André Hansen - Creative Director, Ogilvy Healthworld, South Africa

JOHANNESBURG, SOUTH AFRICA // Having completed his studies at the AAA School of Advertising in Johannesburg in 1999,André gained valuable experience at a number of creative agencies before joining Ogilvy Healthworld as Senior Art Director in 2009.

An accomplished designer with solid knowledge of medical advertising practices, his conceptual abilities, attention to detail and inherent talent for creating beautiful imagery make him an invaluable asset to his team in South Africa. André recently joined an esteemed panel of healthcare advertising experts where they had to comment and answer questions about some hand-picked global healthcare campaigns. Over the years he has defined and improved identities and campaigns for numerous well known local and international brands. Gaining international exposure in the Ogilvy group, he recently spent six months in Mauritius where he lead the creative team at Maurice Publicité Ogilvy and Mather. André finds inspiration in anything creative and has a keen interest in photography, typography, illustration and architecture.

Jeromie Misenheimer - SVP, Group Creative Director, Digitas Health, USA

Jeromie is an award-winning SVP/Group Creative Director at Digitas Health. Known for his great creative leadership, he brings together the talents and expertise of multiple disciplines – Creative, Strategy, Ux and Social – to create powerful stories that help build brands, and ultimately improve patient lives. He is passionate about innovation, creativity, and most of all Digitas Health’s mantra, ‘helping, not selling.’

Vineet Bhagchandani - Group Chief Creative Officer, Aakanksha Healthcare, India

An MBA who is a poet at heart. A wordsmith who has a flair for numbers. A lyricist who can paint pictures. Vineet has brought his unique perspective to advertising in every capacity he has held over the past 20 years.

Vineet's career arc spans through various prominent assignments, which includes creative leadership at Saatchi & Saatchi. He had a meaty stint at Leo Burnett, Publicis, Lowe Lintas and McCann Erickson in creative capacity as well as in new business development.

With a wide FMCG experience in his repertoire, Vineet along with Rina Caiser established Aakanksha Healthcare, a leading healthcare advertising agency in India, catering to some of the biggest names in Pharmaceutical industry in India and Asia Pacific.

Throughout his career, he has bagged more than 200 International & National Awards with his work featuring in Cannes, One Show Rx, Clio Rx, New York Festival, The Global Awards, The Rx Club New York & ABBY's and TOI Big Bang Awards. It was under his Creative Leadership Aakanksha Healthcare bagged the title ‘Healthcare Agency of the Year’ at the Ad Club Awards in India.

Apart from building brands like Ariel (P&G), HSBC Bank, SBI Mutual Funds, Johnson & Johnson (Wound Care & Baby Care), Bajaj Chetak, ICICI Prudential Life Insurance, NDTV India, Radio Mirchi, Coca-Cola, Durex Condoms. In healthcare capacity he is known for building brands like Prevenar, Zedex, Aztor & Telma, Vineet is responsible for building Animation Studios/Production House/Digital Agencies like Pencil Box Creations, Spirit & Gauze, Square & Aakanksha Films.

Christoph Bohlender - Creative Director, Service Plan Health & Life, Germany

Christoph loves great ideas. That‘s why he studied philosophy and literature. His love of beautiful words eventually led him to the world of advertising and later to the Serviceplan Group in Munich. After years in a classical Serviceplan agency he sought a position in Serviceplan‘s Healthcare division.

Over the years his work has earned him many awards of national and international format: Health Lions, Cannes Lions, D&AD, Eurobest, LIA, Clio, Clio Health, NYF, NYF Global Awards, NYF – AME, Epica, ADC, One Show, Cristal Festival, Radio Advertising Award (Germany‘s most important Radio Award), IPA Best of Health, The RX Club, Annual Multimedia Awards and the leading German Healthcare Award Comprix.

Christoph has been a continual driver of the company‘s creative vision and together with him as a Creative Director Serviceplan Health & Life has risen to the most awarded healthcare agency in the German speaking market.

He has served several times on national and international awards juries including the most important healthcare award in Germany, the Comprix.

With his wide range of experience in healthcare communication Christoph has been responsible for many notable national and international campaigns, and continues to take great pleasure in producing life changing creativity.

Xavier Sanchez - Founder, CCO & CEO, Umbilical and, Spain

Xavier Sánchez has been working on healthcare communications over the last 20 years for prestigious accounts such as Novartis, BMS, Boehringer Ingelheim, GSK, Merck,  UCB, Ferrer, Alcon, Bayer, Chiesi, Almirall or Nestlé.

Before becoming independent and found Umbilical, he developed his work as Creative Executive Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann and Adding Targis (now CDM). He was also former Partner and Creative Director at Pavlov.

His work has been honoured at both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards and Aspid Awards.

Xavier Sánchez has been the first Spanish Creative Director to be selected as a Jury member at Cannes Lions Health Festival and also the first from the country to be Executive Jury of The Global Awards and Executive Jury of Clio Healthcare Awards.

Former President of the Aspid Awards edition, he also has been an international jury in the RxClub Awards and Indigenus Awards.

He is author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”.

He is Professor of Brand Communication, Corporative Communication and Creative Skills at ESIC Business School and Associate Professor at EADA Business School.

And, overall, Xavi, strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.

Bruce Murphy - Executive Creative Director, McCann Johannesburg, South Africa

Having studied Art Direction I went on to be a hot air balloon chaser, bar manager, liftie, contractor, landscaper, entrepreneur, snow clearer, a traveller and of course an art director.

30-something years have been spent selling, serving and making things for people. Learning and trying new things along the way, failing forward, with some success.

Achievements: Cannes, D&AD, One Show, Clios, New York Festivals, Ironman, broken shoulder, broken wrist, separated shoulder and a kid.

Tim Jones - Creative Director, Havas Lynx Europe, United Kingdom

Tim has over ten years’ experience in both South Africa and the UK (consumer and healthcare) and has worked with an array of global brands on some exciting creative campaigns. He’s been lucky enough to have thought of some pretty good ideas, and even luckier to have brave clients that believed in them. As a result, he’s collected metal at all major award shows across the globe - most notably 8 Cannes Lions and a Grand Global.

In his spare time Tim is also Deputy Editor of - an online platform that promotes discussion, thought leadership and creative growth for the healthcare communications industry.

So whether it’s a crotch-sniffing dog unit to promote a home-testing STD kit, or a radio ad that can only be heard through a stethoscope, Tim is on the hunt for ideas that shake up the healthcare industry and reward those brands brave enough to choose something different.

Sandra Loibl - Creative Director, Service Plan, Germany

Sandra started as a designer in a tiny agency in a tiny town in Bavaria. Next she studied Communication Design in Nürnberg at the Georg-Simon-Ohm Universty in Nürnberg. After receiving her diploma she moved to munich and started as Art Assistant at Serviceplan Munich. And there she stayed. Now as Creative Director she works for accounts like sky, BMW Motorrad, HiPP, Consorsbank and many many more.

Sandra is member of the Art Directors Club Germany and has won more than 100 national and international awards like Cannes Lions, LIA, Eurobest, Clio, ADC, NYF, One Show, D&AD etc.

Erin Schwarz - Associate Creative Director, FCB Health, USA

In her current role, Schwarz provides creative leadership on multiple brands working with a team of copywriters and art directors. She began her advertising career at Corbett nearly a decade ago working with clients such as Bristol-Myers Squibb, Sanofi-Aventis, Proctor & Gamble, and Alcon. Joining HCB in 2010 as a copywriter, Schwarz excelled at her role and quickly advanced to take on more creative responsibility. While at HCB, she has worked in various categories, specializing in rheumatology, neurology, audiology, and women’s health. Passionate about mentoring young talent, Schwarz is committed to helping junior staff thrive in this regulated industry.

Micheal Zivkovic - Senior Art Director, Ogilvy Common Health , Australia

Since starting at Ogilvy CommonHealth, Michael has spent his time working on a blend of consumer and pharmaceutical brands. Always looking for new challenges and interesting briefs to transform the conventional confines of healthcare, pushing the idea beyond the boundaries.

Michael brings together his experience in providing design solutions with an understanding of complex issues surrounding healthcare. A desire to bring ideas to life though unique collaborations and find inspiring ways to deliver content has always been a personal driving force. 

Harry Yates - Creative Director, Langland, United Kingdom

Harry Yeates’ career as a writer probably started at the age of eight, with a highly commended certificate from the National Mushroom Marketing Board. From there he made novel disaccharides as a research chemist; covered table tennis, industrial ovens, physics and software as a journalist; wrote a lot about diabetes as a medical writer; and then joined Langland as a copywriter in 2009. Since then he’s won various creative healthcare awards, and helped the agency become Cannes Lions Health Agency of the Year, twice.

Andy McAfee - VP, Group Creative Director, Abelson Taylor, USA

Andy McAfee believes that emotion leads to engagement. And when a creative campaign imbues strong emotional engagement, it usually helps accelerate brands. And win awards.

Andy joined AbelsonTaylor in 2003 after spending several years working for consumer shops, like Leo Burnett, where he was responsible for campaigns that garnered national and international awards.

When Andy brought his experience, philosophy, and keen eye to AbelsonTaylor, it didn’t take long before he was tapped to help build the direct-to-consumer (DTC) practice for the agency. Today, many of the campaigns he and his team have worked on have won accolades, like the DTC National, Global, In-Awe, MM&M, PM360, Pharma Choice, and Rx Club awards. His campaign for an oncology drug that treats lung cancer was inducted in the Medical Advertising Hall of Fame. 

Not surprisingly, Andy is often asked to pen his perspectives for industry publications. Andy graduated from Yale University and also studied Integrated Marketing Communications at the University of Chicago. 

Malcolm Badger - Creative Director, Cognite, United Kingdom

I believe in combining enthusiasm and passion for compelling communication ideas with an engaging working style and practical appreciation of business needs.

Great communication and creativity is conceived with insight and strategic understanding, fed by teamwork and talent, and delivered by courage and expertise. Every one of us is creative (whatever our designated role) and when our combined chemistry is right, we can change the future!

Effective outcomes happen when clients and colleagues travel the creative journey together – listening, empathising and advising and challenging when needed. We can add value every single day as friends, professionals and guides, and through constructive collaboration, we move our clients closer to their goals.

In a world that changes faster by the second, this is still an industry where, whatever audience, channel, or technology, it’s a strong, good communication idea that will drive success. I’ve been fortunate enough to win awards and respect at both a global and local level by recognising when a good idea IS a good idea, wherever it lives and whatever it does.

I consider myself lucky to genuinely enjoy creating healthy communication and I still get that electric tingle of excitement when generating ideas that get noticed.

Nick Schanche - Creative Director, Ogilvy Health World, United Kingdom

Nick has been in advertising for 30 years so he started before Apple Macs and around the arrival of the first mobile phones. During his career, he has worked in most industry sectors from alcohol and tobacco to fundraising and financial services. And has gained experience across all media channels from outdoor and film to digital and DM.

Achievements include winning Tequila London a lead role on the Barclays Bank roster and launching Brothers Cider with cut-through creative and challenging budgets.

Over the years, Nick has won various awards from Creative Circle and DMAs to most recently a Silver at Cannes 2016.

Away from the office Nick goes shooting, grows grapes, keeps chickens and paints West Country landscapes.

Kevin McHale - Managing Director, ECD, Neon - An FCB Health Netlwork Company, USA

With advertising experience that spans almost 30 years, Kevin is well known for his strategic and creative acumen, spanning everything from blockbuster brands to rare diseases. As Managing Director/Executive Creative Director at Neon, An FCB Health network Company, he has been responsible for the steadfast growth of the agency making it the 5th largest office in the FCB global network. Kevin has launched countless brands, all to great success, and is know for continually pushing the craft of exceptional creative ideas into reality

Matt Low - VP, Creative Director, Crowley Webb, USA

Matt oversees all written word operations and splits creative direction duties at Crowley Webb. Part of that responsibility includes managing all creative for Praxis, the agency’s patient recruitment division. He does a fair amount of copywriting himself for all traditional and digital media, and he gets deeply involved in strategic development for both clients and agency new business. A 17-year vet in the industry, his client experience includes AbbVie, Merck, Janssen, M&T Bank, Wilmington Trust, Independent Health, Siemens, and HEALTHeLINK.

Lauren Naima - EVP, Group Creative Director, FCB Health, USA

With over 22 years of experience in advertising, marketing, and design, Lauren has overseen some of the biggest brands in the business. And while her title might technically be “creative director,” what truly drives her is a commitment to doing something that’s never been done before, creating work that is truly unique.

As a result, whether she’s launching a new national television campaign in women’s health or targeting high-science specialists using new media, Lauren’s work has earned awards and accolades from all across the industry. 

Alok Saini - Creative Director, McCann Health, India

Alok is an advertising industry professional with more than a decade of experience in healthcare, lifestyle, education and corporate communication categories.

The youngest creative director at McCann Health India, he has successfully led a team of talented professionals to industry recognized work on brands like Nestle Nutrition, Nestle Start Healthy Stay Healthy, Omron, GSK, Healthcare at Home, and Dabur India Ltd. among others. Part of the senior creative team (India) and the GCC (Global Creative Council) of McCann Health, he has also worked at McCann Torre Lazur’s London office for a year. Alok is one of the most awarded healthcare creatives in India, including honors from Clios, Effies, IPA Best of Health, Rx Club, Globals, Abbys, and other award shows.

With an equal affinity for arts and science, he enjoys working on challenging assignments, getting to the core of scientific problems and coming up with creative solutions for these. A drug molecule for him is as exciting as a piece of poetry- both having the potential to enrich lives.

For Alok, work is not only a means for materialistic ends but a source of emotional fulfillment as well. Happiest to be in the office on Monday mornings, he believes in the power of healthcare campaigns to bring about a positive difference in the lives they touch.

Jun Ogawa - Creative Director, Pharma International Inc., Japan

Jun Ogawa has 20 years of experience in creative department at advertising agency. Before joining PharMa International Inc., he was in charge of TV commercial films and graphic ads for a variety of clients including consumer electronics, food, game, cosmetics, and electric power company.

He utilizes his broad experience from working in consumer ads agency when creating the ads specialized for doctors and healthcare professionals.

Now his sixth year at PharMa International Inc., his healthcare ads cover the fields of Oncology, Gastrointestinology, Urology, Cardiology, and Hepatology.