2013 The Global Awards® Categories


Communication to the Healthcare Professional: Print Media

1  Alimentary / Metabolism

2  Allergies

3  Anti-infective (including antibiotics)

4  Birth Control (Contraceptives)

5  Blood Agents

6  Cardiovascular

7  Central Nervous System

8  Complementary Medicines

9  Cosmetic & Reconstructive Procedures

10  Cytostatic Agents

11  Dermatological

12  Diabetes Management NEW

13  Endocrinology NEW

14  Gastrointestinal

15  Genito-urinary

16  Gynecology NEW

17  Hormones

18  Medical Devices

19  Musculoskeletal

20  Nutrition Science NEW

21  Oncology NEW

22  Oral Hygiene

23  Over-The-Counter Products

24  Pathology

25  Podiatry NEW

26  Psychiatric / Mental Health

27  Radiology NEW

28  Respiratory

29  Sensory Organs

30  Animal Health Care

31  Other


Communication to the Healthcare Professional: Promotional Marketing

32  Advergame

33  Ambient

34  Brand Reminders

35  Brochures / Annual Reports

36  Conventions / Events

37  International Core Campaign

38  Local Adaptation Campaign NEW

39  Corporate Identity

40  Detail / Sales Aid / E-Detailing

41  Direct Mail

42  Guerilla NEW

43  Integrated (Mixed Media) Campaign

44  New Product Launch

45  Sales Training

46  Other


Communication to the Healthcare Professional: Video, Audio, Interactive Media

47  Interactive Environments

48  Scientific Films NEW

49  Online Media

50  Social Media

51  Mobile Media

52  Tablet Media

53  Other


Communication to the Healthcare Professional: Social Commitment

54  Ambient

55  Brochure

56  Continuing Medical Education (CME) Non-Accredited Program

57  Continuing Medical Education (CME) Accredited Program

58  Corporate Social Responsibility NEW

59  Direct Mail

60  Film / Video

61  Guerilla

62  Integrated (Mixed Media) Campaign

63  Newsletter

64  Mobile Media

65  Online Media

66  Print Announcement

67  Sales Force Education

68  Social Media

69  Tablet Media

70  Other


Communication to the Healthcare Professional: Young Globals

71  TV NEW

72  Radio NEW

73  Print NEW

74  Interactive NEW

75  Guerilla NEW

76  Integrated (Mixed Media) Campaign NEW


Communication to the Consumer/Patient: Print & Mixed Media

77  Animal Product & Service

78  Ambient NEW

79  Brand Reminder

80  Brochure

81  Complementary Medicine Advertisement

82  Direct Mail

83  Guerilla NEW

84  Integrated (Mixed Media) Campaign

85  Print Product & Service Advertisement

86  Outdoor

87  Point of Purchase

88  Wellness Product & Service NEW

151  International Core Campaign NEW

152  Local Adaptation Campaign NEW


Communication to the Consumer/Patient: Video, Audio, Interactive Media

89  Mobile Media

90  Online Media

91  Radio Commercial - Medical Product & Service

92  Radio Commercial - Wellness Product & Service NEW

93  Radio Commercial - Animal Product & Service

94  Social Media

95  Tablet Media

96  TV Commercial - Medical Product & Service

97  TV Commercial - Wellness Product & Service NEW

98  TV Commercial - Animal Product & Service


Communication to the Consumer/Patient: Direct-to-Consumer Advertising

*Please note: entries submitted into Direct To Consumer Advertising (DTC) is for the marketing of prescribed drugs only, directed to consumer/patient, that cannot be bought over the counter and requires a doctor’s prescription.

99  Ambient NEW

100  Guerilla NEW

101  Integrated (Mixed Media) Campaign

102  Mobile Media

103  Online Media

104  Outdoor NEW

105  Print

106  Radio

107  Social Media

108  Tablet Media

109  Television


Communication to the Consumer/Patient: Social Commitment

110  Ambient NEW

111  Brochure

112  Corporate Social Responsibility NEW

113  Direct Mail

114  Film / Video

115  Guerilla

116  Integrated (Mixed Media) Campaign

117  Mobile Media

118  Online Media

119  Outdoor

120  Print Announcement

121  Radio Announcement

122  Social Media

123  Small Space Poster

124  TV Announcement

125  Tablet Media

126  Other


Communication to the Consumer/Patient: Young Globals

127  TV NEW

128  Radio NEW

129  Print NEW

130  Interactive NEW

131  Guerilla NEW

132  Outdoor NEW

133  Integrated (Mixed Media) Campaign NEW


Art and Technique

134  Animation

135  Art Direction

136  Cinematography

137  Computer Generated Graphics

138  Copywriting

139  Direction

140  Humor

141  Illustration

142  Logo / Symbol Design

143  Original Music

144  Package Design

145  Photography

146  Sound Design

147  Special Effects

148  Typography

149  User Experience NEW

150  Web Design