Melissa de Lusignan

Group Creative Director, The Hive Group, UK

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Melissa has been in transition for the past 20 years.

Having started a design career in B2B, she discovered that she was actually a copywriter and changed to writing for consumer brands.

A chance brush with healthcare propelled her into a completely alien sector, where, strangely, she felt right at home.

Melissa began grappling with unpronounceable brands and perplexing modes of action, working her way through a dizzying array of therapy areas and global brand launches at Medicus DMB&B, McCann, Grey and Saatchi over a 15-year period.

Although she evolved from copywriter to Creative Director, she refused to let go of writing and continued to learn her craft, collecting an armful of awards along the way.

Six years ago, Melissa moved to independently owned Hive Health as Group Creative Director, where she has the great privilege of mentoring a talented and diverse team of creative problem solvers.

Today, her focus is leading creative strategy. Letting go of the day-to-day has been hard.

You could say she is still in transition.

2018 GJ 1NewYork Festivals