Posts in 2018 GJ 1
Bruno Abner

Creative Director, McCann Health, Brazil

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Bruno leads the creative team at McCann Health in Brazil and he takes the word "Healthcare" very seriously. Graduated in art, since his first job he is exclusively creating for healthcare and wellness clients. With more than 50 brands in his background and 13 years of experience, he is raising the standards of creating the category in the Brazilian and Latin American market. Fanatic for health, believes that will live more than 100 years. We will see many of his works for a long time.


2018 GJ 1NewYork Festivals
Mike Babich

Creative Director/Managing Partner, Insight New Zealand, New Zealand

Mike has nearly 20 years of advertising experience in both the mainstream and healthcare fields. Mike’s previous experience in mainstream advertising has proven a real asset, not just for advertising direct to consumers but also for communicating with Healthcare Professionals. Core to Mike’s advertising beliefs is recognizing that the person at the end of any piece of communication is a human being first and foremost, no matter if they are oncology specialists or automotive electricians. 

Insight NZ is New Zealand’s most experienced (and awarded) health and wellness agency.


2018 GJ 1NewYork Festivals
Rodolfo Barreto

Executive Creative Director, Brazil

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22 years of career. He is one of the most multidisciplinary Brazilian creatives on the market, working in offline, online, branding, live marketing and full service models. Throughout his career, he has created campaigns and projects for more than 20 brands. Among his most recent awards are: 01 Silver PR Lion + 04 shortlists on Cannes 2017 and 01 Bronze Health Lion + 04 shortlists on Cannes 2018.

As a photographer, he is a collaborator of Getty Images Brasil / Latam, being awarded 9 times as Photo of the day "in FWAPhoto; As a writer, he launched a short story book entitled Traumas and Other Things That Do not Go Out in the Bath "by RCS Publishing House; As a screenwriter, he wrote the short films "Equilibre (2012)", "Control Pê (2013)", "With the blue fly (2013)", "Satúrnica (2014)" and "A piece of yours for someone you love" ". Among the various movie awards, he won the award for best screenplay at the Ceará International Festival in 2011.

2018 GJ 1NewYork Festivals
Jillian Baum

SVP/Group Creative Director, TBWA\WorldHealth, USA

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Jillian brings 14 years of experience and leadership to her role as SVP, Group Creative Director at TBWA\WORLDHEALTH. She cut her teeth crafting beautiful experiences for consumer brands like Hendrick’s Gin and ECCO. Later shifting her focus to deliver breakthrough creative and deep personalization to leaders in the health and wellness industry.

Over the years she’s developed a passion for collaboration from discovery to launch, and today she’s known for bringing a powerful mix of creative vision and strategy to every assignment.

2018 GJ 1NewYork Festivals
Christoph Bohlender

Executive Creative Director, Serviceplan Health & Life, Germany

Christoph loves great ideas. That‘s why he studied philosophy and literature. His love of beautiful words eventually led him to the world of advertising and later to the Serviceplan Group in Munich. After years in a classic Serviceplan agency he sought a position in Serviceplan‘s Healthcare division. In February 2018 he became a member of the Art Directors Club, Germany, the first healthcare communication specialist in Germany ever. Over the years his work has earned him more than 100 awards of national and international format.

Christoph has been a continual driver of the company‘s creative vision and with him as a Creative Director, Serviceplan Health & Life has risen to the most awarded healthcare agency in the german speaking market. Thanks to the agency’s national and international creative performance Serviceplan Health & Life advanced to one of the best billing and most profitable agencies in the Serviceplan Group. He has served several times on national and international awards juries such as Clio Health, NYF Global Awards, RX Club and the most important healthcare award in Germany, the Comprix.

With his wide range of experience in healthcare communication Christoph has been responsible for many notable national and international campaigns, and continues to take great pleasure in producing life changing creativity. Besides daily business Christoph has been named ambassador of the German Association of Children’s Hospices where he actively generates awareness and donations for terminally ill children.

2018 GJ 1NewYork Festivals
Vivek Bhambhani

Senior Creative Director, Grey Group, India

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He is a passionate advertising copywriter with over 15 years of experience in the business. As a keen observer of people, his biggest strength lies in centering his advertising on real behavioural patterns. He firmly believes that the best advertising always stems from a strong insight.

Over the years, he has worked with leading Indian agencies like Mccann, Leo Burnett, Lowe Lintas and Contract where he created advertising for many brands such as: Shoppers’ Stop, HSBC, Tide, Bonux, Pears, Parachute, ICICI Prudential, Reliance, Western Union, Go Air, Radio Mirchi and many more.

Along the way, Vivek has won numerous Indian and International awards, including One Show, Cannes, Spikes and Ad Fest. His recent campaign for Mahindra Rise won a Silver and Bronze in Cannes in 2018. In his spare time, Vivek is usually engrossed in practicing new tunes on his Harmonium, an Indian keyboard instrument.

2018 GJ 1NewYork Festivals
Parixit Bhattacharya

Managing Partner - Creative, TBWA, India

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Parixit believes in creating utilities and experiences that help brands be of more use to people. He has been fortunate to learn from the best in the industry and in the process been part of a body of work that includes creating the world’s first eye language for the paralysed, making India’s first women’s self-defence device, putting twelve thousand first aiders on a tab on mobile, building the world’s first social media answering machine, letting people play golf only with their mind, challenging the internet to keep a man in his underwear for twenty four hours, turning Snapchat into a helpline, turning skinny alleys into cricket pitches, making cars b-boy and play tag and creating a hoax organisation to help people with their home loans. His work has taken him from Bombay to Singapore to Dubai to Singapore and back to Bombay. He wakes thankful every day and goes to bed wide eyed with all the things possible today in advertising. He works with TBWA\ India as Managing Partner – Creative.


2018 GJ 1NewYork Festivals
Scott Carlton

VP/Associate Creative Director, Saatchi & Saatchi Wellness, USA

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Scott Carlton is an Associate Creative Director at Saatchi & Saatchi Wellness who inspires change and fosters new growth by creating ideas that stir the imagination and help transform behavior.

With experience as a conceptual, broadcast and digital writer, as well as creative director, Scott has worked at SSW, Ogilvy, Hill Holliday, DMB&B  and Young & Rubicam on brands ranging from Johnson & Johnson, Crest, Oral B and Scope to Nestlé, Kellogg’s, L'Oréal and CVS/pharmacy.

In just four years, Scott has been honored with more than 200 awards and acknowledgments from shows and festivals including The Global Awards,The CLIO Awards, Communication Arts, Cannes Lions, Lions Health, Graphis, The Webby Awards, MM&M Awards, The Shorty Awards and The New York Festivals.

2018 GJ 1NewYork Festivals
Marcelo Conde

Creative DirectorWMcCann São Paulo, Brazil

Creative Director of WMcCann, Marcelo Conde Worked for global an local brands such as Chevrolet, Mastercard, Bradesco, Microsoft, General Mills, LG, Vivo, Danone, Nestlé, JBSFoods, BRF,, Folha de São Paulo, TAM Airlines, Cerveja Itaipava, BomBrill, Bic, NET and Hospital de Amor.

Won global, regional and local awards such as Cannes Lions, New York Festivals, FIAP, El Ojo, ABP, CCSP. Is Co-creator of @bomdiaporque. With more than 400k followers, it was elected the best twitter profile in Brazil by YouPix and was several times the most retweeted profile in the world, according to the Retweetrank.

2018 GJ 1NewYork Festivals
Cinzia Crociani

SVP/Global Creative Director, Energy BBDO, USA

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I currently serve as Global Creative Director at Energy BBDO in Chicago. I love my job, so much that in my 15 years I’ve started my career in advertising twice: the first time as an Italian copywriter at Publicis Milan, and the second, being thirsty for adventure, as an art director in Asia.

There I started again as a humble art intern at Ogilvy Singapore and then moved up the ranks to Creative Director at Grey and Saatchi & Saatchi over the next 9 years. In Singapore I worked on many local and regional campaigns and I created the “Life Saving Dot,” an idea that transformed Indian “bindis” into life-saving iodine patches for women in rural India. In November, 2017, I moved to the United States to join Energy BBDO where I recently helped to create “Prescribed to Death,” a memorial wall covered with 22,000 pills, each with a tiny face mechanically carved into it to represent the number of people killed by opioid addiction.

I’ve worked on global and Fortune 500 brands and my work has been recognized by international shows including 14 Cannes Lions with with 1 Grand Prix and 4 Golds, 9 One Show Pencils with 4 Golds, and 7 D&AD Pencils. In 2016 I was a juror on the Promo and Activation jury at Cannes. In 2017 I was part of the Branded Entertainment jury at AdStars and in 2018 judged the ADFED MN. I believe great work should not only drive sales, it should be the center of pop culture, or even lead it. My litmus test for a good idea is how it would sound in a CNN newscast.

I’m a champion of female empowerment who believes men would benefit just as much as women from gender equality, and dedicate a portion of my time to creating work on behalf of women’s causes and mentoring young female professionals. When I‘m not solving clients’ business problems, I enjoy moving from one continent to the other, trying to make my cat an internet celebrity and spending time with my family.

2018 GJ 1NewYork Festivals
Melissa de Lusignan

Group Creative Director, The Hive Group, UK

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Melissa has been in transition for the past 20 years.

Having started a design career in B2B, she discovered that she was actually a copywriter and changed to writing for consumer brands.

A chance brush with healthcare propelled her into a completely alien sector, where, strangely, she felt right at home.

Melissa began grappling with unpronounceable brands and perplexing modes of action, working her way through a dizzying array of therapy areas and global brand launches at Medicus DMB&B, McCann, Grey and Saatchi over a 15-year period.

Although she evolved from copywriter to Creative Director, she refused to let go of writing and continued to learn her craft, collecting an armful of awards along the way.

Six years ago, Melissa moved to independently owned Hive Health as Group Creative Director, where she has the great privilege of mentoring a talented and diverse team of creative problem solvers.

Today, her focus is leading creative strategy. Letting go of the day-to-day has been hard.

You could say she is still in transition.

2018 GJ 1NewYork Festivals
Collette Douaihy

EVP/Executive Creative DirectorDigitas Health, USA

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Over the years, Collette’s clients have given her a lot of health problems — from chronic dry eye to ADHD, from autoimmune disorders to infertility, and many more. And she’s glad they did. Because through it all, she’s had the opportunity to develop award-winning creative campaigns that have helped solve serious health problems for patients and clients alike.

Collette has a passion for creating engaging and meaningful healthcare content that delivers better brand experiences. She has helped to differentiate products in crowded categories through smart positioning and unexpected creative that engages both professionals and consumers. She has worked on a wide range of key launch campaigns for Shire, Gilead, Sanofi Pasteur, AbbVie, BMS, Kodak Health Imaging, and GE Healthcare, in both US and international markets. Collette’s work has been recognized for creative excellence by the MM&M Awards, DTC Awards, CANNES Lions Health, RX Club, Philly Addy Awards, Creative Floor and others. Most recently, she served on the Health and Wellness Jury at Cannes Lions Festival.

But it’s not all work for Collette. She’s also a wife and lucky mom of a twelve-year-old boy who keeps her young at heart!



2018 GJ 1NewYork Festivals
Megan Farquhar

VP/Global Creative Director, Energy BBDO, USA

Meg Farquhar is a talented Creative Director with a background in writing and a passion for creating fearless work that pushes boundaries and gets brands noticed. When she joined Energy BBDO in 2017 she immediately got to work helping to breathe new life into one of the agency’s most iconic accounts. She also lends her talents to the pro-bono account, the National Safety Council (NSC). Her most recent work for NSC, “Prescribed to Death,” had been Energy’s most awarded campaign of the year taking home six Lions (three of them Gold), the Designism Cube for Good at ADC, and three D&AD Pencils—just to name a few of Meg’s most recent accolades. 

Meg’s fearless and dynamic work ethic have carried her across the globe throughout her 12+ years of experience in the industry. Meg has worked at Ogilvy Brazil, Ogilvy Singapore and David the Agency Brazil creating for top brands like Coca-Cola, Sprite, Motorola, Kraft and Unilever. Upon returning to the US, Meg worked at mono in Minneapolis on Target, Sperry, Firefox and Smashburger for over three years before relocating to Chicago as a Creative Director at Mekanism. There she worked on Peloton, Jim Beam, and the Obama Foundation, among others, before landing her spot at Energy. 

When she’s not at the office, Meg looks forward to spending time in her bilingual household with her Brazilian husband and four-year-old son Benj—or packing the family up for their next big travel adventure.



2018 GJ 1NewYork Festivals
Alok Gadkar

General Manager/Executive Creative Director, The Classic Partnership, UAE

Alok Gadkar firmly believes that when ideas comes first everything great will follow suit. A practitioner of this philosophy for more than two decades, on a wide range of business portfolios, Alok has been on the health and wellness awarding jury at Cannes Lions as well as on the grand jury panel of New York Festivals, The Global Awards and KYIV Festival. He has also taken the guest speaker stage at Cannes Lions, Dubai Lynx and Mena Cristal.

Graduating from the prestigious JJ School of Art with a BFA Degree specializing in photography, Alok has had successful stints at Mudra Communications (DDB), Enterprise Nexus, Lowe Mena, Leo Burnett and currently, The Classic Partnership in Dubai. And when it comes to awards, the ideas first way has seen success at Cannes Lions, D&AD, D&AD Impact, One Show, Clio, The Global Awards, New York Festivals, Dubai Lynx, Mena Cristal, Abby and AAAi Awards.

2018 GJ 1NewYork Festivals
Jeffry Gamble

Chief Creative Officer, mcgarrybowen, China

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Jeffry has been in the in the industry for longer than he will admit.

He has worked at Grey Hong Kong, DDB Hong Kong and currently is the CCO for mcgarrybowen Greater China.

Why has he been doing this for so long, because he just loves seeing great ideas and bringing them to life.

He has a number of local and international awards including at Cannes, D&AD, One Show and Clio.

He was named named runner-up Greater China Creative of the Year two years in a row by Campaign magazine.

And when he is not busy at the office he is busy being a father. 

2018 GJ 1NewYork Festivals
Tracey Henry

Founder/Creative Director, Grace Communications, UK

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Tracey is the founder of Grace and brings creative expertise and insightful ideas to all brand communications.
Tracey’s creative work has won many awards and she loves a brand with a challenge. Her experience spans over 20 years and includes consumer, OTC, animal and healthcare advertising. Tracey was one of the original team to set up McCann Healthcare and has also worked as Creative Director for several large network agencies before starting her own agency. She has worked creatively on the successful launches and campaigns of many brands along the way; big and small, world-wide and domestic.

2018 GJ 1NewYork Festivals
Sharon Howard-Butler

VP/Creative Director, Saatchi & Saatchi Wellness, USA

Sharon is one of Australia's most awarded healthcare creatives. She was Creative Director at Saatchi & Saatchi Health Sydney before arriving in New York a few years ago to join The Bloc. She is now a Creative Director at Saatchi & Saatchi Wellness New York.

Her work has helped build brands, change attitudes and change lives. It has also performed on the awards front. She won a Lion at the inaugural Lions Health festival in 2014, and the Grand Global for Best Consumer Healthcare Ad in the World in 2002, with work across many clients, brands and therapeutic categories recognized over the years by shows that matter including Clio, Cannes Lions, Lions Health, The Global Awards, IPA Best of Health, Creative Floor and the New York Advertising Festivals. Sharon has been invited to be a juror at most of these award shows and has lectured in advertising at the University of Technology, Sydney.

She enjoys exploring the world with her husband and son. They now call both Sydney and New York home.

2018 GJ 1NewYork Festivals
Tim Jones

Creative Director, Havas Lynx, Europe

Tim Jones is a creative leader within the global Havas network. His enthusiasm for making healthcare advertising better has resulted in over 50 industry awards – helping two of his agencies win Agency of the Year at Cannes in the past three years. Tim believes that celebrating the great ideas that have survived heavy regulations are vital in convincing creatives that healthcare is a means to do more meaningful work. He is honoured to be a part of a jury that gets to decide the standard of work our industry should be striving towards.

2018 GJ 1NewYork Festivals
Emad Khayyat

Creative Director, Y&R Advertising, Jordan 

Emad has more than 15 years of experience in the advertising industry, working with the most influential global brands. His thirst for fresh ideas resulted in Jordan being recognized for the very first time at Cannes Lions in 2016. His other credits include Dubai Lynx, New York Festivals, Global Awards, Ad Stars Asia, Lürzer's Archive, and ACT Responsible Cannes tribute.

2018 GJ 1NewYork Festivals
Fred Liedtke

SVP/Creative Director, Saatchi & Saatchi Wellness, USA

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After 20+ years at GreyNY, I have moved over to Publicis LBI  in 2014. My mission is to bring unconventional integrated big brand building experience to the health space.

The opportunities for creating cross-channel experiences for patients, consumers and doctors make it an exciting time to be in healthcare.

I currently manage a group comprised of teams responsible for creating integrated communications for the 10 indications of the Humira group at SaatchiWellness and several Sanofi/ Pasteur brands.

Over the years I have had the good fortune of working with, and for, many talented people, 

and also for some great clients on a wide range of brands. This diverse and deep experience set is my greatest asset.  Here are a few of the standouts.

University of Pittsburgh Medical Center, Novacure Oncology, Abbvie Immunology, GSK, Sprint, Diageo, Panasonic, Crisco, Pillsbury, Aquafresh, America's Natural Gas Alliance, Canon, Tanqueray, Abbott Labs, Devon Energy, Purolator, Bosch, Vail Properties, Beaver Creek, Frontier Airlines, Bumble Bee, Smuckers, Darden Foods,  3M  and a few others along the way. 

Some Highlights include:

  • Shortlisted at Cannes and The Creative Floor last year for one of our Interactive sales aids.
  • Won MM&M gold for an integrated campaign for Abbvie.
  • Shortlisted at The Globals two years ago.

As Creative Director for UPMC (UNIVERSITY OF PITTSBURGH MEDICAL CENTER), one of Grey’s largest clients by billings, I led the creation of over 100 films and TV spots and hundreds of integrated content pieces. To highlight UPMC’s world-class concussion center. Made a short film with Dale Earnhardt Jr. documenting his struggle with concussion injuries. Launched and sustained a campaign with branded content, directed celebrity social opinion leaders on facebook and twitter. Made over  30 million impressions in 6 months. Taught an Amish guy and a geisha how to change the oil in a vintage pick-up truck, and filmed it with Michael Spiller, director of Modern Family for Purolator filters.

Re-launched Olive Garden using Modern Family star Julie Bowen as the high-energy voice for the GO OG campaign. Created Tony Sinclair for Tanqueray Gin. Relaunched the brand, started a record label, built an interactive digital platform form remixing our songs, and even spent a month in India with a Bollywood crew making a short film to launch a product extension called Rangpur Gin. Hung out of a door-less helicopter with a photographer for days as we flew around Vail properties and directed pro skiers and snowboarders. Directed 4 commercials. Designed Sprint’s first website with a team from (at the time) a new magazine called WIRED.

2018 GJ 1NewYork Festivals