SVP/Global Creative Director, Energy BBDO, USA
I currently serve as Global Creative Director at Energy BBDO in Chicago. I love my job, so much that in my 15 years I’ve started my career in advertising twice: the first time as an Italian copywriter at Publicis Milan, and the second, being thirsty for adventure, as an art director in Asia.
There I started again as a humble art intern at Ogilvy Singapore and then moved up the ranks to Creative Director at Grey and Saatchi & Saatchi over the next 9 years. In Singapore I worked on many local and regional campaigns and I created the “Life Saving Dot,” an idea that transformed Indian “bindis” into life-saving iodine patches for women in rural India. In November, 2017, I moved to the United States to join Energy BBDO where I recently helped to create “Prescribed to Death,” a memorial wall covered with 22,000 pills, each with a tiny face mechanically carved into it to represent the number of people killed by opioid addiction.
I’ve worked on global and Fortune 500 brands and my work has been recognized by international shows including 14 Cannes Lions with with 1 Grand Prix and 4 Golds, 9 One Show Pencils with 4 Golds, and 7 D&AD Pencils. In 2016 I was a juror on the Promo and Activation jury at Cannes. In 2017 I was part of the Branded Entertainment jury at AdStars and in 2018 judged the ADFED MN. I believe great work should not only drive sales, it should be the center of pop culture, or even lead it. My litmus test for a good idea is how it would sound in a CNN newscast.
I’m a champion of female empowerment who believes men would benefit just as much as women from gender equality, and dedicate a portion of my time to creating work on behalf of women’s causes and mentoring young female professionals. When I‘m not solving clients’ business problems, I enjoy moving from one continent to the other, trying to make my cat an internet celebrity and spending time with my family.