a creative director he has always worked in healthcare and never wanted to be anywhere else, guiding major professional and consumer campaigns for clients including Pfizer, Sanofi, Alcon, and GSK. As Managing Director and Chief Creative Officer of H4B Chelsea, Bauman is one third of the 3-person team that has tripled the size and revenue of the agency in the past 4 years. He has been with Havas for 7 years total, with previous stints at Saatchi & Saatchi and CDM. H4B Chelsea was Agency of the Year at the 2014 Manny Awards, the highest US-based industry agency honor.

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, NJ, USA

It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.

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