Having started a design career in B2B, Mel discovered that she was actually a copywriter and changed to writing for consumer brands.
A chance brush with healthcare propelled her into a completely alien sector, where, strangely, she felt right at home. She began grappling with unpronounceable brands and perplexing modes of action, working her way through a dizzying array of therapy areas and global brand launches at Medicus DMB&B, McCann, Grey and Saatchi over a 15-year period.
Although she evolved from copywriter to Creative Director, she refused to let go of writing and continued to learn her craft, collecting an armful of awards along the way.
Seven years ago, Melissa moved to independently owned Hive Health as Group Creative Director, where today, her focus is leading creative strategy and mentoring a talented and diverse team of creative problem solvers.
Bold & simple ideas that transform people’s lives are my passion. Whether it’s helping launch the worlds first 100% electric car or launching the ground breaking Flash glucose monitoring system ‘Freestyle Libre’ for Abbott diabetes care, I’m determined to ensure they inspire engagement and take up.
Solving problems from an unconventional perspective is another. The last 4 years has seen me building a successful creative strategy consultancy; challenging conventional thinking and established processes to deliver a very different client/agency dynamic - bridging the gap between management consultants and marketing services. But (and it’s a big but) the lure of ‘disruption’ and it’s proven ability to truly impact lives through the world’s leading brands is too big an opportunity to miss. So I sold up and I'm back at TBWA\.
I’m very excited to be part of TBWA\WorldHealth. Be bold.
Paul is the Creative Director at BBH responsible for the agency’s healthcare clients. Previously, he held the roles of ECD at Sudler Milan and Associate Creative Director at Saatchi & Saatchi Wellness.
Originally a copywriter on consumer brands including Magners, Jo Malone and Harrods, he decided to specialise in healthcare advertising in 2010 when he relocated to Italy. Since then, he has worked on numerous award-winning campaigns in areas including facial aesthetics, diabetes and oncology.
Paul is passionate about raising creative standards in healthcare advertising and recently ran a workshop during the Young Digital Academy at Eurobest in Rome. He was also part of the jury for the 2017 Young Irish Lions competition in Dublin.
After being told by his tutors at Art School that he would never make it in the industry, Martin has spent the last 23 years trying to prove them wrong. To this day he believes persistence is the key to making ideas that can change hearts and minds. Martin has worked across many therapeutic areas, bringing success to some notable brands. In the process he and his team have gathered some respected industry awards – a Cannes Lion among them – where he has also judged. Now, as Executive Creative Director at DDB Remedy in London, he has continued to hone his craft whilst leading multi-disciplinary creative teams in the pursuit of life-changing creativity.
Nanda is an award-winning creative who has delivered unexpected creative solutions for a variety of healthcare global brands. She’s been in the industry for almost 20 years between Brazil and UK, combining a broad range of creative experience in art direction, visual literacy, innovation and brand strategy. Passionate about healthcare advertising, strongly believes that great ideas can help people live better lives. And that’s her mission, to create beautifully crafted, compelling, business-transforming ideas, that make an impact and tell a story that matters.
Sinéad drives the creative output of Syneos Health, London. She and her teams create communications for both the European and global markets across the Syneos Health advertising, public relations and medical education divisions.
She has over 20 years' experience in the industry, having worked on more than 50 brands in the healthcare sector, across most therapeutic areas.
She is driven by and committed to her work as a creative in an industry that strives to benefit the human condition. Her current experience in London, her previous experience in Milan, Sydney and Dublin – which includes her work within the FCB and Sudler networks – have broadened her perspective and focused her intention to develop meaningful, impactful communications.
She has created award-winning work with a variety of talented, creative partners and teams, as she works to support the healthcare community, carers and patients.
Brett is the founder of VCCP Health, which is now one of the most highly awarded Healthcare agencies in London. During his time in healthcare, his experience has stretched from insect repellent to oncology and from KOLs to consumers in the high street.
He has won a wide range of creative awards and been a jury member on the most creatively recognised award shows too, from the Clio’s, Global Awards, Rx Club, Cannes Lion health. This year, Brett has been given the prestigious accolade of being the Jury President for the LIA Pharma jury.
Arron left school with a fistful of qualifications, a portfolio stuffed full of creative ambition and a choice of two careers – the first as a sign writer, the second as a studio junior in an ad agency. He chose the latter.
From the roots up, he learnt the art of art direction and advertising, and has been in the business of leading his teams to generate award-winning creative solutions for health, wellness, and pharmaceutical products and services for over 25 years.
He believes audiences deserve to be entertained, engaged, amused, and challenged; and the best way to achieve this is with simple, bold, yet meaningful creativity.
Shaheed joined Publicis LifeBrands as their youngest ever Executive Creative Director at 31 years of age.
His highlights at Publicis (so far) have been:
Helped them to have their work celebrated at the world’s most prestigious consumer award shows - Cannes Lions (the real one), D&AD, Campaign BIG Awards, LeBook & Creative Circle (first healthcare agency in 68 years to win).
He founded ‘The Lab - A place for bright sparks’. An industry first initiative to help find talent (without a CV or any formal qualifications) into Publicis Health UK agencies. Shaheed has had the agencies work celebrated at No.10 and No.11 Downing Street. His most recent #makebloodcancervisible exhibition for Janssen Oncology had a record breaking 1.2 million visitors in a month. It also reached 292 million people online and in press.
In his spare time he mentors various advertising schools and charities in London. He is also Founder of The Creative Floor Healthcare Awards. Which in 4 years has raised over £55,000.000 to help underprivileged talent and diversity into health and wellness communication agencies.
Andrew’s belief that the work must be truthful, human and deliver positive impact has resulted in a multi-award winning portfolio, widely acknowledged as setting standards for creative excellence in the health and wellness sector.
Working with multidisciplinary teams across Advertising, PR, Medical Education and Clinical Trial Experience, Andrew is highly respected for his ability to think further. Decoding and simplifying complex health challenges and turning them into elegantly crafted communication campaigns.
Jon has over 25 years’ experience in advertising, strategy and brand development in a career that spans both consumer and healthcare arenas.
Over this time, Jon has helped develop and launch many global brands, taking them all the way from initial brand architecture (brand proposition and vision statement) to visual identity (logo design, font, colour palette, brand book), through to creation of the brand idea and final execution.
Fully versed in video, photography, animation and illustration, Jon helps express the brand in all channels, whether it be print, digital or experiential.
With many years fulfilling creative and strategic positions within global communication networks such as Omnicom, WPP and IPG, Jon is well used to working across countries and across cultures to ensure the creative work is truly relevant and resonates with the target audience.
At Health Unlimited, Jon offers an integrated approach to creativity, meaning that the brand is always represented faithfully and seamlessly in whatever communication channel is required.