World's Best Healthcare & Wellness Advertising℠

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Bruno Abner-Rebelo

Creative Director, McCann Health, Brazil

Ian Brown

Group ECD, Havas Riverorchid, Cambodia

Danielle Campion

VP Associate Creative Director, McCann Echo, USA

Chris Duffey

SVP Group Creative Director, Sudler & Hennessey, USA

Fabio De Vecchi

Creative Director, Sudler & Hennessey, Italy

Sandine Dufrasne-Tito

Creative Director, Ogilvy CommonHealth, France

Paul Foster

Executive Creative Director, Sudler International, Italy

Dinesh Ghosalkar

Executive Creative Directory, McCann Health, India

Rondeep Gogoi

Senior Creative Director, Crayons Advertising, India

Andre Hansen

Creative Director, Ogilvy Healthworld, South Africa

Nobuhiko Hasegawa

Creative Director, PharMa International, Inc., Japan

Brent Heindi

VP Creative Director, FCB Health, USA

Marie Houzard

Creative Director, McCann Health, France

Diana Janicki

Executive Creative Director, TBWA, UK

Low Jun Jex

Executive Creative Director, Grey, Singapore

Elliot Langerman

SVP Creative Director, Area 23, USA

Pierre Loo

Executive Creative Director, McCann Health, China

Lyndon Louis

Sr. Creative Director, Sorento Health, India

Noah Lowenthal

VP/Group Creative Director, AbelsonTylor, USA

Frederic Maillard

CEO, FMAD, France

Marty Martinez

Excecutive Creative Director, Tank, Canada

Reg Manser

Chief Creative Officer, Life Healthcare Communications, UK

Manuel Meulenyser

Creative Director, Havas Worldwide, France

Andy McAfee

Vice President, Abelson Taylor, USA

Padmanabhan Nair

Creative Director, Medulla Communications, India

Dorene Weisenstein Ribotsky

Chief Creative Officer, Brandkarma LLC, USA

Kirk Rubi

Creative Director, CPC Healthcare, Canada

Majoroieth Sanmartin

Creative Director, Havas Worldwide, Germany

John Scott

Creative Director, McCann Health, Singapore

Karen Smith

VP, Associate Creative Director McCann Echo, USA

Scott Smith

Creative Director, DDB Remedy, AUSTRALIA

Guy Swimer

Creative Director, McCann Health, USA

Lisa Tatarian

VP Director Creative Services, TBWAWORLDHEALTH, USA

Ross Thomson

EVP Creative Director, Ogilvy Commonhealth Worldwide, USA

Emanuele Tragella

Creative Director, Havas Life, Italy

Gary Wentz

VP, Creative Director, Digitas Health, USA

Jean-Benoist Werth

Deputy Managing Director & Partner,Hungry and Foolish, France

Aryeh Wiener

Vice President, Creative Director, Publicis Lifebrand Medicus, USA

Louise Witts

Copywriter, UK

Yueh Fang Wu Feng

VP, Creative Director, Digitas Health, USA

Jonathan Yuill

Creative Director, Havas Life, UK

Fabio De Vecchi

Creative Director, Sudler & Hennessey, Italy

A black banana. Lice waiting for the school bus. A guy without a mouth.

Elements that make no sense but with a story to tell. You can describe a story verbally or through images and illustrations, you can shoot a film or create a social network thread, even a .gif will serve the purpose.

This is what Fabio De Vecchi likes the most about his job: to create surprising tales aimed at enhancing a product’s benefit through techniques able to maximise its value.

Fabio started painting trains when he was a teenager, and his journey is yet ongoing. He has experienced new techniques and evolved his knowledge. His passion for colours and metaphors still runs on the railway. He’s looking outside the train window, observing the changing scenario, listening to the people who share his coach, absorbing knowledge.

A black banana. Lice waiting for the school bus. A guy without a mouth.

These elements were parts of advertising campaigns which Fabio developed at Sudler & Hennessey Milano, a leading healthcare agency where he actually works as Executive Creative Director. Fabio has over ten years of experience in healthcare communications and his work has been recognized by a number of international awards.

Emanuele Tragella

Creative Director, Havas Life, Italy

A skilled and experienced designer, specializes in Comics Illustrations & Computer Graphics at the European Institute of Design (Milan); his scientific notions combined with his artistic skills develop into a winning combination for stepping into the world of healthcare communications. Emanuele joins the pharma market in 2000, he covers all aspects of creativity – from TV to print, branding, internet and new media, for important healthcare brands international and domestic marketts.

Emanuele has been Professor of Art Direction at Milan’s European Institute of Design for six years.

In his current role of Creative Director in Havas Life Italy, he has responsible for the creative team and he has also contributed to many successful projects.

Guy Desimini

EVP, Creative Director, Sudler & Hennessey, USA

For over 15 years, Guy has continued to raise the creative bar at Sudler & Hennessey to produce stellar medical advertising.

Guy’s creative pursuits span his achievements as an art director working on OTC and ethical products at both consumer and healthcare agencies. He began his career developing advertising, collateral, and convention materials for Canon at Denstu. At Lowe, Guy became involved in creative work on healthcare accounts that included Fosamax, Weight Watchers, and US Healthcare.

Guy joined S&H and supervised creative development on the Rocephin, Tamiflu, Colgate Total, and Arestin accounts. He launched the osteoporosis drug Boniva, the antihypertension drug Bystolic, and more recently, Perjeta, a treatment for HER2 metastatic breast cancer . He has contributed to global work on Seroquel and Aggrenox, and supervised the Tamiflu, Cubicin, Vimovo, Soliris, and Remicaid/Simponi iPad visual aid applications. He and his team also launched Simponi Aria, which helps relieve the pain, stiffness, and swelling of moderate to severe rheumatoid arthritis. Most recently, Guy has lead the creative efforts for GSK for meningitis and flu.

Noah Lowenthal

VP/Group Creative Director, AbelsonTylor, USA

As Vice President and Group Creative Director for AbelsonTaylor, Noah Lowenthal imbues his passion and philosophy for blending science and art to his creative team -- one reason why the teams he lead have achieved creative recognition.

Lowenthal joined AbelsonTaylor in 2000 as a digital art director and quickly rose through the ranks. He scored his first creative success with the global concept for the lung cancer treatment Tarceva (erlotinib). The campaign’s iconic use of a Kaplan Meier curve superimposed over a patient’s lifeline was voted by Oncologists as their favorite ad for two years in a row.

In 2011 he was promoted to Group Creative Director, then to vice president, in 2013. Under his creative leadership, Lowenthal’s teams have achieved multiple national and global creative awards, including the CLIO Healthcare, Manny Awards, MM&M, InAwe, The Global Awards, Doctor’s Choice, DTC Nationals, WWW Health Awards, and the RxClub.

In 2013 Lowenthal participated in SxSW as a panel speaker for “Is Social Media Making Us Sick?.” In 2016 he re-joined the dialogue in Austin, this time as a panelist for MIT’s HackMed Health House—an event that won AbelsonTaylor (along with Juice Pharma and HCB Health) a Manny “Heart” Award.

In 2016 Noah received a Heritage Award from the Medical Advertising Hall of Fame for his role in creating the Tarceva Lifeline campaign as well as PM360’s Professional Campaign of the Year Award for AstraZeneca’s global campaign for Iressa.

Prior to joining AT, Lowenthal worked as a Senior Medical Animator and Illustrator for Anatomical Chart Company, now a division of Wolters Kluwer Health. He designed and developed medical multimedia products for leading pharmaceutical companies.

Lowenthal received his master’s degree in Biomedical Visualization from the University of Illinois, Chicago, the second oldest school in medical illustration in North America. While at UIC, he was involved in efforts to push the boundaries of technology as applied to medicine with his participation in the Virtual Temporal Bone project as well founding the Embryological Development of the Human initiative.

Aryeh Wiener

Vice President, Creative Director, Publicis Lifebrand Medicus, USA

Aryeh’s ad life mirrors the human condition, torn between the desire for health and wellbeing—and just plain desire. Before being drawn to the discipline of healthcare, he indulged in advertising diamonds, sneakers, candy and cookies.

More recently, Aryeh has led agency teams on HCP campaigns and projects for GSK, Pfizer, BMS, and AbbVie on vaccines, oncology, and immune-mediated diseases. His belief that “doctors are people, too” drives fresh ideas and experiences that are either elegant, outrageous, emotional, or a combination thereof. (And every so often, award-winning.)

Aryeh is fascinated by the complexities of communication and behavior in every channel. But his work constantly strives to heed Thoreau’s mantra: Simplicity, simplicity, simplicity.

Jean-Benoist Werth

Deputy Managing Director & Partner, Hungry and Foolish, France

Jean-Benoist began his career founding a digital agency in 2006, working both for international brands such as Danone, Alcatel and local authorities as well.

Before joining Hungry and Foolish Paris in 2012, Jean-Benoist was Head of the Digital Division at Nouveau Jour, an agency specialized in buzz marketing and advertising, where he leads global digital strategies for key accounts such as Nivea, Orange, Credit Agricole or Thierry Mugler.

Jean-Benoist is currently Deputy Managing Director & Partner at Hungry and Foolish, an independent communication and advertising agency of 40 talents, working for 15 + international brands (BNP Paribas, GE Healthcare, Philips, Jack Daniel’s, Bang & Olufsen, Bosch, Heinz, Winamax etc.).

Guy Desimini

EVP, Creative Director, Sudler & Hennessey, USA

For over 15 years, Guy has continued to raise the creative bar at Sudler & Hennessey to produce stellar medical advertising.

Guy’s creative pursuits span his achievements as an art director working on OTC and ethical products at both consumer and healthcare agencies. He began his career developing advertising, collateral, and convention materials for Canon at Denstu. At Lowe, Guy became involved in creative work on healthcare accounts that included Fosamax, Weight Watchers, and US Healthcare.

Guy joined S&H and supervised creative development on the Rocephin, Tamiflu, Colgate Total, and Arestin accounts. He launched the osteoporosis drug Boniva, the antihypertension drug Bystolic, and more recently, Perjeta, a treatment for HER2 metastatic breast cancer . He has contributed to global work on Seroquel and Aggrenox, and supervised the Tamiflu, Cubicin, Vimovo, Soliris, and Remicaid/Simponi iPad visual aid applications. He and his team also launched Simponi Aria, which helps relieve the pain, stiffness, and swelling of moderate to severe rheumatoid arthritis. Most recently, Guy has lead the creative efforts for GSK for meningitis and flu.

Jonathan Yuill

Creative Director, Havas Life, UK

Jon has a wealth of experience stemming from three decades in advertising and promotion in both consumer and healthcare, human and animal. Most recently as Creative Director of both Havas Life and Health4brands London, Jon was instrumental in producing global disease awareness campaigns, pre-launch, launch and post launches for a multitude of healthcare brands both on and offline . Jon also contributed to BBC online, who broadcast his radio play concerning AIDS when he was a winner of the BBC Sports Shorts feature.

Frederic Maillard

CEO, FMAD, France

After graduating from the Ecole Supérieure de Commerce in Poitiers, Frédéric joined Young & Rubicam as a copywriter. He worked at this position at Publicis, at TBWA, at BBDO and then at Lowe, before being promoted to Creative Director and Vice-President.

He then created his own agency, called FMad, which is mostly specialized in health (80% of its activity), in order to restore creativity to a highly regulated sector.

Frédéric and his agency have won many awards at festivals in France (Empreintes Grand Award, Award of the Deauville Health Communication Festival, Pharmaceutical Awards, etc.) and outside France (New York Festival, Global Awards, Gramado Festival, etc.).

Furthermore, he has participated in several festivals outside France, either as a jury member or as head of the jury (Indian Ocean Créatives, Brazilian Communication Festival, etc.)

Frédéric is also passionate about political communication. In the last ten years, he has designed several original and offbeat campaigns for political parties.

Finally, Frédéric is the author of two novels: Bleu, Blanc Brun (Blue, White, Brown), published by Denoël, which was inspired by the attempted assassination of President Jacques Chirac by a right-wing activist, and Les Référents (The Mentors), a science fiction novel.

Chris Duffey

SVP Group Creative Director, Sudler & Hennessey, USA

Chris is an Award-Winning Creative Director, Noted Speaker, Author and Mobile & Wearable Technologist. Chris has been featured by Business Insider, and Yahoo as one of “Advertising industry’s leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” Chris is an accomplished author on the increasing relevance of mobile, particularly in the health, wellness & fitness space. The Guardian awarded “How Mobile Became Mighty in Healthcare” to their Top Ten Best Healthcare Stories of the Year.

Chris is a two-time Cannes Lions Speaker, for the inaugural Cannes Lions Health Festival Chris co-chaired with Google for the keynote on future trends in mobile marketing. And most recently spoke with Kim Kardashian at Cannes Lions on how to connect with audiences thru mobile gaming mechanics such as intrinsic and extrinsic motivation techniques. Chris has been named to PM360’s Healthcare Elite Digital Crusader Award honoring the most influential digital minds in health, and has been nominated as Boldest Digital Health Influencer by New York City Health Business Leaders, recognizing the Best of the Best in the digital health. Chris’ work has also been recognized and featured by Google, McKinsey and Wharton.

For over 20 years, Chris has been a curator of mobile first solutions by connecting creativity and technology. He spent his early career during the first mobile days creating cutting edge creative for the mobile phone vertical. And then went on to establish customer experiences in the mhealth and wellness space.

Gary Wentz

VP, Creative Director, Digitas Health, USA

Gary Wentz is focused on creating meaningful interactions between brands and their customers. His approach to purpose-driven design started early in his career, developing offline and online solutions for clients like JPMorgan, Amgen, and Pfizer.

The pursuit of strategic innovation continues to drive Gary’s work today. Since joining Digitas Health LifeBrands in 2014, he has partnered with the Customer Experience and Innovation team at AstraZeneca to create enterprise-level solutions that span the verticals of mobile, social, content strategy, and media.

Above all, Gary strives to make things that make people’s lives better. His work is based on the understanding that life is lived in moments, and the most defining moments involve our health.

Bruno Abner-Rebelo

Creative Director, McCann Health, Brazil

If there is someone who takes the word "Healthcare" very seriously this one is Bruno Abner. Graduated in art, since his first job he is exclusively creating for healthcare clients. With more than 50 brands in his background, he is raising the standards of creating the category in the Brazilian and Latin American market. Fanatic for health, believes that will live more than 100 years. We will see many of his works for a long time.

Reg Manser

Chief Creative Officer, Life Healthcare Communications, UK

Reg Manser has worked in the pharma industry for over 30 years, with experience in sales, marketing and advertising. He is currently Chief Creative Officer of Life Healthcare Communications, an associate partner of the Indigenus network of independent agencies.

Reg founded Life together with Juliet La Marque in 2000. Prior to this he was a founder and partner of Lowe Azure (part of Lowe Healthcare, a member of the Interpublic group).

Has received numerous creative awards from PM, PT, IPA and Rx Club.

Frequent contributor to PME and other industry publications, special interest in brand development, consumer psychology, behavioural economics and cognitive science.

Reg is also a Freeman of the City of London.

Ian Brown

Group ECD, Havas Riverorchid, Cambodia

Ian chose to forego a promising career importing bull and goat semen for NZ’s Ministry of Agriculture & Fisheries to enter the advertising industry in the late 80s as a junior finished artist at Ogilvy & Mather.

Since then, Ian’s worked his way up leading creative departments at award-winning agencies in both New Zealand and Australia and garnering recognition along the way including top gongs at One Show, Clio, New York Festival, LIAA & Award.

His experience in the pharmaceutical and health care category includes successful campaigns for Glaxo Smithkline, Roche and Abbott Laboratories in three countries.

Today Ian works as Group ECD for Havas Riverorchid and is responsible for diverse markets such as Vietnam, Cambodia, Laos and Myanmar across a broad range of clients. Living in one of the world’s fastest growing economies is fascinating as the emerging middle class is placing greater importance on healthcare and its associated services.

Ross Thomson

EVP Creative Director, Ogilvy Commonhealth Worldwide, USA

Ross Thomson’s first job was tree planting in his native Scotland. He quickly branched out.

What followed was a thirty-year career in advertising encompassing senior roles as copywriter, Creative Director and Chief Creative Officer Worldwide at global agencies Publicis, McCann-Erickson and Grey Healthcare Group respectively.

His latest role as Executive VP Creative Director at Ogilvy CommonHealth Worldwide, he creatively oversees one third of the agencies book of business. He’s extremely proud that both he and his teams have won more awards in more categories than you can shake a stick at.

A prolific writer, he’s penned three books. A children’s story inspired a charity, a thriller is now on the bookshelves while he recently co-authored the industry insight driven book Advertitis. Although far from Scottish shores, he’s still passionate about planting - big brand differentiating ideas into customer’s minds.

Karen Smith

VP, Associate Creative Director McCann Echo, USA

Knowledge, determination, efficiency, and a constant positive attitude are just a few of the qualities that make Karen stand out in McCann Echo’s creative department. She’s a fast learner, able to become an authority on her Brands and their categories, all in record time. No creative assignment is too challenging for her &can do& attitude - and the results are extraordinary. In fact, she was an integral member of the team that brought the first Cannes Healthcare Lion for the Soolantra® Tough Topical Campaign to the United States - along with over 25 other prestigious global awards last year.

Karen began her career in health care communications more than 20 years ago. While she started in account work, Karen later transitioned into copywriting, which has given her the ability to make sound strategic as well as creative contributions to all of her Brands. From new product launches to refreshing current campaigns, Karen provides creative solutions that help turn products into Brands. Any client who has had the pleasure of working with her knows that when a Brand needs that extra something, Karen’s smart copy will always do the trick.

Paul Foster

Executive Creative Director, Sudler International Milan, Italy

Paul is an award-winning writer and creative director, whose honours include last year’s Global Award for Educational Awareness.

He began his career in London as a copywriter in consumer advertising, working on campaigns to sell cheap booze and expensive perfumes (among other things). In need of a break from the intoxicating fumes, he decided to seek out something a little more salubrious - and he has specialised in healthcare ever since.

With spells as CD of Sudler Milan, ACD of Saatchi Health (London) and currently ECD back at Sudler Milan, Paul has built a reputation for turning complex science into simple, attention-grabbing ideas.

Elliot Langerman

SVP Creative Director, Area 23, USA

Elliot is an applesauce artisan, hornet groomer, lint sculptor, competitive yodeler, and creative director. Regrettably, only one of these is true.

He believes that advertising should be relevant, surprising, and emotional. With this as a guiding philosophy, Elliot’s campaigns have been recognized at Cannes, Effies, Clios, Lürzer’s Archive, and every major healthcare and wellness awards show in diverse categories ranging from use of social media to youth marketing to professional print advertising.

In his current role as SVP, Creative Director, Elliot has been an integral part of Area 23’s ascent and industry recognition as a creative innovator.

But if you were to ask Elliot, he’s just getting started.

Marty Martinez

Excecutive Creative Director, Tank, Canada

Marty is Executive Creative Director, Health at Tank in Montreal where he leads a talented team of designers, art directors and writers to craft projects that respond to the needs of the brands while building on strategic insights that stand out.

His career in advertising began over 15 years ago as an art director, and since then his clients have included a wide range of brands from multinational pharmaceutical and consumer companies at an international level. His work has been recognized by the industry’s most renowned awards shows.

Before joining Tank, Marty held creative leadership roles at agencies including Publicis, Suddler & Hennesy and Ogilvy CommonHealth.

Olivier Zitoun

Founder and CEO, Eveo, USA

Visionary founder, CEO, and recognized face of Eveo, Olivier Zitoun has been at the forefront of the digital revolution for well over 20 years. Olivier is among the unique innovators who are leading what Chris Anderson has called 'the third wave' of the digital revolution, forging real-world, game-changing applications of the social and web innovation models developed over the past decade.

Olivier is at once a guru and an admiring student of the Internet and the Web, a true believer in the advantages of beginner's mind. An artist at heart, Olivier's deep passions for creative communication, innovation, and risk-taking were formed by early entrepreneurial experiences in Internet software and telephony both in the U.S. and Europe, and have been fully realized at Eveo. His creative vision, thought leadership, and strategic execution have transformed modern healthcare marketing from end to end.

Louise Witts

Copywriter, UK

A simple idea executed well. I think that's what we all strive for in advertising - whatever the product, whatever the medium.

I've been a copywriter for just over 18 years, creating campaigns for all sorts of brands in consumer, OTC and pharma.

Along the way, I've been lucky enough to work with inspiring people at agencies such as Hive Health, Ogilvy Healthworld, TBWA, JWT, Euro RSCG Life and Bray Leino.

After work, I like to swim in a pond on Hampstead Heath and highly recommend the therapeutic benefits of cold water. (No, I'm afraid I don't have a reference for that.)

Lisa Tatarian

VP Director Creative Services, TBWAWORLDHEALTH, USA

Lisa leads TBWAWorldHealth Creative Services in New York, Chicago and San Francisco. Her team includes over 25 professionals with expertise in digital arts, video and image production, studio services, and editorial. Lisa’s background is as diverse as the team she leads. She draws on scientific and medical roots, coupled with account management, agency operations and Six Sigma problem-solving experience. Lisa’s passion for team-building and process improvement can find her piloting a new creative specialty service offering for TBWAWorldHealth clients or making connections to uncover the latest tech-inspired solutions to empower teams to do their best work.

Scott Smith

Creative Director, DDB Remedy, AUSTRALIA

Scott has been a Creative Director within DDB Group Australia for almost two decades - working with DDB Remedy on key projects since its inception in 2002, before taking up the role of full time role in 2013.

Many of the earlier years were spent in Direct, where he built and led the highly awarded Rapp creative department – and developed a strong appreciation of the power of data in gaining genuine human insight.

Over his time in the industry, Scott has developed countless successful campaigns across every discipline, category and medium for some of Australia's largest and most successful agencies.

Along the way, he has judged, and won, numerous creative awards both nationally and globally, spoken at industry seminars and events, and mentored whole new generations of Creatives – helping found and run the highly successful Creative School, now in its 16th year.

This commitment to developing talent is reflective of his own journey as a Creative – from the mail room of George Patterson to the top of his field.

Scott is passionate about healthcare marketing, and the opportunity to have a meaningful impact on people's lives.

Guy Swimer

Creative Director, McCann Health, USA

A passionate fighter for creative ideas, Guy began his career at Abbott Mead Vickers BBDO, working on campaigns for Pepsi, Wrangler Jeans and Kiss FM. He joined McCann HumanCare London 5 years ago, and has since been creating award-winning global campaigns across digital, TV, outdoor and more.

His work has been recognized for both creativity and effectiveness at the IPA Best of Health awards, the Globals, Rx Club, AME Effectiveness Awards, and more recently winning a Silver at this year's Cannes Health Lions for Docusol’s ‘Make a Nappy Happy’ campaign.

Dave Sonderman

Chief Creative Officer, GSW, USA

Dave inspires, leads and cajoles agency and client teams with the belief that big healthcare doesn’t get a pass on big creativity. Throughout a 23-year career, his passion for human insights and insistence on creative without caveats has led to award-winning, business-building creativity for clients in healthcare, technology, fashion, financial services, and social causes.

As Chief Creative Officer, Dave oversees creative, technology and user experience as a cohesive creative force that has led to global, national and local brand success across the human condition. His work at GSW has been recognized by Clio, Cannes Lions, National ADDY, The Globals, One Show Rx, National DTC, MedAd News and MM&M. Dave helped architect and champion the agency’s Speak People call to arms for healthcare communications. Most recently, he presented The Art and Science of Empathy at the 2016 Lions Health in Cannes.

John Scott

Creative Director, McCann Health, Singapore

John has spent the last 10+ years working his way up from the bottom and winning some metal along the way. He has learned many things, made many friends and worked on a heap o’ different brands in both FMCG and healthcare.

Starting at one of the most premium creative design & editorial studios in Sydney - working on brands like Vogue, Monash, South China Morning Post - he developed a strong sense for design and creative communication in both health and FMCG.

After getting a taste for advertising John decided it was time to broaden his horizons and he then spent the next few years working in South East Asia at various agencies and filling freelance creative positions until eventually finding his place in health communications.

John is part clown and part puzzle solver because over the years he has learnt to juggle clients, jobs, staff and make all these fit together in creative ways.

A simple guy, he grew up on farmland, went to a local school, painted some pretty pictures then realised there was something worth pursuing in art.

Art turned into commercial art and after the new millennium he embarked on his design and advertising journey.

Currently he is working as Associate Creative Director at McCann Health, Singapore.

Majoroieth Sanmartin

Creative Director, Havas Worldwide, Germany

Marjorieth is a Creative Director Art at Havas Worldwide based in Düsseldorf, Germany. She started her advertising journey by studying at the Miami Ad School in Miami. During her studies she was able to experience several international internships at Advertising Agencies like BBH London, Leo Burnett Chicago or Jung von Matt in Hamburg for which she already as a student got to winn several Awards such as Clio, Young Guns and One Show, before in 2003, moving to Germany. From that time on she worked for several agencies in Germany such as Tribal DDB, Kolle Rebbe or as freelancer. Her client portfolio includes International companies like Audi, Lamborghini, Telekom or Citröen.

In her carreer, Marjorieth got rewarded with several international Awards such as London International, New York Festival, Art Director’s Club or Cannes Lions. Further more she is also a member from The Art Directors Club Germany and Jury member at the NY Festival, the Mobius Award, AD Stars Awards amount others .

Kirk Rubi

Creative Director, CPC Healthcare, Canada

The bigger the challenge, the bigger the reward. This is a principle Kirk lives by and the reason he finds healthcare advertising so fulfilling. Every challenge is met with equal parts passion, dedication and sound strategic creative development.

In a career that has brought him to London, New York and Toronto, Kirk brings a global perspective to everything he does and it shows. From asthma to oncology, Kirk digs deep to impart insight and personality into every brand.

As a Creative Director, Kirk is deeply involved in the brand. He works closely with the medical writers and art directors to ensure the brand’s strategic vision is executed with both insight and flare.

Fun Fact: Kirk was born in Leamington, the tomato capital of Canada, and he hates tomatoes.

Dorene Weisenstein Ribotsky

Chief Creative Officer, Brandkarma LLC, USA

Twenty-five years ago, Ken Ribotsky and I decided to take on healthcare advertising, marketing and communications in our own unique way. Our desire was to build an agency that had only the best creative, strategic and account services teams. We were dedicated to providing our healthcare clients with the complete attention and driving passion of these teams, attributes that in those days were extremely rare. We accomplished this over the years, establishing busy offices on both coasts in the U.S. and in the U.K.. Fast forward to today, and we are still just as excited about the work that we provide to our clients every day. Since 1991, I have been leading our extraordinary creative teams as Chief Creative Officer, driving the strategic and creative development of domestic and global healthcare brands for both professionals and consumers. It has been an honor to work with such talented people and so many amazing clients. I love my work and becoming so invested in the brands that I work on. But, maybe even more so, I love creating the close relationships with our clients that are so vital to the success of the brands that we work on together. Before Brandkarma, I started my career at several leading consumer agencies, including Scali, McCabe, Sloves and BBDO. In those early days, I worked on a wide variety of amazing products, including notable fashion and skincare brands. My strong consumer background has become the foundation of how I conceptually embrace every healthcare brand for every audience.

Padmanabhan Nair

Creative Director, Medulla Communications, India

After completing his course in Electrical & Electronics Engineering from College of Engineering, Thiruvananthapuram, he found his true calling in advertising. A 7 year stint in Bangalore saw him illuminate the advertising challenges of Taj Group of Hotels, St. Marks Hotel, The Leela palace, Mantri Housing, Puravankara Builders etc. in the hospitality and housing sector. He also worked extensively on IT giants like Yahoo, Infosys and Google to name a few. Shifting to Mumbai, he focused on healthcare communications, heading the healthcare Creative acumen of Mccann Health, Lintas Healthcare, Sudler & Hennessey, Digitas Health and currently leads the copy function at Medulla Communications- the Cannes Lions Health Agency of the Year 2015. He has won several international awards, notably, 2 Cannes Lions Health golds, 1 silver lion, 2 bronze lions, 3 Cannes Finalist certificates; a silver at the Clios 2013, a gold in the Rx Awards 2008, New York, awards in the Globals and currently has an award tally of 25 and counting. His healthcare expertise has seen him work on brands from Glaxo SmithKline, Johnson & Johnson, Abbot Healthcare, Nestle, Sun Pharmaceuticals, to name a few.

Manuel Meulenyser

Creative Director, Havas Worldwide, France

Manuel has over 18 years experience in the world of advertising. Copywriter, then Creative Director for 12 years, he has built most of his career at Euro RSCG and Havas.

Biologist and journalist by training, he has made words and concepts for a specialty, for both health and general public accounts, with a passion for media such as radio, TV commercials and press ads, frequently awarded.

Actor involved in brands strategies, Manuel led the creative work for a number of key clients of the agency: Danone, Sanofi, Reckitt Benckiser-Lilly, Menarini, Krys, IPSEN, Expanscience, etc.

Lyndon Louis

Sr. Creative Director, Sorento Health, India

An ardent admirer of the English alphabet, Lyndon has been helping create brand conversations since the last 12 years. He heads the creative team at Sorento.

Dyed in various cultures across the advertising terrain - Mudra, Percept and Saatchi & Saatchi, to name a few - he has created communication in brand areas as diverse as journalism, retail, automobile, steel, banking, tourism and, needless to add, health & wellness. In fact, until a few years back, he used to head the creative team at Saatchi & Saatchi Focus / PHCG, Mumbai.

Another dimension to Lyndon are the training & development sessions he has conducted for marketing teams - on creating conversations across Rx and OTC markets - with companies like J&J and Merck. Something he loves almost as much as striking an engaging conversation with minds - academic and otherwise.

Lyndon has been a member of the Grand Jury at NY Fest Global Awards 2013. He loves making friends - preferably in paperback. And mutters ‘Damn! How do they write such stuff’ every time he meets with Frederick Forsyth, Jeffrey Archer, Robert Ludlum, James W Huston, Keigo Higashino and Ayn Rand.

Pierre Loo

Executive Creative Director, McCann Health, China

Born and bred in Hong Kong but later jumped onto an advertising catapult that flung him all the way to New York City and back to his root - Asia.

In the 20 years that followed, Pierre not only picked up wins from shows such as the Art Directors Club, New York Festivals, The One Show, RX Club, AIGA, HKDA, ACE B2B, MMM, AMM, Markies and Marketing Excellence but also bring home China&s first Gold Cannes Lion Health and lead the agency of the year second runner-up in 2016.

He has always strived to make his mark in the industry and are Jury members for several global awards included: Art Director’s Club, MMM, Spikes Asia and the first prestige Cannes Lion Health. His work has also been featured in Communication Arts, GRAPHICS, Graphic Design, Media, FORMAT and PRINT.

Outside of advertising, there are some who regard Pierre as a fine artist. And if you are lucky, you might just spot one of his masterpieces at a gallery or art center in New York, London or Asia.

Diani Janicki

Executive Creative Director, TBWA, UK

Diana’s on a mission to demystify healthcare. Let’s make it transparent, accessible, human, and cool, so each and every one of us can better manage our own wellbeing.

Over the last two decades, Diana has championed digital creativity at some of the UK’s top agencies, including Agency.com, DLKW, Iris, Tribal DDB, RAPP, Publicis, and for many of the world’s top brands, including British Airways, Barclays, Dulux, IKEA, Unlilever and Philips. Her work spans pure comm’s, and social marketing to transformational service design and branded utility. And she’s won a few awards along the way too.

Healthcare is a fascinating chapter for Diana, seeded many years ago when she prototyped, designed, and helped run ‘Sweet talk’ an innovative mobile text, health support service for the NHS, for young people with diabetes. The programme used goal-based messaging and improved health outcomes by 15%.

She’s really excited about bringing her experience into the mix at

TBWA WorldHealth, helping her clients make sense of where people, content and technology collide.

Outside of work, her passions include mobile street photography, terrorising London on her Vespa, and escaping it all whenever possible.

Marie Houzard

Creative Director, McCann Health, France

Marie leads the creative team at McCann Health Paris.

Whether it is developing a killer creative concept for new business or existing clients, or supervising the creative department to ensure the day-to-day flow of projects, Marie strives to deliver excellent creative work.

Marie has over 10 years’ experience in healthcare: branded, unbranded, consumer health and corporate advertising. She worked for more than 6 years at Ogilvy Healthworld before joining McCann Healthcare Paris.

She also spent two years in Shanghai, China (2009-2011), where she was exposed to various creative projects for healthcare agencies.

With her team, she builds everyday campaigns for major pharmaceutical companies such as MSD, Novartis, GSK, Sanofi Pasteur MSD, Teva, Air Liquide Healthcare, ViiV Healthcare and more.

Always looking for new ideas in both print and digital domains, she is passionate about discovering new technologies and loves a good challenge.

She is experienced in diverse therapeutic areas: oncology, pain management, neurology, osteoporosis, dermatology, diabetes, nutrition, ophthalmology, pediatric vaccines and more.

She also has experience in animal health with Vetoquinol.

Brent Heindi

VP Creative Director, FCB Health, USA

At the risk of dating himself, Brent started his career about as old-school as you can get-writing department store newspaper ads and radio spots.

These days, he’s helping guide clients through the ever-changing social media landscape. One client, an MS therapy, continues to forge new paths in social after becoming the first drug with branded Twitter, Facebook and YouTube pages. Another is just putting their toes into the social media pool as they work on building what may once have been unthinkable-building a social media community around OAB (overactive bladder).

Along the way, Brent’s work has won numerous awards, including Global Awards, MM&Ms, Effie Awards and Clios. More importantly, his 8 and 11 year-olds think he whips up one heck of a feta kalamata omelet.

Andre Hansen

Creative Director, Ogilvy Healthworld, South Africa

Having completed his studies at the AAA School of Advertising in Johannesburg in 1999, André gained valuable experience at a number of creative agencies before joining Ogilvy Healthworld as Senior Art Director in 2009. An accomplished designer with solid knowledge of medical advertising practices, his conceptual abilities, attention to detail and inherent talent for creating beautiful imagery make him an invaluable asset to his team in South Africa. André recently joined an esteemed panel of healthcare advertising experts where they had to comment and answer questions about some hand-picked global healthcare campaigns. Over the years he has defined and improved identities and campaigns for numerous well known local and international brands. Gaining international exposure in the Ogilvy group, he recently spent six months in Mauritius where he lead the creative team at Maurice Publicité Ogilvy and Mather. André finds inspiration in anything creative and has a keen interest in photography, typography, illustration and architecture.

Dinesh Ghosalkar

Executive Creative Directory, McCann Health, India

In a career spanning more than 25 years, Dinesh’s career has seen the Indian advertising blossom from offsets to digital, caricatures to 3D modeling, from mainstream products to healthcare. DG, as he is popularly known in the advertising fraternity, began his journey in 1991. His time in the mainstream had him designing the launch of several brands well-known today. These brands range from lifestyle, fashion to FMCG.

After 14 years, he turned his attention to the more focused and challenging market called Healthcare Communications. Heading the creative team at Sorento Healthcare, his relentless efforts saw Indian Healthcare advertising score its first Cannes.

The 10+ years in healthcare also saw him win more than 35 awards, including Clio, Global, Rx Club and many other national and international awards shows. He was felicitated with the Indian Leadership Award for Healthcare Excellence, 2012 by All India Achievers Foundation. He has also been invited to judge at many award shows.

Today, his passion has brought him to drive and direct the creative team at McCann Health, India.

Sandine Dufrasne-Tito

Creative Director, Ogilvy CommonHealth, France

I started my career with Lancôme, and joined Ogilvy and Mather Advertising in 1989. I has over 20 years’ experience in France and international advertising, working on 360° projects for the agency’s main clients, including Ford, Nestlé, Mattel, Disneyland Paris, and Duracell.

After that, I was in charge of Mustela and Creative Director for Mattel. I worked for Pierre Fabre campaigns for 5 years, developing concepts and advertising campaigns for Elancyl and Galénic, Klorane and launching the new Nature Active campaign. I also worked on the France launch of Jenny Craig campaigns, and on digital development.

Since 5 years, I joined Ogilvy Commonhealth Paris as Creative Director to lead the creative team’s project work and prepare pitches for pharmaceutical brands for both France and International projects.

My current clients include GSK, Pfizer, Roche, Sanofi, HRA, Pierre Fabre, Ipsen Smecta, and Integrity Application.

Danielle Campion

VP Associate Creative Director, McCann Echo, USA

VP, Associate Creative Director with over 15 years experience in advertising, graphic design, branding, campaign development and strategy.

Currently leading the creative development for the global and US HIV franchise, one of McCann Health&s largest pieces of business. Supervising a broad team across several launch, pipeline and established brands. Responsible for guiding the creative and conceptual direction of high level digital, print and video projects.

Kathy Delaney

Chief Creative Officer, Saatchi & Saatchi Wellness, USA

Kathy Delaney is Global Chief Creative Officer based at Saatchi & Saatchi Wellness, NY. Her bold creative vision has helped make the agency an award-winning powerhouse in consumer wellness marketing.

Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique agency into a mega marketing communications company.  Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has impacted clients such as IKEA, Tommy Hilfiger, J&J, Revlon, Reebok and Pfizer’s Zoloft and Zyrtec.

Named one of the “Most Creative Women in Advertising” by Business Insider, Kathy’s work has been recognized by The One Show, Effie's, ADDY's, W3's, Graphis, ANDY's, Art Directors Club, Communication Arts and Webby’s. In 2014, she served as the first-ever Jury President of the inaugural Cannes Lions Health festival celebrating creativity in global healthcare communications.

Guy Mastrion

Chief Creative Officer, Brandforming™, USA

Guy Mastrion is founder and Chief Creative Officer of Brandforming, T M a multidisciplinary, strategically driven, creative organization with expertise in design, campaign and digital development dedicated to the creation and transformation of brands for a connected world. From health and wellness to financial services, entertainment, transportation, packaged goods, food and beverage, travel, fashion and automotive, team Brandforming brings a wealth of experience to every engagement.

“The complexity of multimedia storytelling today requires that the core brand idea be made as simple as possible, in order for it to be effectively amplified in in the telling. At Brandforming, our organizing principle is deceptively simple: Head for the Heart. T M We believe that what moves people, moves brands,” say’s Mastrion.

Guy’s well­earned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multi­screen digital engagements and documentary film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity from many organizations including The Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.

As one of the original founders of Palio, Guy was instrumental in establishing the organization as a respected brand with offices and affiliates around the globe. A creative veteran with a unique combination of talents, Guy brings a refined sensibility to all he does.

As a guest speaker at Skidmore College, his classes on creativity and problem solving are a much sought after experience. Prior to founding Brandforming, Guy held senior creative leadership positions with inVentiv, Saatchi & Saatchi, McCann Erickson, Dancer, Fitzgerald & Sample, Bates and McCaffrey & McCall.

Elizabeth Elfenbein

Creative Partner, The Bloc, USA

Elizabeth is a leader and restless creative disrupter at The Bloc, driving innovation by recognizing and fulfilling unmet needs — for her agency, her clients, and the industry at large.

She has been breaking the boundaries of traditional health-and-wellness advertising for many years creating unforgettable, industry-first experiments and experiences that are highly engaging and deliver impressive results with all stakeholders.

Elizabeth has been responsible for some big ideas in the healthwellness sector. Most recently, she launched CaregiverSpeakUp.com a social platform that gives caregivers a voice and allows them to connect with other caregivers. Elizabeth also launched HealthAwareNext.com an educational social platform that brings attention to a different disease condition or therapeutic area every month. #Ayearofdiseaseawareness.

In addition she founded Happy Fuel, a microblogging social network and mobile app that helps people “live in the happy” by giving them a fun, simple way to discover, store, share and fuel happiness.

Elizabeth has helped raise the bar for healthcare communications in the United States, as a result, The Bloc is now the most-awarded healthwellness communications company in the United States and is recognized as the #3 agency in the world by Advertising Health.

Within and beyond the Bloc Elizabeth applies her insights, creativity, and vision to several industry leadership platforms including Healthwellnext and Enginebloc lab.
She is a sought-after thought leader, writing about innovation in the health and wellness sphere for Advertising Health, Clios.com, DTC Perspectives, MediaPost, PM360, Pharma Voice and a sought-after juror at the major advertising award shows. She has served on numerous juries including the inaugural Lions Health Festival, The Global Awards, The Creative Floor Awards and Clio Healthcare Awards.

Rondeep Gogoi

Senior Creative Director, Crayons Advertising, India

It’s easy to fall in love with the art of creating advertising when you’re from the land of ideas – India. So 16 years back when I had a choice to become a tea planter or join Ogilvy, the choice was obvious.

After working with network agencies like Leo Burnett, JWT and others, I joined Crayons Advertising a year and half back as Senior Creative Director. This is where I got to engage with serious healthcare brands like Fortis Healthcare, Indra IVF and Apollo Sugar Clinics. It’s been interesting and last year I managed to win about 30 awards in healthcare. My dad always wanted me to be a doctor, he is one and so was my grandad. I guess this is the nearest I get to becoming one.

Over the years I’ve worked on an array of brands from McDonald’s to LG to Amex, and now the healthcare sector equally intrigues and thrills me.

Apart from ideas, I’m insanely fond of tennis and love Roger’s game, but want to see Murray win.

Andy McAfee

Vice President, Group Creative Director, USA

Andy McAfee believes that emotion leads to engagement. And when a creative campaign imbues strong emotional engagement, it usually helps accelerate brands. And win awards.

 

Andy joined AbelsonTaylor in 2003 after spending several years working for consumer shops, like Leo Burnett, where he was responsible for campaigns that garnered national and international awards.

When Andy brought his experience, philosophy, and keen eye to AbelsonTaylor, it didn’t take long before he was tapped to help build the direct-to-consumer (DTC) practice for the agency. Today, many of the campaigns he and his team have worked on have won accolades, like the DTC National, Global, In-Awe, MM&M, PM360, Pharma Choice, and Rx Club awards. This past February, his campaign for an oncology drug that treats lung cancer was inducted in the Medical Advertising Hall of Fame.

 

Not surprisingly, Andy is often asked to pen his perspectives for industry publications. Andy graduated from Yale University and also studied Integrated Marketing Communications at the University of Chicago.

Jennifer Rodriguez

SVP, Creative Director, Ogilvy CommonHealth Worldwide, USA

Jennifer oversees the many and varied brands across all the divisions within Ogilvy CommonHealth. Throughout her career, Jennifer has kept a sharp focus on global assignments, ensuring that brands live beyond borders. She participated in a 3-month exchange program in London, which enabled her to further hone her pharmaceutical marketing skills. Jennifer has spent many years working on immunology/virology brands and women's health brands. With extensive launch experience and a passion for emerging mediums, Jennifer  is a valuable asset to her colleagues and clients alike.

Neill Rogers

Creative Director, Publicis Life Brands, UK

Neill has written and directed content for almost every medium and discipline in marketing and advertising. He has created award-winning work at agencies in New York and London including JWT, Ogilv, FCB Healthcare and Publicis Life Brands.

In 2012, he joined Publicis Life Brands London as a Creative Director where he has won numerous awards including: Creative Circle, Global, the Creative Floor, Clio, IPA, Rx, and Cannes.

He has produced campaigns for major US and Global brands including Arby’s, Lubriderm, Scott Tissue, as well as the prescription medicines: The Passage, Pradaxa, Gilenya, Concerta, Cosentyx, Nestle Nutrition, and Dengvaxia. Neill also developed the national launch campaign for the Schick Quattro razor.

A graduate of the University of North Carolina at Chapel Hill, Neill is a transplanted Southerner who still sports a slightly southern accent.

Yueh Fang Wu Feng

VP, Creative Director, Digitas Health, New York City

Yueh Fang champions seamless user experiences that aid and enhance people’s lives. She developed that deep appreciation in her 1st decade of advertising with Razorfish and RGA. She created integrated digital experiences for JP Morgan, Bank of America, Johnson’s Baby and SC Johnson.  

Her 2nd decade in advertising began with joining Digitas Health in 2009. She considers the company mantra “Helping Not Selling” a natural progression of her own believe. With accounts such as Sanofi, Novartis, BMS, EMD Serono and Abbvie, she launched new therapies, created adherence programs and re-vamped brands. Yueh Fang used integrated campaigns that unite print, digital, mobile and social media to serve one goal - helping the patient. 

Andrew Spurgeon

Executive Creative Director, Langland, UK

Dissatisfied with the status quo and forever seeking ways to do things better, Andrew’s impact on creativity in health communications has been sustained and significant. And with Langland’s award-winning performance remaining unsurpassed, many continue to regard the agency as setting the benchmark for the sector.

Andrew earned his first Executive Creative Directorship in Singapore aged 28, which at the time made him the JWT network’s youngest ECD. Developing his career in Asia taught him the importance of simplicity and humility, skills that proved useful on his return to London as Global Creative Director on Unilever and Shell.

Since Andrew joined Langland in 2008, the UK health specialist has enjoyed increasing success, doubling in size and producing some of the industry’s most talked about campaigns. These achievements culminated in Langland receiving the inaugural Lions Health Agency of the Year award in 2014, a fitting accolade on the world stage for a genuinely outstanding team. Andrew’s work has been recognised at Cannes Lions, Lions Health, London International Awards, Globals, Spikes, Clio Health and New York Festivals. In the past three years, Langland has won more than 300 industry awards under Andrew’s creative direction. These include Lions Health Healthcare Agency of the Year (2015), IPA Best of Health Best of Show (2015) and Global Agency of the Year at New York’s Global Awards (2015).   He has judged at numerous international award shows, and is a former Health & Wellness Jury President at Cannes Lions Health.

Robin Shapiro

Group President, North America, TBWAWorldHealth, USA

Robin leads operations for TBWAWorldHealth in North America. Her strategic leadership is credited with unparalleled results for breakthrough brands like Sovaldi and Harvoni, and her expertise at launch through life cycle has driven successful brands such as ABILIFY. Robin believes the best work is the result of healthy partnerships and a healthy process. Innovative approaches like SPARK—a weeklong immersive creative development process—are a hallmark of Robin's ability to create more efficient and rewarding campaign development experiences for both agency and client team members.

Robin is Chairperson for the Global Awards, and she created the Young Globals, a student competition designed to introduce young people to a career in healthcare advertising. In 2015 Robin served on the healthcare jury for Cannes Lions Health and in 2016 she will speak on the value of disrupting the traditional creative process.

Robin volunteers with Waukegan to College, helping high school students achieve their goal of attending a 4-year college or university. One of her mentees earned the Gates Millennium Scholarship.

Low Jun Jek

Executive Creative Director, Grey, Singapore

Low Jun Jek (JJ) is the Executive Creative Director at Grey Singapore, which is part of Grey Group and one of Asia’s most awarded agency.

An acclaimed creative with a love for the arts and science, JJ has championed numerous award-winning campaigns with outstanding brand experiences.

In the last 15 years, JJ has also led his creative team to win a legion of international awards including the Cannes Lions, Webby Awards, Spikes Awards, Effie Awards, AMES Awards, AdFest and the FWA, amongst others. In 2014, he was recognised by The Singapore Advertising Hall of Fame Awards as the Digital Specialist of the Year.

His recent work, the Gift Buddy, for Zalora Asia was also featured in Contagious I/O magazine.

When he is not busy working, JJ loves to travel and is inspired by the endless stories he experiences on these journeys. An avid snowboarder, he is always looking forward to carving the snow in sub-zero temperatures.

Low Jun Jek

Creative Director, PharMa International, Inc., Japan

Nobuhiko Hasegawa was born in Aichi Prefecture, Japan. He previously worked for an advertising agency, focusing on brands such as BMW Japan and Aussie Beef.

Nobuhiko also worked in advertising for the Japanese Railroad company producing transit, newspaper and magazine ads, as well as promotional videos. During this time, he received a gold-prize in the Japanese transit ad competition with his life-size “Great Buddha of Nara” 4-poster design. Nobuhiko then joined PharMa International where he currently works as a Creative Director and Strategic Planner. His main clients include Ono Pharmaceutical, Maruho, Eli Lilly and Shionogi.

Rich Levy

EVP/Chief Creative Officer, FCB Health, NY, USA

Rich is responsible for engineering and maintaining creative excellence for all DRAFTFCB Healthcare brands. Rich brings over 25 years of experience in advertising, branding, integrated communications, and event marketing. He has worked on many products in numerous therapeutic categories for Pfizer, Boehringer Ingelheim, Merck, Johnson & Johnson, Novartis, BMS, GSK, TEVA, and many others.

His healthcare work has been honored with medical industry awards from the Effies, Rx Club, MM&M Awards and the Manny Awards (Most Creative Agency 2010, 2011, 2012 & 2014, Best Professional Campaign, Best Interactive Physician Campaign, Best Non-Promotional Website, Best Non-Branded Campaign & Best Consumer Campaign) Recently, MM&M Magazine named the Spiriva ‘Elephant’ campaign one of the 10 Best DTC campaigns ever created.

His consumer work has won Clios, One Show Awards, and Effies. His work for Canon is part of the permanent collection of the New York Museum of Modern Art. His “Can You Hear Me Now?” Verizon Wireless campaign slogan was inducted into the Advertising Walk of Fame in 2002.

You can follow Rich on twitter @richlevyfcb or via his blog at richlevyfcb.com.

Bruce Rooke

Chief Creative Officer, GSW, USA

Bruce is the Chief Creativity Officer for GSW, bringing together creative, strategy, innovation, technology, media, and product development, to truly create What Could Be for clients (and to keep all the crazies together so they won't harm others). On his off-time, he dreams up schemes, is the "other grandfather" of one-year-old Clay, and still roots for the 1971 Cowboys and the 1990 Detroit Pistons.

Chairperson of the Executive Jury

Robin Shapiro

Group President, North Americam TBWAWorldHealth, USA

Christian Bauman

Managing Director & Chief Creative Officer, H4B Chelsea, NY, USA

Scott Carlton

Associate Creative Director, Saatchi & Saatchi Wellness, USA

Guy Desimini

EVP, Creative Director, Sudler & Hennessey, USA

Elizabeth Elfenbein

Creative Partner, The Bloc, USA

Tina Fascetti

Chief Creative Officer, Guidemark Health, USA

Marcia Goddard

Chief Creative Officer, McCann Health, USA

Tim Hawkey

Managing Director & Executive Creative Director, Area 23, USA

Diane Iler-Smith

Chief Creative Director, Ogilvy Healthworld, USA

Rich Levy

EVP/Chief Creative Officer, FCB Health, NY, USA

Guy Mastrion

Chief Creative Officer, Brandforming™, USA

Steven Michaelson

Founder/CEO, Calcium, USA

Graham Mills

Global Chief Creative Officer, Publicis Health

Gustavo Pratt

Managing Director, Chief Creative & Innovation Officer, Asterisco Healthcare Communications, Mexico

Juan Ramos

EVP, Executive Creative Director of McCann Echo, USA

Gary Scheiner

Chief Creative Officer, GHG

Peter Siegel

EVP / Creative Director, Pacific Communications, USA

Dave Sonderman

Chief Creative Officer, GSW, Columbus OH

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, NJ, USA

Marcia Goddard

Chief Creative Officer, McCann Health, USA

By partnering with clients and leveraging her extensive category and customer knowledge, Marcia demonstrates her long-standing commitment to building successful brands. With enthusiasm and dedication, she pushes the creative minds at McCann to generate conceptual work that is strategically sound, uniquely creative, and consistently recognized by industry accolades. Leading our talented creatives, Marcia consistently develops work that makes an impact for clients. Marcia’s dedication over the past 20 years has helped McCann develop a well-known reputation for a strong award-winning product and a bold, creative spirit.

Diane Iler-Smith

Chief Creative Officer, Ogilvy, USA

Diane has been immersed in healthcare communications for the last 20 years, launching brands and helping to create markets where none previously existed. She is passionate about creating great work because it can make a real difference in the lives of people by promoting healthcare behavior change. Experienced in leading teams in the development of award-winning and market-moving work, Diane provides creative direction that is scientifically grounded and rooted in emotional insight. With her creative intuition and branding experience, she brings depth of insight and understanding to the development of persuasive and powerful healthcare communications.

Scott Carlton

Associate Creative Director, Saatchi & Saatchi Wellness, USA

Scott Carlton is an Associate Creative Director at Saatchi & Saatchi Wellness, an agency dedicated to elevating health and wellness communications through the power of emotion and life-changing ideas.

With experience as a conceptual and digital writer, as well as creative director, Scott has also led creative efforts as Ogilivy, Hill Holliday, Wunderman, Young & Rubicam, & Emerge Partners and The Trans4mation Group.

In just under three years, Scott has been honored with more than 100 awards and acknowledgments from shows and festivals including Cannes Lions, Lions Health, The CLIO Awards, The Shorty Awards, Communication Arts, Graphis, The Global Awards, The Webby Awards, MM&M Awards and The New York Festivals.

Peter Siegel

EVP / Creative Director, Pacific Communications, USA

Peter has brought more than 40 years of domestic and global experience in healthcare communications to PACIFIC Communications. He has held executive positions at McCann Torre Lazur, FCB Health (VICOM), Sudler & Hennessey, GA Communications Group (Goble & Associates), CAHG (Frank J Corbett), Topin & Associates, and The Hal Lewis Group.

He has been responsible for creating and guiding award-winning creative in both Rx and DTC businesses, and has had first-hand experience in virtually every product category in the healthcare space.

Steven Michaelson

Founder/CEO, Calcium, USA

Steven Michaelson has spent over 35 years in the advertising industry, more than 25 of them in pharmaceuticals. Steven gained industry-wide recognition as the Founder and CEO of Wishbone, a highly successful and unique start-up that thrived for 13 years and was awarded "Agency of the Year" in 2009. Wishbone was eventually acquired by Rosetta and then by Publicis.

Continuing in that tradition, Steven founded Calcium in 2012, pulling together the original Wishbone partners to help guide and run it. In 2014, The Star Group acquired Vox Medica and, on a parallel track, Calcium NYC, merging them together with their own healthcare agency, Star Life Sciences. This new entity entered the market as Calcium USA.

Disenchanted with how the management was operating Calcium, in December of 2015, along with his business partner and wife, Judy Capano, Steven purchased the agency and all its assets. Calcium now offers its clients Wishbone-like strategic and creative firepower, along with robust medical/scientific expertise, and full digital capabilities.

As CEO, Steven, along with the Managing Partners, has been running the agency since August of 2015. Since then, the agency has demonstrated significant growth, fueled by both organic and new-business wins. To learn more, visit www.CalciumUSA.com

Prior to starting Wishbone, Steven held creative leadership positions at KPR, FCB, Harrison Star, and Robert A. Becker. He has created successful campaigns for such brands as Zocor, Glucophage, Plavix, EpiPen, Oxycontin, Depakote, and Diovan.

Before entering the pharmaceutical industry, Steven did award-winning work for clients like Ford, Lanvin, Absolute, Omni and Penthouse magazines, and Sasson jeans.

Steven is married with three children and lives in New York City and East Hampton, NY. When he is not working and taking care of his family, you can find him on the tennis court.

Tina Fascetti

Chief Creative Officer, Guidemark Health, USA

Tina is a creative leader and visionary whose career spans more than 20 years and includes a strong track record of successful product launches in the health and wellness, and consumer space. Tina brings an enthusiastic approach to creating experiential, insight-driven ideas that encourage audiences to have lasting brand engagements.

Tina’s role at Guidemark Health is to ensure that each brand has the right positioning and creative platform. Her approach is to create innovative multichannel brand experiences that touch the heart, mind, and senses. No matter where a health care brand is in its life cycle, Tina’s goal is to help customers develop an experience that influences the decision-making process. Through an understanding of the customer journey and identifying the - moments of truth - when customers are most receptive to specific communications, Tina helps a brand engage its target audience in an effort to measurably increase the impact of the brand.

PharmaVOICE has named Tina one of its most inspiring people.

Gary Scheiner

Chief Creative Officer, GHG

Gary brings a unique perspective to GHG as its global chief creative officer, having spent the majority of his career with one foot in the consumer health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel & leisure. Gary grew up in direct marketing agencies O&M Direct and MRM Worldwide, where he learned the power of actionable, measurable marketing. He then moved on to leadership roles at general agencies FCB and TBWAChiatDay, where he developed integrated campaigns for national and global brands. As Rosetta’s first Chief Creative Officer, he immersed himself in all things digital and helped that agency be named AdAge’s #1 Agency to Watch in 2011. At Arnold Worldwide, he built a consumer health and wellness business (his third one at 3 different agencies), which became the fastest growing business unit in the company.

This rich set of experiences has allowed him to apply learnings from disparate industries to create differentiating work that has driven meaningful business impact for his clients. He sold 2,000 SUVs through the mail sight unseen for GMC Trucks. He launched the Michael J. Fox Foundation for Parkinson’s Research and helped it raise over $30 million in private donations. His healthcare campaigns for Schering Plough and Allergan both became cultural icons that lit up social media and late night talk shows. And his work has been honored with everything from Cannes Gold Lions to Clios, Kellys, ADDYs, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, OMMAs, and more.

In his spare time, Gary gives back to the industry that has given him so much. He sits on the Ad Council Campaign Review Committee, he runs the Caples International Awards Show, he’s taught at the 4As and Miami Ad School, and he’s served on numerous award show juries.

Dave Sonderman

Chief Creative Officer, GSW, Columbus OH

Dave inspires, leads and cajoles agency and client teams with the belief that big healthcare doesn’t get a pass on big creativity. Throughout a 23-year career, his passion for human insights and insistence on “creative without caveats” has led to award-winning, business-building creativity for clients in healthcare, technology, fashion, financial services, and social causes.

As Chief Creative Officer, Dave oversees creative, technology and user experience as a cohesive creative force that has led to global, national and local brand success across the human condition. His work at GSW has been recognized by Clio, Cannes Lions, National ADDY, The Globals, One Show Rx, National DTC, MedAd News and MM&M. Dave helped architect and champion the agency’s Speak People call to arms for healthcare communications. Most recently, he presented “The Art and Science of Empathy” at the 2016 Lions Health in Cannes.

Graham Mills

Global Chief Creative Officer, Publicis Health

A little over thirty years ago, Graham left art school to become an advertising copywriter in London. This included spells at agencies such as Lowe Howard Spink, TBWA and Delaney Fletcher Delaney. Since then, he has helped form a radio writing company; worked with an improv comedy troupe; helped write a book on architecture and created advertising, direct, digital and social campaigns for both national and international clients. For the last fifteen years he has built and led agencies in the UK and the US, including Ogilvy, Wunderman, Arc Worldwide, Digitas and Digitas Health.

Graham has been asked to judge numerous major award shows. His work has been recognized at festivals around the world, including: Campaign, Cannes, Clio Healthcare, D&AD, Epica, Manny Awards, MM&M, New York Festivals, OMMA, One Show, Rx Awards, the Telly Awards and the Webby Awards.

Mike Rogers

Creative Partner, Serviceplan Group for Innovative Communication, Munich, Germany

The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a Rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England.

After an excellent graduation, Mike started his career as a young creative at Avon Cosmetics in London. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 1500 employees. During this time he used his experience in the healthcare sector to help build up the specialist company Serviceplan Health & Life. He has been Managing Director and Creative Partner for over 15 years.

Mike has a wide range of experience in healthcare communication – especially in the area of television commercials for top „over the counter“ – brands. Over the years he has won many awards in local and global festivals e.g. Epica, Eurobest, Cristal Festival, The German Designers Club, The German advertising association -Effie and the leading German Healthcare Award Comprix.

Mike has also been active as a Jury Member for Clio Healthcare and for many years for Comprix in Germany, where he iwas in 2014 Jury Chairman in the category „over the counter“. In June of this year he was a member of the first Lions Health in Cannes on the Health and Wellness Jury. He is also an active member of the German Designers Club.

Juan Ramos

EVP, Executive Creative Director of McCann Echo, USA

Juan Ramos brings 25 years of experience and an indelible drive for creative excellence to healthcare marketing. As Echo's creative leader, Juan has been a pillar of inspiration to an ever-growing powerhouse of creative minds for more than a decade. He has continually cultivated a creative team of innovative storytellers, who captivate healthcare providers and their patients by delivering clever, strategic, and compelling work. At the core is his unwavering dedication to these teams and his commitment to the Brands they serve, coupling his ability to motivate and challenge with the aptitude and insight to bring his Brands' stories to life. His success is proven many times over by the loyalty he receives in return from his crew, as well as the long track record of prestigious industry awards lining McCann Echo's shelves, including honors from Lions Health, Clios, Rx Club, Globals, and the first ever Platinum/Best in Show award from MM&M.

Tim Hawkey

Managing Director & Executive Creative Director, Area 23, USA

Born into an advertising family, Tim Hawkey spent the first 22 years of his life trying to avoid a life in advertising. He may have failed at that, but he’s made up for it with a meteoric, award-winning career. Hawkey cut his teeth building healthcare megabrands at Grey Healthcare Group and Havas Life. For the past 13 years, he’s made FCB Health his home, the last five of which he has spent leading sister agency Area 23 and establishing it as a creative force in the industry. No one would disagree that Area 23 is the most award winning healthcare agency in the US.

“Do what scares you”, Hawkey espouses to his teams. He believes that a great creative idea should challenge the customer, and the clients, even if that means implementing a little shock and awe from time to time. “If they don’t stop and notice you, then everything you’re doing is just a waste of time”.

It’s this drive to push the limits that has brought so much attention to the work of Tim and his teams, who have brought in dozens of accolades from Lions Health, the Manny’s, the Global Awards, the Clios, and the MM&M Awards, and that’s just this year. Most notably, his 2009 initiative Live in My Skin took home the Grand Global and the Grand Clio, and for the past 2 years Area 23 was named Med Ad News Most Creative Agency.

In his free time Tim is acclimating himself to the adulthood adventures of Marriage, Fatherhood, and Home Ownership.

Gustavo Pratt

Managing Director, Chief Creative & Innovation Officer, Asterisco Healthcare Communications, Mexico

“Innovation distinguishes a leader from a follower” Gustavo has always been on the quest for innovation, change and to challenge the status quo of pharma advertising. His story is very rich and solid in both the creative and strategic environments. He started his career in advertising at BBDO Mexico where he worked on the Pepsi, Gamesa, and FedEx accounts. After that, he joined Ammirati Puris Lintas and was in charge of accounts like GE, Nestlé chocolates, Tetra Pak, and Bayer. Later he was promoted to Associate Creative Director for Bancomer, Sonrics candy, Janssen-Cilag, Volkswagen and McDonald’s. At Saatchi & Saatchi, he launched SKY Satellite TV in Mexico. Finally, he reached Young & Rubicam as Creative Director for AT&T and AT&T Latin America, Danone and Phillip Morris. Then he ventured as a partner in CMV Advertising (small creative boutique that later turned into a full agency) where he worked for Bally Total Fitness Gyms, Starbucks, Royal & SunAlliance, Reebok, Xerox and Pfizer (Viagra, Detrol, Dostinex & Norvasc). There a relationship started with GSW to handle the Lilly accounts for Diabetes and CNS, which earned the agency recognition in the marketplace and set them on the course for becoming a full healthcare advertising agency.

After participating in 5 Global Creative Exercises for GSW, Gustavo started to work for GSW in the United States as the Vice President International Creative Director, responsible for organising and participating in the Global Creative Waves; also acting as the international link in keeping the creative teams together, inspiring them to do great and liberating work. He worked for the global brands of the Lilly Diabetes Franchise, Renagel, Saflutan and Byetta. He was responsable for the Global Diabetes Franchise Campaign for Lilly, Bydureon and also part of the team who developed the Zyprexa and Relprevv global campaigns.In addition he was involved in the creative training for the GSW offices around the world, coordinating creative ideation, execution and production on assigned brands across the international network whilst maintaining global brand book standards. Then he was selected to lead the new GSW agency in Mexico as General Manager of GSW Mexico, a title that lead the agency from just 4 accounts at it’s initiation to more than 30 brands. After GSW, Gustavo joined the Sudler&Hennessey team as Managing Director and lead the agency into new creative territory.

Now, just like many entrepreneurs in the industry have done before him, Gustavo has decided to open his own agency: *Asterisco Healthcare Communications, focusing on innovation as their defining point to do this change. After 3 years and a great reception from international and local clients, *Asterisco is currently working with Merck Germany, Janssen, Amgen, TEVA, Roche, Lupin-GRIN, Biomédica de Referencia.

Praful Akali

Founder & Managing Director, Medulla Healthcare Communications

Praful has led Medulla to win the Third Healthcare Agency of the Year in 2015 and the Agency of the Year in 2016 at Cannes Lions, probably becoming the first agency ever to win AOTY after less than 8 years of existence. He’s also been a speaker at the Cannes Lions 2016. Praful is one of the rare profiles that have succeeded in client and agency roles. He spent some time as a journalist and then 8 years in consumer marketing with clients, last at Pfizer’s Consumer Healthcare business managing brands like Benadryl and more. He then crossed over to the creative advertising side, setting up a healthcare specialist advertising agency, Medulla Communications.

In addition to driving Medulla’s creative thinking, Praful has played a role in changing the perception of creativity in healthcare advertising with articles published in the country’s leading advertising supplement such as these.

Christian Bauman

Managing Director & Chief Creative Officer, H4B Chelsea, NY, USA

Christian Bauman is the only person we know with creative work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame. A critically acclaimed novelist, former commentator for National Public Radio, and one-time soldier who served in Somalia and Haiti, Bauman is an award-winning creative director and copywriter, one of the youngest creative leads in the industry, as well as one of the few creatives with an agency management role.

Bauman has been interviewed by Terry Gross for NPR’s Fresh Air, and featured in The New York Times, CNN’s News Night with Aaron Brown, Details, and Elle, among others. As a creative director he has always worked in healthcare and never wanted to be anywhere else, guiding major professional and consumer campaigns for clients including Pfizer, Sanofi, Alcon, and GSK. As Managing Director and Chief Creative Officer of H4B Chelsea, Bauman is one third of the 3-person team that has tripled the size and revenue of the agency in the past 4 years. He has been with Havas for 7 years total, with previous stints at Saatchi & Saatchi and CDM. H4B Chelsea was Agency of the Year at the 2014 Manny Awards, the highest US-based industry agency honor.

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, NJ, USA

It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.

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