Chief Creative Officer, Brandforming™, USA
Guy Mastrion is the founder and Chief Creative Officer of Brandforming, T M a multidisciplinary, strategically driven, creative organization with expertise in design, campaign and digital development dedicated to the creation and transformation of brands for a connected world. From health and wellness to financial services, entertainment, transportation, packaged goods, food and beverage, travel, fashion and automotive, team Brandforming brings a wealth of experience to every engagement.
“The complexity of multimedia storytelling today requires that the core brand idea be made as simple as possible, in order for it to be effectively amplified in in the telling. At Brandforming, our organizing principle is deceptively simple: Head for the Heart. T M We believe that what moves people, moves brands,” say’s Mastrion.
Guy’s wellearned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multiscreen digital engagements and documentary film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity from many organizations including The Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.
As one of the original founders of Palio, Guy was instrumental in establishing the organization as a respected brand with offices and affiliates around the globe. A creative veteran with a unique combination of talents, Guy brings a refined sensibility to all he does.
As a guest speaker at Skidmore College, his classes on creativity and problem solving are a much sought after experience. Prior to founding Brandforming, Guy held senior creative leadership positions with inVentiv, Saatchi & Saatchi, McCann Erickson, Dancer, Fitzgerald & Sample, Bates and McCaffrey & McCall.