Executive Creative Director, Sudler & Hennessey, UK
After escaping a brief career in pharmaceutical manufacturing and research neurogenetics, Lee began his advertising career as a copywriter, around 20 years ago.
He spent 12 years at an independent healthcare agency where he created award-winning campaigns in every sector of the category – from Rx-only secondary and primary care brands to consumer awareness, OTC and vet. Lee helped pioneer the development of consumer disease awareness, with a number of high-profile campaigns for top 5 pharma companies. This included a string of big-budget TVCs, as well as the development of one of the first ever consumer-health websites back in the late 90s!
Since 2008, Lee has been applying his creative energy into helping launch and re-launch global pharma brands, with Creative Director roles in major-network agencies.
Determined to live without eating or wearing animals, Lee is particularly proud of a recent global charity campaign he helped develop for Animals Asia which raised over $5M to help end bear-bile farming in Nanning, China.
When not obsessing about the importance of great ideas – strategically and creatively, Lee can be found chasing his young son around the waves and pistes of Europe.