World's Best Healthcare & Wellness Advertising℠

Tom Domanico

Chairman Emeritus, Draftfcb Healthcare, USA

When Tom Domanico assumed, in 1983, the Creative Directorship of the New York office of VICOM Associates (later renamed Draftfcb Healthcare), its staff consisted of six people, working on the agency's first assignments from Merck. Over 25 years later, Tom headed a global marketing organization with annualized billings of over $800 million, with a staff of over 500 employees, serving a growing roster of world-class pharmaceutical and healthcare clients. It is no coincidence that the agency's phenomenal growth parallels Tom's assumption of ever-larger agency roles: first as General Manager, then as President, and finally as Chairman & CEO, Worldwide Creative Director. Tom now holds the title of Chairman Emeritus. For his part, Tom attributes the agency's success to compelling creative work, superb client service, and an internal culture that values intelligence, hard work, enthusiasm, and congeniality. People like working at the agency. And it shows.Tom's leadership style is reflected in his passionate approach to building new brands and revitalizing older ones. In his role as Worldwide Creative Director he shaped the company's brand building philosophy and helped bring countless brands to dominance. Among his professional activities, Tom serves on the Executive Board of the Medical Advertising Hall of Fame. In addition, he is a member of the Advisory Committee of the Doctors' Choice Awards, and serves as Chairman for the industry's Global Awards. These organizations seek to recognize and encourage excellence in pharmaceutical and healthcare communications.

Angelo Ghidotti

Executive Creative Director, S&H Group Italy, Milan

Angelo has almost 30 years experience in consumer communications, having worked as journalist, scriptwriter/copywriter in consumer agencies and TV channels. He joined Sudler & Hennessey in 1991 with the role of Managing & Creative Director of the Consumer Care Division, and was appointed Executive Creative Director of the S&H Group Italy in 2001.

Over the years, Angelo has contributed to the launch of many successful consumer health & ethical brands at both local and international levels, such as Sanofi Aventis' probiotic Enterogermina, Barilla's whole-wheat pasta, Pfizer's Viagra, Danone, Amplifon hearing aids, Novartis Nutrition portfolio and Beneo's food supplements.

His creative work has been recognised by numerous international healthcare awards, such as The Globals, Rx Club, New York Festivals, IPA Best of Health - in addition to national consumer awards for his TV and radio commercials. Angelo is a member of the prestigious Italian Art Directors Club.

Angelo has a degree in Philosophy and a master in Psychology; he currently teaches Creative Methodologies in Brand Communication at the interfaculty of Economy/ Communication at Milan's Catholic University. He runs two blogs, Creativity Blab and Healthy Ads, and leads various Facebook groups on Digital Creativity, Integrated Campaigns, Crowd-sourcing, Ambient Media.

Sanjay Kudale

Creative Director, McCann Healthcare, India

Every day of my life is a learning experience, especially for someone who started out sketching and drawing on the streets of Bombay and risen up the ranks to become the Creative Director at McCann Healthcare, India.

My fifteen years of creative experience proudly spans consumer and pharmaceutical brand building, with a greater skew towards consumer. I believe 'Every brand has an angle of health to it and it is equally challenging.'

Design is giving expression to ideas and exploring possibilities of merging art and science and I thrive on it.

Guy Mastrion

Chief Global Creative Officer, Palio, USA

Guy began his career at Parsons School of Design intending to be a fashion photographer. That changed with his first major gig at Lieber Katz Partners (followed by McCann Erickson, Dancer, Fitzgerald & Sample, Saatchi & Saatchi, MacCafferey McCall, Bates, and Lowe McAdams). In his nearly 30 years of work he has developed an unmatched, refined expertise in strategic creative development. He is the driving creative force for Palio and its clients. This force is the reason behind the more than 470 awards Palio has received for great work. He's taken Palio global and created a culture in the process. Because of his passion for great work, he challenges us daily to open our minds to new ideas, to never stop learning, to forge ahead in our pursuit to brilliantly realize Never Be Forgotten work. This passion sums up his personal motto: "Never give up." He is clearly focused on leading change in the advertising and communications industry and finds today's complex multi-media environment a perfect match for his diverse skill set. He's not old-school, he's old-world, seeking out and celebrating the rich, quality ingredients in all that life offers. He is a master of his craft, and that love of the craft transcends to all that he does, from fly-fishing to cooking the perfect pasta sauce to generating disruptive, market-moving ideas.

Stephen Mullens

Principal, Creative Director, Giant Creative Strategy, USA

A Giant cofounder, Stephen has over 24 years of experience in healthcare communications. Stephen is a recognized industry leader in developing integrated marketing programs that include professional and managed-care communications, patient education, and disease-awareness components.

Together with Steven Gold, his creative partner of 15 years, Stephen shares responsibility for developing and overseeing all Giant creative output.

With a strong background in product and brand identity, Stephen has put his skills to work building market-dominating brands for some of the world's leading biotechnology, pharmaceutical, and device companies. His approach of combining innovative strategic thinking, fresh conceptualization, and compelling graphic execution has resulted in some of the most impactful, memorable, and award-winning work in the business.


Harrison Wilson & Associates, San Francisco, CA
Executive Vice President, Creative Director

FCB HealthCare, San Francisco, CA
Senior Vice President, Creative Director
Vice President, Associate Creative Director
Vice President, Associate Creative Director, Art
Vice President, Group Art Supervisor
Senior Art Director
Art Director

Lena Chow Advertising, Palo Alto, CA
Creative Director & Partner
Senior Art Director

Kansas City Art Institute, Kansas City, MO

Hajime Nakazawa

Creative Director, McCann Healthcare Worldwide, Japan

Worked for a foreign ad agency from the middle of the 1990's, 13 years of consumer experience centered with consumer goods, acquired skills of integrated communication from planning the TV commercials to in store promotions. Advanced into the RX area in 2008 by joining McCann Healthcare Worldwide Japan.

With 6 months of experience, a sales aid piece for a fertility treatment drug was awarded the best in The Best Pharma example worldwide Europe, North America and Asia.

Am in the middle of pushing myself ahead to improve the creative quality of advertisement in the clinical area which tends to be conservative by applying the skills acquired through consumer experience.

In the spring of 2009, the cardiovascular area DTC campaign was awarded the bronze award at the "Advertisements beneficial for consumers".

In 2010, the World no tobacco day poster was posted up in Tokyo, South Africa, India, Shanghai and Singapore.

RX Award 2009 finalist For 2 works at the same time
The Best Pharma example worldwide 2008
The bronze award for the 49th "Advertisements beneficial for consumers"(awareness in cardiovascular area)
RX Award 2010 Grand Prize
The Global Awards 2010 Grand Global Winner

Suzanne Pope

Creative Director, john st., Canada

Suzanne has written copy for several noted agencies, including john st., Ogilvy and TAXI. Her work has been recognized by The One Show, Communication Arts, the London International Advertising Awards, the New York Festivals, Lürzer's Archive, the Obies and the Clios. Suzanne is also the founder of, a website devoted to training young creatives.

Kazumasa Watanabe

Creative Director, PharMa International, Japan

Santen Tapros (Glaucoma) - launch Campaign
Pfizer Caduet - Domestic launch Campaign
Pfizer Norvasc - Domestic Campaign

I adopt a planning and direction of campaign based on a convincing concept as my slogan.

Chet Moss

EVP, Chief Creative Officer, ICC LOWE, USA

In 2005 Chet Moss joined ICC (now part of ICC LOWE) in the newly formed position of Chief Creative Officer. For 25+ years he's been an art director/creative director on the consumer side (Grey, DMB&B, Sawtooth), the pharmaceutical side (Euro RSCG Life, LM&P) and somewhere in the middle on the Internet ( He's been a partner in two agencies bearing his name and is a magna cum laude graduate of The University of Pennsylvania majoring in Russian Studies, the perfect prelude to a life in advertising. He has a deep and abiding passion for his wife, daughter, beagles, sports, movies, writing satire, typography, nonfiction, having a catch with anything, and making something out of nothing.

Vineet Bhagchandani

Chief Creative Officer, Aakanksha Healthcare, India

An MBA who is a poet at heart. A wordsmith who has a flair for numbers. Vineet has brought his unique perspective to advertising in every capacity he has held over the past 12 years. Vineet's career arc spans through various prominent assignments which includes creative leadership at Saatchi & Saatchi. He has also worked at Leo Burnett, Publicis, Lowe Lintas and Mccann Ericcson in creative capacity as well as in new business development. With a wide FMCG experience in his repertoire, Vineet along with Rina established Aakanksha Healthcare, a prominent healthcare advertising agency in India, catering to some of the biggest names in Pharmaceutical industry. Throughout his career, he has bagged more than 100 International & National Awards including Cannes, One Show Rx, Clio Rx, New York Festival, The Rx Club New York & ABBY's. Vineet is responsible for building brands like HSBC Bank, SBI Mutual Funds, Johnson & Johnson (Wound Care & Baby Care), Bajaj Chetak, ICICI Prudential Life Insurance, NDTV India, Radio Mirchi, Coca-Cola, Durex Condoms Prevenar & Aztor.

Andrew Gill

Managing Director, H&T Advertising, Australia

Andrew started his advertising career in 1999 when he joined Grey Advertising in Melbourne after a 10-year Sales & Marketing career with BHP. At Grey he worked on the Australian Defence Force (ADF) Recruitment campaigns and launched Origin Energy. In late 2000, the ADF account was moved to Young & Rubicam Mattingly in Melbourne, and Andrew moved with the account. Whilst at Y&R Mattingly, he also worked on Coles Supermarkets and Sids and Kids (Red Nose Day).

Whilst at BHP Andrew experienced H&T from a client's point of view, and in 2003, he took a position as Group Account Director at H&T Melbourne. In 2005, he and his family moved to Auckland for him to become General Manager of the New Zealand agency. He then returned to Melbourne in early 2006 to take up the Managing Director role, looking after both H&T Melbourne and Auckland.

Andrew is also a committee member of the Hawthorn Community Chest, a Melbourne based charity that raises funds that are distributed to local charities and organisations that provide health, welfare, education and recreation services for the disadvantaged.

Don Cowan

Executive Producer, AS&K Visual Science, USA

Having worked with some of the some of the best Directors, animators, creatives, and strategic planners in the business, Don brings extensive and richly diverse experience to AS&K Visual Science. Don uses sharp, simple strategies to create insightful connections through imagery that makes you pay attention - he understands how important it is to be in touch with the latest advances in digital media and use it to be one step ahead. Over his years at AS&K Visual Science and Saatchi & Saatchi-New York, he has implemented innovative and award-winning solutions for a diverse, Fortune 500 client base.

Martin Seele

Executive Creative Director, Ogilvy Action, Germany

Bio Coming Soon...

Helen Boak

SVP, Creative Director, Euro RSCG Life Catapult, USA

Two decades. Four agencies. Fifty+ awards. Helen Boak is an Art Institute of Philadelphia graduate with industry studies at Hyper Island Master Class, Pratt Institute and School of Visual Arts. As coach for Odyssey of the Mind, she guided and inspired young students to be collaborative, competitive solution-seekers. As Creative Director at Euro RSCG Life Catapult, she does the same with her team to unearth great creative for powerful connections.

Career highlights include: US and Global launch of the first acid-pump inhibitor, the brand now known as "the Purple Pill"-Lewis and Gace, Inc.; the professional campaign for Lamisil which introduced Digger the Dermatophyte for Novartis-Integrated Communications; the continuous course of concepting on numerous biotech brands as Executive Creative Director -The Hal Lewis Group.

A member of Healthcare Businesswomen's Association, The One Club, and Art Directors Club of New Jersey, Helen has served on judging juries for HCMA In-Awe Awards, Rx Show, Med Ad News Awards, and 2011 Banff World Media Awards.

Karl Simunic

VP, Creative Director, Healthcare Consultancy Group, USA

Karl Simunic joined Healthcare Consultancy Group in 2002, with a background that couples his solid business and marketing experience with his entrepreneurial skill in generating creative communications solutions. He started his career as an art director at the Lazar Klostermann advertising agency, working on a range of Direct-to-Consumer (DTC) pharma accounts, from the dermatology brands of Spirig to the anti-infective, Pliva. While working at the agency, Karl earned his Master of Science degree with a focus on management and marketing from STU Bratislava in 1996. Following his ad agency creative work, Karl applied his business acumen to the development and management of his successful start-up, Expose, a company specialized in designing and producing multimedia shows and presentations.

In his current role, Karl works across the many HCG companies as Creative Director, leading the creative development for interactive, animation, motion and print graphics, managing the creative branding process and implementation, while ensuring that the brand's messaging objectives are met throughout the communication lifecycle. His focus has been to generate strategic and creative solutions to the marketing challenges and infuse innovation across the entire promotional continuum.

Dorene Weisenstein

Executive VP/Chief Creative Officer, The Core Nation, USA

Creating brands that command attention and spark demand - even in the most crowded categories - is second nature to Dorene, who draws inspiration from Henri Matisse's declaration, "Creativity takes courage." Her drive, enthusiasm, and determination has led Dorene from leading consumer agencies and fashion houses to the world of healthcare, where for two decades she has led her creative teams to countless awards for groundbreaking campaigns. But it's never just creativity for creativity's sake. A keen strategist, Dorene lets her insightful observations of patient and healthcare professional behaviors and motivations guide the work, which is what makes it truly successful.

Phil Brown

Founding Partner, Curtis Jones & Brown Advertising, Australia

Phil was for 25 years a partner in Curtis Jones & Brown Advertising (a healthcare agency part-owned by Clemenger BBDO). During that time, his creative work was recognised by AWARD, the Clios, The Global Awards, London International Advertising Awards and New York Festivals. He was also a founding member of the Australian Bravo! committee in 2008. Phil is currently consulting for a small number of companies and agencies as well as conducting AdSchool courses for The Communications Council of Australia. He has been a judge for the Global Awards since their inception.

Gerrard Malcolm

Partner / Creative Director, Insight, Australia

Gerrard is a partner in Insight in Sydney and Auckland: watching over creative in both places. He has cooked up campaigns for: GlaxoSmithKline, MSD, Schering, Baxter, Roche, Nutricia, CSL, Merial and NZ Blood. Those ideas have been served direct to consumers; as well as to health professionals and specialists; using nearly every media channel and in most therapeutic areas. Within this work Gerrard has been recognised with local and International awards including: Grand Global Awards, Axis, RX Club and Effies.

Nicki Mortimer

Senior Writer, Insight, Australia

Over two decades, Nicki has enjoyed roles with leading creative and brand agencies - big and small - including Lintas, Saatchi & Saatchi, Medicus and most recently Publicis Life Brands Sydney, where she was creative director. She has also developed and delivered advertising courses for the University of Western Sydney.

Nicki has a healthy collection of awards and award finalists - beginning with Axis NZ Emerging Talent, and including NY Festivals, London Internationals, One Show, Mobius, Folio, Clio, Kinsale, AWARD and the Global Awards.

Nicki is now settled in as senior writer and creative with Insight Australia and 2011 will be her 4th year at the Globals judging table.

Pete Siegel

Executive Creative Director, Pacific Communications, USA

As executive creative director, Pete Siegel is responsible for the creative output of a department over 50-strong. He has over 35 years' experience in healthcare communications that includes executive creative positions at Torre Lazur McCann, Draft FCB, Sudler & Hennessey, and Corbett HealthConnect. As creative director for Hamilton Communications, he led the global launch of LAMISIL for Roche (then Sandoz) in 9 countries. As Chief Creative Officer for North America at Torre Lazur, he has led the creative teams on the launches of such global brands as KALETRA and HUMIRA for Abbott Laboratories, PEGASYS for Roche, and LUNESTA for Sepracor, and has had first-hand experience in virtually every brand category. Peter has taught client/agency branding workshops in Tokyo, Osaka, Kyoto, Toronto, Amsterdam, Basle and Rome.

David Bacon

Creative Director, Communovate, Australia

With over eighteen years in healthcare advertising, David has worked extensively on some of Australia's leading pharmaceutical, food and nutrition brands. Since 2007 David has been Creative Director at Communovate, one of Melbourne's leading independent advertising agencies. Prior to that David was Creative Group Head at Sudler and Hennessey and has also worked medical education agencies IntraMed and Lifeblood as well as consumer agencies Young and Rubicam and Wunderman.

Anthony Foy

Ant Farm, Melbourne, Australia

Following the completion of a Business Communications degree, Anthony (a.k.a. Ant) began working as a copywriter in 1987.

He started out creating campaigns for trucks and computers at an independent agency in Sydney, and a few years later he was writing ads for epilepsy treatments and sheep dips at Curtis Jones and Brown. Such is advertising!

Ant spent over five years at Curtis Jones and Brown before taking on the Senior Writer role at Sudler & Hennessey in Sydney. In 1995, he moved to Melbourne to help establish McCann Healthcare there.

During Ant's time as Creative Director at McCann Healthcare, the agency was one of the most highly awarded healthcare agencies in the world. In 2005, Ant was appointed National Creative Director, as well as being involved in a number of projects in the Asia-Pacific region.

Early in 2007, Ant established a freelance consultancy, working with a diverse group of agencies and clients in both the healthcare and 'mainstream' sectors.

Altogether over the past 20 years, he has developed campaigns for Colgate, DuPont, GlaxoSmithKline, Nissan, the Government of Victoria, Johnson & Johnson, Pfizer, Nestlé, Sanofi, Wyeth, Mitsubishi Electric, The Red Cross and Britz, to name just a few.

Ant has experience across traditional and new media, and takes as much care developing a highly targeted sales promotion as a big budget TV commercial.

Helen Gee

Principal, Geewhiz, Australia

With a background in earth science I had an epiphany in a mangrove swamp and realised I couldn't stand working outside anymore. Went back to university, started a radio show, worked for New Scientist magazine then found my way into healthcare advertising.

For the last 15 years I've covered the spectrum of patient and healthcare professional communication in all media. Worked with some brilliant people in McCann Worldwide Melbourne, Singapore and H&T Melbourne. Most recently I've contributed to the launch of several leading brands into the Asian Pacific market.

Matt Gill

Creative Director, H&T Advertising, Australia

After an apprenticeship in some of London's premier agencies like McCann Erickson, Matt picked up his swag and headed 'down under' over 20 years ago. He has spent the last 15 years at H&T, 9 of them as Creative Director. Matt oversees all the creative work that H&T produces in Sydney, Melbourne and New Zealand and has been involved in many award winning campaigns over the years. He is currently looking after Lipitor, Celebrex, Enbrel and Symbicort amongst others.

John Perry

MD & Chief Strategy Officer, Euro RSCG Asia Pacific, Australia

John Perry's involvement in the advertising services industry straddles both the professional and academic worlds.

John is currently Managing Director of Euro RSCG Group Melbourne, and Chief Strategy Officer, Euro RSCG Asia Pacific. His experience with pharmaceutical marketing includes working with GlaxoSmithKline across a range of therapy areas as well as working with Bristol Myers Squibb.

John is also course co-ordinator, lecturer and tutor for the Advertising Strategy course in RMIT University's Masters of Advertising program, a role he has held since 2007. John is also a Board Director of the Australian Drug Foundation.

Luke Brannelly

Founder, Managing Director and Creative Director, 3Dme & V2i Creative Studios, Australia

The journey from Urban Designer to Creative Digital Story-Teller...

30 years ago, Luke embarked on a career as a Master Planner & Urban Designer. His travel and project portfolio includes a broad range of lifestyle master planned communities, resort and mixed use destinations throughout USA, South Africa, India, the Hawaiian Islands, Indonesia, Malaysia, China, Thailand, the UAE, and of course, Australia. A true Innovator & Entrepreneur, Luke's desire to effectively communicate a project vision & design outcomes, soon saw him searching for creative ways to engage audiences who often did not speak the same language. For over 15 years, Luke has been utilising the latest 3D technology, to communicate a vision or message to his audience, & been bestowed many industry design awards in the process. He has presented at a number of universities & been a Keynote Speaker & Guest Speaker at numerous national & international conferences.

Armed with a desire to diversify the offering of his foundation company V2i, Luke co-founded a second company, 3Dme 'A Look Inside' Creative Studio, with his wife Sonya in 2006. Luke is the Creative Director for all the 3Dme productions, including 'Ventilation Perfusion Matching' which utilises the latest 3D technology, along with Luke's digital story-telling skills, to explain this complex undergraduate respiratory physiology topic. This production won a 2010 Global Finalist Award in the film/video category.

Never one to sit still, Luke's desire to more effectively communicate and engage a broader audience has now shifted his attention to the global opportunities of mobile & electronic learning.

Gerry O'Hara

Chief Creative Officer, Marquardt & Roche and Partners, USA

Gerry has a somewhat unusual track record for an ad guy, having spent the majority of his 36 years in the business at only 2 agencies. His career began on Madison Avenue at Epstein, Raboy Advertising, a creative boutique where he served as art director on a wide variety of consumer and B-to-B accounts for over 13 years. In 1991 he moved up the road a few miles to Stamford, CT and joined Marquardt & Roche and Partners where he has been the agency's Chief Creative Officer since 1999. MRP holds a prestigious 16-year winning streak in national and international B-to-B creative competitions, with particular emphasis in healthcare.

Andrew Spurgeon

Creative Director, Langland, UK

I started out in the mailroom at JWT Sydney and ended up a Global Creative Director at JWT London. Over fifteen years and four continents, I worked on pretty much everything except Pharma. Since joining Langland in 2008, I'm proud to have helped it become the world's most creatively awarded healthcare advertising agency.

David Stavenow

Creative Director, Animech AB, Sweden

David has been in the film and television industry since the early 1980's.

A self-taught editor, he was one of the first to work the freelance video market outside Sweden's state television and in that process also became the first director on the team that built up Swedens first independent broadcaster - today a part of Swedens TV4.

During the late 1980's and early 1990's he became Swedens perhaps most well renowned freelance editor leading to well over twothousand credits in documentarys and fiction programs aired worldwide. Shows that led to countless international awards.

Increasing involvement in directing in the late 1980's resulted in his founding of United Film & TV AB. A film production company dedicated to corporate and commercial film and video. Within the framework of the company he quickly became a wellknown scriptwriter and director. The client list was extensive and included such well known companies as ABB, Amersham Biosciences, Bosch, Ericsson Radio Systems, Fujitsu Siemens Computers, GE Healthcare, GlaxoSmithKline, Hilton, OMX-Group, Roche Medical, SAS, Scania, Sectra Intec, Smith Medical, Sun Microsystems, Volkswagen, Telia Sonera, Virgin Records... etc.

In 2006 United Film & TV AB was aquired by Animech AB - a successful communications agency working with some of the top brands within Healthcare, Biotech and Biosciences. At Animech, David is now one of the partners and continues his work as creative director.

Susanne Isgro

Managing Director, Isgro Healthcare Communication, Germany

Dr. Susanne Isgro has a PhD in Medical Sciences and a Master's in Biology. With over 17 years in healthcare marketing, her extensive agency experience and her insights into pharmaceutical communication help shape her role as managing director of Isgro Healthcare Communications. Isgro was founded eight years ago and provides communication tools across many pharmaceutical areas, transcending media channels with different audiences such as health professionals, health specialists and consumers. Isgro is proud of producing national and international campaigns for companies such as Bayer Healthcare, Fresenius Kabi, Fresenius Medical Care, Merck, Roche Diagnostics, Shire and Wörwag Pharma. Known for its unique combination of scientific and creative approach due to its scientific and medical insider know-how, Isgro's creative achievements have been recognized by several local and international awards:

• Astrid Awards: Gold Award
• Mercury Excellence Award: Silver Award
• The Global Awards: Global Finalist Winner
• Yearbook of Advertising: Best in Division
• German Creative Healthcare Award: Finalist Comprix

Allen Levinson

Vice President, Creative Strategy, Indegene Inc, USA

Allen Levinson is Vice President and Director of Creative Strategy for Indegene Lifesystems within the west coast office in Los Angeles. Indegene Lifesystems is a global life sciences services company which develops global education, training, and marketing solutions for the pharmaceutical industry. Allen is a trained medical illustrator and has over 20 years experience creating scientific and medical educational media. Mr. Levinson has a diverse professional background having been employed by a variety of organizations including: university hospitals, the Field Museum of Natural History in Chicago, and marketing departments for the orthopedic divisions of Johnson & Johnson Inc. As Vice President and Director of Creative Strategy for Indegene Lifesystems, Allen has directed the development of "rich media" solutions combining interactivity, 3D animation, video, virtual environments and iOS apps for many of the leading global medical device and pharmaceutical corporations. For a complete list of our clients see

Abby Mansfield

Senior Vice President, Creative Director, Topin Associates, USA

As senior vice president, creative director, Abby manages the creative staff at Topin, driving and overseeing the development of all creative executions across the agency's client roster. She is a member of Topin's management group and a key client resource, from preliminary strategic planning throughout the entire creative process.

With more than 15 years of experience at Topin, Abby has been intimately involved in nearly all the agency's recent accomplishments. She is one of the architects of Topin's branding, including the Pepper Logic™ approach to creating impact in advertising. Abby also oversees the creative work for Topin's clients, includingTeva Neuroscience, Inc., Mission Pharmacal and Vetter Pharma.

During Abby's tenure, Topin has collected a number of industry awards from the Global Awards, Rx Club Awards, and PM360 Pharma Choice Awards; the agency also won a Med Ad News' Outstanding Interest Readership Award for the agency's unique self-promotion and was honored the Award of Distinction fromCreativity for its agency trade ad campaign.

Mansfield remains active in the industry. She sits on the editorial board for PM360, bylines several creative articles a year, and is a member of the Healthcare Businesswoman's Association (HBA). Mansfield, along with colleagues John Diaz, Vice President, Creative Director and Barclay Missen, Director, Digital Communications, have co-hosted the Midwest Global Awards judging in 2010. (is this relevant?)

Before joining Topin, Abby worked as a senior copywriter at the Hamilton Group, where she worked on brand campaigns for Fentanyl Oralet, Clozaril, Triaminic, and EC Naprosyn.

Brent Heindl

Executive Creative Director, Seiden, USA

Brent Heindl is currently the Executive Creative Director at Seiden, a boutique NYC-based agency whose clients include the Visiting Nurse Service of New York (VNSNY), HealthQuest, Shire Pharmaceuticals and The Gabelli School of Business at Fordham University. Prior to Seiden, Brent worked as an ACD at Saatchi & Saatchi Wellness on Humira, Nexium and Plavix and at McCann HumanCare on Viagra. Much of his earlier career was spent at Ogilvy & Mather, Hampel/Stefanides and Ammirati & Puris.

Harsha Arumugam

Associate Medical Director, Indegene Lifesystems, India

Harsha is an Associate Medical Director at Indegene Lifesystems, India. Prior to joining Indegene, Harsha held positions such as Head of Medical Communications and Director of Medico-Marketing at various medical communication companies. Over the last 7 years, he has headed teams that have prepared hundreds of medico-marketing material for brand launches and product promotions.

Harsha is a qualified physician. He earned his bachelor's degree from Annamalai University and subsequently obtained his diploma in ENT from Sriramachandra University. He then obtained his PhD from Tulane University, USA specializing in the field of Neurobiology. He has presented papers in over a dozen international conferences and congresses and holds first author publications in high ranked journals including Nature Neuroscience.

Harsha presently works at Indegene Lifesystems, a global life sciences services company which develops global education, training, and marketing solutions for the pharmaceutical industry.

Kerry Hilton

CEO, Executive Creative Director, Partner, hcbhealth, USA

Kerry's creative philosophy is arrestingly simple - images speak volumes and helping people is the emotional connection that drives our healthcare clients' most vital brands. Some of Kerry's most powerful work has been on Texas Oncology, Alcon Labs and KCI. Kerry believes that creative for the healthcare market doesn't have to be dry or dull; it can be beautiful, inspirational and sometimes humorous.

Client experience: Alcon Labs, Abbott Spine, Carbomedics, CPMC, Encysive Pharmaceuticals, HealthTronics, Houston Memorial Hospital, Irving Hospital System, J&J Medical Products, KCI, Menninger Clinic, Optima Health Plan, Ponder & Co., Scott & White Health Plan,Solis Women's Health, Strata Decision Technology, Tenet Health, TexasChildren's Hospital, Texas Oncology, US Oncology, VASER.

Anja Pfeiffer

Designer/Art Director, Brand Health, Germany

From concepts and scribbles to finished campaigns, I've been designing products and services passionately for more than 16 years as a qualified designer and art director.

Whether it's consumers, OTC or ethicals, the message must always be clear and memorable. And it must sell.

To crown their success in the market place, several campaigns also won creative awards.

Bernice Rossouw

Creative Director, Fine Healthcare, South Africa

Bernice Rossouw has more than 17 years' experience in the design, advertising and marketing industry. She worked as a designer at a number of specialist design and branding agencies before being appointed as Creative Group Head at Tequila TBWA, a medium-sized integrated agency specialising in design, sales promotion and relationship marketing. In this capacity, Bernice worked with several high profile brands such as Visa, Land Rover, Standard Bank, Tiger Milling, Spoornet and South African Airways.

She has acted as a creative director for Fine Healthcare since 2001 and has worked on an impressive array of clients and brands in most healthcare categories, with clients including pharmaceutical giants like Pfizer, Reckitt Benckiser, Glaxo-SmithKline, Smith & Nephew, Jansen-Cilag, iNova and Eli Lilly. She has won local and international awards, including RX Club, Sappi Art of Design and Assegai Awards and has been a finalist in several other competitions including the Loerie Awards, London International Advertising Awards and the Global Awards.

Bernice holds a BA Fine Arts (Information Design) degree (Cum Laude) from the University of Pretoria.

Zayed Siddique

Associate Creative Director, McCann Healthcare Worldwide, Singapore

Zayed Siddique has been fortunate enough to have worked across the various facets that make up the world of advertising communications and media.

Beginning in New Zealand but now based in Singapore since 2006, he's had experience in traditional media, activation and digital spanning 10 years. In that time, he's continuously fought to prove how brands can evolve thanks to the curse of a good idea. In return, he's been blessed with working alongside great believers, exceptional peers, brilliant talent and has had work showcased globally with fantastic agencies.

Zayed's black book contains an array of client work - from Allergan to Pfizer; and from adidas to ANZ Bank. He believes the recent shift of control returning to the consumer has now thrust brands into the spotlight in a completely new way. And so now more than ever, healthcare comms and CSR have an edge on directing a more socially conscious conversation. And that is exactly where he lies in wait for the next big challenge.


Creative Director, HC BCN, Spain

A copywriter with an art director’s soul, Croissier joined HC BCN in 2000 when it was almost starting. Since then the agency has amassed over 100 international awards : Global Awards, El Sol, Aspid, RX Club, IPA Best of Health… A strong believer on the fact that successful advertising is based on great simple ideas, and a brilliant creative is the one that breaks through, connect and persuade.

Marc Costa Planellas

Director of Corporate Communication, DENTAID, Spain

He is currently the Director of Corporate Communications in Dentaid, a leader company in oral health in Spanish pharmacies with brands such as VITIS, INTERPROX, DESENSIN, PERIO•AID, HALITA, etc..

From his position he has designed and implemented the whole new corporate project of the company, most particularly the DENTAID 2.0 project, for being pioneers in the world of health. He is also in charge, among other tasks, of the relationship with the media and institutional relations.

He is also the Trade Marketing Manager, who is responsible for the management and actions with main customers.

He was previously Product Manager in Dentaid being in charge of several brands.

He graduated in Social and Business Psychology (Autonomous University of Barcelona - UAB), is Master of Communication in Organizations and Business ( by the Faculty of Communication, UAB) and has completed the Program for Management Development in the business school ESADE (Barcelona).

Mike Walker

Executive Creative Director, Saatchi & Saatchi Health, United Kingdom

Mike is UK Executive Creative Director at Saatchi & Saatchi Health. Over the last 15 years he has worked throughout Europe and US, specializing in global strategic branding and advertising. Before co-founding the Saatchi & Saatchi Health London agency in 2003, Mike was SVP Global Branding at Grey Healthcare.



Miquel starts his career in 2002 in advertising, as creative copywritter at direct and on-line marketing agencies, being later project manager accountable to brands such as Henkel, Nike, Reckitt Benckiser and Yamaha, amongst others.

In 2010 Miquel joins the healthcare company Almirall, holding the eMarketing manager position for OTC, central nervous system, digestive apparatus and managing loyalty programmes for VIP customers.

Paul McCarthy

Senior Copywriter, GSW/Junction 11, United Kingdom

Paul McCarthy is Senior Copywriter at GSW/Junction 11, London. A seasoned veteran of healthcare communications and disciple of legendary advertising guru John Ellis, Paul has worked across the therapeutic areas where he has sought creative answers even for the most resistant of briefs. Paul's latest sales aid will be published in the Spring.

Ralf Pfau

Creative Director, Spirit Link Medical, Germany

Known for his roaring campaigning waves, web marketing geek Ralf Pfau has been creating web campaigns for his entire 15-year career. Whether it’s about a new cancer medication, brain radiotherapy or artistic medical imaging, he’s a sweet spot hunter who gets people moving the digital way.

Medical needs and ROIs merge fraternally in his campaigns, and he’s known for an energizing presence that moves clients towards their goals. Former non healthcare customers included Sun Microsystems, Mercer Management Consulting and Quelle. For the past 7 years at Spirit Link, his work has solely focused on major players in the healthcare industry, such as Siemens Healthcare, Novartis, Boehringer Ingelheim and Roche.

Ralf’s former engagements include Senior Consultant and Account Manager positions at eskatoo AG and feedback AG and of course, his own company during the first internet hype. He received his MBA in International Marketing from Friedrich-Alexander-University in Nuremberg and the European Management School IECS in Strasbourg.

Roger Stenz

Managing Director, Sudler & Hennessey Frankfurt, Germany

Roger Stenz has been working in healthcare communication for 21 years.

He started his career right after his studies in biology joining Ogilvy Healthworld followed by Omnicom.

Since 1997 – now for more than 14 years - he has been the Managing Director of Sudler & Hennessey Frankfurt. He is member of the COMPRIX jury as well as of the advisory board and initiated the GWA Healthcare Award.


International Product Manager, Grupo Ferrer Internacional, Spain

Roser has a Degree in Medicine and Surgery by the University of Barcelona. She has perfomed several training courses in the area of marketing and communication in ESADE, EADA, ECS International Business Communication, IMS .

She started her professional experience in the ER of the Hospital Clinic of Barcelona and the Biliar Litotricia Unit in the Instituto Dexeus of Barcelona.

She has a broad experience in the marketing departments of pharmaceuticals companies like Menarini Laboratories (dermatology area), Astra Laboratories (cardiovascular area), CombinoPharm (hospital products) and Lacer Laboratories (cardiovascular area).

At present she is International Product Manager specializing in cardiovascular diseases and diabetes in Grupo Ferrer Internacional.

Russell Speed

Creative Director, TBWA Paling Waltersl, United Kingdom

In a dark and distant past, l completed a degree in accounting. Half way through this course, I had an epiphany. Ok, so I saw Mark Reddy on TV talking about being an advertising creative. Roll on 19 years and I am a Creative Director at TBWA\Paling Walters.

At TBWA\Paling Walters, the Big Idea is about much more than advertising. A typical client challenge demands us to be as inventive about secondary care sales materials as a 30 second TV commercial. More and more of our time is spent creating online engagement and social campaigns, so the working day is never dull.

To clear the creative cobwebs, I cycle through South London to Soho most days.

Samantha O’Brien

As an award-winning, conceptually based, senior art director with over 20 years experience, Sam has worked for some of the world’s top agencies: McCann-Erickson, Saatchi & Saatchi, M&C Saatchi, Ward6, Host, TBWA, Clemenger BBDO, Euro RSCG, DDB and Grey Healthcare to name a few. Happiest when working across all mediums Sam has created integrated campaigns for a variety of clients including GlaxoSmithKline, Schering Plough, Roche, Foxtel, Fairfax, Ergon Energy, Lilly USA, Johnson & Johnson, Novartis, Hewelt Packard, Microsoft, Royal Automobile Club Queensland (RACQ), RACQ-GIO Insurance, Queensland Government and the Alcohol and Drug Foundation of Australia.

Currently based in New York, but will always call Australia home.

Wolfgang Pachali

Managing Director, WEFRA, Germany

1978-1979 Training as a banker

1982 Change of occupation to an accounting association: Marketing-Consultant

1986 Accounting association: Appointed to head of division ”Consulting“

1988 Accounting association: Appointed to head of department ”Consulting“

1990 Accounting association: Appointed to authorised signatory ”Consulting“

1991 Accounting association: Appointed to Director

1998 Change of occupation to management board of an industrial holding company Appointed to member of management board

1999 Change of occupation to management of WEFRA Werbeagentur Frankfurt, appointed to CEO


1999: Book “Vorwaerts! Zurueck zum Kunden“, published by Universitaets- Verlag St. Gallen

2000: Book “Emotionales Verkaufen von Finanzdienstleistungen“, published by Deutscher Sparkassen Verlag

Voluntary Services:

Tutor at the “Akademie Deutscher Genossenschaften Schloss Montabaur“ (academy of Germany co-operative societies) for over 10 years

CEO of SeligenStadtMarketing GmbH

Director of the “Arbeitskreis Kommunikation“ (working committee communication) of the IHK-Offenbach

Member of the “Arbeitkreis Information“ (working committee information) of the DIHK, Berlin

July 2010

Wolf-Peter Witt

Management Consultant, Ogilvy Healthworld, Germany

After studying Psychology Wolf-Peter joined Sterling Winthrop as a Sales Representative. In 1975 he became one of the first Product Managers in the German pharma business. Five years later Wolf-Peter joined Farmitalia Carlo Erba as Marketing Manager, before he finally switched sides and joined Ogilvy`s healthcare specialists in 1987. A couple of years later he became the Managing Director of Ogilvy Healthworld and made this agency one of the most renowned and successful healthcare communication agencies. Wolf-Peter has been a long time member of both the COMPRIX jury and advisory board. In 2011 he retired from the agency’s management and continued working as a consultant.

Andy Jones

Deputy Creative Director, Ogilvy Healthworld, United Kingdom

After completing a PhD in Biochemistry, Andy took the next logical step and began working as an account handler at Ogilvy 1.

It didn’t take him long to realise he was better at layouts than spreadsheets, so he raided the stationery cupboard and set off to Watford College to study copywriting.

Over a decade later, he has come full circle and returned to Ogilvy Healthworld Advertising, where he is able to combine his scientific background with his creative sensibilities.

Arron O’Hare

Joint Creative Head, Pan Advertising, United Kingdom

Upon leaving school, I was first employed as a signwriter but the lure of advertising haemorrhoid creams was just too strong.

And so I embarked upon a long career in Pharmaceutical Advertising, joining General Advertising in 1987 as a Studio junior.

Since then I have worked at various agencies including Lane, Earl and Cox and Money Syner Communications, sadly both now defunct, but I can assure you that is all purely coincidental.

In my time I have been an Art Director, Head of Art and held the somewhat unusual title of ‘Creative Development Head’.

I am now Joint Creative Head at Pan Advertising and hold a seat on the board of directors.

Bernat Sanromà

Creative Director, DDB Barcelona, Spain

Sanromà started as an Art Director at Augusta BBT and then FCB Tapsa. In 2001 he moves to DDB Barcelona where he has become Creative Director working for brands like Volkswagen, Audi, Henkel, Unilever, Nutrexpa, Pioneer, Novartis, Chupa Chups, Boehringer Ingelheim... He has won awards in several international Festivals: Cannes, Eurobest, Clio, New York Festival, Epica, FIAP, El Sol...

Berta Loran

Creative Director, GLOBAL HEALTHCARE, Spain

Berta Loran, born in Barcelona in 1972, holds a degree in Advertising and Public Relations (Universitat Autònoma de Barcelona). She has more than 16 years experience working in different advertising agencies: Ogilvy&Mather Direct, Ogilvy&Mather Healthcare, Ogilvy One, DEC BBDO and Global Healthcare (DDB). Since 2003 she is Head of Global Healthcare’s Creative Department. She has worked for accounts such as M&Ms, Whiskas, Heineken, Sony, Intermon-Oxfam, Bayer, Merck or Novartis. Awards received include a Cannes Silver Lion in Direct Marketing, 3 IPAs Best of Health, 18 Aspids (Spanish Healthcare Awards) and 6 finalists in The Global Awards, New York.

Carlota Vidal

Product Manager Glaucoma, ALCON LABORATORIES, Spain

Carlota Vidal has nearly 15 years of experience in the pharmaceutical industry as a marketer. She was responsable of different pharmaceutical segments in Zambon: antibiotics, antihypertensives… and for the last seven years she has been responsable for the Glaucoma portfolio in Alcon a Novartis company. Her responsabilities are for Spain and Portugal and she is a member of the glaucoma international team too. She has launched with success several products during her career.

Carlota studied Pharmacy in UB Barcelona and a MBA in ESADE bussiness school. She performed the second year of the MBA in USA, Indiana University. One of the best experiencies during her studient times.

Carlota defines herself as a very energetic marketer, with a strong results orientation and commited to excelence. Her passion is running and her next personel objective is a Maraton.

Dean Woolley

Creative Director, Woolley Pau, United Kingdom

Dean Woolley is the creative director of Woolley Pau, an advertising agency he co-founded with Louisa Pau 17 years ago. Dean likes to think his work with Woolley Pau has helped changed the creative landscape for healthcare brands in the UK. He’s always stuck to his belief that healthcare brands deserve exactly the same persuasive communication other brands enjoy. And for Dean the key to persuasive communication is remembering how to talk to people. Or as he puts it: “If you’re going to ask someone to buy something, do something or think something, be intelligent and engaging. It works.” Away from his day job, Dean has written for children’s television and is also the author of How to Pick Up People at Parties and Other Tips for Marketing Executives, a book about advertising and how to do it nicely.

Francisco Hernández Mir

OTC Business Unit Manager, URIACH Laboratories, Spain

Francisco Hernández Mir is currently the OTC Business Unit Manager of Uriach Aquilea OTC, company with a big leading local brands in the OTC Spanish market. Francisco has being workingover 5 years in Uriach group where he previously has served as Business Development Manager and Product Manager Senior.

He had developed his career in GlaxoSmithKline Venezuela held positions in the marketing department as Product Manager and Trade Marketing Assistant.

He holds a degree in Advertising an Executive Master in Marketing and Sales at ESADE Business School.


Creative and digital marketing consultant, Spain

Gorka Garmendia, creative and digital marketing consultant, started his career in direct marketing 15 years ago, creating campaigns for major direct response companies in Spain: Venca, Cofidis, Planeta Directo, Everest Directo ...

In 2005 he began to apply lessons learned from the offline environment to the online one. He currently devotes 80% of his time to create and optimize Google AdWords campaigns, email marketing and landing pages (web conversion) for companies such as Caixanova, 1to1, Encyclopedia Catalana, Renta Corporación, AEGON, Fundación Vicente Ferrer, Mutua Universal, McDonald's ...

The other 20% is dedicated to training in institutions and companies: ESIC-ICEMD, UAB, EADA, CP Proximity, ING Direct, Citibank ...

Grant Foster

Creative Director, Ward 6 Australia

Grant is a Founding Partner and Creative Director at Ward6 Australia. Prior to that he has held Creative Director roles at McCann Healthcare and Publicis Life Brands. Along the way his work has won at The Global Awards, London International, Rx Show, New York Festivals, Mobius and Effies amongst others.

Günter Fleischer

Managing Director Client Services, Strategy, ghg Grey Healthcare Group, Germany

Günter Fleischer started his career in pharmaceutical marketing with an M.B. from Cologne University. His research on new tools and strategies in the communication efforts of the pharmaceutical industry impressed Schwarz Pharma.

Prior to joining ghg Günter had significant client-side experience in his six-year tenure with this pharmaceutical company.

He moved to the agency side of the business, working for clients in different therapeutic areas, before joining Grey in 1989.

Since then he has been responsible for various accounts and has gained substantial experience in areas like HRT, cardiovascular, oncology, respiratory, infectious disease, gastroenterology, diabetes and CNS as well as in pain or transplantation.

Over the time he has developed effective strategies for working with clients at every level to ensure effective agency-client communication for efficient development of high quality brand launch programs as well as re-launch projects in later phase of product’s lifecycle, on local, Pan European or global level.

With his strategic mindset and wide experience in pharmaceutical marketing, combining extensive know-how in interactive, multichannel and database-oriented communication, Günter and his account team are well prepared to take up the rapidly growing challenges in healthcare communication.

Jeremy Bird

Managing Partner, Creative Director, Bird & Schulte Advertising, Freiburg, Germany

Jeremy Bird is the cofounder and Creative Director of Bird & Schulte Advertising in Germany. He began his creative career as a designer at one of the most prestigious design firms in Germany, Peter Schmidt Studios, after studying design in Hamburg. His career then developed with Scholz & Friends and later, D´Arcy where his clients included BMW, Burger King, Mars and Fanta. He switched to healthcare nine years ago. He has won a number of awards for his work including, The Global Awards, New York Festivals, Eurobest, Clio Healthcare Awards and Comprix.

Jon Watson

Creative Director, Ogilvy Healthworld, London, United Kingdom

With over 25 years’ experience in Advertising, Jon has worked on some of the biggest global brands in both the consumer and healthcare sectors.

Jon learnt his craft in the consumer world as a copywriter for WCRS, before moving over to healthcare. During the last 15 years, he has worked for the Lowe group, Sudler & Hennessey and Publicis Life Brands in Creative Director and brand strategy roles.

Jon has helped create some of the healthcare industry’s landmark campaigns for blockbuster brands which has netted him a couple of Global Awards in the past!

Karsten Rzepka

Owner, Peix, Germany

WKarsten Rzepka was born in Zwickau/further East Germany (GDR) in 1960. Already as a child he was fascinated by graphics and drawing and wanted to study art. Though he did not act true to the party´s principles he first got this chance in 1978 at the senior technical college for advertising and creation in Berlin. There he studied technical drawing and scientific illustrations until 1991. During the following years he acted as a graphic-designer and illustrator for different magazines.

In 1994 Karsten Rzepka founded the advertising agency PEIX in Berlin/Kreuzberg, primarily specialized on Healthcare Communication.

Since 1995 he and his team won several advertising- and healthcare-awards for innovative ideas in RX print advertising, integrated campaigns and ambient marketing.

Three principles are closely linked to Karsten Rzepka - are esteemed in private and in business: straightness, attitude and sincerity.

His personal impulse, pleasure in work and passion - also represented by the PEIX team - the „excellent strategy and creation“ together with the customers to speed up subjects and to achieve aims are some of the success factors. As manager and Art Director he leads PEIX prosperously till this day.


Creative Director Saatchi&Saatchi Health

Pau lives in Communication since 2002.

Born as a junior copy at Ulled comunicación, he worked for Nestlé and Ryanair accounts. He continued growing as a creative copy at The Partner, working on accounts such as the Barcelona City Council, AECC, Bayer Schering Pharma, Brita, Dhul, Deutsche Bank Private Banking, Fresenius Kabi, Generalitat de Catalunya, Hesperia, Intermarché, Jardiland, Miquel Alimentació, Plaza & Janes, Pescapuerta, Puig, Solvay Pharma or Uriach.

In February 2009, he assumed the position of Creative Director in Saatchi & Saatchi Health where he works for Almirall, Bayer Schering Pharma, Bicentury, Boehringer Ingelheim, Danone, Elgydium, Eroski, FEC, Font Vella, Gynea, Hartmann, Indas, Kellogg's, Kraft, Nestlé, Novartis, Obra Social La Caixa, Roche, Sanofi, Siken and Zambon.


2007: 1 ASPID

2008: 3 ASPID

2009: 2 ASPID

2010: 2ASPID

2011: 6 ASPID

Elizabeth Elfenbein

Partner Creative, The CementBloc

Elizabeth is a Partner at the CementBloc, a leading multichannel health and wellness creative agency. She is a creative visionary with over 20 years of experience producing award-winning work. Her passion for helping clients to connect and form long-lasting bonds with their customers informs her methodology and her platforms. It starts with ‘taking a walk’ in the customer’s shoes, in order to empathize with his or her needs and challenges. She applies this philosophy to creative ideas and social strategies across the consumer and patient businesses.

In addition to her healthcare expertise, Elizabeth has distinguished herself across multiple sectors including financial services, legal business solutions, publishing, technology, telecommunications, and the travel industry. This diverse background puts Elizabeth in a unique position to recognize nascent trends, stay on top of emerging technologies, to build sustainable brands.

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