Posts in 2017 Executive Jury
Stephanie Berman

Partner & Chief Creative Officer, The Bloc, USA

Since she joined The Bloc in 2003, Stephanie has been a continual driver of the company’s creative vision. Today, she leads the creative department along with partner Elizabeth Elfenbein, where they foster innovative ideas and industry firsts.

Stephanie is also part of the management team leading Bloc Partners, the largest global network of independent healthwellness communication companies, where she instills a collaborative, multilocal approach to developing global brands.

 Stephanie has created and directed award-winning work across multiple countries, multiple customers, and multiple channels, and brings experience from a variety of diverse sectors, including financial services, technology, leisure, energy, and nonprofit. She has served on many awards juries, both in the United States and globally, most recently as the jury chair for Clio Healthcare. Stephanie began her career in the United Kingdom and has been based in the United States for almost 20 years.

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Praful Akali

Founder & Managing Director, Medulla Healthcare Communications, India

Praful has led Medulla to win the Third Healthcare Agency of the Year in 2015 and the Agency of the Year in 2016 at Cannes Lions, probably becoming the first agency ever to win AOTY after less than 8 years of existence.  He’s also been a speaker at the Cannes Lions 2016. Praful is one of the rare profiles that have succeeded in both client and agency roles or for that matter, in both strategic and creative roles.

Praful Akali has integrated creative and strategy with a base of medical understanding throughout his career: Started creatively as a journalist and loved it, parallely added medical expertise through a pharmacy education, moved up the ladder into strategy with a degree from India’s leading B-school, built on this base with eight years of marketing experience on leading consumer healthcare brands at Pfizer, Boots, etc. – finally indulging his creative bent once again by founding Medulla in 2008, now one of the world’s most awarded creative healthcare advertising agencies.

Praful’s leadership has helped Medulla win some of the biggest pharma and consumer healthcare clients in India, Asia-Pacific and Africa including J&J, P&G, GSK, GSKCH, Novartis, Merck and many others. This client trust is supported by big wins at the Rx Club Show, New York; India’s biggest mainline advertising awards, GoaFest; all in addition to Medulla’s famous wins at the Cannes Lions Health.

In addition to his role at Medulla, Praful is also part of the Founding Team at its sister agency, What’s Your Problem – a problem-solving, full-service digital agency. 

Scott Watson

EVP, Chief Creative Officer, Ogilvy CommonHealth Worldwide, USA

It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.

Peter Siegel

EVP, Creative Director, Pacific Communications, USA

Peter has brought more than 40 years of domestic and global experience in healthcare communications to PACIFIC Communications. He has held executive positions at McCann Torre Lazur, FCB Health (VICOM), Sudler & Hennessey, GA Communications Group (Goble & Associates), CAHG (Frank J Corbett), Topin & Associates, and The Hal Lewis Group.  He has been responsible for creating and guiding award-winning creative in both Rx and DTC businesses, and has had first-hand experience in virtually every product category in the healthcare space.

Gary Scheiner

Chief Creative Officer, GHG, USA

Gary brings a unique perspective to GHG as its global chief creative officer, having spent the majority of his career with one foot in the consumer health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel & leisure. Gary grew up in direct marketing agencies O&M Direct and MRM Worldwide, where he learned the power of actionable, measurable marketing. He then moved on to leadership roles at general agencies FCB and TBWAChiatDay, where he developed integrated campaigns for national and global brands. As Rosetta’s first Chief Creative Officer, he immersed himself in all things digital and helped that agency be named AdAge’s #1 Agency to Watch in 2011. At Arnold Worldwide, he built a consumer health and wellness business (his third one at 3 different agencies), which became the fastest growing business unit in the company.

This rich set of experiences has allowed him to apply learnings from disparate industries to create differentiating work that has driven meaningful business impact for his clients. He sold 2,000 SUVs through the mail sight unseen for GMC Trucks. He launched the Michael J. Fox Foundation for Parkinson’s Research and helped it raise over $30 million in private donations. His healthcare campaigns for Schering Plough and Allergan both became cultural icons that lit up social media and late night talk shows. And his work has been honored with everything from Cannes Gold Lions to Clios, Kellys, ADDYs, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, OMMAs, and more.

In his spare time, Gary gives back to the industry that has given him so much. He sits on the Ad Council Campaign Review Committee, he runs the Caples International Awards Show, he’s taught at the 4As and Miami Ad School, and he’s served on numerous award show juries.

Juan Ramos

EVP, Executive Creative Director, McCann Echo, USA

Juan Ramos brings 25 years of experience and an indelible drive for creative excellence to healthcare marketing. As Echo's creative leader, Juan has been a pillar of inspiration to an ever-growing powerhouse of creative minds for more than a decade. He has continually cultivated a creative team of innovative storytellers, who captivate healthcare providers and their patients by delivering clever, strategic, and compelling work. At the core is his unwavering dedication to these teams and his commitment to the Brands they serve, coupling his ability to motivate and challenge with the aptitude and insight to bring his Brands' stories to life. His success is proven many times over by the loyalty he receives in return from his crew, as well as the long track record of prestigious industry awards lining McCann Echo's shelves, including honors from Lions Health, Clios, Rx Club, Globals, and the first ever Platinum/Best in Show award from MM&M.

Gustavo Pratt

Managing Director, Chief Creative Officer & Innovation Officer, Asterisco Healthcare Communications, Mexico

“Innovation distinguishes a leader from a follower” Gustavo has always been on the quest for innovation, change and to challenge the status quo of pharma advertising. His story is very rich and solid in both the creative and strategic environments. He started his career in advertising at BBDO Mexico where he worked on the Pepsi, Gamesa, and FedEx accounts. After that, he joined Ammirati Puris Lintas and was in charge of accounts like GE, Nestlé chocolates, Tetra Pak, and Bayer. Later he was promoted to Associate Creative Director for Bancomer, Sonrics candy, Janssen-Cilag, Volkswagen and McDonald’s. At Saatchi & Saatchi, he launched SKY Satellite TV in Mexico. Finally, he reached Young & Rubicam as Creative Director for AT&T and AT&T Latin America, Danone and Phillip Morris. Then he ventured as a partner in CMV Advertising (small creative boutique that later turned into a full agency) where he worked for Bally Total Fitness Gyms, Starbucks, Royal & SunAlliance, Reebok, Xerox and Pfizer (Viagra, Detrol, Dostinex & Norvasc). There a relationship started with GSW to handle the Lilly accounts for Diabetes and CNS, which earned the agency recognition in the marketplace and set them on the course for becoming a full healthcare advertising agency.

After participating in 5 Global Creative Exercises for GSW, Gustavo started to work for GSW in the United States as the Vice President International Creative Director, responsible for organising and participating in the Global Creative Waves; also acting as the international link in keeping the creative teams together, inspiring them to do great and liberating work. He worked for the global brands of the Lilly Diabetes Franchise, Renagel, Saflutan and Byetta. He was responsable for the Global Diabetes Franchise Campaign for Lilly, Bydureon and also part of the team who developed the Zyprexa and Relprevv global campaigns.In addition he was involved in the creative training for the GSW offices around the world, coordinating creative ideation, execution and production on assigned brands across the international network whilst maintaining global brand book standards. Then he was selected to lead the new GSW agency in Mexico as General Manager of GSW Mexico, a title that lead the agency from just 4 accounts at it’s initiation to more than 30 brands. After GSW, Gustavo joined the Sudler&Hennessey team as Managing Director and lead the agency into new creative territory.

Now, just like many entrepreneurs in the industry have done before him, Gustavo has decided to open his own agency: *Asterisco Healthcare Communications, focusing on innovation as their defining point to do this change. After 3 years and a great reception from international and local clients, *Asterisco is currently working with Merck Germany, Janssen, Amgen, TEVA, Roche, Lupin-GRIN, Biomédica de Referencia.

Graham Mills

Global Chief Creative Officer, Publicis Health, USA

A little over thirty years ago, Graham left art school to become an advertising copywriter in London. This included spells at agencies such as Lowe Howard Spink, TBWA and Delaney Fletcher Delaney. Since then, he has helped form a radio writing company; worked with an improv comedy troupe; helped write a book on architecture and created advertising, direct, digital and social campaigns for both national and international clients. For the last fifteen years, he has built and led agencies in the UK and the US, including Ogilvy, Wunderman, Arc Worldwide, Digitas and Digitas Health.

Graham has been asked to judge numerous major award shows. His work has been recognized at festivals around the world, including: Campaign, Cannes, Clio Healthcare, D&AD, Epica, Manny Awards, MM&M, New York Festivals, OMMA, One Show, Rx Awards, the Telly Awards and the Webby Awards.

Steven Michaelson

Founder & CEO, Calcium, USA

Steven Michaelson has spent over 35 years in the advertising industry, more than 25 of them in pharmaceuticals. Steven gained industry-wide recognition as the Founder and CEO of Wishbone, a highly successful and unique start-up that thrived for 13 years and was awarded "Agency of the Year" in 2009. Wishbone was eventually acquired by Rosetta and then by Publicis.

Continuing in that tradition, Steven founded Calcium in 2012, pulling together the original Wishbone partners to help guide and run it. In 2014, The Star Group acquired Calcium. However, disenchanted with how the management was operating Calcium, in December of 2015, along with his business partner, Judy Capano, Steven purchased back the agency and all its assets. 

Steven and his leadership team have been completely running Calcium since August of 2015. Since then, the agency has demonstrated significant growth, fueled by both organic and new-business wins. To learn more,

Prior to starting Wishbone, Steven held creative leadership positions at KPR, FCB, Harrison Star, and Robert A. Becker. He has created successful campaigns for such brands as Zocor, Glucophage, Plavix, EpiPen, Oxycontin, Depakote, and Diovan.

Before entering the pharmaceutical industry, Steven did award-winning work for clients like Ford, Lanvin, Absolute, Omni and Penthouse magazines, and Sasson jeans.

Steven is married with three children and lives in New York City and East Hampton, NY. When he is not working and taking care of his family, you can find him on the tennis court.

Guy Mastrion

Chief Creative Officer, Brandforming™, USA

Guy Mastrion is the founder and Chief Creative Officer of Brandforming, T M a multidisciplinary, strategically driven, creative organization with expertise in design, campaign and digital development dedicated to the creation and transformation of brands for a connected world. From health and wellness to financial services, entertainment, transportation, packaged goods, food and beverage, travel, fashion and automotive, team Brandforming brings a wealth of experience to every engagement.

“The complexity of multimedia storytelling today requires that the core brand idea be made as simple as possible, in order for it to be effectively amplified in in the telling. At Brandforming, our organizing principle is deceptively simple: Head for the Heart. T M We believe that what moves people, moves brands,” say’s Mastrion.

Guy’s well­earned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multi­screen digital engagements and documentary film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity from many organizations including The Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.

As one of the original founders of Palio, Guy was instrumental in establishing the organization as a respected brand with offices and affiliates around the globe. A creative veteran with a unique combination of talents, Guy brings a refined sensibility to all he does.

As a guest speaker at Skidmore College, his classes on creativity and problem solving are a much sought after experience. Prior to founding Brandforming, Guy held senior creative leadership positions with inVentiv, Saatchi & Saatchi, McCann Erickson, Dancer, Fitzgerald & Sample, Bates and McCaffrey & McCall.

Rich Levy

EVP, Chief Creative Officer, FCB Health, USA

Rich is responsible for engineering and maintaining creative excellence for all DRAFTFCB Healthcare brands. Rich brings over 25 years of experience in advertising, branding, integrated communications, and event marketing. He has worked on many products in numerous therapeutic categories for Pfizer, Boehringer Ingelheim, Merck, Johnson & Johnson, Novartis, BMS, GSK, TEVA, and many others.

His healthcare work has been honored with medical industry awards from the Effies, Rx Club, MM&M Awards and the Manny Awards (Most Creative Agency 2010, 2011, 2012 & 2014, Best Professional Campaign, Best Interactive Physician Campaign, Best Non-Promotional Website, Best Non-Branded Campaign & Best Consumer Campaign) Recently, MM&M Magazine named the Spiriva ‘Elephant’ campaign one of the 10 Best DTC campaigns ever created.

His consumer work has won Clios, One Show Awards, and Effies. His work for Canon is part of the permanent collection of the New York Museum of Modern Art. His “Can You Hear Me Now?” Verizon Wireless campaign slogan was inducted into the Advertising Walk of Fame in 2002.

You can follow Rich on twitter @richlevyfcb or via his blog at

Tim Hawkey

EVP, Managing Director, Executive Creative Director, Area 23, USA

Born into an advertising family, Tim Hawkey spent the first 22 years of his life trying to avoid a life in advertising. He may have failed at that, but he’s made up for it with a meteoric, award-winning career. Hawkey cut his teeth building healthcare megabrands at Grey Healthcare Group and Havas Life. For the past 13 years, he’s made FCB Health his home, the last five of which he has spent leading sister agency Area 23 and establishing it as a creative force in the industry. No one would disagree that Area 23 is the most award winning healthcare agency in the US.

“Do what scares you”, Hawkey espouses to his teams. He believes that a great creative idea should challenge the customer, and the clients, even if that means implementing a little shock and awe from time to time. “If they don’t stop and notice you, then everything you’re doing is just a waste of time”.

It’s this drive to push the limits that has brought so much attention to the work of Tim and his teams, who have brought in dozens of accolades from Lions Health, the Manny’s, the Global Awards, the Clios, and the MM&M Awards, and that’s just this year. Most notably, his 2009 initiative Live in My Skin took home the Grand Global and the Grand Clio, and for the past 2 years Area 23 was named Med Ad News Most Creative Agency.

In his free time Tim is acclimating himself to the adulthood adventures of Marriage, Fatherhood, and Home Ownership.

Marcia Goddard

Chief Creative Officer, McCann Health, USA

By partnering with clients and leveraging her extensive category and customer knowledge, Marcia demonstrates her long-standing commitment to building successful brands. With enthusiasm and dedication, she pushes the creative minds at McCann to generate conceptual work that is strategically sound, uniquely creative, and consistently recognized by industry accolades. Leading our talented creatives, Marcia consistently develops work that makes an impact for clients. Marcia’s dedication over the past 20 years has helped McCann develop a well-known reputation for a strong award-winning product and a bold, creative spirit.

Tina Fascetti

Chief Creative Officer, Guidemark Health, USA

Tina is a creative leader and visionary whose career spans more than 20 years and includes a strong track record of successful product launches in the health and wellness, and consumer space. Tina brings an enthusiastic approach to creating experiential, insight-driven ideas that encourage audiences to have lasting brand engagements.

Tina’s role at Guidemark Health is to ensure that each brand has the right positioning and creative platform. Her approach is to create innovative multichannel brand experiences that touch the heart, mind, and senses. No matter where a health care brand is in its life cycle, Tina’s goal is to help customers develop an experience that influences the decision-making process. Through an understanding of the customer journey and identifying the - moments of truth - when customers are most receptive to specific communications, Tina helps a brand engage its target audience in an effort to measurably increase the impact of the brand.

PharmaVOICE has named Tina one of its most inspiring people.

Elizabeth Elfenbein

Partner, Chief Creative Officer, The Bloc, USA

Elizabeth is a restless creative innovator and leader, always thinking about and striving for what’s next—for The Bloc, for her clients, and for the industry at large.

Though Elizabeth has created and directed buzzed-about, award-winning ideas across multiple sectors throughout her 25 years in the business, she has taken her gift for disruption to a new level over the last decade as a creative leader at The Bloc. She has consistently broken the boundaries of traditional health-and-wellness advertising to create unforgettable, industry-first social platforms and experiences.

In addition to her creative leadership role at The Bloc, Elizabeth applies her insights and vision to several industry leadership platforms. As Editor in Chief of HealthWellNext, an industry-first publication, Elizabeth offers a refreshing, provocative point of view on the challenges and opportunities facing the health and wellness industry and how it communicates with customers. She is a sought-after thought leader, writing about innovation in the health-and-wellness sphere for Advertising Health,, DTC Perspectives, MediaPost, Medicine Avenue, PharmaVOICE, and PM360 and about happiness for Coca-Cola Journey (

Guy Desimini

EVP, Creative Director, Sudler & Hennessey, USA

For over 15 years, Guy has continued to raise the creative bar at Sudler & Hennessey to produce stellar medical advertising.

Guy’s creative pursuits span his achievements as an art director working on OTC and ethical products at both consumer and healthcare agencies. He began his career developing advertising, collateral, and convention materials for Canon at Denstu. At Lowe, Guy became involved in creative work on healthcare accounts that included Fosamax, Weight Watchers, and US Healthcare.

Guy joined S&H and supervised creative development on the Rocephin, Tamiflu, Colgate Total, and Arestin accounts. He launched the osteoporosis drug Boniva, the antihypertension drug Bystolic, and more recently, Perjeta, a treatment for HER2 metastatic breast cancer . He has contributed to global work on Seroquel and Aggrenox, and supervised the Tamiflu, Cubicin, Vimovo, Soliris, and Remicaid/Simponi iPad visual aid applications. He and his team also launched Simponi Aria, which helps relieve the pain, stiffness, and swelling of moderate to severe rheumatoid arthritis. Most recently, Guy has lead the creative efforts for GSK for meningitis and flu.

Scott Carlton

Associate Creative Director, Saatchi & Saatchi Wellness, USA

Scott Carlton is an Associate Creative Director at Saatchi & Saatchi Wellness, an agency dedicated to elevating health and wellness communications through the power of emotion and life-changing ideas.

With experience as a conceptual and digital writer, as well as creative director, Scott has also led creative efforts as Ogilivy, Hill Holliday, Wunderman, Young & Rubicam, & Emerge Partners and The Trans4mation Group.

In just under three years, Scott has been honored with more than 100 awards and acknowledgments from shows and festivals including Cannes Lions, Lions Health, The CLIO Awards, The Shorty Awards, Communication Arts, Graphis, The Global Awards, The Webby Awards, MM&M Awards and The New York Festivals.

Christian Bauman

Managing Director & Chief Creative Officer, H4B Chelsea, USA

Christian Bauman is the only person we know with creative work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame. A critically acclaimed novelist, former commentator for National Public Radio, and one-time soldier who served in Somalia and Haiti, Bauman is an award-winning creative director and copywriter, one of the youngest creative leads in the industry, as well as one of the few creatives with an agency management role.

Bauman has been interviewed by Terry Gross for NPR’s Fresh Air, and featured in The New York Times, CNN’s News Night with Aaron Brown, Details, and Elle, among others. As a creative director he has always worked in healthcare and never wanted to be anywhere else, guiding major professional and consumer campaigns for clients including Pfizer, Sanofi, Alcon, and GSK. As Managing Director and Chief Creative Officer of H4B Chelsea, Bauman is one third of the 3-person team that has tripled the size and revenue of the agency in the past 4 years. He has been with Havas for 7 years total, with previous stints at Saatchi & Saatchi and CDM. H4B Chelsea was Agency of the Year at the 2014 Manny Awards, the highest US-based industry agency honor.

Robin Shapiro

Global President, TBWA/WorldHealth, USA

Robin leads operations for TBWAWorldHealth in North America. Her strategic leadership is credited with unparalleled results for breakthrough brands like Sovaldi and Harvoni, and her expertise at launch through life cycle has driven successful brands such as ABILIFY. Robin believes the best work is the result of healthy partnerships and a healthy process. Innovative approaches like SPARK—a weeklong immersive creative development process—are a hallmark of Robin's ability to create more efficient and rewarding campaign development experiences for both agency and client team members.

Robin is Chairperson for the Global Awards, and she created the Young Globals, a student competition designed to introduce young people to a career in healthcare advertising. In 2015 Robin served on the healthcare jury for Cannes Lions Health and in 2016 she will speak on the value of disrupting the traditional creative process.

Robin volunteers with Waukegan to College, helping high school students achieve their goal of attending a 4-year college or university. One of her mentees earned the Gates Millennium Scholarship.

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