Executive Creative Director, McCann Health London, UK
Matt is a multi award- winning creative who has worked both in consumer and health and wellness agencies over the last 20 years.
A winner of 5 Cannes Lions and a Cannes Lions Health Agency of the Year, Matt’s integrated campaign for Idis has been recognised as the world’s most award health care campaign of all time (source:http://advertisinghealth.co.uk/top10/)
Passionate about the integration of ideas and great craft, Matt notes that, "Having led four separate creative departments over the years I have learnt many lessons of how to and how to not do things. I have learnt that I am a people person, how to be humble, patient and above all else, to listen. I firmly believe that the value of any great creative company goes up and down in the lift every day – And being better with the people we work with, is the key to doing better work. We have to nurture our successes and continue to empower creative minds."
He recently joined McCann Health London as Executive Creative Director.