Competition Info

Categories

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Celebrates creativity that fosters the physical, mental, and social wellbeing of individuals, as well as animals. Entries should educate the health consumer about cultivating wellness, and combating disease and infirmity. This section informs health awareness, promotes self-diagnosis to open a conversation between patients and practitioners, and encourages proactive care that leads to a more fulfilling life. Within Health & Wellness, there are six discipline groups:

Focused on animal well-being. Pets and other animal health products and services brought to the attention of consumers that show a true health benefit. Includes veterinary clinics, animal charities and fundraising for facilities, etc.

Includes all types of creative audio content including commercial radio advertising and streaming or downloadable audio content that conveys a brand message at a high level of creativity

  • Commercial broadcast or Internet radio advertising.

  • Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • Create or promote a company’s identity through the use of graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • The sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • Aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • Out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • Work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers

  • Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • Using a single video created for engaging a target audience through social sharing.

  • Posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above.

Well-being supplies, tools, products, and services brought to market to solve a particular health need or issue. Examples include back supports, bandages, condoms, contact lenses, dental floss, first aid kit items, home use devices, over-the-counter contraception, orthotics, pregnancy tests, prescription glasses, incontinence products, hearing AIDS, pregnancy tests, fertility testing kits/products, thermometers, drug free pain relief, other health and wellness products.

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above

Work created to empower the public, promote health and disease awareness, and encourage proactive personal care. Includes work that inspires advocacy and donations for legitimate health causes.

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above

Public-targeted corporate image campaigns designed to convey the characteristic spirit for given health & wellness companies, products, health services psychology, chiropractors, nutritionists, oncologists, cardiologists, plastic surgeons, hospitals, clinics, pharmacies, other health facilities like gyms and fitness studios, health shops and other retail, health insurance companies, etc.

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above

Products, services and activities that allows a person to maintain a healthy lifestyle: diet, sleep, fitness, exercise, stress management. This includes health & wellness technology like wearables, apps, and other gadgets that aid fitness, diet, stress management, and sleep

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

  • an entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above

Work created for a specific branded product that does not require prescription but provides a meaningful health benefit and/or supports personal wellbeing: Non-prescription drugs, OTC medicines & tablets, digestive health/probiotics, nutraceuticals (vitamins, minerals, herbal remedies, supplements, etc.), and applications (skin remedies, hand sanitizer, athlete’s foot remedies, eye drops, hair loss products, dandruff shampoo, toothpaste, ear drops, etc.

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above.

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

  • an entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above.

Includes all types of creative audio content including commercial radio advertising and streaming or downloadable audio content that conveys a brand message at a high level of creativity.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

  • an entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above.

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

  • an entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.

  • Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station

  • work in Out of Home that is not defined by any of the categories above. Please specify

Crafted work circulated in print media such as books, magazines, covers, digital publications, and collateral to increase brand visibility or profile.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

Technique and craft/skills used in the execution of print content.

  • Entries in this category are for the directorial choices made for a print advertisement.

  • Entries in this category are for the writing of promotional or educational text included in the print advertisement.

  • Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

  • Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement

  • Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement

Utilizing strategic brand communication and marketing efforts to impact brand and/or organization perception, awareness, and reputation, often through media coverage and exposure.

Using social platforms to deliver content and messaging to consumers and to illicit a response to encourage engagement, boost relations, and ultimately drive new business.

  • utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers

  • utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution

  • Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.

  • using a single video created for engaging a target audience through social sharing.

  • posts not using video that are created specifically for a social media platform

  • Social Media work not defined by any of the categories above.

All audio content used for the purpose of direct. Examples include radio, downloadable and streaming audio content, etc.

  • Commercial broadcast or Internet radio advertising.

  • content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • An Audio entry not defined by any of the categories above. Please specify.

Technique and craft/skills used in the execution of Audio content.

  • promotional writing included in an audio recording.

  • music including original composition, a licensed recording, or an altered version of an existing recording.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

Joint creative output between two or more brands, individuals and/or organizations.

The visual craft conveying brand and product messages in an effort to create brand recognition, trust, and inspire consumer action.

  • To create or promote a company's identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

  • commissioning and acquiring material for publication.

  • promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

  • the graphic design of a product, brand, or company logo

  • Graphic and physical design of product packaging.

  • graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

  • graphical and physical design of posters

  • This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art

  • graphic and physical design of Self– Promotion

  • astute, the aesthetic physical design of interior and/or exterior spaces.

  • a Design|Craft entry not defined by any of the categories above. Please specify.

Any media that enriches a brand, product, or service through its direct connection to a user via a digital or mobile device.

  • mobile device or tablet-specific apps or applications

  • mobile device or tablet-specific apps or applications

  • games developed and designed for mobile devices to promote a particular product or service

  • supplemental mobile websites or webpages created to further promote a specific product or service

  • digital sales aids promoting a company, brand, product, or service

  • mobile based virtual reality technology designed to immerse the user within a given experience

  • Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service

  • A Digital/Mobile entry that’s not defined by any of the categories above

The technique and craft used in the execution of digital content.

  • the craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context

  • the sounds generated, manipulated, and designed to bring context to the digital experience

  • The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

  • the look and feel - the presentation of the digital mobile product.

  • an entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.

Targeted (direct) promotional communication to generate a response or specific action from the consumer, to effectively achieve the brand’s goals. Please provide results in synopsis

  • all audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.

  • execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc

  • execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising

  • execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.

  • direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc

  • utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • entry in Direct not defined by any of the categories above. Please Specify

Emotionally connecting a brand and its target audience through the narrative of a live experience. Examples include disruptive retail experiences, temporary or permanent exhibitions, live events, promotional events, etc. Please provide results in synopsis.

All types of video advertising: Online, television, cinema, point of sale, etc.

  • creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

  • Please limit commercials to approximately 1 minute

  • Please limit short form entries to no more than 3 minutes

  • An entry in Film not defined by any of the categories above. Please Specify.

Technique and craft/skills used in the execution of Film content.

  • the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

  • the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

  • the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively

  • technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio

  • Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

  • technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

  • film environments and imagery created and/or manipulated outside the context of a live action shot.

  • An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.

An innovation solves problems and utilizes advertising and marketing in a completely fresh and unique way, technologically or strategically.

  • Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

  • innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service

Creative campaign work spread across three or more different mediums, all relating to the same campaign. Example media types: Activations/Events/Live Experiences, Audio, Brand Partnerships & Collaborations, Design, Digital/Mobile, Direct, Film, Innovation, Out of Home, Print, Public Relations, Social Media, etc.

Engages the consumer while out of home. Includes takeovers, billboards, posters, digital screens, transit, and ambient solutions on both large and small scales.

  • executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

  • large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

  • designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

  • out of home execution that serves as a takeover a single location or venue.