Brasil Live Jury

Brazil
Bruno Abner
Executive Creative Director McCann Health Brasil
ABOUT

Bruno Abner

Bruno leads the largest creative healthcare team in Latin America: McCann Health Brazil. Graduated in art, since his first job he is works exclusively for healthcare and wellness clients. With more than 50 brands in his background across all the therapeutic areas, 15 years of experience and award-winning campaigns he is raising the standards of the category in the Brazilian and Latin American market.

Brasil
Mauro Arruda
Co-Managing Director, ECD FCB Health Brasil
ABOUT

Mauro Arruda

Mauro has a 20+ year-experience as a senior copywriter, ECD, CCO and CEO, leading communication projects for major health & wellness brands in Brazil and LATAM. Following a solid experience in Rx, OTC and consumer brands while running his own creative boutique in São Paulo, Mauro joined Havas Health in 2008 to co-found the Havas Life LATAM hub, where he acted as Managing Director and CCO. Among his creative recognitions are Cannes Lions, CLIO Health, LIAA, Epica and The One Show in areas such as pharma, mobile, digital, music and audio technique. Mauro was a member of the inaugural Lions Health jury in 2014 and a speaker at the 2016 edition. He has also been a jury member at the CLIOs, the MM&M Awards, and the Global Awards. In 2018, along with Diego Freitas, Mauro started his newest adventure as co-managing director and ECD for the first FCB Health office in LATAM.

Brasil
Leo Avila
Vice President Creative Santa Clara M&C Saatchi
ABOUT

Leo Avila

Leo Avila was born in Brasilia, where he started his career as a copywriter. In 2009, he moved to Sao Paulo and started working at Santa Clara. After a short period of time at AlmapBBDO, he joined Santa Clara again, as Creative Director. Now Creative VP, he has worked in projects that helped build brands and businesses, and won several awards and honors. Among the, he joined juries, was nominated a Brazilian Young Lion in the 2012 delegation, and ranked one of the “30 under 30” by Meio & Mensagem, one of the main communication publications in Brazil.

Brasil
Murilo Battistella
Associate Lead Creator Oliver Agency
ABOUT

Murilo Battistella

Murilo has 10 years of experience in the creative business, gathering skills in marketing, innovation and screenwriting to do what he loves most: telling stories. His first steps into healthcare started as a copywriter at Havas, working for big players as Sanofi, Merck, Novartis, Janssen, Boehringer Ingelheim and Teva. He was the first Brazilian copywriter to be awarded with a Gold Lion in Pharma, along with other creative awards at Cannes Lions, CLIO Health, The One Show and Epica in areas such as mobile, entertainment for music and HCP devices. Currently, he is responsible for OLIVER's creative department inside UnitedHealth Group.

Brasil
Teco Cipriano
Associate Creative Director Ogilvy Brasil
ABOUT

Teco Cipriano

Teco Cipriano is an Associate Creative Director that has been working in Ogilvy Brasil since 2012. He has 18 years’ experience in advertising, 17 as an Art Director in 2 different countries. In Portugal he worked at Grey, Lowe, Y&R and McCann Ericksson. Prior to Ogilvy Brasil, he worked at MP, REDE106, DM9DDB. In both countries his work has recognized by winning several awards like Effies, Wave Festival, Epica Awards, Art Directors Club Europe, FAB "Future" Awards. He prides himself on not only winning the first Glass Lion for both Brazil and Nestle Brasil in 2017, but also on winning the only Pharma/Lions Health for Brazil in 2019. He’s a fierce believer in developing campaigns/ projects that have a social and cultural impact on his work.

Brasil
Marina Erthal
Copywriter Young & Rubicam
ABOUT

Marina Erthal

Marina Erthal is a Brazilian copywriter. Holding a degree from UFMT, Marina started her carreer in Cuiabá. After winning the TV show “The Apprentice”, she moved to Sao Paulo and started working at Y&R, creating for important clients: Sanofi, Boehringer, Bic, Starbucks and more, until this day.  

Marina was selected as “Young Lions” and won several awards, including Cannes Lions and in 2019, the only Glass Lion Brazil holds, has been considered #1 copywriter in Brazil and #2 in the world by Lurzer’s Archive ranking. Furthermore, Marina teaches "Creative and Copywriting" masterclass and gives lectures about leadership, motivation and performance.
 

Brasil
Ovidio Ferreira
Creative Director Tugare | CDM Sao Paolo
ABOUT

Ovidio Ferreira

Ovídio arrived in Sao Paulo in the late 90's to study Marketing and Advertising. With a passion for texts (and a bit of luck), he began his career with an internship at Leo Brunett. Since then he has never stopped, combining passages in advertising agencies such Euro RSCG and M&C Saatachi with experience in agencies of other profiles such as branding, BTL, direct marketing, digital marketing and PR. In february, he accepted the challenge of directing the creation department of Tugare CDM São Paulo, working with clients such as Takeda, Janssen, MSD, Aché, Eurofarma, Merck, Royal Canin and P&G.

Brasil
Laura Florence
Executive Creative Director Havas Health & You
ABOUT

Laura Florence

Laura has more than 25 years of experience working for Brazilian worldwide agencies, such Wunderman, Publicis, Ogilvy, R/GA, Mcgarrybowen and Isobar. Throughout her career, she developed campaigns for brands like, Mondelez, P&G, Unilever, Nike, Mastercard, Coca Cola, Heineken, Jeep, among others.

Over the past 7 years, she held leadership positions reformulating processes and expanding the agency scope.
Laura's also a writer, a runner, an amateur chef, an international speaker, mother, an activist and the co-founder of MORE GRLS, an institute that focuses on increasing the number, value and visibility of creative women by providing tools and support for the industry 
 

Brazil
Diego Freitas
Co-Managing Director, ECD FCB Health Brasil
ABOUT

Diego Freitas

Diego started his carrier in the late 90’s in an old-school print shop, where he discovered his love for design and visual arts. After an intense period in Madrid, he moved to Lisbon, joining his first healthcare agency. During his graduation at the Lisbon Ad School he started exploring the digital and guerrilla side of advertising, jumping between Lisbon, London and Madrid. At the age of 28, just before being nominated as one of the best Art Directors in Portugal, he returned to Brazil as Country Manager, after working with brands such as Guinness, Desperados, Nintendo, Pfizer and Durex.

In 2015, he joined Havas Life Sao Paulo as Creative Director, leading the agency to its first Gold Lion in pharma for Brazil. Since then, he has been a jury member at the LIA, Global Awards, The Hatch, Lisbon Advertising Festivals, and Cannes Lions. 

Since 2018, Diego shares the creative and managing role with Mauro Arruda, at FCB Health Brazil’s brand-new operation. 
 

Brasil
Stefan Menon
Owner/Creative Director One-I Propaganda
ABOUT

Stefan Menon

Since 2003 working exclusively with health communication, Stefan has had the opportunity to work and direct the creation of renowned health agencies in Brazil, such as Tugarê Comunicação and Ogilvy HealthWorld. Currently, since 2012, he is a partner and Executive Director of One-i Propaganda, an agency specialized in Healthcare that has in its portfolio works for over 100 brands and 20 national and multinational companies in the health 

Brasil
Alessandra Peixoto
Creative Director McCann Health Brasil
ABOUT

Alessandra Peixoto

With 19 years experience in the healthcare market, taking a leading role in campaigns from numerous preeminent pharmaceutical companies, including global campaigns, I currently hold more than 30 brands, between Healthcare and Health Wellness, under my responsibility as Creative Director.

I am challenge-driven, especially reconciling motherhood and this vast responsibility, as it makes me feel alive and working with Health Market fills me with an intense sense of purpose.
 

Brasil
Plinio Rodrigues
Creative Coordinator Wish Progaganda
ABOUT

Plinio Rodrigues

More than ten years working with Healthcare Advertising. Experienced in Creative Planning for the biggest labs in the market. Is currently ahead of the creation area of one of the most well succeeded agencies in São Paulo.

Brasil
Ricardo Sciammarella
Creative Director Ogilvy Brasil
ABOUT

Ricardo Sciammarella

For almost 4 years, Ricardo Sciammarella has been the Creative Director of Health & Wellness brands at Ogilvy Brazil, including Roche, Merck and Pfizer. During this time, he was awarded with 8 Cannes Lions and also won The One Show, D&AD, The London Awards, Effie LATAM, El Ojo, Wave Festival, among others. He also took part in festival juries such as The One Show, The London International Awards, The Global Awards, The New York Festivals, Lisbon Health and Wave Festival. In addition to the Health & Wellness brands, Ricardo attends BMW, MINI and BMW Motorrad. Prior to Ogilvy, he worked at WMcCann, Babel and DPZ, where he began his career as a copywriter.