Chief Creative Officer, Guidemark Health, USA
Tina is a creative visionary and industry thought-leader who has a strong track record of successful product launches in the pharmaceutical, health and wellness and consumer space. Tina has also lead the launch and relaunch of several well-known agencies including inVentiv Health, Saatchi & Saatchi Health, Pulse CX and Guidemark Health.
Tina’s role is to ensure that each brand has the right positioning and creative platform to succeed. She brings an enthusiastic approach to creating innovative brand campaign experiences that touch the heart, mind, and senses. No matter where a healthcare brand
is in its’ lifecycle, Tina’s goal is to help customers develop an experience that influences the decision-making process and result lasting brand engagements.
Throughout her career Tina has launched several corporate and product launches in the pharmaceutical industry to HCPs, patients and consumers. In 2015, Tina joined the executive leadership team of Guidemark Health where she lead the positioning and creative campaign for the launch of the company. Tina also lead the creative strategy and ideation for all agency of record new business wins which resulted in the launch of 6 brands within 2 years including Simparica, Fluad, Flucelvax, Rapivab, VaxChora, PaxVax Connect and Evofem corporate branding. Tina’s creative leadership also contributed to the recent agency of record new business win for the launch of Fresenius Home Dialysis division, support program and their latest cutting-edge home dialysis machine. A client quote at the pitch was: “During the entire creative presentation, my heart rate monitor was racing”.
Tina is an award winning creative leader and has had the honor of serving on the
Executive Award Juries of Cannes Lions Pharma, The Global Awards, Clio Healthcare
Awards, Manny Awards, Rx Awards and MM&M Awards. PharmaVOICE named Tina
one of its most inspiring people in 2014.