EVP, Group Creative Director, FCB Health, USA
Mike knew as early as sophomore year in high school that advertising would be his chosen profession. 20+ years later, this award-winning creative now leads his talented team one number of professional and patient brands, including Gilenya, Lucentis, Spiriva/Stiolto, Prolia, and Myrbetriq, among others. He has launched and led campaigns for a bevy of brands, including Yervoy, Cimzia, Atripla, Medtronic, Reyataz, and Xiaflex.
Mike has a broad range of healthcare experience, including DTC, professional, disease awareness, OTC, and corporate. He has worked at agencies large and small, and was previously the founding member of the healthcare boutique CCA Advertising, where he led award-winning campaigns for clients including Novo Nordisk, Pfizer, Amgen, GSK, Olympus Healthcare, and Genzyme. Mike has been a frequent awards show judge, and his own work has garnered 100+ awards for his clients.
This is actually Mike’s second tour of duty at FCB, having worked at the agency earlier in his career, leading campaigns for clients Nabisco/Kraft, Lucent, and Jamaica Tourism. He began his career in general agencies, working on brands including Pfizer, Major League Baseball, Warner-Lambert, NatWest Bank, Bahamas Tourism, Sega, and many more.
Mike is a summa cum laude graduate of Fordham University, and studied advertising at the School of Visual Arts in New York City. He lives in the garden-like Garden State with his family.