Founder/President, FMad Health Communication Agency, France
After graduating from the Ecole Supérieure de Commerce in Poitiers, Frédéric joined Young & Rubicam as a copywriter. He worked at this position at Publicis, at TBWA, at BBDO and then at Lowe, before being promoted to Creative Director and Vice-President.
He then created his own agency, called FMad, which is mostly specialized in health (80% of its activity), in order to restore creativity to a highly regulated sector. Frédéric and his agency have won many awards at festivals in France (Empreintes Grand Award, Award of the Deauville Health Communication Festival, Pharmaceutical Awards, etc.) and outside France (New York Festival, Global Awards, Gramado Festival, etc.).
Furthermore, he has participated in several festivals outside France, either as a jury member or as head of the jury (Indian Ocean Créatives, NYC Global Awards, Brazilian Communication Festival, etc.) Frédéric is also passionate about political communication. In the last ten years, he has designed several original and offbeat campaigns for political parties.
Finally, Frédéric is the author of two novels: Bleu, Blanc Brun (Blue, White, Brown), published by Denoël, which was inspired by the attempted assassination of President Jacques Chirac by a right-wing activist, and Les Référents (The Mentors), a science fiction novel.