SVP/Group Creative Director, Abelson Taylor, USA
Andy McAfee believes that emotion leads to engagement. And when a creative campaign imbues strong emotional engagement, it usually helps accelerate brands. And win awards.
Andy joined AbelsonTaylor in 2003 after spending several years working for consumer shops, like Leo Burnett, where he was responsible for campaigns that garnered national and international awards.
When Andy brought his experience, philosophy, and keen eye to AbelsonTaylor, it didn’t take long before he was tapped to help build the direct-to-consumer (DTC) practice for the agency. Today, many of the campaigns he and his team have worked on have won accolades, like the DTC National, Global, In-Awe, MM&M, PM360, Pharma Choice, and Rx Club awards. His campaign for an oncology drug that treats lung cancer was inducted in the Medical Advertising Hall of Fame.
Not surprisingly, Andy is often asked to pen his perspectives for industry publications. Andy graduated from Yale University and also studied Integrated Marketing Communications at the University of Chicago.