More announcements coming soon!
Chief Creative Officer, Saatchi & Saatchi Wellness, USA
Kathy Delaney is Global Chief Creative Officer based at Saatchi & Saatchi Wellness, NY. Her bold creative vision has helped make the agency an award-winning powerhouse in consumer wellness marketing.
Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique agency into a mega marketing communications company. Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has impacted clients such as IKEA, Tommy Hilfiger, J&J, Revlon, Reebok and Pfizer’s Zoloft and Zyrtec.
Named one of the “Most Creative Women in Advertising” by Business Insider, Kathy’s work has been recognized by The One Show, Effie's, ADDY's, W3's, Graphis, ANDY's, Art Directors Club, Communication Arts and Webby’s. In 2014, she served as the first-ever Jury President of the inaugural Cannes Lions Health festival celebrating creativity in global healthcare communications.
Chief Creative Officer, Brandforming™, USA
Guy Mastrion is founder and Chief Creative Officer of Brandforming, T M a multidisciplinary, strategically driven, creative organization with expertise in design, campaign and digital development dedicated to the creation and transformation of brands for a connected world. From health and wellness to financial services, entertainment, transportation, packaged goods, food and beverage, travel, fashion and automotive, team Brandforming brings a wealth of experience to every engagement.
“The complexity of multimedia storytelling today requires that the core brand idea be made as simple as possible, in order for it to be effectively amplified in in the telling. At Brandforming, our organizing principle is deceptively simple: Head for the Heart. T M We believe that what moves people, moves brands,” say’s Mastrion.
Guy’s wellearned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multiscreen digital engagements and documentary film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity from many organizations including The Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.
As one of the original founders of Palio, Guy was instrumental in establishing the organization as a respected brand with offices and affiliates around the globe. A creative veteran with a unique combination of talents, Guy brings a refined sensibility to all he does.
As a guest speaker at Skidmore College, his classes on creativity and problem solving are a much sought after experience. Prior to founding Brandforming, Guy held senior creative leadership positions with inVentiv, Saatchi & Saatchi, McCann Erickson, Dancer, Fitzgerald & Sample, Bates and McCaffrey & McCall.
Creative Partner, The Bloc, USA
Elizabeth is a leader and restless creative disrupter at The Bloc, driving innovation by recognizing and fulfilling unmet needs — for her agency, her clients, and the industry at large.
She has been breaking the boundaries of traditional health-and-wellness advertising for many years creating unforgettable, industry-first experiments and experiences that are highly engaging and deliver impressive results with all stakeholders.
Elizabeth has been responsible for some big ideas in the healthwellness sector. Most recently, she launched CaregiverSpeakUp.com a social platform that gives caregivers a voice and allows them to connect with other caregivers. Elizabeth also launched HealthAwareNext.com an educational social platform that brings attention to a different disease condition or therapeutic area every month. #Ayearofdiseaseawareness.
In addition she founded Happy Fuel, a microblogging social network and mobile app that helps people “live in the happy” by giving them a fun, simple way to discover, store, share and fuel happiness.
Elizabeth has helped raise the bar for healthcare communications in the United States, as a result, The Bloc is now the most-awarded healthwellness communications company in the United States and is recognized as the #3 agency in the world by Advertising Health.
Within and beyond the Bloc Elizabeth applies her insights, creativity, and vision to several industry leadership platforms including Healthwellnext and Enginebloc lab.
She is a sought-after thought leader, writing about innovation in the health and wellness sphere for Advertising Health, Clios.com, DTC Perspectives, MediaPost, PM360, Pharma Voice and a sought-after juror at the major advertising award shows. She has served on numerous juries including the inaugural Lions Health Festival, The Global Awards, The Creative Floor Awards and Clio Healthcare Awards.
Senior Creative Director, Crayons Advertising, India
It’s easy to fall in love with the art of creating advertising when you’re from the land of ideas – India. So 16 years back when I had a choice to become a tea planter or join Ogilvy, the choice was obvious.
After working with network agencies like Leo Burnett, JWT and others, I joined Crayons Advertising a year and half back as Senior Creative Director. This is where I got to engage with serious healthcare brands like Fortis Healthcare, Indra IVF and Apollo Sugar Clinics. It’s been interesting and last year I managed to win about 30 awards in healthcare. My dad always wanted me to be a doctor, he is one and so was my grandad. I guess this is the nearest I get to becoming one.
Over the years I’ve worked on an array of brands from McDonald’s to LG to Amex, and now the healthcare sector equally intrigues and thrills me.
Apart from ideas, I’m insanely fond of tennis and love Roger’s game, but want to see Murray win.
Vice President, Group Creative Director, USA
Andy McAfee believes that emotion leads to engagement. And when a creative campaign imbues strong emotional engagement, it usually helps accelerate brands. And win awards.
Andy joined AbelsonTaylor in 2003 after spending several years working for consumer shops, like Leo Burnett, where he was responsible for campaigns that garnered national and international awards.
When Andy brought his experience, philosophy, and keen eye to AbelsonTaylor, it didn’t take long before he was tapped to help build the direct-to-consumer (DTC) practice for the agency. Today, many of the campaigns he and his team have worked on have won accolades, like the DTC National, Global, In-Awe, MM&M, PM360, Pharma Choice, and Rx Club awards. This past February, his campaign for an oncology drug that treats lung cancer was inducted in the Medical Advertising Hall of Fame.
Not surprisingly, Andy is often asked to pen his perspectives for industry publications. Andy graduated from Yale University and also studied Integrated Marketing Communications at the University of Chicago.
SVP, Creative Director, Ogilvy CommonHealth Worldwide, USA
Jennifer oversees the many and varied brands across all the divisions within Ogilvy CommonHealth. Throughout her career, Jennifer has kept a sharp focus on global assignments, ensuring that brands live beyond borders. She participated in a 3-month exchange program in London, which enabled her to further hone her pharmaceutical marketing skills. Jennifer has spent many years working on immunology/virology brands and women's health brands. With extensive launch experience and a passion for emerging mediums, Jennifer is a valuable asset to her colleagues and clients alike.
Creative Director, Publicis Life Brands, UK
Neill has written and directed content for almost every medium and discipline in marketing and advertising. He has created award-winning work at agencies in New York and London including JWT, Ogilv, FCB Healthcare and Publicis Life Brands.
In 2012, he joined Publicis Life Brands London as a Creative Director where he has won numerous awards including: Creative Circle, Global, the Creative Floor, Clio, IPA, Rx, and Cannes.
He has produced campaigns for major US and Global brands including Arby’s, Lubriderm, Scott Tissue, as well as the prescription medicines: The Passage, Pradaxa, Gilenya, Concerta, Cosentyx, Nestle Nutrition, and Dengvaxia. Neill also developed the national launch campaign for the Schick Quattro razor.
A graduate of the University of North Carolina at Chapel Hill, Neill is a transplanted Southerner who still sports a slightly southern accent.
Yueh Fang Wu Feng
VP, Creative Director, Digitas Health, New York City
Yueh Fang champions seamless user experiences that aid and enhance people’s lives. She developed that deep appreciation in her 1st decade of advertising with Razorfish and RGA. She created integrated digital experiences for JP Morgan, Bank of America, Johnson’s Baby and SC Johnson.
Her 2nd decade in advertising began with joining Digitas Health in 2009. She considers the company mantra “Helping Not Selling” a natural progression of her own believe. With accounts such as Sanofi, Novartis, BMS, EMD Serono and Abbvie, she launched new therapies, created adherence programs and re-vamped brands. Yueh Fang used integrated campaigns that unite print, digital, mobile and social media to serve one goal - helping the patient.
Executive Creative Director, Langland, UK
Dissatisfied with the status quo and forever seeking ways to do things better, Andrew’s impact on creativity in health communications has been sustained and significant. And with Langland’s award-winning performance remaining unsurpassed, many continue to regard the agency as setting the benchmark for the sector.
Andrew earned his first Executive Creative Directorship in Singapore aged 28, which at the time made him the JWT network’s youngest ECD. Developing his career in Asia taught him the importance of simplicity and humility, skills that proved useful on his return to London as Global Creative Director on Unilever and Shell.
Since Andrew joined Langland in 2008, the UK health specialist has enjoyed increasing success, doubling in size and producing some of the industry’s most talked about campaigns. These achievements culminated in Langland receiving the inaugural Lions Health Agency of the Year award in 2014, a fitting accolade on the world stage for a genuinely outstanding team. Andrew’s work has been recognised at Cannes Lions, Lions Health, London International Awards, Globals, Spikes, Clio Health and New York Festivals. In the past three years, Langland has won more than 300 industry awards under Andrew’s creative direction. These include Lions Health Healthcare Agency of the Year (2015), IPA Best of Health Best of Show (2015) and Global Agency of the Year at New York’s Global Awards (2015). He has judged at numerous international award shows, and is a former Health & Wellness Jury President at Cannes Lions Health.
Group President, North America, TBWAWorldHealth, USA
Robin leads operations for TBWAWorldHealth in North America. Her strategic leadership is credited with unparalleled results for breakthrough brands like Sovaldi and Harvoni, and her expertise at launch through life cycle has driven successful brands such as ABILIFY. Robin believes the best work is the result of healthy partnerships and a healthy process. Innovative approaches like SPARK—a weeklong immersive creative development process—are a hallmark of Robin's ability to create more efficient and rewarding campaign development experiences for both agency and client team members.
Robin is Chairperson for the Global Awards, and she created the Young Globals, a student competition designed to introduce young people to a career in healthcare advertising. In 2015 Robin served on the healthcare jury for Cannes Lions Health and in 2016 she will speak on the value of disrupting the traditional creative process.
Robin volunteers with Waukegan to College, helping high school students achieve their goal of attending a 4-year college or university. One of her mentees earned the Gates Millennium Scholarship.
Low Jun Jek
Executive Creative Director, Grey, Singapore
Low Jun Jek (JJ) is the Executive Creative Director at Grey Singapore, which is part of Grey Group and one of Asia’s most awarded agency.
An acclaimed creative with a love for the arts and science, JJ has championed numerous award-winning campaigns with outstanding brand experiences.
In the last 15 years, JJ has also led his creative team to win a legion of international awards including the Cannes Lions, Webby Awards, Spikes Awards, Effie Awards, AMES Awards, AdFest and the FWA, amongst others. In 2014, he was recognised by The Singapore Advertising Hall of Fame Awards as the Digital Specialist of the Year.
His recent work, the Gift Buddy, for Zalora Asia was also featured in Contagious I/O magazine.
When he is not busy working, JJ loves to travel and is inspired by the endless stories he experiences on these journeys. An avid snowboarder, he is always looking forward to carving the snow in sub-zero temperatures.
Low Jun Jek
Creative Director, PharMa International, Inc., Japan
Nobuhiko Hasegawa was born in Aichi Prefecture, Japan. He previously worked for an advertising agency, focusing on brands such as BMW Japan and Aussie Beef.
Nobuhiko also worked in advertising for the Japanese Railroad company producing transit, newspaper and magazine ads, as well as promotional videos. During this time, he received a gold-prize in the Japanese transit ad competition with his life-size “Great Buddha of Nara” 4-poster design. Nobuhiko then joined PharMa International where he currently works as a Creative Director and Strategic Planner. His main clients include Ono Pharmaceutical, Maruho, Eli Lilly and Shionogi.
EVP/Chief Creative Officer, FCB Health, NY, USA
Rich is responsible for engineering and maintaining creative excellence for all DRAFTFCB Healthcare brands. Rich brings over 25 years of experience in advertising, branding, integrated communications, and event marketing. He has worked on many products in numerous therapeutic categories for Pfizer, Boehringer Ingelheim, Merck, Johnson & Johnson, Novartis, BMS, GSK, TEVA, and many others.
His healthcare work has been honored with medical industry awards from the Effies, Rx Club, MM&M Awards and the Manny Awards (Most Creative Agency 2010, 2011, 2012 & 2014, Best Professional Campaign, Best Interactive Physician Campaign, Best Non-Promotional Website, Best Non-Branded Campaign & Best Consumer Campaign) Recently, MM&M Magazine named the Spiriva ‘Elephant’ campaign one of the 10 Best DTC campaigns ever created.
His consumer work has won Clios, One Show Awards, and Effies. His work for Canon is part of the permanent collection of the New York Museum of Modern Art. His “Can You Hear Me Now?” Verizon Wireless campaign slogan was inducted into the Advertising Walk of Fame in 2002.
You can follow Rich on twitter @richlevyfcb or via his blog at richlevyfcb.com.
Chief Creative Officer, GSW, USA
Bruce is the Chief Creativity Officer for GSW, bringing together creative, strategy, innovation, technology, media, and product development, to truly create What Could Be for clients (and to keep all the crazies together so they won't harm others). On his off-time, he dreams up schemes, is the "other grandfather" of one-year-old Clay, and still roots for the 1971 Cowboys and the 1990 Detroit Pistons.
Praful AkaliFounder & Director, Medulla Communications, India
Gustavo PrattManaging Director, Chief Creative & Innovation Officer, Asterisco Healthcare Communications, Mexico
Chief Creative Officer, GHG
Gary brings a unique perspective to GHG as its global chief creative officer, having spent the majority of his career with one foot in the consumer health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel & leisure. Gary grew up in direct marketing agencies O&M Direct and MRM Worldwide, where he learned the power of actionable, measurable marketing. He then moved on to leadership roles at general agencies FCB and TBWAChiatDay, where he developed integrated campaigns for national and global brands. As Rosetta’s first Chief Creative Officer, he immersed himself in all things digital and helped that agency be named AdAge’s #1 Agency to Watch in 2011. At Arnold Worldwide, he built a consumer health and wellness business (his third one at 3 different agencies), which became the fastest growing business unit in the company.
This rich set of experiences has allowed him to apply learnings from disparate industries to create differentiating work that has driven meaningful business impact for his clients. He sold 2,000 SUVs through the mail sight unseen for GMC Trucks. He launched the Michael J. Fox Foundation for Parkinson’s Research and helped it raise over $30 million in private donations. His healthcare campaigns for Schering Plough and Allergan both became cultural icons that lit up social media and late night talk shows. And his work has been honored with everything from Cannes Gold Lions to Clios, Kellys, ADDYs, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, OMMAs, and more.
In his spare time, Gary gives back to the industry that has given him so much. He sits on the Ad Council Campaign Review Committee, he runs the Caples International Awards Show, he’s taught at the 4As and Miami Ad School, and he’s served on numerous award show juries.
Chief Creative Officer, GSW, Columbus OH
Dave inspires, leads and cajoles agency and client teams with the belief that big healthcare doesn’t get a pass on big creativity. Throughout a 23-year career, his passion for human insights and insistence on “creative without caveats” has led to award-winning, business-building creativity for clients in healthcare, technology, fashion, financial services, and social causes.
As Chief Creative Officer, Dave oversees creative, technology and user experience as a cohesive creative force that has led to global, national and local brand success across the human condition. His work at GSW has been recognized by Clio, Cannes Lions, National ADDY, The Globals, One Show Rx, National DTC, MedAd News and MM&M. Dave helped architect and champion the agency’s Speak People call to arms for healthcare communications. Most recently, he presented “The Art and Science of Empathy” at the 2016 Lions Health in Cannes.
Global Chief Creative Officer, Publicis Health
A little over thirty years ago, Graham left art school to become an advertising copywriter in London. This included spells at agencies such as Lowe Howard Spink, TBWA and Delaney Fletcher Delaney. Since then, he has helped form a radio writing company; worked with an improv comedy troupe; helped write a book on architecture and created advertising, direct, digital and social campaigns for both national and international clients. For the last fifteen years he has built and led agencies in the UK and the US, including Ogilvy, Wunderman, Arc Worldwide, Digitas and Digitas Health.
Graham has been asked to judge numerous major award shows. His work has been recognized at festivals around the world, including: Campaign, Cannes, Clio Healthcare, D&AD, Epica, Manny Awards, MM&M, New York Festivals, OMMA, One Show, Rx Awards, the Telly Awards and the Webby Awards.
Creative Partner, Serviceplan Group for Innovative Communication, Munich, Germany
The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a Rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England.
After an excellent graduation, Mike started his career as a young creative at Avon Cosmetics in London. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 1500 employees. During this time he used his experience in the healthcare sector to help build up the specialist company Serviceplan Health & Life. He has been Managing Director and Creative Partner for over 15 years.
Mike has a wide range of experience in healthcare communication – especially in the area of television commercials for top „over the counter“ – brands. Over the years he has won many awards in local and global festivals e.g. Epica, Eurobest, Cristal Festival, The German Designers Club, The German advertising association -Effie and the leading German Healthcare Award Comprix.
Mike has also been active as a Jury Member for Clio Healthcare and for many years for Comprix in Germany, where he iwas in 2014 Jury Chairman in the category „over the counter“. In June of this year he was a member of the first Lions Health in Cannes on the Health and Wellness Jury. He is also an active member of the German Designers Club.
Managing Director & Executive Creative Director, Area 23, USA
Born into an advertising family, Tim Hawkey spent the first 22 years of his life trying to avoid a life in advertising. He may have failed at that, but he’s made up for it with a meteoric, award-winning career. Hawkey cut his teeth building healthcare megabrands at Grey Healthcare Group and Havas Life. For the past 13 years, he’s made FCB Health his home, the last five of which he has spent leading sister agency Area 23 and establishing it as a creative force in the industry. No one would disagree that Area 23 is the most award winning healthcare agency in the US.
“Do what scares you”, Hawkey espouses to his teams. He believes that a great creative idea should challenge the customer, and the clients, even if that means implementing a little shock and awe from time to time. “If they don’t stop and notice you, then everything you’re doing is just a waste of time”.
It’s this drive to push the limits that has brought so much attention to the work of Tim and his teams, who have brought in dozens of accolades from Lions Health, the Manny’s, the Global Awards, the Clios, and the MM&M Awards, and that’s just this year. Most notably, his 2009 initiative Live in My Skin took home the Grand Global and the Grand Clio, and for the past 2 years Area 23 was named Med Ad News Most Creative Agency.
In his free time Tim is acclimating himself to the adulthood adventures of Marriage, Fatherhood, and Home Ownership.
Managing Director, Chief Creative & Innovation Officer, Asterisco Healthcare Communications, Mexico
“Innovation distinguishes a leader from a follower” Gustavo has always been on the quest for innovation, change and to challenge the status quo of pharma advertising. His story is very rich and solid in both the creative and strategic environments. He started his career in advertising at BBDO Mexico where he worked on the Pepsi, Gamesa, and FedEx accounts. After that, he joined Ammirati Puris Lintas and was in charge of accounts like GE, Nestlé chocolates, Tetra Pak, and Bayer. Later he was promoted to Associate Creative Director for Bancomer, Sonrics candy, Janssen-Cilag, Volkswagen and McDonald’s. At Saatchi & Saatchi, he launched SKY Satellite TV in Mexico. Finally, he reached Young & Rubicam as Creative Director for AT&T and AT&T Latin America, Danone and Phillip Morris. Then he ventured as a partner in CMV Advertising (small creative boutique that later turned into a full agency) where he worked for Bally Total Fitness Gyms, Starbucks, Royal & SunAlliance, Reebok, Xerox and Pfizer (Viagra, Detrol, Dostinex & Norvasc). There a relationship started with GSW to handle the Lilly accounts for Diabetes and CNS, which earned the agency recognition in the marketplace and set them on the course for becoming a full healthcare advertising agency.
After participating in 5 Global Creative Exercises for GSW, Gustavo started to work for GSW in the United States as the Vice President International Creative Director, responsible for organising and participating in the Global Creative Waves; also acting as the international link in keeping the creative teams together, inspiring them to do great and liberating work. He worked for the global brands of the Lilly Diabetes Franchise, Renagel, Saflutan and Byetta. He was responsable for the Global Diabetes Franchise Campaign for Lilly, Bydureon and also part of the team who developed the Zyprexa and Relprevv global campaigns.In addition he was involved in the creative training for the GSW offices around the world, coordinating creative ideation, execution and production on assigned brands across the international network whilst maintaining global brand book standards. Then he was selected to lead the new GSW agency in Mexico as General Manager of GSW Mexico, a title that lead the agency from just 4 accounts at it’s initiation to more than 30 brands. After GSW, Gustavo joined the Sudler&Hennessey team as Managing Director and lead the agency into new creative territory.
Now, just like many entrepreneurs in the industry have done before him, Gustavo has decided to open his own agency: *Asterisco Healthcare Communications, focusing on innovation as their defining point to do this change. After 3 years and a great reception from international and local clients, *Asterisco is currently working with Merck Germany, Janssen, Amgen, TEVA, Roche, Lupin-GRIN, Biomédica de Referencia.
Founder & Managing Director, Medulla Healthcare Communications
Praful has led Medulla to win the Third Healthcare Agency of the Year in 2015 and the Agency of the Year in 2016 at Cannes Lions, probably becoming the first agency ever to win AOTY after less than 8 years of existence. He’s also been a speaker at the Cannes Lions 2016. Praful is one of the rare profiles that have succeeded in client and agency roles. He spent some time as a journalist and then 8 years in consumer marketing with clients, last at Pfizer’s Consumer Healthcare business managing brands like Benadryl and more. He then crossed over to the creative advertising side, setting up a healthcare specialist advertising agency, Medulla Communications.
In addition to driving Medulla’s creative thinking, Praful has played a role in changing the perception of creativity in healthcare advertising with articles published in the country’s leading advertising supplement such as these.
Managing Director & Chief Creative Officer, H4B Chelsea, NY, USA
Christian Bauman is the only person we know with creative work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame. A critically acclaimed novelist, former commentator for National Public Radio, and one-time soldier who served in Somalia and Haiti, Bauman is an award-winning creative director and copywriter, one of the youngest creative leads in the industry, as well as one of the few creatives with an agency management role.
Bauman has been interviewed by Terry Gross for NPR’s Fresh Air, and featured in The New York Times, CNN’s News Night with Aaron Brown, Details, and Elle, among others. As a creative director he has always worked in healthcare and never wanted to be anywhere else, guiding major professional and consumer campaigns for clients including Pfizer, Sanofi, Alcon, and GSK. As Managing Director and Chief Creative Officer of H4B Chelsea, Bauman is one third of the 3-person team that has tripled the size and revenue of the agency in the past 4 years. He has been with Havas for 7 years total, with previous stints at Saatchi & Saatchi and CDM. H4B Chelsea was Agency of the Year at the 2014 Manny Awards, the highest US-based industry agency honor.
EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, NJ, USA
It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.