Creative Director, Havas Life São Paulo, Brazil
Diego started his career as a handyman in an old-fashioned print shop in Brazil. Along with his first job came the love for design and craftsmanship, making him realize his graduation in economics was a mistake and later taking him to set a new course abroad. After a short period in Madrid, Lisbon was chosen as his new home.
Inspired by the light of the city plus some really good friends he started in a healthcare agency, working his way up for over 5 years. During his Art Direction degree at Lisbon Ad School, he started freelancing in London and Lisbon, followed by 2 years in digital and guerrilla agencies. Just before being nominated one of the top 3 ADs in Portugal and his first international award with Guinness, he moved back to Brazil as Country Manager for his former agency FunnyHow?. Now at Havas Life SP he’s devoted to help changing the healthcareadvertising business. His work for brands such as Guinness, Desperados, Nintendo, Teva, Pfizer and Durex has granted him Gold and Silvers in Cannes, two Golds at Clio Health, One Show, CCP, Art Directors Club of Europe, Epica’s, Effie’s and Luso’s awards. Last but not least, jury member in Cannes Lions 2017.