Posts in 2017 Health/Wellness Jury
Stephanie Berman

Partner & Chief Creative Officer, The Bloc, USA

Since she joined The Bloc in 2003, Stephanie has been a continual driver of the company’s creative vision. Today, she leads the creative department along with partner Elizabeth Elfenbein, where they foster innovative ideas and industry firsts.

Stephanie is also part of the management team leading Bloc Partners, the largest global network of independent healthwellness communication companies, where she instills a collaborative, multilocal approach to developing global brands.

 Stephanie has created and directed award-winning work across multiple countries, multiple customers, and multiple channels, and brings experience from a variety of diverse sectors, including financial services, technology, leisure, energy, and nonprofit. She has served on many awards juries, both in the United States and globally, most recently as the jury chair for Clio Healthcare. Stephanie began her career in the United Kingdom and has been based in the United States for almost 20 years.

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Brian Lefkowitz

Executive Creative Director, Digitas Health, USA

As Executive Creative Director at Digitas Health, Brian is responsible for the creation of strategic, cross-channel campaigns for some of the top healthcare companies and health providers around the world. Brian’s collaborative approach keeps the creative product integrated with all parts of the agency including strategy, technology, media, user experience, social platforms, content development, experience design, and production.

Leveraging his multidisciplinary background in traditional and digital marketing, Brian has launched and created award-winning global campaigns across all media channels for a wide range of clients both in and out of healthcare.

Throughout Brian’s career, he has been recognized by advertising professional associations including chairing the Clio Healthcare Awards. He has also contributed content to and has been featured in Creativity, Archive, AdWeek, Huffington Post and Ad Age.

Brian is a graduate of the School of Visual Arts. He grew up and lives on Long Island with his wife, 3 children and 2 bulldogs–English and French. Despite the dogs’ cultural differences, they get along very well.

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Beth Sabbatini

EVP, Executive Creative DirectorH4B Chelsea, USA

With a career in advertising spanning 26+ years, Beth is well known for her impeccable taste, superb personal and professional style, and her unerring attention to detail. She is as experienced as she is versatile, having worked in both healthcare and consumer advertising across a range of therapeutic categories, including oncology, vision care, women’s health, urology, pain management, and anti-infectives. In addition to building successful brands, Beth also has a proven track record of leading highly motivated, award-winning creative teams, and plays a major role in developing and maintaining a kickass agency culture through changing times.

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Jeremy Perrott

Global Chief Creative Officer, McCann Health, USA

Jeremy Perrott, the Global Chief Creative Officer of McCann Health, is responsible for ensuring the highest level of creative excellence across the McCann Health global network of 60 offices across 20 countries over 6 continents. He is based at the McCann Worldgroup headquarters in New York City.

But if you’re looking for Jeremy, you probably won't find him in New York or London. That’s because he’s constantly on the move, leading Global Creative Seminars in cities like Johannesburg, Berlin, LA, and Tokyo, or visiting his teams and inspiring change across McCann Health offices around the globe.

In June 2016, under his leadership, McCann Health won the coveted “Network of the Year Award” from Lions Health, part of the Cannes Lions International Festival of Creativity. Lions Health is dedicated to celebrating life-changing creativity as well as showcasing and inspiring ideas that transcend especially challenging boundaries.

Passionately engaged in a mission to raise the bar and set new standards of excellence in the most regulated and difficult industry to be creative, Jeremy’s motto is “Push for the best. Work with the best. Deliver the unexpected."

As a result, McCann Health has become one of the most creatively awarded healthcare communications network in the world, and has been named “Network of the Year” for five consecutive years in a row, by the Global Awards, an organization dedicated to the recognition of creative & innovative excellence in healthcare communications.

Prior to taking the reins as Global Chief Creative Officer at McCann Health, Jeremy held key executive creative director positions within the McCann network globally, including at McCann London, Seoul, Tokyo and the International Team in New York. Jeremy also served as Executive Creative Director for McCann Worldgroup Asia Pacific. Under his watch, the region rose from 19th -- to one of the top four -- in Campaign Asia's Creative Agency Networks Rankings with multiple offices winning Agency of the Year.

This year, Jeremy will serve as Chair of the Clio Health Awards Design, Film, Outdoor and Print Jury. He was Chairman of the Jury for the Cannes Lions Health Festival in 2014. Jeremy is also an award-winning creative in his own right and has won a long list of awards including Cannes Lions, Andys, Mobius’, Clios, Clio Health, Globals, RX awards and others.

In his spare time, Jeremy can be found fighting the good fight as a Global Ambassador for D&AD White Pencil, or as a mentor for the Smash Program, which he founded.

Praful Akali

Founder & Managing Director, Medulla Healthcare Communications, India

Praful has led Medulla to unparalleled success  at the Lions Health, becoming the only agency to come in the top  three Agencies of the Year every year for the three years of Lions Health, including winning the Healthcare Agency of the Year in 2016, probably becoming the first agency ever to win AOTY after less  than 8 years of existence. He’s also been a speaker at the Cannes Lions 2016. Praful is one of the rare profiles that have succeeded in both client and agency roles or for that matter, in both strategic and creative roles.

Praful Akali  has integrated creative and strategy with a base of medical understanding throughout his career: Started creatively as a journalist and loved it, parallelly added medical expertise through a pharmacy education, moved up the ladder into strategy with a degree from India’s leading B-school, built on this  base with eight years of marketing experience on leading consumer healthcare brands at Pfizer, Boots, etc. – finally indulging his creative bent once again by founding Medulla in 2008, now one of the world’s most awarded creative healthcare advertising agencies.  

Praful’s leadership has helped Medulla win some of the biggest pharma and consumer healthcare clients in India, Asia-Pacific and Africa including J&J, P&G, GSK, GSKCH, Novartis, Merck and many others. This  client trust is supported by big wins at the Rx Club Show, New York; India’s biggest mainline advertising awards, GoaFest; all in addition to Medulla’s famous wins at the Cannes  Lions Health. 

In addition to his role at Medulla, Praful is also part of the Founding Team at its sister agency, What’s Your Problem – a problem-solving, full-service digital agency. 

 

Gary Scheiner

EVP, Chief Creative Officer, Grey Health Group, USA

Gary brings a unique perspective to GHG as its global chief creative officer, having spent the majority of his career with one foot in the consumer health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel & leisure. Gary grew up in direct marketing agencies O&M Direct and MRM Worldwide, where he learned the power of actionable, measurable marketing. He then moved on to leadership roles at general agencies FCB and TBWA\Chiat\Day, where he developed integrated campaigns for national and global brands. As Rosetta’s first Chief Creative Officer, he immersed himself in all things digital and helped that agency be named AdAge’s #1 Agency to Watch in 2011. At Arnold Worldwide, he built a consumer health and wellness business (his third one at 3 different agencies), which became the fastest growing business unit in the company.

This rich set of experiences has allowed him to apply learnings from disparate industries to create differentiating work that has driven meaningful business impact for his clients. He sold 2,000 SUVs through the mail sight unseen for GMC Trucks. He launched the Michael J. Fox Foundation for Parkinson’s Research and helped it raise over $30 million in private donations. His healthcare campaigns for Schering Plough and Allergan both became cultural icons that lit up social media and late night talk shows. And his work has been honored with everything from Cannes Gold Lions to Clios, Kellys, ADDYs, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, OMMAs, and more.

In his spare time, Gary gives back to the industry that has given him so much. He sits on the Ad Council Campaign Review Committee, he runs the Caples International Awards Show, he’s taught at the 4As and Miami Ad School, and he’s served on numerous award show juries.

 

Diego Freitas

Creative Director, Havas Life São Paulo, Brazil

Diego started his career as a handyman in an old-fashioned print shop in Brazil. Along with his first job came the love for design and craftsmanship, making him realize his graduation in economics was a mistake and later taking him to set a new course abroad. After a short period in Madrid, Lisbon was chosen as his new home.

Inspired by the light of the city plus some really good friends he started in a healthcare agency, working his way up for over 5 years. During his Art Direction degree at Lisbon Ad School, he started freelancing in London and Lisbon, followed by 2 years in digital and guerrilla agencies. Just before being nominated one of the top 3 ADs in Portugal and his first international award with Guinness, he moved back to Brazil as Country Manager for his former agency FunnyHow?. Now at Havas Life SP he’s devoted to help changing the healthcareadvertising business. His work for brands such as Guinness, Desperados, Nintendo, Teva, Pfizer and Durex has granted him Gold and Silvers in Cannes, two Golds at Clio Health, One Show, CCP, Art Directors Club of Europe, Epica’s, Effie’s and Luso’s awards. Last but not least, jury member in Cannes Lions 2017.

Rich Levy

Chief Creative Officer, FCB Health, USA

Rich has the honor of leading the creative work for all FCB Health companies around the world.  Seven times in the past eight years, his peers have named an FCB Health company “Most Creative Agency.” In 2017, Cannes Lions recognized an FCB Health company as “Healthcare Agency of the Year”. His work has been awarded by Med Ad News, Medical Marketing & Media, the Globals, The Creative Floor, Rx Club, the Effies and Clio Rx. The Spiriva “Elephant” campaign was named one of the top ten best DTC campaigns of all time.

In a previous life, Rich’s work in consumer advertising has been honored by the Effies, Lions, One Show, Art Directors Club, Addys and Clios. His “Can You Hear Me Now” tagline for Verizon wireless was inducted into the Advertising Walk of Fame in 2002 and his work for Canon is a part of the permanent collection of the Museum of Modern Art.

 

 

 

Kathy Delaney

Global Chief Creative Officer, Saatchi & Saatchi Wellness, USA

Kathy Delaney is Global Chief Creative Officer at Publicis Health based at Saatchi & Saatchi Wellness, NY. 

Her bold creative vision has helped make the agency an award-winning powerhouse in consumer wellness marketing. Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique agency into a mega marketing communications company.  

Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has impacted clients such as IKEA, J&J, Tommy Hilfiger, Revlon, Almay, Reebok, The American Heart Association, GNC, Pfizer Women’s Health, Exhale Spas, Merial Pet Care, LensCrafters and the Clinton Foundation.

Named one of the “Most Creative Women in Advertising” by Business Insider, Kathy’s work has been recognized by The One Show, Effie's, ADDY's, W3's, Graphis, ANDY's, Art Directors Club, Communication Arts, and Webby’s. In 2014, she served as the first-ever Jury President of the inaugural Cannes Lions Health festival celebrating creativity in global healthcare communications

Steven Michaelson
 

Founder & CEO, Calcium, USA

Steven Michaelson has spent over 35 years in the advertising industry, more than 25 of them in pharmaceuticals. Steven gained industry-wide recognition as the Founder and CEO of Wishbone, a highly successful and unique start-up that thrived for 13 years and was awarded "Agency of the Year" in 2009. Wishbone was eventually acquired by Rosetta and then by Publicis.

Continuing in that tradition, Steven founded Calcium in 2012, pulling together the original Wishbone partners to help guide and run it. In 2014, The Star Group acquired Calcium. However, disenchanted with how the management was operating Calcium, in December of 2015, along with his business partner, Judy Capano, Steven purchased back the agency and all its assets. 

Steven and his leadership team have been completely running Calcium since August of 2015. Since then, the agency has demonstrated significant growth, fueled by both organic and new-business wins. To learn more, visitwww.CalciumUSA.com

Prior to starting Wishbone, Steven held creative leadership positions at KPR, FCB, Harrison Star, and Robert A. Becker. He has created successful campaigns for such brands as Zocor, Glucophage, Plavix, EpiPen, Oxycontin, Depakote, and Diovan.

Before entering the pharmaceutical industry, Steven did award-winning work for clients like Ford, Lanvin, Absolute, Omni and Penthouse magazines, and Sasson jeans.

Steven is married with three children and lives in New York City and East Hampton, NY. When he is not working and taking care of his family, you can find him on the tennis court.