EVP, Creative Director, Sudler & Hennessey, USA
For over 15 years, Guy has continued to raise the creative bar at Sudler & Hennessey to produce stellar medical advertising.
Guy’s creative pursuits span his achievements as an art director working on OTC and ethical products at both consumer and healthcare agencies. He began his career developing advertising, collateral, and convention materials for Canon at Denstu. At Lowe, Guy became involved in creative work on healthcare accounts that included Fosamax, Weight Watchers, and US Healthcare.
Guy joined S&H and supervised creative development on the Rocephin, Tamiflu, Colgate Total, and Arestin accounts. He launched the osteoporosis drug Boniva, the antihypertension drug Bystolic, and more recently, Perjeta, a treatment for HER2 metastatic breast cancer . He has contributed to global work on Seroquel and Aggrenox, and supervised the Tamiflu, Cubicin, Vimovo, Soliris, and Remicaid/Simponi iPad visual aid applications. He and his team also launched Simponi Aria, which helps relieve the pain, stiffness, and swelling of moderate to severe rheumatoid arthritis. Most recently, Guy has lead the creative efforts for GSK for meningitis and flu.