David Ponce de Leon
Executive Creative Director, Ogilvy Australia, Australia
David began his career as a designer, eventually moving into art direction and honing his craft at agencies ranging from large multinationals to small independent shops, including George Patterson Y&R, Leo Burnett, Lifelounge and BD Network.
Before joining Ogilvy, he served as Group Creative Director of McCann Melbourne.
Previously, he was founding Creative Director of BD Network Australia. Under his direction, the agency was recognized nationally and globally, with a raft of creativity and effectiveness accolades to their name including Cannes, D&AD, MAA, NYF and AWARD. They were also crowned ‘Emerging Agency of the year’ and ‘Small Agency of the year’ for three consecutive years and named ‘Australia’s most awarded small agency’ by AdNews magazine.
David himself has been awarded more than two hundred times on all major national and international award shows with work for brands like AAMI, adidas, Heinz, Mars, Metro, Nintendo, Seek, Schweppes, Suzuki, Tigerair, Whiskas, WorkSafe and the Victorian Government.
For the past decade, Ponce de León has been actively involved in training the next generation of Australian creative talent through his role leading the Melbourne AWARD School program and most recently as the head of ADMA Creative School.