Fully focused in creative storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.
29 years in advertising, 10 years in mass media/ATL and 19 in pharma, health and wellness.
Owner of Asterisco Healthcare Communications, a pharma advertising agency with 12 years in the marketplace, recognized as one of the most innovative and creative pharma agencies in Mexico.
He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, Astra Zeneca, Novartis and also has launched successfully new drugs into different countries around the world.
•He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as: Executive Jury at The Global Awards in NYC, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards, the Creative Floor Awards, the NYC AME Awards iand the Círculo Creativo de México for 2 years, last one as Jury President.
He has written articles for pharmaphorum.com and other pharma websites
Jorge is Co-founder and CEO of Hunt Publicidad, one of the leading pharmaceutical advertising agencies in Mexico. He has 23 years of experience as a publicist where he has been General Creative Director of J. Walter Thompson Pharma, Sudler & Hennesey and BBDO. After standing out in 2013 as CEO of iFloat Mexico, he founded his own agency and in 9 years, he has positioned Hunt Publicidad in the Ranking of the best Healthcare Marketing agencies in the country. He is a graduate from Anahuac University and has a postgraduate degree and specialization in digital pharmaceutical advertising.
Several media have recognized Soldevila as one of the leaders of the advertising pharmaceutical industry in Mexico for more than a decade. He has been Jury and President of the Jury in various national and international festivals. His experience as a local and regional publicist with executive creative leadership in more than 60 national and international laboratories for brands ranging from OTC to Rx medicines.