Chief Creative Officer, FCB Health, USA
Rich has the honor of leading the creative work for all FCB Health companies around the world. Seven times in the past eight years, his peers have named an FCB Health company “Most Creative Agency.” In 2017, Cannes Lions recognized an FCB Health company as “Healthcare Agency of the Year”. His work has been awarded by Med Ad News, Medical Marketing & Media, the Globals, The Creative Floor, Rx Club, the Effies and Clio Rx. The Spiriva “Elephant” campaign was named one of the top ten best DTC campaigns of all time.
In a previous life, Rich’s work in consumer advertising has been honored by the Effies, Lions, One Show, Art Directors Club, Addys and Clios. His “Can You Hear Me Now” tagline for Verizon wireless was inducted into the Advertising Walk of Fame in 2002 and his work for Canon is a part of the permanent collection of the Museum of Modern Art.