2018 Grand Jury Spotlight: Tim Jones

“It happened spontaneously, and with a serious case of luck! I had won the South African Young Lions competition and found myself in Cannes for the festival. At the award ceremony, a project I had worked on had won. I ended up at the after party, and got to meet Andrew Spurgeon (ECD at Langland). He enticed me to make the big move. It was the best decision of my career.

It’s great to see so many talented creatives making the move to health. If you have the resilience for it, this industry can give you the means to make more meaningful work. From terminal cancer to organ donation to mental health – this is the category that can literally save lives.”

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2018 Grand Jury Spotlight: Dirk Poschenrieder

“I guess everyone who works in this area will tell you the same. It’s the strict regulations. Regulations that are different from country to country. But - and that’s what I tell my team every day - you have to be strong and brave! Think out of the box and don’t let regulatory force you to be not as creative as you can be. And never forget that every change begins with a first step!”

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2018 Grand Jury Spotlight: Rodolfo Barreto

“I believe that the increase in data is great to create something amazing. However, I see that we’re becoming dependent on a pragmatic model and losing our cognition and instinct. This has had a very negative influence on decision making and, in a sense, we must be careful not to pasteurize communication.”

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2018 Grand Jury Spotlight: Emad Khayyat

“Ideas are everywhere, but to bring a good one to life requires a lot digging and cleansing. After that, it needs to be rated depending on how insightful, relevant, simple and of course original the idea is. I prefer to start solo, or with a very small team of 3 people and collaborate with the Art and Copywriting department together.”

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2018 Grand Jury Spotlight: Cinzia Crociani

“In the past few years we’ve seen the rise of what I like to call “homo cyberneticus”— humans enhanced by technology and innovation. Humans today can move faster, speak louder, control a home and a car remotely, monitor their health at all times, use personalized medical devices, and who knows what will be next. I believe that the homo cyberneticus will have increasing power and control in the future. Technology is putting more and more control in the consumers’ hands. We shouldn’t try to take the control back, we must embrace the change. But we can still succeed as communication changes in the cybernetic future by remembering that we humans have been and always will be driven by the same fundamental truths: life, love, fear and death.”

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2018 Grand Jury Spotlight: Marcelo Conde

“Time is passing so fast; the changes have such a speed that I can't even remember how the industry was 5 years ago. Because the difference between each year is already amazing. I also think that the evolution of technology has made us often be in this race for new formats all the time, frantically. And it is our duty to take care that we, customers and brands, do not end up getting so involved in this race for formats and technologies and forget the most important, that is and always will be the content, the concept, the idea.”

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2018 Grand Jury Spotlight: Tim Stuebane

I don't have preferences for any field - I'm only interested in the creative potential a brand or company has. And I like to implement an idea of higher purpose into the work, something that conveys the positive attitude and respect of society a brand or company has. And that higher purpose could be e.g. a healthcare approach. McDonalds taking care of the health of their target group? Why not!?

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