VP, Creative Director, Crowley Webb, USA
Matt oversees all written word operations and splits creative direction duties at Crowley Webb. Part of that responsibility includes managing all creative for Praxis, the agency’s patient recruitment division. He does a fair amount of copywriting himself for all traditional and digital media, and he gets deeply involved in strategic development for both clients and agency new business. A 17-year vet in the industry, his client experience includes AbbVie, Merck, Janssen, M&T Bank, Wilmington Trust, Independent Health, Siemens, and HEALTHeLINK.