Renata Florio

Global Executive Creative Director Integrated Campaigns & Integrated TeamsOgilvy & Mather, USA

Renata oversees all creative output on the business from an art direction and copywriting standpoint.

With over 20 years of experience across many of the world’s biggest and best brands, including Procter & Gamble, Unilever, Nestlé, Ambev-Inbev, Sanofi-Aventis,  Johnson & Johnson, IBM, HP among others.

Renata has worked all over the globe—in Brazil, the UK, Italy, Spain and the US.

During her tenure with blue-chip companies and brands, and her travels around the world, she has collected many of the top creative awards—including 17 Cannes Lions, among them a Gold Lion for Pharma (Oral Care). In 2017 her campaign for Kiwi Shoe Care “Portraits Completed” was awarded with 5 Cannes Lions and 13 Clios, as well as appointed by one of the best Creative of 2017 by Adweek.  Its technological approach, mixing craft and data, lead it to be amongst the most awarded campaigns of the world according to the Drum Report 2017.

More importantly, her work has achieved business results for her clients (including her successful stint as a sales representative at a call center for her Movistar client). These business results are confirmed by her Effies—including one for her work with the Ad Council of North America, involving a coalition of more than 35 leading dental groups that joined with the organization to launch the first campaign on children’s oral healthcare in the US.

Renata is the daughter of an Italian father and a Brazilian mother. She holds Brazilian and Italian passports, as well as a US Green Card. She speaks English, Portuguese, Spanish and Italian fluently, has basic French and German skills and is currently (dreaming of) learning Mandarin. Last but not least, she is a family person—married, and the mother of two children and a Labrador.