Senior Vice President and Creative Director, HCB Health, USA
Abby oversees the creative staff and development of the creative product within the agency. She is a key client resource, involved in both early strategic planning and the creative work that follows.
After getting her start as a copywriter in direct marketing, she’s spent most of her career in health care, working with clients such as Abbott, Baxter, Sandoz, Syntex Labs, Johnson and Johnson, Mission Pharmacal, Terumo, and Teva Neuroscience. For some reason, she found neurology, women’s health, and cardiology a bit more compelling than credit card offers.