MEXICO LIVE JURY

Mexico
Eileen Davila
Head of Health & Wellness Ogilvy Mexico & Miami
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Eileen Davila

Mexico
Alejandro Mendoza
Chief Medical Officer Asterisco Healthcare Communications
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Alejandro Mendoza

Mexico
Gustavo Pratt
Managing Director & Chief Creative Officer Asterisco Healthcare Communications
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Gustavo Pratt

The story of Gustavo is the story of the quest for innovation, creativity and the challenge of the status quo in pharma advertising in Mexico. His story is very rich and solid in both the creative and strategic environments. He is the owner and CEO of Asterisco Healthcare communications. A full healthcare advertising agency with the unique expertise in Mexico for pharma storytelling.

His career started at BBDO and then went on for 10 years in some of the most worldwide agencies: DDB, Saat chi & Saatchi, Young & Rubicam working for the most recognized Brands in the world like: Pepsi, Fedex, GE, Nestlé, Volkswagen, McDonald’s, AT&T and Danone to name a few.

After that he ventured as a partner in small creative boutique that later turned into a full agency, where he worked for Bally Total Fitness Gyms, Starbucks, Royal & SunAlliance, Reebok, Xerox and started in the world of pharma advertising with Pfizer.

In 2006 he travelled to the US to work at GSW Worldwide playing a key rol in the global accounts, such as Eli Lilly, including: Global Diabetes Franchise, Humalog, Byetta, Bydureon, Zyprexa and Relprevv global campaigns.

After 2 years in the US, he was selected to lead the GSW Worldwide Mexico as General Manager, driving the agency´s success from 4 to more than 30 brands in one year.

After GSW, Gustavo joined the Sudler&Hennessey team as Managing Director of Mexico and LATAM leading the agency into new creative territory, allowing to be recognized within the network and establish a powerful creative bond.

In 2012, Gustavo opened his own agency: Asterisco Healthcare Communications, focusing on pharma storytelling and innovation. After 7 years, Asterisco has worked with global clients like Merck Germany for Global Campaigns, Janssen Pharmaceuticals, Mead Johnson, Astra Zeneca, Sanofi, Lundbeck, Stendhal, Biogen, P&G and Roche. He has  also been part of the Grand Jury at the Global Awards, Cannes Lions (Lions Health), Clios Health, The Lisbon Health Awards, The Creative Block, etc.

Mexico
Ezequiel Rantz
General Manager & Partner Area6 Life
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Ezequiel Rantz

Mexico
Jorge Soldevila
CEO & General Manager Hunt Advertising
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Jorge Soldevila

Mexico
José Antonio Vega López
Chairman & Creative Manager Booma Publicidad
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José Antonio Vega López

Mexico
Antonio Vilchis
Owner & Post-Production Director Now Studio
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Antonio Vilchis

Mexico
Alan Zabicky
Owner/Creative Director Area6 Life
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Alan Zabicky