Bruno Rebelo serves as Executive Creative Director at Grey New York for Health/Wellness/Pharma, bringing his unparalleled vision to elevate the agency’s industry standing.
His remarkable ascent to creative leader began when he was just 24 years old and overseeing healthcare advertising in LATAM for WWP, serving clients like Johnson & Johnson and Roche. During that time, he played a pivotal role in making McCann Health Latin America the most creative and fastest-growing office in the region.
And prior to joining Grey, Bruno orchestrated the transformation of McCann Health New Jersey, helping to secure the office's first-ever Cannes Lion and global recognition as the 2nd Most Creative Agency in 2022, per the Cannes Lions report.
Mauro has a 20+ year-experience as a senior copywriter, ECD, CCO and CEO, leading communication projects for major health & wellness brands in Brazil and LATAM. Following a solid experience in Rx, OTC and consumer brands while running his own creative boutique in São Paulo, Mauro joined Havas Health in 2008 to co-found the Havas Life LATAM hub, where he acted as Managing Director and CCO. Among his creative recognitions are Cannes Lions, CLIO Health, LIAA, Epica and The One Show in areas such as pharma, mobile, digital, music and audio technique. Mauro was a member of the inaugural Lions Health jury in 2014 and a speaker at the 2016 edition. He has also been a jury member at the CLIOs, the MM&M Awards, and the Global Awards. In 2018, along with Diego Freitas, Mauro started his newest adventure as co-managing director and ECD for the first FCB Health office in LATAM.
Leo Avila was born in Brasilia, where he started his career as a copywriter. In 2009, he moved to Sao Paulo and started working at Santa Clara. After a short period of time at AlmapBBDO, he joined Santa Clara again, as Creative Director. Now Creative VP, he has worked in projects that helped build brands and businesses, and won several awards and honors. Among the, he joined juries, was nominated a Brazilian Young Lion in the 2012 delegation, and ranked one of the “30 under 30” by Meio & Mensagem, one of the main communication publications in Brazil.
Murilo has 10 years of experience in the creative business, gathering skills in marketing, innovation and screenwriting to do what he loves most: telling stories. His first steps into healthcare started as a copywriter at Havas, working for big players as Sanofi, Merck, Novartis, Janssen, Boehringer Ingelheim and Teva. He was the first Brazilian copywriter to be awarded with a Gold Lion in Pharma, along with other creative awards at Cannes Lions, CLIO Health, The One Show and Epica in areas such as mobile, entertainment for music and HCP devices. Currently, he is responsible for OLIVER's creative department inside UnitedHealth Group.
Teco Cipriano is an Associate Creative Director that has been working in Ogilvy Brasil since 2012. He has 18 years’ experience in advertising, 17 as an Art Director in 2 different countries. In Portugal he worked at Grey, Lowe, Y&R and McCann Ericksson. Prior to Ogilvy Brasil, he worked at MP, REDE106, DM9DDB. In both countries his work has recognized by winning several awards like Effies, Wave Festival, Epica Awards, Art Directors Club Europe, FAB "Future" Awards. He prides himself on not only winning the first Glass Lion for both Brazil and Nestle Brasil in 2017, but also on winning the only Pharma/Lions Health for Brazil in 2019. He’s a fierce believer in developing campaigns/ projects that have a social and cultural impact on his work.
Marina Erthal is a Brazilian copywriter. Holding a degree from UFMT, Marina started her carreer in Cuiabá. After winning the TV show “The Apprentice”, she moved to Sao Paulo and started working at Y&R, creating for important clients: Sanofi, Boehringer, Bic, Starbucks and more, until this day.
Marina was selected as “Young Lions” and won several awards, including Cannes Lions and in 2019, the only Glass Lion Brazil holds, has been considered #1 copywriter in Brazil and #2 in the world by Lurzer’s Archive ranking. Furthermore, Marina teaches "Creative and Copywriting" masterclass and gives lectures about leadership, motivation and performance.
Ovídio arrived in Sao Paulo in the late 90's to study Marketing and Advertising. With a passion for texts (and a bit of luck), he began his career with an internship at Leo Brunett. Since then he has never stopped, combining passages in advertising agencies such Euro RSCG and M&C Saatachi with experience in agencies of other profiles such as branding, BTL, direct marketing, digital marketing and PR. In february, he accepted the challenge of directing the creation department of Tugare CDM São Paulo, working with clients such as Takeda, Janssen, MSD, Aché, Eurofarma, Merck, Royal Canin and P&G.
Laura Florence, the Creative Leader at Havas Health & You Brazil, boasts an impressive track record spanning over 30 years in the advertising industry. She possesses an extensive portfolio featuring prominent campaigns for industry giants such as Kimberly-Clark (Kotex and Huggies), Mondelez (Oreo, Sonho de Valsa, Lacta Tang, Clight), P&G (Pampers, Vick, Ariel, Always), Unilever (Dove, Hellmann's, Ades), Nike, Adidas, Disney, Philips, Intel, Sanofi, Pfizer, AstraZeneca, Abbvie, Allergan, Janssen, Merck, Mastercard, Bradesco, Coca-Cola, Schweppes, Heineken, Jeep, and others.
Her superpower lies in the seamless fusion of tech-savviness, data-driven expertise, strategic creative thinking, content mastery, and decades of experience. She excels at brilliant crafting campaigns while navigating the complex landscape of direct-to-consumer (DTC) and healthcare professional (HCP) communications, all while adhering to regulatory guidelines.
Over the past decade, she has shown unwavering dedication, led teams and transformed offices into hubs of innovation and inspiration.
As a mentor, she has a unique talent for nurturing budding talents into industry superstars. Inquiries with her mentees and their LinkedIn profiles readily attest to her profound influence.
Her most recent achievement? Leading her diverse and talented team to position Havas Health and You Brazil as the most creative health agency within the network for the past five years.
Yet, advertising is not her only passion. You might also find her immersed in the world of literature as a published author, or you can tune in to her podcast "Job pra Ontem." Seeking tranquility? Join her for a yoga class or witness her captivating audiences as a dynamic speaker. Moreover, she proudly embraces the roles of a devoted parent and a staunch feminist activist.
In her world, diversity reigns supreme! As a member of the Advertising Week Diversity & Inclusion Council, ONU Woman, Mulheres do Brasil, and as the co-founder of MORE GRLS, she is resolute in her mission to create an inclusive industry for all the talented women in the field.
Diego started his career in an old-school print shop, somewhere in the late 90’s where he fell in love with design, typography and visual arts. A few years later he moved from Brazil to Portugal to join his first healthcare agency. During his graduation in Art Direction, he started exploring the digital and consumer side of advertising, jumping between Lisbon, London and Madrid and working with brands such as Nintendo, Guinness and Roche. After 10 years abroad, he returned to Brazil as the Country Manager for his former agency. In 2015, he joined Havas as Creative Director, leading the agency to the first gold Cannes Lion in pharma for Brazil. Since then, he has been a jury member at several awards shows, including LIA, Clio, Lisbon Advertising Festivals, The Hatch, Global Awards and Cannes Lions. He’s now the ECD and co-managing director at FCB Health Brazil.
For 27 years working in healthcare communication, Stefan served as Creative Director for large national and multinational agencies, such as Tugarê/CDM and Ogilvy HealthWorld, before opening his own agency, One-i Propaganda, where he serves as Director Creative/Customer Service Director.
Having 20 years experience in the healthcare market, I have always worked with creativity. Being responsible for the creative team at McCann Health Brasil, I also worked in independent agencies in large communication groups, such as WPP, IPG – Ogilvy Health and 141 Preview. Working with more than 80 brands, I have always sought to raise the standards of communication in both the Brazilian and Latin American markets. Throughout my career, I have built great teams, have expanded businesses, and have created award-winning work. I was elected one of the 4 best creative directors according to Best Ads of the last 12 months, I also had an international recognition in awards such as Epica, The One Show, Communication Arts, Creative Club, NY Festival, LIA and Cannes.
I am challenge-driven, especially having to reconcile motherhood and this vast responsibility, as it makes me feel alive and working with Health Market fills me with an intense sense of purpose.
For almost 4 years, Ricardo Sciammarella has been the Creative Director of Health & Wellness brands at Ogilvy Brazil, including Roche, Merck and Pfizer. During this time, he was awarded with 8 Cannes Lions and also won The One Show, D&AD, The London Awards, Effie LATAM, El Ojo, Wave Festival, among others. He also took part in festival juries such as The One Show, The London International Awards, The Global Awards, The New York Festivals, Lisbon Health and Wave Festival. In addition to the Health & Wellness brands, Ricardo attends BMW, MINI and BMW Motorrad. Prior to Ogilvy, he worked at WMcCann, Babel and DPZ, where he began his career as a copywriter.