New York Festivals Global Awards Announces 2018 Award Winners
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FCB Health is Global Healthcare Network of the Year; Area 23 Earns Global Healthcare Agency of the Year; Grand Global Goes to Energy BBDO Chicago’s “Prescribed to Death”

New York, NY – November 15, 2018: New York Festivals Global Awards® has officially announced the 2018 award winners.

FCB Health Network was in the spotlight earning the prestigious title of Global Healthcare Network of the Year for the second year running. The network was honored with 4 Global Gold Awards, 1 Silver, 6 Bronze and 15 Finalist Awards.

“We’re thrilled to be recognized as Global Network of the Year, as this represents excellence across multiple agencies, pieces of work and clients,” said Rich Levy, Chief Creative Officer of FCB Health Network. “Our goal is to elevate the quality of the work, so we can elevate quality of the life for people all over the world.”

Area 23, an FCB Health Network Company, was named Global Healthcare Agency of the Year for the 2nd consecutive year earning 2 Global Gold Awards, 1 Silver, 5 Bronze and 9 Finalist Awards.  

“A lot of people are going to be very happy about this,” said Tim Hawkey, Executive Creative Director and Co-Managing Director of Area 23. “By the numbers, Agency of the Year represents a lot of awards. But to the people behind it, it represents a lot of work - Late nights toiling over the type on an ad when it was probably pretty good to begin with. Entire weekends swallowed up by the ambition to do something no one’s ever done before and make sure we get it right. Extra plane trips to the client en masse. I firmly believe that what separates the good work from the great work… is work and the amount of work you are willing to put in. And we have some of the smartest, most creative, hardest-working people in the biz. Congrats to all!”

 “The World’s Smallest Booth, one of Area 23’s many award-winning entries, was honored with 2 Global Gold Awards and a Silver Award for their creative for client LARTRUVO for the SGO annual meeting. Most people, including oncologists have not heard of soft tissue sarcoma (STS), an incredibly rare and deadly form of cancer that makes up only a tiny fraction of all 1.6 million cancer cases: 12,000 cases. The exact proportion of STS compared to other cancers is 1:133. To help the brand stand out and to call attention to STS, every detail, from the booth to the invite, was scaled down in size to the scale of 1:133, reflecting the exact proportion of the rare cancer within oncology. 

Energy BBDO Chicago’s entry earned the top honor awarded this year, receiving the Grand Global for “Prescribed to Death” for humanizing the opioid crisis for the National Safety Council. The innovative campaign puts a face to the problem by turning data into faces—engraving the faces of the 22,000 people that die each year from opioid overdoses onto pills. The powerful installation, which visited cities across the country and the Ellipse at President’s Park (just a few hundred feet from the White House’s South Portico), illustrated the epidemic with a new pill being carved every 24 minutes to dramatize how often a person dies of a prescription opioid overdose. The installation also earned 3 Global Gold Awards.

“It is such an honor to be recognized with the top Global Awards for National Safety Council’s “Prescribed to Death.” We are lucky to get to create work that is making a real impact in addressing the Opioid Epidemic in the U.S. I’m incredibly proud of the passion behind this project and thankful to all of the people who contributed to making the work great,” said Andrés Ordóñez, Chief Creative Officer, Energy BBDO.

For the first time in 24 years the Global Awards honored entrants with three levels of awards, Gold, Silver and Bronze Global Awards. The 2018 Global Awards Executive Jury honored agencies and their creative work with 13 Gold Global Awards, 14 Silver, 14 Bronze, and 175 Finalist Awards from entries initially judged by the Grand Jury and six continental worldwide live juries submitted from 26 countries on 6 continents.

Global entries from agencies on behalf of prominent Pharma (Rx) and Health & Wellness brands successfully engaged consumer and healthcare professionals by utilizing compelling installations, activations and live experiences, collaborative partnerships and innovations.

 Serviceplan South Korea earned a Global Gold Award and a Silver for “Making the World Accessible, Dot by Dot” for client Dot. The winning entry showcases how the portable smart translation device allows the user to store and carry 10,000 books, providing the visually impaired individual to access text books, magazines, and almost any content. Dot’s device uses AI to understand context and translate immediately to braille allowing for instant downloading of books

 FCB Health New York earned 2 Global Gold Awards for their unique depiction of the real burden of COPD. “5 Million Puffs,” a campaign created for Stiolto Respimat. helped give previously jaded physicians and HCPs true empathy for their patients and allowed the brand to break through in a crowded and increasingly competitive category.

CDM New York’s entry “Good Morning Peyton” for National Organization for Rare Disorders was honored with a Global Gold Award and Silver. The campaign features ten-year old Peyton Madden who lives with a rare life life-threatening allergy to sunlight called xeroderma pigmentosum (XP), which highly restricts his ability to engage in typical daytime activities without extreme head-to-toe coverage. On August 4, 2017, the entire town of El Dorado (nearly 500 people) came together to transform evening into morning for Peyton: inviting him to engage in all that the community has to offer, but under the safety of darkness.

RPA USA’s “Imaginary Friend Society - Film Series” for the Pediatric Brain Tumor Foundation earned a Global Gold Award and a Silver for their series of 22 animated short films. The Imaginary Friend Society characters explain the different facets of cancer care kids might face, covering everything from “What is an MRI?” to “Returning to School” to more emotionally complicated topics like “Feeling Sad,” providing kids with a knowledge base to help them find a little bit of control and understanding in their fight against cancer.

“Blink to Speak,” TBWA India’s campaign for Asha Ek Hope Foundation for ALS, received the Global Gold and Silver for their print and product innovation campaign that provided an accessible method of communication for patients with an alert mind but a paralyzed body via a book and downloadable e-book. The content provided an eye-language guide with a created alphabet using eight simple eye movements designed for patients, families, and caregivers to ease their difficulty in communication.

Langland UK’s “Aviation” was in the spotlight earning 2 Global Gold Awards, 2 Silver and a Bronze - their entry utilized to recruit 300 children and adolescents for the Autism Study was designed to help autistic children make better sense of the world by bringing to life three common idioms that children with autism may struggle with. Using intricate hand-made sets and puppets, this imagery was portrayed across a variety of print materials, brought to life in a stop-motion film, and used across a series of online banners.

Australia’s Bravo! and The Communications Council hosted the annual Global Awards ceremony in Sydney Australia on November 15th. Australian agencies earned 3 Global Silver Awards and 2 Bronze. Saatchi and Saatchi Health Sydney was recognized with Global Silver and a Bronze for “Blown Out of Action” for Sanofi Pasteur Adacel; McCann Health Australia earned a Global Silver and Bronze for “Gutsy” for Metamucil; and BWM Dentsu was honored with a Global Silver Award for “Project Revoice” for The ALS Association. 

Multiple world-wide agencies were recognized with Global Awards.  Global Silver Award Winners include: TBWA\WorldHealth USA for “If you don't know what to say, give.” TrinityKids Care (TKC) and McCann China “A Warning from the Future” Cervical Cancer Vaccine. Agencies earning Global Bronze Awards include:  Saatchi & Saatchi GmbH “Pet House” for Elanco; Area 23 On Hudson, an FCB Health Network Company, “Parkinson's House Call” for Sunovion and Sunovion’s Neurology Innovation Platform; The Classic Partnership UAE’s “RX Prescription Stickers” for Dubai Health Authority; and Medulla Communications India’s “Last Laugh” for client Palliative Care. For a complete list of all 2018 Global Award-winning entries, please click: HERE.

Nam Do, Lycoming College student, (Pennsylvania), received the 2018 Young Global Award for his work on the “Push Back on Opioid Use” brief. Nam also was awarded paid internships with both Global Awards agency partner sponsors, Publicis Health/Saatchi & Saatchi Wellness New York and Calcium, USA.

For 2018, Global Awards Executive Director, Fran Pollaro announced a special on-going partnership between the Global Awards and Partnership for Drug-Free Kids. This year, in lieu of a reception, the Global Awards will donate to Partnership for Drug Free Kids. To donate in order to help provide families the tools they need to take effective action for their child’s substance use and addiction, please click Here.

For more information, please visit the Global Awards at www.theglobalawards.com.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@internationalawardsgroup.com. Phone 212 643 4800 

About the Global Awards World’s Best Healthcare & Wellness Advertising℠

Now in their 24th year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, productions companies, and design studios that produce communication for medial, pharmaceutical, healthcare & wellness related products and services.

 

 

 

 
NewYork Festivals
New York Festivals 2018 Global Awards Announces Finalists
 
 

New York Festivals 2018 Global Awards Announces Finalists

 

New York, NY – October 15, 2018: The Global Awards℠  now in its 24th year of honoring the world’s best wellness and healthcare advertising,  announced the 2018 Finalists.

 

This year’s Finalists were selected by the Grand Jury and 6 Live Juries (Australia, Brazil, Great Britain, India, South Africa, and USA) from entries submitted from 26 countries on 6 continents. The competition expanded its global footprint receiving entries from 70 new companies in 2018 with entries from such far-reaching destinations as Cambodia and Iceland achieving Finalist status and moving on to the next judging round. 

 

“With entries submitted from 70 new companies this year, the Global Awards is proud to continue its legacy of honoring the world’s most innovative healthcare and wellness advertising,” said Fran Pollaro, Executive Director, Global Awards. “This year’s entries are representative of the brilliant work emanating from some of the world’s most prominent agencies – and according to feedback from Grand Jury members, the bar has been raised again, which is incredible considering the progress that has already been made over the past couple of years.”

 

The 2018 Grand Jury selected 133 Health & Wellness and 84 Pharma (Rx) entries as Finalists. Entries moving on to the trophy round will be judged by the 2018 Pharma (Rx) and Health & Wellness in Executive Juries in a live session in New York City on Tuesday, October 16th. For 2018, the competition expanded trophy opportunities to include Gold, Silver and Bronze level recognition.

 

USA agencies led this year with a robust 92 entries achieving Finalist status, the USA saw 59 within Health & Wellness and 33 from Pharma (Rx) categories. Agencies from the United Kingdom saw 55 entries move forward, 20 within Health & Wellness and 35 from Pharma (Rx). Additional countries showing a robust number of Finalists include India with 9 Health & Wellness and 6 Pharma (Rx); Australia with 8 Health & Wellness and 5 Pharma (Rx) and Japan with a total of 8 in Health & Wellness categories.

 

An expanded world view of entries moving to the next round saw Germany achieve 8 Finalists total. Thailand saw 4 entries advance; Canada and China moved ahead with 3 Finalists: Spain, South Korea, and the United Arab Emirates with 2; Brazil, Iceland, Italy, Saudi Arabia, South Africa, and the US Minor Islands each saw an entry advance. In addition, USA/Canada shared 2 entries moving on to the trophy round. To view the entire 2018 Global Awards Finalist List, please visit: HERE.

 

Entrants achieving Finalist status utilized multiple tactics to create awareness, educate and engage on behalf of the brand including activations, events, live experiences, ambient advertising, innovations and traditional approaches including print, mail and publishing.

 

To humanize the opioid crisis, Energy BBDO Chicago’s installation/memorial “Prescribed to Death,” tells stories on an individual level and puts a face to the problem of the opioid crisis. On behalf of the National Safety Council, data was turned into faces—engraving the faces of the 22,000 people that die each year from opioid overdoses onto pills. The powerful installation, which visited cities across the country and the Ellipse at President’s Park (just a few hundred feet from the White House’s South Portico), illustrated the epidemic with a new pill being carved every 24 minutes to dramatize how often a person dies of a prescription opioid overdose.

 

Serviceplan South Korea received a Finalist slot in product innovation for “Making The World Accessible, Dot by Dot”. The campaign showcases how Dot’s portable smart translation device allows the user to store and carry 10,000 books, providing the visually impaired individual to access text books, magazines, and almost any content. The device uses AI to understand context and translate immediately to braille allowing for instant downloading of books.

 

“Blink to Speak” TBWA India’s campaign for Asha Ek Hope Foundation for ALS earned Finalist status for their print and product innovation campaign that provided an accessible and affordable method of communication for patients with an alert mind but a paralyzed body.  A book and downloadable e-book provided an eye language guide with a created alphabet using eight simple eye movements designed for patients and families to ease their difficulty in speech.

 

McCann Health Japan’s “Washable Book” earned Finalist Status for client Angfa/Save Soap.  The Washable Book, a low-tech innovation that transforms reading into a physical learning to inspire behavioral change in Cambodian children. The book’s characters reach their colorful futures only by having their dirty hands physically washed on the pages helping the children make the connection between handwashing and reaching their future goals to be free from infectious diseases transmitted through dirty hands.

 

The Global Awards Grand Jury evaluated entries to determine the 2018 Finalists. International Grand Jury live judging sessions were hosted by the following agencies: FCB Health Brazil, Fine Group South Africa, Medulla Advertising India, TBWA\WorldHealth Chicago, and TBWA\WorldHealth London.

The Executive Jury, headed by Globals Chairwoman Elizabeth Elfenbein, Partner/Chief Executive Officer, Fasttwitch Group, is assembled into two split juries and led by two of Healthcare & Wellness’ most respected leaders. For 2018’s Executive Jury sessions, Kathy Delaney, Global Chief Creative Officer, Publicis Health, Saatchi & Saatchi Wellness USA will serve as Health & Wellness Jury Chairwoman and June Laffey, Chief Creative Officer, McCann Health USA will act as Pharma Rx Jury Chairwoman.  All Executive Jury members will meet in New York City on October 16th to determine the 2018 Global Award winners at a live judging session.

To view the 2018 Global Awards Finalists, please visit: HERE.

 

All press inquiries are welcome and should be directed to Gayle Mandel: Gayle.Mandel@NewYorkFestivals.com.  Ph: 1 212 643 4800

 

 

About New York Festivals

New York Festivals organizes advertising and programming competitions for the following brands:
The New York Festivals International Family of Award Competitions…
Celebrating the World’s Best Work since 1957!

New York Festivals®|AME AWARDS®
New York Festivals®|GLOBAL AWARDS®
New York Festivals®|MIDAS AWARDS®
New York Festivals®|ADVERTISING AWARDS®
New York Festivals®|Tv & Film Awards
New York Festivals®|Radio Awards

NewYork Festivals
Young Globals Award Winner Announced; Nam Do of Lycoming College, Pennsylvania Earns 2018 Young Global Award

NEW YORK, NY – May 14, 2018 - New York Festivals Global Awards® Young Globals competition & internship program has announced the 2018 award winner. For his work on the “Push Back on Opioid Use” brief, Nam Do, Lycoming College student, (Pennsylvania), will receive the prestigious Young Global Award as well as paid internships with both Global Awards agency partner sponsors, Publicis Health/Saatchi & Saatchi Wellness New York and Calcium, USA. 

“This was a banner year for the Young Globals – we received a robust increase in the number of entries submitted from 4 continents, which is a testament to the nature of the topic. Nam, one of the only one-person team entrants, truly deserves congratulations for his stand out entry illustrating the insidious nature of the opioid crisis,” said Fran Pollaro, Executive Director of the Global Awards. “The Global Awards is working in association with The Partnership for Drug-Free Kids to do our part in fixing a spotlight on the epidemic and providing some thoughtful solutions, delivered directly from the vantage of our youth - an incredibly important point of view in this battle.”

“I was able to review the Finalists, and I’m consistently impressed by the talent of young artists, dedicating their time and passion to change hearts and minds about substance use, and finding innovative ways to help turn the tide on the opioid epidemic,” said Kristi Rowe, Chief Marketing Officer, Partnership for Drug-Free Kids.

The Young Global award-winning entry “Opioid Gang” was created by Nam Do. Nam was individually responsible for all art direction, copy, and strategy on the campaign. His creative poster “Opioid Gang,”  depicting opioids as an underground gang, was inspired by a challenge brief for the (fictional) National Opioid Addiction Prevention Council  for their project Push Back on Opioid Use.

"The Young Globals was a great opportunity for me to channel creativity into making a positive impact, and it was already rewarding enough for me to be able to support a meaningful cause as the fight against opioids,” said Nam Do. “Truth be told, this is the only mindset I brought to the competition – I was by no means formally trained in advertising, so I did not expect to become a finalist, let alone the 2018 Young Globals winner. And yes, I simply couldn’t help feeling astonished when I heard about the results.”

Nam had this to say about his creative process in designing his campaign. “I realized how similar opioids were to underground gangs: They attract followers with promises of immediate benefits, but initiated members are eventually made dependent on them, despite the dangers, I wanted to remind the viewers of the imminent danger of opioids and ultimately to encourage people to keep themselves and others away from it the way they would from gangs.”

Students achieving Finalist status in the competition were interviewed by Young Globals sponsoring agencies’ award-winning executives, Steven Michaelson, Founder & Chief Executive Officer of Calcium USA and Kathy Delaney, Global Chief Creative Officer, Publicis Health/Saatchi & Saatchi Wellness. Representatives from the sponsoring agencies had this to say about the award-winning entry.

"The competition was extremely strong in this year’s Young Globals. However, Nam Do really stood out, strategically and creatively. We're all excited and lucky to have him as an intern at our agency. Calcium is so proud to have been a sponsor of this awesome award,” said Mr. Michaelson. 

“Creativity emerges from imagination and curiosity, along with craftsmanship to bring your ideas to life. We saw all those inspiring qualities in Nam Do. As the 2018 Young Globals Competition Winner, we look forward to having him join the team as an honored member of the Publicis Health Internship Program,” said Ms. Delaney.

Nam will begin his internship this June at Publicis Health/Saatchi & Saatchi Wellness New York and this January 2019 at Calcium USA.

The Young Global Award will be presented at the 2018 Global Awards ceremony taking place in November of 2018. The 2018 Young Globals competition will open August 2018. To learn more about the competition, please visit: Young Globals.

The annual Young Globals competition is open to all college and university students, including portfolio centers, who are exploring advertising, marketing, art, design, creative writing, technology, or similar areas of creative focus.   

For more information on the Global Awards, please visit the Global Awards website at www.theglobalawards.com.
 

All press inquiries are welcome and should be directed to Gayle Mandel: Gayle.Mandel@NewYorkFestivals.com. Phone 212 643 4800
 

About the New York Festivals Global Awards®: Now in their 24th year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.

The New York Festivals International Family of Award Competitions…
Celebrating the World’s Best Work since 1957!

AME AWARDS® | ADVERTISING & MARKETING EFFECTIVENESS
GLOBAL AWARDS®| HEALTHCARE & WELLNESS ADVERTISING
MIDAS AWARDS® | FINANCIAL MARKETING & ADVERTISING
NEW YORK FESTIVALS® | INTERNATIONAL ADVERTISING AWARDS®
NEW YORK FESTIVALS® | INTERNATIONAL RADIO AWARDS
NEW YORK FESTIVALS® | INTERNATIONAL TV & FILM AWARDS


Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.                             

Calcium is a full-service, independent healthcare advertising agency, offering strategic and creative firepower with robust in-house digital capabilities. At Calcium, clients benefit from the big agency experience without the big agency bureaucracy. This means the agency’s talent and energies are focused on delivering various forms of brand nourishment that make businesses thrive… Let’s build something strong together. www.CalciumUSA.com

Saatchi & Saatchi Wellness: Saatchi & Saatchi Wellness is a leading full-service agency combining expertise in consumer wellness marketing, healthcare communications, scientific storytelling and strategic consulting. The agency specializes in helping a full spectrum of health and wellness brands succeed in the wellness space by actively promoting and motivating the health and well-being of their customers. They are dedicated to raising the bar and crafting award-winning work that helps promote positive change in people’s lives. Saatchi & Saatchi Wellness is part of Publicis Health, the largest healthcare communications network in the world.

SSW. Feel Something. Do Something

 

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NewYork Festivals
New York Festivals 2018 Global Awards Open for Entries

Global Awards Unveils Tiered Pricing Incentives, Streamlines Categories and Expands Competition’s Trophy Opportunities to include Gold, Silver, and Bronze Global Awards.             

The Global Awards has unveiled a triple threat of updates designed to elevate the competition. For 2018, the Globals has launched a multi-tiered pricing incentive created to reward entrants for early submissions; streamlined all competitions and categories to provide a more user-friendly entry process; and expanded trophy opportunities to include Gold, Silver and Bronze level recognition.

The addition of Gold, Silver and Bronze Global Awards recognize the fact that although winning submissions have always held the Global distinction, now entrants will be able to see how their Global-winning work fared against the other creative Global-winning work in the competition, and the distinctions will obviously play a role in the crowning of Agency of the Year and Network of the Year, which is exciting…” said Fran Pollaro, Executive Director, Global Awards.

Mirroring the evolving trends within the healthcare/wellness sphere, the Global Awards invites entrants to embrace this year’s theme: “FEEL Creative” to represent creative empathy.

Elizabeth Elfenbein, Global Awards Chairwoman commented, “We’re experiencing the disruption era in healthcare. With the convergence of science, creativity and technology, it’s enabling an open platform for ideas and innovation. One that has the potential to make its customers feel things like they've never imagined. The Global Awards recognizes that the power of creativity in today’s world is universally connected to empathy. With this in mind we’ve developed a call to action for the health and wellness creative community to, “FEEL CREATIVE. And we’re excited to bring an experiential event to life that celebrates this mantra at our awards show in November.”

2018’s Global Awards’ theme champions the perception that the path of the big idea should be one that filters through the heart, encouraging collaboration and embracing a spirit that connects, feels, and directly benefits the consumer, the patient, and the caregiver on a local and worldwide platform.

All entries into the 2018 Global Awards will be judged by the competition’s two-tiered jury process, the online Grand Jury and the live Executive Consumer and Pharma (Rx) Juries.

The Global Awards’ Executive Jury and Grand Jury of industry experts are recruited from more than 20 countries on six continents. The Global Awards jury selection process ensures that each entry is judged by renowned international talent with global knowledge and perspective from the industry. Specialized separate Consumer and Pharma (Rx) Executive Juries were announced last year to evaluate creative entries within the Consumer and Pharma (Rx). These split juries allowed entries to compete with those submissions within their own competition. The 2018 Executive and Grand Juries will be announced in the coming weeks.

In addition to the Global Awards Grand Jury online judging sessions, the competition organizes annual live judging sessions around the globe to review digital based works and collateral materials that support a campaign, and which cannot be judged online. These global live sessions are hosted at prominent international healthcare communication agencies and allow jurors to examine in detail multi-paged works including: sales kits, direct mail, brochures, point of purchase displays, and annual reports.

The 2018 Global Award winners will be announced this November.

For more information, and to enter the 2018 Global Awards, please visit the competition website at www.theglobalawards.com.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@internationalawardsgroup.com. Phone 212 643 4800

About the New York Festivals Global Awards®: Now in their 24th year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.

The New York Festivals International Family of Award Competitions…
Celebrating the World’s Best Work since 1957!

AME Awards® | Advertising & Marketing Effectiveness

Global Awards℠ | Healthcare & Wellness Advertising

Midas Awards® | Financial Marketing & Advertising

New York Festivals® | International Radio Program Awards

New York Festivals® | International Advertising Awards®

New York Festivals® | International TV & Film Awards


Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.                             

 

 

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NewYork Festivals
New York Festivals Young Global Awards Announces 2018 Finalists 

NEW YORK, NY – April 9, 2018 - New York Festivals Global Awards® Young Globals competition & internship program has announced the 2018 competition Finalists.

The Young Globals, now in their 4th year of championing young creatives, is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work based on a challenge brief provided by the sponsoring agencies. The competition provides students with a chance to take on a truly topical issue and the opportunity to earn a prestigious Global Award, as well as the experience to test drive their career in healthcare advertising. Launched to identify and recognize emerging creative talent from around the world, Young Globals introduces students to the rewards of working in the healthcare and wellness advertising industry.
 

2018 Young Globals Finalist Teams:

Team “End the Opioid Trend”Columbia College Chicago, USA

·      Kyle Albaugh - Copywriter

·      Anielle Debenny - Art Director

·      Rachael Kim - Strategist

 

Team “Lethal Madness” – Columbia College Chicago, USA 

·      Michelle Miles*

·      Kathleen Mentzer*

·      Christian Blakley*

*(shared responsibilities for art direction, copy, and strategy)

 

Team “#usealternatives” – SupdePub School of Communication, France

·      Aymeric Chevalier - Copywriter

·      Dimitri Szymansk - Art Director

 

Team “Opioid Gang” – Lycoming College, Pennsylvania, USA (team of 1)

·      Nam Do*

*(responsible for art direction, copy, and strategy)

Students were invited to create a speculative campaign inspired by a challenge brief for the (fictional) National Opioid Addiction Prevention Council  for their project Push Back on Opioid Use. Students were asked to raise awareness about non-opioid alternative pain options as well as opioid addiction and target the audience that feels personally immune to the possibility of becoming addicted to opioids, underestimating how quickly an addiction can occur when simply using prescribed opioid medications.

Finalists were selected by the 2018 corporate agency sponsors Publicis Health/Saatchi & Saatchi Wellness and Calcium. Teams led by Kathy Delaney, Global Chief Creative Officer, Publicis Health/Saatchi & Saatchi Wellness. Steven Michaelson, Founder / Chief Executive Officer, Calcium evaluated submissions to determine student entries achieving Finalist status. 

All 2018 Finalist teams will be interviewed by the Young Globals sponsoring agencies to determine the 2018 Young Global award-winner. Award winners will receive the prestigious Global Award, have their work showcased at the 2018 Global Awards ceremony and will be given the opportunity to experience a paid internship, (minimum of one month) based on their availability, at this year’s sponsoring healthcare agencies.

Both Calcium and Publicis Health/Saatchi & Saatchi Wellness agencies will partner as official corporate sponsors as well as mentors for the next generation of young creatives by providing internship opportunities to the 2018 competition’s winning team.  

The annual Young Globals competition is open to all college and university students, including portfolio centers, who are exploring advertising, marketing, art, design, creative writing, technology, or similar areas of creative focus.  

To find out more about the please visit: Young Globals. For more information please visit the Global Awards website at www.theglobalawards.com.

 

All press inquiries are welcome and should be directed to Gayle Mandel: Gayle.Mandel@NewYorkFestivals.com. Phone 212 643 4800

About the New York Festivals Global Awards®: Now in their 24th year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.

The New York Festivals International Family of Award Competitions…
Celebrating the World’s Best Work since 1957!

AME AWARDS® | ADVERTISING & MARKETING EFFECTIVENESS
GLOBAL AWARDS®| HEALTHCARE & WELLNESS ADVERTISING
MIDAS AWARDS® | FINANCIAL MARKETING & ADVERTISING
NEW YORK FESTIVALS® | INTERNATIONAL ADVERTISING AWARDS®
NEW YORK FESTIVALS® | INTERNATIONAL RADIO AWARDS
NEW YORK FESTIVALS® | INTERNATIONAL TV & FILM AWARDS


Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.                             

Calcium is a full-service, independent healthcare advertising agency, offering strategic and creative firepower with robust in-house digital capabilities. At Calcium, clients benefit from the big agency experience without the big agency bureaucracy. This means the agency’s talent and energies are focused on delivering various forms of brand nourishment that make businesses thrive… Let’s build something strong together. www.CalciumUSA.com

Saatchi & Saatchi Wellness: Saatchi & Saatchi Wellness is a leading full-service agency combining expertise in consumer wellness marketing, healthcare communications, scientific storytelling and strategic consulting. The agency specializes in helping a full spectrum of health and wellness brands succeed in the wellness space by actively promoting and motivating the health and well-being of their customers. They are dedicated to raising the bar and crafting award-winning work that helps promote positive change in people’s lives. Saatchi & Saatchi Wellness is part of Publicis Health, the largest healthcare communications network in the world.

SSW. Feel Something. Do Something

 

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NewYork Festivals
Xavi Sanchez talks with PM Farma Espana: the GLOBAL AWARDS
pharma.png

PMFARMA. / February Issue - 2018 - pg.152

Why does everyone want a GLOBAL AWARD in their showcases?

The Global Awards were essentially the first awards show that specialized in health creativity that had prestige and international relevance. The competition originated twenty-four years ago and today is part of the New York Festivals (World Best Advertising & Creative Communications) family of competitions.  New York Festivals is the organization that holds one of the most important compendiums of multi-sectorial prizes in the world: New York Festivals Advertising Awards, Midas Awards, AME Awards, among others. The Global Awards have been and will always be a reference in the field of healthcare communication and its more than twenty editions endorse this career, recognition, and positioning in the ecosystem of world health creativity. Thus, the value of having the Global Award, crystal sphere, an iconic emblem of the awards, in any cabinet or shelf of the agency is simply unquestionable. 

Who is who in the Grand Jury and the Executive Jury?

The members of the jury are professionals from the healthcare communication sector selected by the organization – the juries come from the healthcare creativity sector of advertising agencies. Representatives from more than 15 countries and the 5 continents comprised last year’s group. The jury is divided into two groups: The Grand Jury’s purpose is to select or generate the Short List of the pieces and materials presented that may be eligible for the prize. And the Executive Jury has the mission to grant the final awards: Finalists, Global Awards, and the Grand Global Award (Best of Show).

The Executive Jury is divided into two categories: The Pharma (RX) Executive Jury and Health & Wellness Executive Jury.

How do you vote?

The Grand Jury votes via an online judging session. The pieces and materials selected with the highest scores are the candidates for the awards and those that the Executive Jury will value. The Executive Jury meets in a single session that lasts a whole day. Executive Jury voting takes place in person in New York. Last year this session took place at OFFSITE, a modern meeting center in the midtown Manhattan. There, the members of the Executive Jury, after reviewing and discussing the candidate campaigns, award the final prizes: Awards of Excellence (Finalist), Global Awards and a Grand Global Award (The Best of Show). The latter is decided between all the winning campaigns of a Global Award and determined by both executive juries. The Pharma (RX) Executive Jury and Health & Wellness Executive Jury meet at the end of the session to make a joint decision after a robust discussion. 

How do you win a GLOBAL AWARD?

In the Executive Jury, we have to evaluate an average of one hundred campaigns presented in the categories and subcategories of the contest. Some pieces have to be judged in more technical categories like “Craft”, such as illustration, copy, script, poster ... and others in more open categories, such as "Educational Awareness" or "Digital Media" and its associated subcategories. This situation requires that the campaign or candidate piece seduce the jury in a very short time, often less than a video case-study in some cases.

Having said that, what are the active principles of a winning piece? It must be able to generate and arouse primary emotions (laughter, pain, complicity, empathy, tears ...); it must shake the neurons (the feeling of an original and unique piece, never seen before is the key to an international jury that has seen thousands of campaigns around the world); must try to explore new codes and communication formats (risk in the approach, explore new content formats ...) and must have an impeccable execution (graphic or audiovisual excellence is absolutely essential). It's not easy. 

Ready to win a GLOBAL AWARD this 2018?

The organization has already started to prepare the 2018 edition: rethinking or confirming the categories in which the campaigns are registered, selecting the members of the Grand Jury and the Executive Jury, registration dates ... Everything points to that this year, they start accepting entries earlier to not fully coincide with summer season ... Not missing so much. Are you ready to win a Global? 

(Ficha Premios)

GLOBAL AWARDS BOARD:
Executive Director, Global Awards: Mr. Fran Pollaro
President and Executive Director, New York Festivals: Mr. Michael Demetriades,

GLOBAL AWARDS EXECUTIVE JURY SESSIONS 2017:
Tuesday, October 17th, 2017
OFFSITE, 52 West 39th Street (Between 5th & 6th Avenues)
NEW YORK CITY

GLOBAL AWARDS 2018:
Próxima convocatoria: Marzo-Junio 2018 (Pendiente de confirmar por la organización) 

Algunas dosis del  Executive Jury Internacional: 

GLOBAL AWARDS HEALTH & WELLNESS EXECUTIVE CHAIRWOMAN.
ELISABETH ELFENBEIN. Partner, CCO The Bloc (USA)
GLOBAL AWARDS PHARMA (RX) EXECUTIVE CHAIRWOMAN:
ROBIN SHAPIRO. Global President TBWA/Worldhealth (USA)

GLOBAL AWARDS EXECUTIVE JURY (HEALTH & WELLNESS / PHARMA (RX) ) 
TIM HAWKEY. EVP, Managing Director & Executive Creative Director, Area 23 (USA)
GERRARD MALCOLM. Owning Director, Insight Agencies (Australia)
JEREMY PERROT. Global CCO, McCann Health (USA)
PRAFUL AKALI. Founder & Managing Director, Medulla Healthcare (India)
XAVIER SANCHEZ. Founder & CCO, Umbilical & AmnioticTV (Spain)
STEPHANIE BERMAN. Partner, CCO The Bloc (USA)
KATHY DELANEY.  Global CCO, Saatchi & Saatchi Wellness (USA)
GUSTAVO PRATT. Managing Director & CCO, Asterisco Healthcare (Mexico)
SCOTT WATSON. EVP, CCO Ogilvy CommonHealth Worldwide (USA)
RICH LEVY. CCO, FCB Health (USA)
DICK DUNFORD. Creative Partner, Looped (UK)
CHRISTIAN BAUMAN: Managing Director & CCO, H4B Chelsea (USA)

UNAS SELECCIÓN DE CAMPAÑAS GALARDONADAS:
Best of Show  The Immunity Charm            Devices           McCann Health
Global Award Slums for Worms                  Posters           Medulla Communications
Global Award Last Words   Educational Awareness          Medulla Communications
Global Award The Truth Unveiled  Educational Awareness Serviceplan Health and Life
Global Award The Hardest Crossword    Newspaper        Area 23 & FCB Health
Global Award The Debate Headache    Digital Media         Weber Shandwick
Global Award Lighter Blue    Educational Awareness         McCann HumanCare
Global Award Endometriosis Reality  Educational Awareness   FCB Health Her
Global Award The Drama in RA      Rheumatology             Area 23 & FCB Health
Global AwardLiving Nightmare  Pain Management  Greyhealth Australia & Sudler Sydney

Xavier Sánchez.
Founder de Umbilical y Amniotic.tv
Founding Partner of TheBloc Partners Network
xaviersanchez@umbilicalminds.com

NewYork Festivals