JURY PRESIDENT
USA
Elizabeth Elfenbein
Chief Creative Officer, Strategic Development, Health Innovation COMCAST & FastTwitch Group
ABOUT

Elizabeth Elfenbein

Elizabeth is a creative innovator and leader with a relentless focus on what’s next in health. Throughout her career, Elizabeth has built award-winning teams and transformed agencies. She's developed several industry-first customer experiences and platforms. 

She’s a thought leader writing about innovation in the health and wellness sphere for Advertising Health, Clios.com, DTC Perspectives, MediaPost, Medicine Avenue, MM&M, PharmaVOICE, PM360, Protoypr and about happiness for Coca-Cola Journey. Elizabeth is the founder of HealthWellNext, an insights and innovation blog and magazine for the industry. 

USA
Michael Bonilla
EVP, Executive Creative Director McCann Health
ABOUT

Michael Bonilla

Michael Bonilla, EVP, Executive Creative Director

USA
Cherie Davies
SVP, Executive Creative Director FCB Chicago
ABOUT

Cherie Davies

Cherie Davies didn’t start her career with the intention of working for a host of companies that started with the letter ‘S’—but that’s exactly what happened. After working at Saatchi & Saatchi, Sudler Sydney and Sudler Milan, she discovered other letters of the alphabet, joining GHG, and more recently, FCB Chicago where she’s currently an SVP Executive Creative Director.

A citizen of the world, Cherie has helped launch both global and local brands, bringing her signature passion for craft and creative bravery to everything she does. Cherie prides herself on creating work that’s grounded in human truths and emotionally connects with a brand’s audience.

Her work has been recognized by Clio Health, One Show, The Creative Floor, The New York Festivals Global Awards and London International’s. She’s also been honored to sit on executive juries for award shows including the New York Festival Global Awards, Effies, The Creative Floor and Cannes Lions.

At the end of the day, Cherie believes that the best creative work has the power to make the world a better place. That’s what gets her up and going each day. That, and coffee. Lots and lots of coffee.

Kathy Delaney
Global Chief Creative Officer Publicis Health
ABOUT

Kathy Delaney

Kathy Delaney is Global Chief Creative Officer, Publicis Health, based at Saatchi & Saatchi Wellness, NY. Her bold creative vision has helped evolve the network into an award-winner powerhouse in professional and Health and Wellness marketing.

Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique agency into a mega marketing communications company.  Her passion for creating and overseeing integrated campaigns that outperform business objectives has impacted a wide range of clients.

From conditions including autoimmune disorders, depression and neurology to allergies and animal health, Kathy has lead national and global campaigns for Humira, Zoloft, Zyrtec, Botox and Frontline. Kathy has also commandeered corporate social responsibility efforts supporting homelessness, gender equality, pet adoption and LGBT teens.

A graduate from the School of Visual Arts in New York City Kathy has been named one of the “Most Creative Women in Advertising” by Business Insider, her work has been recognized by Cannes Lions, The One Show, Effies, ADDYs, W3s, Graphis, ANDYs, Art Directors Club, Communication Arts, and Fast Company Innovation by Design. In 2014, she served as Jury President of the inaugural Cannes Lions Health festival celebrating creativity in global healthcare communications. Kathy is also an Adweek Creative 100 winner (2020), recognized as one of the most inspiring minds in marketing, media, and culture.

USA
Samantha Dolin
Chief Creative Officer Ogilvy Health
ABOUT

Samantha Dolin

Chief Creative Officer for Ogilvy Health, North America, Sam leads her team with a boundless passion; committed to impactful, innovative, and purpose-led work. As vibrant as she is versatile, Sam believes that deep insight and strategic foundation are vital success factors to all creative endeavors, because the power of communication and inspiration is the power to change people’s lives for the better. With a reputation for being a builder of communities, she is always looking to challenge her team to continually aspire towards greatness.

Over the course of her award-winning career, Sam has gathered an extensive marketing background rooted in the broader health and wellness arena. A recent addition to Ogilvy Health from Evoke Health—where she was EVP, ECD, leading a growing creative team that transformed the agency into a healthcare marketing powerhouse. Sam has earned numerous awards across all of the major shows in countless categories (CNS, cardiovascular, infectious disease, diabetes, and vaccines, among many others) for top-level players in the space. 
 

USA
Collette Douaihy
Chief Creative Officer Evoke
ABOUT

Collette Douaihy

Over the years, Collette’s clients have given her a lot of health problems—from chronic dry eye and ADHD to autoimmune disorders, infertility, and more. And she’s glad they did. Because through it all, she’s had the opportunity to meet these challenges head on while developing award winning creative campaigns that push the industry forward and help to solve real health problems for patients and clients alike.

Collette has dedicated her career to inspiring agency partners and clients to think braver, bolder, and bigger in an ever-changing healthcare market. The goal? To better differentiate products within crowded categories through smart positioning and unexpected creative that engages both professionals and consumers. Her work includes key launch campaigns for Shire, Gilead, Sanofi Pasteur, AbbVie, BMS, Kodak Health Imaging, and GE Healthcare, in both US and international markets.

Collette’s work has also been recognized for creative excellence by the MM&M Awards, DTC Awards, CANNES Lions Health, RX Club, Philly Addy Awards, Creative Floor, and others. She has served on the Health and Wellness Jury at Cannes Lions Festival and Clio Health awards, among others.

UK
Dick Dunford
Executive Creative Director TBWA\WorldHealth London
ABOUT

Dick Dunford

Bold & simple ideas that transform people’s lives are my passion. Whether it’s helping launch the worlds first 100% electric car or launching the ground breaking Flash glucose monitoring system ‘Freestyle Libre’ for Abbott diabetes care, I’m determined to ensure they inspire engagement and take up.

Solving problems from an unconventional perspective is another. The last 4 years has seen me building a successful creative strategy consultancy; challenging conventional thinking and established processes to deliver a very different client/agency dynamic - bridging the gap between management consultants and marketing services. But (and it’s a big but) the lure of ‘disruption’ and it’s proven ability to truly impact lives through the world’s leading brands is too big an opportunity to miss. So I sold up and I'm back at TBWA\.

I’m very excited to be part of TBWA\WorldHealth. Be bold.

USA
Matt Eastwood
Global Chief Creative Officer McCann Health
ABOUT

Matt Eastwood

Matt joined McCann Health as Global Chief Creative Officer in January of 2019.

Formerly Worldwide Chief Creative Officer of J. Walter Thompson, Matt was described by Britain’s Campaign magazine as a “unicorn” in the communications industry. He has overseen some of the most innovative and recognizable creative projects in advertising today. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia as National Creative Director and Vice Chairman.

In 2010 he moved to DDB New York as Chief Creative Officer. And in AdAge's 2013 Award's Report, Matt was listed as the 5th most awarded Chief Creative Officer worldwide. In 2016, Matt led J. Walter Thompson to an historic year at Cannes, winning a total of 80 Lions. More than the agency had ever won in their 150-year history.

Matt has won numerous accolades and honors including Campaign Brief Agency of the Year, Clio Health Network of the Year, Australian Creative Hotshop, Adnews Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year. He is a highly awarded creative with an international sensibility, living life as a New Yorker.
 

Brazil
Diego Freitas
Co-Managing Director, ECD FCB Health Brasil
ABOUT

Diego Freitas

Diego started his career in an old-school print shop, somewhere in the late 90’s where he fell in love with design, typography and visual arts. A few years later he moved from Brazil to Portugal to join his first healthcare agency. During his graduation in Art Direction, he started exploring the digital and consumer side of advertising, jumping between Lisbon, London and Madrid and working with brands such as Nintendo, Guinness and Roche. After 10 years abroad, he returned to Brazil as the Country Manager for his former agency. In 2015, he joined Havas as Creative Director, leading the agency to the first gold Cannes Lion in pharma for Brazil. Since then, he has been a jury member at several awards shows, including LIA, Clio, Lisbon Advertising Festivals, The Hatch, Global Awards and Cannes Lions. He’s now the ECD and co-managing director at FCB Health Brazil.

USA
Carolyn Gargano
Senior Group Creative Director W2O Group
ABOUT

Carolyn Gargano

Carolyn’s role with W2O Group is leading the creative teams at their Sr. San Francisco agency.

She is a hands-on health and wellness creative, previously working in New York City with the talented minds at Area 23, Saatchi & Saatchi Wellness, and Deutsch. 

With 19 years of experience in the health and wellness space, Carolyn has produced unbranded, branded, and corporate campaigns for Abbvie, Acorda Therapeutics, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Chattem, Gilead Sciences, Genomic Health, Janssen Pharmaceuticals, Novo Nordisk, Merck, Nestlé Health Science, Novartis, Takeda, and Pfizer.

She is drawn to social purpose projects in gun violence, hunger, homelessness, and suicide. In 2017, she served on Cannes Lions Health RB & Innovation Hackathon Jury to reduce air pollution, and was moved by the incredible creatives that came together for global good.
 
Carolyn’s honors include Lions Health, Cannes Lions, Clio Health, One Club, The Global Awards, Communication Arts, The Creative Floor, New York Festivals, The Webby Awards, EPICA, Graphis, The CARE Awards, Shorty Awards, and ACT Responsible. 
 

USA
Tim Jones
SVP, Group Creative Director Area 23
ABOUT

Tim Jones

Tim Jones recently left the UK for the opportunity to work at Area 23 in New York.  At 30 years old, Tim is now one of the youngest SVPs in the industry. His enthusiasm for making healthcare advertising better has resulted in over 70 creative awards - most notably helping two of his agencies win Agency of the Year at Cannes in the past three years. Tim believes that celebrating the ideas that have survived heavy regulations are vital in convincing creatives that healthcare is a means to do more meaningful work. In his spare time, Tim is also the Deputy Editor of advertisinghealth.co.uk - an online platform that promotes discussion, thought leadership and creative growth for the healthcare communications industry. 

USA
June Laffey
Chief Creative Officer MCCANN HEALTH, New York
ABOUT

June Laffey

June is one of the most respected leaders in healthcare communications.

She was promoted to Chief Creative Officer New York at the beginning of 2018 after serving a regional role as ECD over Australia and SE Asia. She joined McCann Health Sydney in 2010, and her Sydney agency was continually recognised as the most awarded healthcare agenices in APAC.  She is consistently a star performer within the network. June is known for nurturing both people and impactful work.

June has won Gold at Lions Health and Spikes, as well as being multi-awarded at the Globals, Clio Health, One Show, IPA awards, Campaign AOY, and Creative Floor.

June was president of Cannes Health pharma jury in 2017, after previously chairing the inaugural Spikes Asia award show, and Clio Health. She has also judged all the other international award shows. She is known for bringing passion, integrity, and love into every jury room she enters. 

June believes that significant advances in technology and creative thinking make this an exceptional time to work in health. She loves that every day brings the opportunity to positively impact lives. She passionately believes in the life-changing power of positive thinking and feels blessed that, in her role, she continually learns about the strength of the human spirit.
 

UK
Sinead Murphy
Creative Director Syneos Health London
ABOUT

Sinead Murphy

Sinéad drives the creative output of Syneos Health, London. She and her teams create communications for both the European and global markets across the Syneos Health advertising, public relations and medical education divisions. 

She has over 20 years' experience in the industry, having worked on more than 50 brands in the healthcare sector, across most therapeutic areas. 

She is driven by and committed to her work as a creative in an industry that strives to benefit the human condition. Her current experience in London, her previous experience in Milan, Sydney and Dublin – which includes her work within the FCB and Sudler networks – have broadened her perspective and focused her intention to develop meaningful, impactful communications. 

She has created award-winning work with a variety of talented, creative partners and teams, as she works to support the healthcare community, carers and patients.

USA
Dominic Orologio
EVP, Executive Creative Director CDM NY
ABOUT

Dominic Orologio

Bold, unexpected and boundary pushing – that is the work that Dom believes in, gets excited about, expects and elevates, every single day. He is a relentless and passionate advocate for work that pushes past the expected and his pursuit of work that stretches for amazing results is both palpable and infectious. This irresistible drive is something that he instills in everyone who works with him. Under Dom’s creative leadership at CDM, numerous brands, from those in the oncology space to primary care, have been pushed out of their typical pharma comfort zones to unique, ownable, memorable places. From idea generation to tactical execution and deployment, and every milestone in between, Dom is a champion for experimenting with different media and technology to make creative ideas stronger, smarter, braver and more experiential. Dom has been recognized and awarded by Lions Health, CLIO Health and MM&M, among others.

UK
Shaheed Peera
Executive Creative Director Publicis LifeBrands
ABOUT

Shaheed Peera

Shaheed joined Publicis LifeBrands as their youngest ever Executive Creative Director at 31 years of age. 

His highlights at Publicis (so far) have been: 

Helped them to have their work celebrated at the world’s most prestigious consumer award shows - Cannes Lions (the real one), D&AD, Campaign BIG Awards, LeBook & Creative Circle (first healthcare agency in 68 years to win).

He founded ‘The Lab - A place for bright sparks’. An industry first initiative to help find talent (without a CV or any formal qualifications) into Publicis Health UK agencies. Shaheed has had the agencies work celebrated at No.10 and No.11 Downing Street. His most recent #makebloodcancervisible exhibition for Janssen Oncology had a record breaking 1.2 million visitors in a month. It also reached 292 million people online and in press.

In his spare time he mentors various advertising schools and charities in London. He is also Founder of The Creative Floor Healthcare Awards. Which in 4 years has raised over £55,000.000 to help underprivileged talent and diversity into health and wellness communication agencies.  

USA
Tuesday Poliak
EVP, Chief Creative Officer Wunderman Thompson Health
ABOUT

Tuesday Poliak

As Chief Creative Officer of Wunderman Thompson Health, I oversee the creative health offering across multiple offices, including NY and DC. Our work spans the healthcare universe from pharmaceuticals to wellness, from healthcare to health insurance, from the doctor’s office to the drugstore aisle, from human health to animal health, from payer to patients. Our clients include Pfizer, GSK, J&J, Boehringer Ingelheim, Beyersdorf, Medidata, and Blue Cross Blue Shield.

Consumers are becoming more and more empowered to take better care of themselves. Every day, I am inspired to create ideas that help wake people up, connect with them emotionally, and inspire them to make better decisions. Inspiration, data, CX, and technology help us deliver fresh, personalized solutions and experiences that ultimately connect consumers and brands to better outcomes.

Prior to Wunderman Thompson, I spent over 20 years in brand advertising with Mcgarrybowen, BBDO, Deutch, Strawberryfrog Amsterdam, and TBWA Chiat/Day. I have been a Senior Leader in the U.S. and Europe, launching brands and products in both. I have experience across many categories and industries—Health, Pharma, Tech, CPG, Beverage, Automobile, Retail—for brands like Verizon Wireless, Droid, Apple, Mitsubishi Motors Europe, Domino’s Pizza, Zico Coconut Water, Texas Health Hospitals, IKEA and Snapple.

I’m a fierce believer in kindness, the power of inspiration, and creative bravery.

Mexico
Gustavo Pratt
Owner & CEO Asterisco Healthcare Communications
ABOUT

Gustavo Pratt

Fully focused in creative storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.

29 years in advertising, 10 years in mass media/ATL and 19 in pharma, health and wellness.

Owner of Asterisco Healthcare Communications, a pharma advertising agency with 12 years in the marketplace, recognized as one of the most innovative and creative pharma agencies in Mexico.

He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, Astra Zeneca, Novartis and also has launched successfully new drugs into different countries around the world.

•He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as:  Executive Jury at The Global Awards in NYC, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards, the Creative Floor Awards, the NYC AME Awards iand the Círculo Creativo de México for 2 years, last one as Jury President.

He has written articles for pharmaphorum.com and other pharma websites

Germany
Mike Rogers
Creative Partner Serviceplan Health & Life Group
ABOUT

Mike Rogers

The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England. After an excellent graduation Mike started his career as a young creative at Avon Cosmetics in Londons Knightsbridge. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 4200 employees worldwide. Over the last 15 years he used his experience in the healthcare sector to help build up the specialist division Serviceplan Health. He has been Managing Director and Creative Partner for over 20 years.  Mike has a wide range of experience in healthcare communication – especially in the area of TV commercials for top OTC brands. Over the years he has won many awards in global and local festivals e.g. Cannes, Clio, LIA, D&AD, Eurobest, Globals, New York Festivals, GWA-Effie RX Club, and the leading German Healthcare Award Comprix. Over the years Mike has also been very active as a Jury Member at leading Festivals e.g Lions Health, Clio Health, The Globals, Eurobest and at the German Comprix Award where for many years he has been Jury Chairman Health & Wellness. In 2017 he was Jury President Health & Wellness at Lions Health in Cannes. Serviceplan Health has been the number 1 creative healthcare agency in Germany for the last 8 years in a row.

USA
Chris Rudnick
Executive Creative Director TBWA\WORLDHEALTH
ABOUT

Chris Rudnick

With 14 years of experience providing creative solutions for clients within the healthcare advertising and communications fields, Chris has proven he is a true creative leader. His talents span from developing game-changing campaigns to designing memorable branding to innovating multichannel initiatives, all across a wide array of national and international healthcare brands. And this work has not gone unnoticed. Chris has countless awards to his name. Whether it’s being shortlisted at Cannes for his work on the Restylane Silk launch or the myriad of digital awards he’s gathered across a variety of different clients, these accolades demonstrate his knack for disruptive thinking. As SVP, Executive Creative Director at TBWA\WorldHealth, Chris continues to bring his creative talents to the major global brands he leads.

Spain
Xavier Sanchez
FOUNDER & CEO UMBILICAL
ABOUT

Xavier Sanchez

Founder and CEO of the advertising agency Umbilical and the audiovisual content creation company Amniotic.tv; Bloc Global member, International Jury and also joyful Professor and Keynote Speaker. He has been working on healthcare communications over the last 25 years and his work has been honored at both national and international competitions. Before becoming independent he developed his work as Executive Creative Director at Ogilvy Healthcare and Torre Lazur McCann. Xavier was the first Spanish Creative Director to be selected as a Jury member at the Cannes Lions Health and the Executive Jury of Clio Health. He also has been jury in the NYF Health, LIA Awards, RxClub Awards, The Global Awards, Lisbon Health Awards. He is former President of the Aspid Awards. Author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" he strongly believes in positive thinking and joy.

USA
Emily Spilko
Executive Creative Director Evoke
ABOUT

Emily Spilko

Emily is a creative leader in health and wellness. She's launched AOR brands, grown others, and never stops inspiring teams to create work that has no room for sleepy, expected, cliche pharma. Emily knows that the best work is born out of sound strategy and a rich creative environment where ideas — and people — can thrive. She has 15-plus years of multi-channel experience, telling compelling, meaningful, and relevant stories wherever her audience is. She sat on the jury at Cannes in 2019 and the Clios in 2021 and is thrilled to be a part of the New York Festivals Advertising Awards. 

UK
Andrew Spurgeon
Chief Creative Officer Europe, Publicis Health Executive Creative Director, Langland PUBLICIS HEALTH
ABOUT

Andrew Spurgeon

Andrew’s belief that the work must be truthful, human and deliver positive impact has resulted in a multi-award winning portfolio, widely acknowledged as setting standards for creative excellence in the health and wellness sector. 

Working with multidisciplinary teams across Advertising, PR, Medical Education and Clinical Trial Experience, Andrew is highly respected for his ability to think further. Decoding and simplifying complex health challenges and turning them into elegantly crafted communication campaigns.

USA
Scott Watson
Head of Creative, Conshohocken Fingerpaint
ABOUT

Scott Watson

Bio: Outside of work, Scott has a unique hobby: He’s a passionate Mafia historian. And much like the subjects of his studies, Scott is a killer…at motivating Fingerpaint’s creative team to produce eye-catching, engaging brand material.

Scott has developed dynamic, on-target work for more than 100 campaign launches in various therapeutic categories over the course of his career. He joined Fingerpaint after a successful 13-year tenure at Ogilvy CommonHealth Worldwide, where he rose to EVP, global chief creative officer, where at one time he was responsible for 200+ creative team members spread across several countries. Prior to Ogilvy, he spent 14 years at McCann, including 6 years as EVP, creative director.

When Scott’s not helping the creative team continue to elevate their work, he can be found enjoying the great outdoors. He’s an avid boater and a self-proclaimed “landscaper wannabe.”