Shaheed Peera

Executive Creative Director, Publicis LifeBrands, UK

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Shaheed joined Publicis LifeBrands as their youngest ever Executive Creative Director at 31 years of age. 

His highlights at Publicis (so far) have been: 

  • Helped them to have their work celebrated at the world’s most prestigious consumer award shows - Cannes Lions (the real one), D&AD, Campaign BIG Awards, LeBook & Creative Circle (first healthcare agency in 68 years to win). 
  • He founded ‘The Lab - A place for bright sparks’. An industry first initiative to help find talent (without a CV or any formal qualifications) into Publicis Health UK agencies. Shaheed has had the agencies work celebrated at No.10 and No.11 Downing Street.  His most recent #makebloodcancervisible exhibition for Janssen Oncology had a record breaking 1.2 million visitors in a month. It also reached 292 million people online and in press.

In his spare time he mentors various advertising schools and charities in London. He is also Founder of The Creative Floor Healthcare Awards. Which in 4 years has raised over £55,000.000 to help underprivileged talent and diversity into health and wellness communication agencies.  

2018 GJ 1NewYork Festivals