Founder & Managing Director, Medulla Healthcare Communications, India
Praful has led Medulla to win the Third Healthcare Agency of the Year in 2015 and the Agency of the Year in 2016 at Cannes Lions, probably becoming the first agency ever to win AOTY after less than 8 years of existence. He’s also been a speaker at the Cannes Lions 2016. Praful is one of the rare profiles that have succeeded in client and agency roles. He spent some time as a journalist and then 8 years in consumer marketing with clients, last at Pfizer’s Consumer Healthcare business managing brands like Benadryl and more. He then crossed over to the creative advertising side, setting up a healthcare specialist advertising agency, Medulla Communications.
In addition to driving Medulla’s creative thinking, Praful has played a role in changing the perception of creativity in healthcare advertising with articles published in the country’s leading advertising supplement such as these.