Senior Creative Director, Grey Group, India
He is a passionate advertising copywriter with over 15 years of experience in the business. As a keen observer of people, his biggest strength lies in centering his advertising on real behavioural patterns. He firmly believes that the best advertising always stems from a strong insight.
Over the years, he has worked with leading Indian agencies like Mccann, Leo Burnett, Lowe Lintas and Contract where he created advertising for many brands such as: Shoppers’ Stop, HSBC, Tide, Bonux, Pears, Parachute, ICICI Prudential, Reliance, Western Union, Go Air, Radio Mirchi and many more.
Along the way, Vivek has won numerous Indian and International awards, including One Show, Cannes, Spikes and Ad Fest. His recent campaign for Mahindra Rise won a Silver and Bronze in Cannes in 2018. In his spare time, Vivek is usually engrossed in practicing new tunes on his Harmonium, an Indian keyboard instrument.