Elizabeth Elfenbein

Partner, Chief Creative Officer, The Bloc, USA

Elizabeth is a restless creative innovator and leader, always thinking about and striving for what’s next—for The Bloc, for her clients, and for the industry at large.

Though Elizabeth has created and directed buzzed-about, award-winning ideas across multiple sectors throughout her 25 years in the business, she has taken her gift for disruption to a new level over the last decade as a creative leader at The Bloc. She has consistently broken the boundaries of traditional health-and-wellness advertising to create unforgettable, industry-first social platforms and experiences.

In addition to her creative leadership role at The Bloc, Elizabeth applies her insights and vision to several industry leadership platforms. As Editor in Chief of HealthWellNext, an industry-first publication, Elizabeth offers a refreshing, provocative point of view on the challenges and opportunities facing the health and wellness industry and how it communicates with customers. She is a sought-after thought leader, writing about innovation in the health-and-wellness sphere for Advertising Health, Clios.com, DTC Perspectives, MediaPost, Medicine Avenue, PharmaVOICE, and PM360 and about happiness for Coca-Cola Journey (www.coca-colacompany.com).

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