The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a Rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England. After an excellent graduation Mike started his career as a young creative at Avon Cosmetics in Londons Knightsbridge. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 3800 employees worldwide. During this time he used his experience in the healthcare sector to help build up the specialist company Serviceplan Health & Life. He has been Managing Director and Creative Partner for over 20 years.
Mike has a wide range of experience in healthcare communication – especially in the area of TV commercials for top OTC brands. Over the years he has won many awards in global and local festivals e.g. Cannes, Clio, Crystal Festival, D&AD, Eurobest, Globals, New York Festival, GWA-Effie RX Club, and the leading German Healthcare Award Comprix.
Over the years Mike has also been very active as a Jury Member at leading Festivals e.g Lions Health, Clio Health, The Globals, Eurobest and at the German Comprix Award where for several years he has been Jury Chairman OTC. In 2017 he was Jury President Health & Wellness at Lions Health in Cannes.