Over my career, I’ve worked at a host of companies that contain the letter “S”, including Saatchi & Saatchi, Sudler in both Sydney & Milan, before discovering the other letters of the alphabet and joining GHG and more recently FCB Chicago as SVP, Executive Creative Director.
This has afforded me a host of invaluable experience across a broad portfolio of global brands from consumer to health. Producing work that has been recognised at Clio Health, One Show, Creative Floor and The New York Festivals Global Awards.
I have also been fortunate to sit on executive juries for awards shows such as The Creative Floor, Global Awards and Cannes Lions.
I pride myself on creating work grounded in human truths and ideas that emotionally connect audiences to my clients’ brands. My passion for creative bravery and craft is what gets me up in the mornings… that, and coffee. Lots and lots of coffee.
Kathy Delaney is Global Chief Creative Officer, Publicis Health. She uses her bold creative vision to tell compelling human-centric stories that promote health and wellness, while creating strong results for the agency’s clients.
She previously spent 12 years at Deutsch NY, where she helped to grow the company from a small boutique agency into an integrated marketing powerhouse.
Kathy’s passion for creating integrated campaigns that outperform business objectives has influenced clients across the health, wellness, fashion and fitness industries. IKEA, Tommy Hilfiger, J&J, Revlon, Reebok, Pfizer, Novartis, Starwood Hotels, Kraft, and Unilever are a few of the clients her work has impacted.
In 2014, Kathy served as President of the Health & Wellness Jury at the inaugural Cannes Lions Health. Named one of “The Most Creative Women in Advertising” by Business Insider, her work has been recognized by Clios, One Show, Graphis, CA, Art Directors Club, Andys, and Cannes Lions.
Chief Creative Officer for Ogilvy Health, North America, Sam leads her team with a boundless passion; committed to impactful, innovative, and purpose-led work. As vibrant as she is versatile, Sam believes that deep insight and strategic foundation are vital success factors to all creative endeavors, because the power of communication and inspiration is the power to change people’s lives for the better. With a reputation for being a builder of communities, she is always looking to challenge her team to continually aspire towards greatness.
Over the course of her award-winning career, Sam has gathered an extensive marketing background rooted in the broader health and wellness arena. A recent addition to Ogilvy Health from Evoke Health—where she was EVP, ECD, leading a growing creative team that transformed the agency into a healthcare marketing powerhouse. Sam has earned numerous awards across all of the major shows in countless categories (CNS, cardiovascular, infectious disease, diabetes, and vaccines, among many others) for top-level players in the space.
Over the years, Collette’s clients have given her a lot of health problems—from chronic dry eye and ADHD to autoimmune disorders, infertility, and more. And she’s glad they did. Because through it all, she’s had the opportunity to meet these challenges head on while developing award winning creative campaigns that push the industry forward and help to solve real health problems for patients and clients alike.
Collette has dedicated her career to inspiring agency partners and clients to think braver, bolder, and bigger in an ever-changing healthcare market. The goal? To better differentiate products within crowded categories through smart positioning and unexpected creative that engages both professionals and consumers. Her work includes key launch campaigns for Shire, Gilead, Sanofi Pasteur, AbbVie, BMS, Kodak Health Imaging, and GE Healthcare, in both US and international markets.
Collette’s work has also been recognized for creative excellence by the MM&M Awards, DTC Awards, CANNES Lions Health, RX Club, Philly Addy Awards, Creative Floor, and others. She has served on the Health and Wellness Jury at Cannes Lions Festival and Clio Health awards, among others.
Bold & simple ideas that transform people’s lives are my passion. Whether it’s helping launch the worlds first 100% electric car or launching the ground breaking Flash glucose monitoring system ‘Freestyle Libre’ for Abbott diabetes care, I’m determined to ensure they inspire engagement and take up.
Solving problems from an unconventional perspective is another. The last 4 years has seen me building a successful creative strategy consultancy; challenging conventional thinking and established processes to deliver a very different client/agency dynamic - bridging the gap between management consultants and marketing services. But (and it’s a big but) the lure of ‘disruption’ and it’s proven ability to truly impact lives through the world’s leading brands is too big an opportunity to miss. So I sold up and I'm back at TBWA\.
I’m very excited to be part of TBWA\WorldHealth. Be bold.
Matt joined McCann Health as Global Chief Creative Officer in January of 2019.
Formerly Worldwide Chief Creative Officer of J. Walter Thompson, Matt was described by Britain’s Campaign magazine as a “unicorn” in the communications industry. He has overseen some of the most innovative and recognizable creative projects in advertising today. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia as National Creative Director and Vice Chairman.
In 2010 he moved to DDB New York as Chief Creative Officer. And in AdAge's 2013 Award's Report, Matt was listed as the 5th most awarded Chief Creative Officer worldwide. In 2016, Matt led J. Walter Thompson to an historic year at Cannes, winning a total of 80 Lions. More than the agency had ever won in their 150-year history.
Matt has won numerous accolades and honors including Campaign Brief Agency of the Year, Clio Health Network of the Year, Australian Creative Hotshop, Adnews Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year. He is a highly awarded creative with an international sensibility, living life as a New Yorker.
Elizabeth is a creative innovator and leader with a relentless focus on what’s next in health. Throughout her career, Elizabeth has built award-winning teams and transformed agencies. She's developed several industry-first customer experiences and platforms.
She’s a thought leader writing about innovation in the health and wellness sphere for Advertising Health, Clios.com, DTC Perspectives, MediaPost, Medicine Avenue, MM&M, PharmaVOICE, PM360, Protoypr and about happiness for Coca-Cola Journey. Elizabeth is the founder of HealthWellNext, an insights and innovation blog and magazine for the industry.
Diego started his carrier in the late 90’s in an old-school print shop, where he discovered his love for design and visual arts. After an intense period in Madrid, he moved to Lisbon, joining his first healthcare agency. During his graduation at the Lisbon Ad School he started exploring the digital and guerrilla side of advertising, jumping between Lisbon, London and Madrid. At the age of 28, just before being nominated as one of the best Art Directors in Portugal, he returned to Brazil as Country Manager, after working with brands such as Guinness, Desperados, Nintendo, Pfizer and Durex.
In 2015, he joined Havas Life Sao Paulo as Creative Director, leading the agency to its first Gold Lion in pharma for Brazil. Since then, he has been a jury member at the LIA, Global Awards, The Hatch, Lisbon Advertising Festivals, and Cannes Lions.
Since 2018, Diego shares the creative and managing role with Mauro Arruda, at FCB Health Brazil’s brand-new operation.
Carolyn’s role with W2O Group is leading the creative teams at their Sr. San Francisco agency.
She is a hands-on health and wellness creative, previously working in New York City with the talented minds at Area 23, Saatchi & Saatchi Wellness, and Deutsch.
With 19 years of experience in the health and wellness space, Carolyn has produced unbranded, branded, and corporate campaigns for Abbvie, Acorda Therapeutics, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Chattem, Gilead Sciences, Genomic Health, Janssen Pharmaceuticals, Novo Nordisk, Merck, Nestlé Health Science, Novartis, Takeda, and Pfizer.
She is drawn to social purpose projects in gun violence, hunger, homelessness, and suicide. In 2017, she served on Cannes Lions Health RB & Innovation Hackathon Jury to reduce air pollution, and was moved by the incredible creatives that came together for global good.
Carolyn’s honors include Lions Health, Cannes Lions, Clio Health, One Club, The Global Awards, Communication Arts, The Creative Floor, New York Festivals, The Webby Awards, EPICA, Graphis, The CARE Awards, Shorty Awards, and ACT Responsible.
Tim Jones recently left the UK for the opportunity to work at Area 23 in New York. At 30 years old, Tim is now one of the youngest SVPs in the industry. His enthusiasm for making healthcare advertising better has resulted in over 70 creative awards - most notably helping two of his agencies win Agency of the Year at Cannes in the past three years. Tim believes that celebrating the ideas that have survived heavy regulations are vital in convincing creatives that healthcare is a means to do more meaningful work. In his spare time, Tim is also the Deputy Editor of advertisinghealth.co.uk - an online platform that promotes discussion, thought leadership and creative growth for the healthcare communications industry.
Sinéad drives the creative output of Syneos Health, London. She and her teams create communications for both the European and global markets across the Syneos Health advertising, public relations and medical education divisions.
She has over 20 years' experience in the industry, having worked on more than 50 brands in the healthcare sector, across most therapeutic areas.
She is driven by and committed to her work as a creative in an industry that strives to benefit the human condition. Her current experience in London, her previous experience in Milan, Sydney and Dublin – which includes her work within the FCB and Sudler networks – have broadened her perspective and focused her intention to develop meaningful, impactful communications.
She has created award-winning work with a variety of talented, creative partners and teams, as she works to support the healthcare community, carers and patients.
Bold, unexpected and boundary pushing – that is the work that Dom believes in, gets excited about, expects and elevates, every single day. He is a relentless and passionate advocate for work that pushes past the expected and his pursuit of work that stretches for amazing results is both palpable and infectious. This irresistible drive is something that he instills in everyone who works with him. Under Dom’s creative leadership at CDM, numerous brands, from those in the oncology space to primary care, have been pushed out of their typical pharma comfort zones to unique, ownable, memorable places. From idea generation to tactical execution and deployment, and every milestone in between, Dom is a champion for experimenting with different media and technology to make creative ideas stronger, smarter, braver and more experiential. Dom has been recognized and awarded by Lions Health, CLIO Health and MM&M, among others.
Shaheed joined Publicis LifeBrands as their youngest ever Executive Creative Director at 31 years of age.
His highlights at Publicis (so far) have been:
Helped them to have their work celebrated at the world’s most prestigious consumer award shows - Cannes Lions (the real one), D&AD, Campaign BIG Awards, LeBook & Creative Circle (first healthcare agency in 68 years to win).
He founded ‘The Lab - A place for bright sparks’. An industry first initiative to help find talent (without a CV or any formal qualifications) into Publicis Health UK agencies. Shaheed has had the agencies work celebrated at No.10 and No.11 Downing Street. His most recent #makebloodcancervisible exhibition for Janssen Oncology had a record breaking 1.2 million visitors in a month. It also reached 292 million people online and in press.
In his spare time he mentors various advertising schools and charities in London. He is also Founder of The Creative Floor Healthcare Awards. Which in 4 years has raised over £55,000.000 to help underprivileged talent and diversity into health and wellness communication agencies.
Gustavo has always been on the quest for innovation, creativity and to challenge the status quo of pharma advertising. His story is very rich and solid in both the creative and strategic environments. He is the owner and CEO of Asterisco Healthcare communications. A full healthcare advertising agency with the Unique expertise in Mexico for pharma storytelling.
His career started at BBDO and then went on for 10 years in some of the most worldwide agencies: DDB, Saatchi & Saatchi, Young & Rubicam working for the most recognized Brands in the world like: Pepsi, Fedex, GE, Nestlé, Volkswagen, McDonald’s, AT&T and Danone to name a few.
After that he ventured as a partner in CMV Advertising (small creative boutique that later turned into a full agency) where he worked for Bally Total Fitness Gyms, Starbucks, Royal & SunAlliance, Reebok, Xerox and started in the world of pharma advertising with Pfizer.
In 2006 he started to work at GSW Worldwide in the United States for the global accounts of Eli Lilly, including: Global Diabetes Franchise, Humalog, Byetta, Bydureon, Zyprexa and Relprevv global campaigns.
Then he was selected to lead the new GSW agency in Mexico as General Manager, driving the agency´s success from 4 to more than 30 brands in one year.
After GSW, Gustavo joined the Sudler&Hennessey team as Managing Director of Mexico and LATAM leading the agency into new creative territory, allowing to be recognized within the network and establish a powerful creative bond.
In 2012, Gustavo opened his own agency: Asterisco Healthcare Communications, focusing on pharma storytelling and innovation. After 7 years, Asterisco has worked with global clients like Merck Germany for Global Campaigns, Janssen Pharmaceuticals, Mead Johnson, Astra Zeneca, Sanofi, Lundbeck, Stendhal, Biogen, P&G and Roche. He has also been a jury at the Global Awards and Cannes Lions (Lions Health).
The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a Rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England. After an excellent graduation Mike started his career as a young creative at Avon Cosmetics in Londons Knightsbridge. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 4300 employees worldwide. During this time he used his experience in the healthcare sector to help build up the Serviceplan Health Group. He has been Managing Director and Creative Partner for over 20 years.
Mike has a wide range of experience in healthcare communication – especially in the area of TV Commercials for top OTC brands. He has won many awards in global and local festivals e.g. Cannes, Clio, Crystal Festival, D&AD, Eurobest, Globals, New York Festival, GWA-Effie RX Club, and the leading German Healthcare Award Comprix.
Over the years Mike has also been very active as a Jury Member at leading Festivals e.g Lions Health, Clio Health, The Globals, Eurobest and at the German Comprix Award where for several years he has been Jury Chairman OTC. In 2017 he was Jury President Health & Wellness at Lions Health in Cannes.
With 14 years of experience providing creative solutions for clients within the healthcare advertising and communications fields, Chris has proven he is a true creative leader. His talents span from developing game-changing campaigns to designing memorable branding to innovating multichannel initiatives, all across a wide array of national and international healthcare brands. And this work has not gone unnoticed. Chris has countless awards to his name. Whether it’s being shortlisted at Cannes for his work on the Restylane Silk launch or the myriad of digital awards he’s gathered across a variety of different clients, these accolades demonstrate his knack for disruptive thinking. As SVP, Executive Creative Director at TBWA\WorldHealth, Chris continues to bring his creative talents to the major global brands he leads.
Xavier Sánchez is the founder and CEO of the advertising agency Umbilical and the video content creation company Amniotic.tv; founding partner of the The BlocPartners network and also its Global Chief Creative Officer.
Xavier Sánchez has been working on healthcare communications over the last 20 years for prestigious accounts such as Novartis, Sanofi, BMS, Boehringer Ingelheim, GSK, Leo Pharma, Merck, UCB, Ferrer, Alcon, Bayer, Chiesi, Almirall or Nestlé.
Before becoming independent and found Umbilical, he developed his work as Executive Creative Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann and Adding Targis (now CDM). He was also former Partner and Creative Director at Pavlov.
His work has been honored at both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards, Lisbon Health Awards or Aspid Awards.
Xavier Sánchez has been the first Spanish Creative Director to be selected as a Jury member at the Cannes Lions Health Festival and was also the first from the country to be a member of the Executive Jury of The Global Awards and the Executive Jury of Clio Healthcare Awards.
Former President of the Aspid Awards edition, he also has been an international jury in the RxClub Awards, Lisbon Health Awards, Lisbon Effectiveness Awards or Indigenius Awards.
He is board member of PMFarma Magazine and author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”.
He is currently Professor of Brand Communication, Corporative Communication and Creative Skills at ESIC Business School and Associate Professor at EADA Business School.
And, overall, Xavi, strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.
Champion of sound strategy, big ideas, and a rich creative environment.
Emily’s roots are in the digital space, but her strength as a creative leader lies in her ability to create strong conceptual ideas and pull them through any medium. These skills have earned her lead creative roles for the full AOR launch of some of the biggest brands in the industry. She knows that the best work is born out of sound strategy and a rich creative environment where ideas—and people—can thrive. Emily has almost 20 years of multi-channel experience, delivering creative on integrated campaigns and has worked with a variety of healthcare and pharma clients, including Allergan, Alphaeon, Acadia, Celgene, DSI, and Gilead.
Andrew has led Langland’s creative teams for over a decade. His belief that the work must be simple, empathetic and surprising has resulted in a multi-award winning portfolio, widely acknowledged as setting standards for creative excellence in the health and wellness communications sector.
Bio: Outside of work, Scott has a unique hobby: He’s a passionate Mafia historian. And much like the subjects of his studies, Scott is a killer…at motivating Fingerpaint’s creative team to produce eye-catching, engaging brand material.
Scott has developed dynamic, on-target work for more than 100 campaign launches in various therapeutic categories over the course of his career. He joined Fingerpaint after a successful 13-year tenure at Ogilvy CommonHealth Worldwide, where he rose to EVP, global chief creative officer, where at one time he was responsible for 200+ creative team members spread across several countries. Prior to Ogilvy, he spent 14 years at McCann, including 6 years as EVP, creative director.
When Scott’s not helping the creative team continue to elevate their work, he can be found enjoying the great outdoors. He’s an avid boater and a self-proclaimed “landscaper wannabe.”