VP Creative Director, Discovery Worldwide, USA
Over the past 20 years in advertising and marketing, Stephanie has built quite a repository of experience in a variety of disciplines, from branding to direct response to retail and experiential. Her most recent challenge is in the medical realm at Discovery Worldwide, where she is charged with elevating creative storytelling and innovative delivery of the agency’s offerings across advertising, advocacy and medical communications functions.
Franke is known for developing strategic creative, applying behavior science techniques and connecting brands and causes to the customer through insightful storytelling. As VP, Creative Director at MARC USA, she spearheaded campaigns for Girls Inc., Trusted Choice Independent Insurance Agents, DePaul University, International Truck and STA-BIL Engine Additives. She previously served as VP, Creative Director at FCB for 10 years. With a heavy focus on CRM, promotions and digital, her accounts included MilkPEP, USPS, and SC Johnson. Franke developed promotional creative for MilkPEP’s iconic milk mustache campaign.
Last year, Franke co-founded a non-profit organization, The Know No Project, which became a social sensation internationally. Proof that Stephanie knows how to craft a strong story steeped in human experiences and strong creative that compels people to take action.