Founder, CCO & CEO, Umbilical and Amniotic.tv, Spain
Xavier Sánchez has been working on healthcare communications over the last 20 years for prestigious accounts such as Novartis, BMS, Boehringer Ingelheim, GSK, Merck, UCB, Ferrer, Alcon, Bayer, Chiesi, Almirall or Nestlé.
Before becoming independent and found Umbilical, he developed his work as Creative Executive Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann and Adding Targis (now CDM). He was also former Partner and Creative Director at Pavlov.
His work has been honoured at both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards and Aspid Awards.
Xavier Sánchez has been the first Spanish Creative Director to be selected as a Jury member at Cannes Lions Health Festival and also the first from the country to be Executive Jury of The Global Awards and Executive Jury of Clio Healthcare Awards.
Former President of the Aspid Awards edition, he also has been an international jury in the RxClub Awards and Indigenus Awards.
He is author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”.
He is Professor of Brand Communication, Corporative Communication and Creative Skills at ESIC Business School and Associate Professor at EADA Business School.
And, overall, Xavi, strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.