Bruno leads the largest creative healthcare team in Latin America: McCann Health Brazil. Graduated in art, since his first job he is works exclusively for healthcare and wellness clients. With more than 50 brands in his background across all the therapeutic areas, 15 years of experience and award-winning campaigns he is raising the standards of the category in the Brazilian and Latin American market.
Creative Director @ Havas Worldwide, Düsseldorf
Senior Art Director @ Ogilvy & Mather, Frankfurt
Art Director @ Saatchi & Saatchi, Frankfurt
Expertise and references:
Patrick has been a lead creative on global accounts such as Sony Ericsson, Citroën, Toyota, T-Mobile, Novartis, P&G, Deutsche Bank Group, MTV and Emirates.
Founded his own design company at the age of 16.
Studied communication and design in London, but left university to start his carrier in advertising at Saatchi & Saatchi.
Some of his most memorable moments in advertising are working together with four-times Formula 1 World Champion Sebastian Vettel and beeing involved in shooting 3 music videos featured on MTV. He likes to think in different, non-classic medias, doing so he developed interactive installations such as “The Piss Screen”.
Pat won over 180 national and international awards, including: New York Festival, One Show, Cannes, Clio and Effies.
Pat was a previous judge at Award Shows like Cannes Lions, EuroEffies and Eurobest.
Greatest success: Father of two daughters.
Learning an economics degree wasn't for him Logan found his calling in advertising.
He graduated from Vega, AD School in South Africa and has since worked for some of the world’s top networks and agencies in South Africa, Europe, and the Middle East.
He was instrumental in making Ogilvy Dubai one of the most successful agencies in the Middle East and won the Middle East’s first-ever Innovation Lion from Cannes Lions in 2017.
After joining IMPACT BBDO in 2018, Logan has already helped BBDO become the most awarded agency and network in the region and brought home the Middle East’s first-ever Grand Prix Lion from Cannes Lions in 2019.
Logan strives to create ideas that transform people’s lives. His constant push for groundbreaking work has seen him win over 350 awards, including Grands Prix at Cannes Lions, London International, New York Festival and Dubai Lynx, as well as metal of every color from the One Show, Clio, D&AD, Effies and the highly acclaimed, 4A’s Jay Chiat Awards for Strategic Excellence.
He's an avid collector of marbles, yo-yo’s, vinyl records and hates Marmite. He believes that creativity can change the world and this is at the heart of everything he does.
Edson Athayde has been working for several Brazilian, Portuguese and Spanish agencies since 1985. Since 2014, he has been the CEO and Creative Director at FCB Lisbon.
Edson has won more than 900 creative awards in local and international festivals, including 8 Lions at Cannes.
He writes regular columns for several publications, produces music records, writes books (12 published to date) and presents TV shows.
Mike has nearly 20 years of advertising experience in both the mainstream and healthcare fields. Mike’s previous experience in mainstream advertising has proven a real asset, not just for advertising direct to consumers but also for communicating with Healthcare Professionals. Core to Mike’s advertising beliefs is recognizing that the person at the end of any piece of communication is a human being first and foremost, no matter if they are oncology specialists or automotive electricians.
Insight NZ is New Zealand’s most experienced (and awarded) health and wellness agency.
Rodolfo was most recently appointed as the Chief Creative Officer of TracyLocke Brasil. His career spans 23 years, and he is one of the most multidisciplinary Brazilian creatives on the market, working in offline, online, branding, live marketing and full service models. Throughout his career, he has created campaigns and projects for more than 20 brands. Among his most recent awards are: 01 Silver PR Lion, 01 Bronze Health Lion, 08 shortlists on Cannes and more than 25 international awards. As a photographer, he is a collaborator of Getty Images Brasil, being awarded 9 times as “Photo of the day” in FWAPhoto; As a writer, he launched a short story book entitled “Traumas and Other Things That Do not Go Out in the Bath"; As a screenwriter, he wrote the short films "Equilibre", "Control P", “Last Flight", "Saturnica" and "A piece of you”. Among the various movie awards, he won the award for best screenplay at the Ceará International Festival in 2011.
Eduardo Basque studied School of Marketing and Advertising and his career has been focused on the Art Director area since 1998.
After working in several agencies, he went to work at Mestiça Propaganda in Sao Paulo, Brazil, as the Head of Art.
During his career, Eduardo has won numerous awards including New York Festivals, Eurobest, Lusos, ACT Responsible, FePI. He also has several publications in the Archive magazine and was number 1 at the ranking of Bestadsontv during 2011, among the top worldwide art directors.
Experience as advertising award juri member: Print category of FePI 2018 - Argentina, Prémio Lusófonos de Criatividade (Lusos) 2018 - Design, jury for Bestadsontv.com - PACKAGING and PRODUCT DESIGN - NYF 2019 - PHARMA & HEALTHCARE - WINA Festivals 2019 - PROMO & ACTIVATION - Lisbon Ad Festival 2019.
Passionate by advertising, he has been worked with the greatest icons of the Brazilian industry.
Joaquin leads creatively BBDO Argentina. With more than 15 years in the business, he has worked with clients such as Ford, Renault, Pepsico, Nike, Netflix, SCJ and AB InBev to name a few and has won awards with many of them. Health clients include Bayer, SC Johnson and Tulipan.
Smart ideas, smartly crafted shouldn’t be a rare thing.
That’s how Nick attack’s every project at GSW New York, where he’s worked with some of healthcare’s biggest client’s including Amgen, Celgene and Boehringer Ingelheim.
Under Nick’s leadership, GSW New York has grabbed creative accolades at the highest levels of advertising award recognition circuit including recently the London International Awards, Communication Arts, Clio Health and inclusion in the pages of Luerzer’s Archive Magazine 16 times in the last 2 years.
Wendy has over 20 years of experience as creative in Top 4As advertising, Hong Kong and China. She enjoys finding a creative solution in all forms. She has won more than 40 awards, including China’s 1st Cannes Lion, One Show, Spike, London International Advertising Award, Times. In 2007 she was selected as China's top 10 Art Directors. In 2011 she was invited to be Jury in Cannes in Print category.
After years working on consumer brands in Australia Craig moved to London where he accumulated an impressive portfolio of work for various health and wellness brands over an eight-year period.
After returning from the UK, Craig joined Saatchi & Saatchi Wellness, Sydney where he has led the creative department for just under five years, helping to make it one of Australia’s most awarded health and wellness agencies.
He believes in unique, simple, beautifully crafted ideas that tell a memorable story and ultimately lead to client success.
He has won countless awards at shows in Cannes, London, Australia and the USA, including 14 Global Awards. He has also served as a juror at the Global Awards, Lions Health, Spikes Asia and IPA Best of Health, among others.
His work has featured in Luerzer’s Archive.
Having started a design career in B2B, Mel discovered that she was actually a copywriter and changed to writing for consumer brands.
A chance brush with healthcare propelled her into a completely alien sector, where, strangely, she felt right at home. She began grappling with unpronounceable brands and perplexing modes of action, working her way through a dizzying array of therapy areas and global brand launches at Medicus DMB&B, McCann, Grey and Saatchi over a 15-year period.
Although she evolved from copywriter to Creative Director, she refused to let go of writing and continued to learn her craft, collecting an armful of awards along the way.
Seven years ago, Melissa moved to independently owned Hive Health as Group Creative Director, where today, her focus is leading creative strategy and mentoring a talented and diverse team of creative problem solvers.
Fabiano de Queiroz Tatu is a Creative Director with a graphic design background. He has over 17 years of experience on digital, traditional and fully integrated campaigns for a wide range of brands including Volkswagen, Havaianas, Visa, Nike, among others. He started his career in Brazil working at some of the best ad agencies in the world like Almap BBDO and F/Nazca Saatchi & Saatchi.
Upon arriving in the states, Tatu worked at 180LA as the creative lead on Hewlett Packard, ASICS and Miller Lite. Fabiano’s work has been recognized by dozens of advertising award shows. Over 20 times at the Cannes Lions Festival.
In 2018, Adweek featured Tatu in their annual Creative 100 list as one of the “29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating”. His last campaign, the Imaginary Friend Society, is a 2-year project designed to helps kids better understand cancer better through a series of animated films. The films have been permanently adopted by leading pediatric cancer hospitals worldwide and translated into over a dozen languages.
Kieran is an award-winning creative director and integrated strategic thinker with a passion for creating work that puts the patient at the heart of its communication.
Although starting his career in the consumer world Kieran now has over 12 years healthcare industry experience across a broad spectrum of UK, German and global brands and a proven track record of adding real depth and value to brands. Kieran clearly has an international flair after spending a year living and working in Sydney in his consumer days and more recently spent 2 years as ECD of McCann Health Germany. During his time in Frankfurt Kieran was pivotal in developing successful National and European launches.
Now Kieran’s football days are behind him he has taken up running triathlons and taking on Tough Mudders — ultimately anything that pushes him physically and brings an element of muddy football pitches back to mind.
Mike began his career helping brands like Oreos and Chips Ahoy cookies entice people to indulge (and often overindulge). Pivoting to healthcare is his penance – and today he happily creates work to keep the world healthy.
Two decades later, he leads top brands at FCB Health, and his work has reeled in awards from the top festivals including Cannes, Clios, Effies, LIA, MMM, Creative Floor, Mannys, and of course Globals. Mike’s passion is to deploy creativity to transform the lives of people in need. This is what drives him, and is the fuel he uses to motivate his teams.
Mike’s background is diverse, spanning HCP, DTC, and devices across an array of therapeutic categories. He has helped create and lead breakthrough work globally and domestically for Stiolto, Gilenya, Lucentis, Spiriva, Prolia, and Myrbetriq, among others. He also led the Blood Equality campaign for Gay Men’s Health Crisis (Cannes short list), as well as campaigns for TB Alliance, Crohn’s + Colitis Foundation, Catalyst, and many others. Previously, Mike was the founding member of healthcare boutique CCA Advertising, where he created award-winning work for Novo Nordisk, Pfizer, Amgen, Olympus Healthcare, and Genzyme.
Mike is a summa cum laude graduate of Fordham University, and is a passionate supporter of Stoke City Football Club in England, the 27-time champion New York Yankees, and the soon-to-be 2022 World Cup champion USA Men’s National team.
After completing a BA in Fine Arts and English at Sydney University, Hugh travelled the world for four years before returning home and winning an AFA (Australian Federation of Advertising) Scholarship at JWT (1990).
In 1995 he joined CWFS (later acquired by McCann Health) and in 1999 rose to become Creative Director. During this time, instilling in staff that ‘healthcare can compete with the best work anywhere’ and helping the agency win more awards than any other.
In 2004 he became Creative Director of Publicis LifeBrands before becoming a founding partner of Ward6 in 2007 which after ten years boasted an enviable client list, collection of awards and offices in Sydney and Singapore.
In 2018, Hugh made a homecoming of sorts when his partners and he made a strategic acquisition of McCann Health Australia and he assumed the role of Executive Creative Director.
Hugh has won countless awards, including 15 ‘Global’ awards and three ‘Grand Global’ awards at the New York Festivals celebrating the world’s best healthcare advertising. He was also on the jury for the first ever Cannes Lions Health ‘Pharma’ and Chairman of Judges at Clio Healthcare.
Beyond his family and helping to build McCann Health, Hugh also finds time to write about food, travel and golf.
Barry has served as the creative lead for the GSK portfolio at Weber Shandwick since 2016. Prior to that, he worked at agencies in Chicago and New York, including McCann and DeVito/Verdi, creating fully integrated traditional, social, and digital campaigns for clients such as Nikon, ExxonMobil, Black & Decker, 7-Eleven, Scripps Health, and Mount Sinai Hospital.
Over the past two decades, Barry’s work has been recognized by numerous awards shows and publications, including the ANDY Awards, the Shorty Awards, the Radio Mercury Awards, and Communication Arts magazine. Barry holds an M.A. in advertising from Syracuse University, a B.S. in journalism from Northwestern University, and is a copywriting graduate of the Portfolio Center in Atlanta. He’s also a former Naval officer, with 14 years of service as a surface warfare officer (active duty) and public affairs officer (reserves.)
He currently resides in Brooklyn with his wife, Kirsten, their two children, Luke (15) and Kate (14), and their slightly neurotic Havanese, Jack (4).
Grant is creative director and a founding partner of Ward6 Sydney and Singapore. In a career that spans over 30 years he has stayed true to his belief that it’s all about the work. This belief has netted him countless international, regional and local awards including 15 ‘Global’ awards and three ‘Grand Global’ awards at the New York Festivals. In the evolving landscape of heath communication, he enjoys the constant challenges of the business and is inspired by the people he works with.
It took nearly a decade for Marc to realise he wasn’t cut out for scientific research, but he’s now spent a lot more of his life jotting down headlines than erroneous experimental results.
Several multi-award-winning campaigns later and we’re happy to say he thinks he might have found his calling. Rising through the ranks of TBWA\Paling Walters, Saatchi & Saatchi Wellness, McCann Health, and most recently Hamell, he has worked in almost all areas of health and wellness, and for a mix of clients as diverse as you can imagine.
Marc still likes to whip out his PhD every now and again, but mostly it’s the power behind insightful and emotive belief-changing ideas that drives everything he does.
20 years of advertising.
Recent Awards: Cannes Lions: 1 Silver 2019, 2018 and 2 Bronze Lions 2017. Clio Sports: 1 Grand Prix, 2 Golds, 2 silver (2018) / Graphis Advertising Annual: Gold / One Show: Merit / Webby Awards: Nominee / Second Nominee for Brazil's Best Art Director from the Brazil's Advertising Association Award 2017 (Won in 2009) /Rogerio Steinberg Award 2017: Best Rio de Janeiro’s Art Director
Creator and curator of Favelagrafia Exhibit at the Rio de Janeiro's Museum of Modern Art (2016)
FGV University 2018
Path Festival 2017
Rio Design Festival 2017
Brazil’s Photography Association 2017
Escola Superior de Propaganda e Marketing 2017
Tracey is the founder of Grace Comms and brings creative expertise and insightful ideas to all brand communication.
Tracey’s creative work has won many awards and she loves a brand with a challenge. Her experience spans over 20 years and includes consumer, OTC, animal and healthcare advertising.
Tracey was Creative Director for several large network agencies before setting up her own agency.
She has worked creatively on successful launches and campaigns of many brands along the way; big and small, Global, European and domestic.
Creative challenger. Talent incubator. Technology Instigator.
Todd leads creative at GSW Canada for both the Toronto and Montreal offices.
He has close to 20 years of experience working in digital pure-play, integrated creative shops, and healthcare-focused agencies. Big ideas inspired by human truth, a relentless pursuit for craft, and a fluent understanding of data strategy has led Todd to a successful career across multiple categories and therapeutic areas.
Todd pushes for creative bravery with best-in-class execution, and has been recognized with awards locally and internationally. He has served as a jury member for Clios, The One Show, LIAs, and Global Awards.
Sharon started her career as a consumer advertising creative at JWT Sydney.
Driven by a passion for ideas and what they can do to build brands and change lives, she moved into health and wellness advertising. By applying her consumer sensibility to her work, she become one of the most highly-awarded healthcare advertising creatives in Australia. She gained a reputation for driving best in class work as Creative Director at Saatchi & Saatchi Health Sydney. And for the last four and half years has been doing the same as a Creative Director in New York. First at The Bloc, then at Saatchi & Saatchi Wellness and now at Area 23. She has had consumer, patient and HCP work, across multiple brands and therapeutic areas, recognized at major award shows including Cannes Lions, Lions Health, The Global Awards, New York Festivals, Clio, Clio Health, Creative Floor, PR Asia and IPA Best of Health. Sharon has also been invited to be a juror at most of these shows. Committed to life enhancing creativity for causes and brands – she loves exploring the possibilities with her teams and getting the right solutions produced. She also loves exploring with her husband and son, close to home and around the world.
Shunsuke’s career is uniquely hybrid and expansive. In 1999 he started his career as an account executive for ADK
where he spent 8 and a half years on the account side. In 2007 he moved to Beacon Commutations /Leo Burnett
Tokyo as a senior producer and gradually expanded his career to as an integrated planner, interactive creative
director and creative director.
Through a decade of working with Nike Japan both in ADK and Beacon Communications, he pursued creative
innovations in addition to traditional ads. And for the last decade he has introduced award-winning projects across a
variety of brands almost every year, having totaled over 200 awards including New York Festivals, Cannes Lions, One
Show, Clio, LIA, ANDY, Epica, etc.
In April 2017, he joined McCann Health Japan to pursue the potential of creativity in healthcare communications and
to contribute to the category with creativity. He was promoted to Executive Creative Director in June 2018.
Jesse has been a creative leader in the healthcare space for over a decade. He comes to Concentric after 7 years within the FCB Health Network, championing innovative work that redefined what great pharma and health/wellness advertising can and should be.
His clients have included Bayer, Novartis, GSK, Ely Lilly, Novo Nordisk, Biogen, Sanofi, and Boehringer Ingelheim to name a few.
Jesse’s work has been internationally recognized with appearances in Luerzer’s Archive, multiple Cannes lions, Clios, LIAs, and Global Awards.
When he isn’t working on solving his clients most difficult problems, he likes to venture out to sea to dive on World War II shipwrecks up and down the Atlantic coast.
Emad has over 16 years in the advertising industry, handling numerous clients in the region. His thirst for fresh ideas resulted in Jordan’s first award at Cannes Lions. As well as multiple recognition in New York Festivals, Ad Stars Asia, Dubai Lynx, Lüerzers Archive and 2nd place in ACT Responsible Cannes tribute 2016 and 2017.
After finishing his biochemistry degree in 2001 and discovering there was life beyond the lab, Khalid pursued something he thought he’d be reasonably good at. A career in healthcare advertising.
For once, he was right and made his mark as a copywriter at Grey and DDB before putting down roots at Publicis LifeBrands for almost eight years. During this time, he helped turn the agency into an award-winning creative powerhouse. Now, with 18 years’ experience in the industry, he’s embarking on a new challenge as Creative Director at Weber Shandwick.
As for Khalid’s work, some people think it’s up there with the best. He's done well at many of the big award shows including the Clios, One Show, Globals, IPA, Creative Floor, Cannes Lions and Lürzer's Archive (to name drop a few).
Most recently, Khalid created a film with acclaimed director and industry-renowned enfant terrible, Tony Kaye. It’s a long story. Ask him about it, but please make sure there is ready access to a plentiful supply of alcohol. Everything he will tell you is true.
Coffee aficionado. Question Kid. Two-wheels fanatic. Amateur racer. Part-time painter.
Born and bred in Hong Kong but later jumped onto an advertising catapult that flung him all the way to USA and back to Asia.
In the 20 years that followed, Pierre picked up wins from international shows such as the Cannes Lions, Clio, LIA, Art Directors Club, New York Festivals, The One Show, RX Club, IPA, Globals, AIGA. In Asia, he is also a frequent winner of regional and local shows such as Spikes, China 4A's, HKDA, LongXi, Greatwall, Markies and Marketing Excellence etc.
Built a reputation as an all-round ad man with a creative flair that's on par with his acumen in business strategy, brand analysis and development, as well as collaborative practices within global networks which lead the offices to collect numbers of Agency of the Year reputations include the Cannes Lions Health agency of the year second runner-up. An active member in the industry, he been given talks in schools and events. He also serves as Jury members around the world included: Cannes Lions, Clio, LIA, Lisbons, Spikes, Effies, Art Director’s Club, MMM and The Globals.
Outside of advertising, there are some who regard Pierre as a fine artist and a racer. And if you are lucky, you might just spot one of his masterpieces at a gallery or art center in New York, London or Asia and on the 2 wheel race tracks.
Lyndon has been into statutory audit in an earlier life. He had a knack with numbers – at least he believed he did. Later, he discovered he was also rather good with words. One thing led to another.
Lyndon has been in the communication business for almost 16 years now – 9 of which
have been with Havas Life Sorento. Prior to this, he used to head the creative team, across Health and B2B businesses, at Saatchi & Saatchi Focus/PHCG Mumbai.
His work spans brand categories – journalism, retail, automobile, steel, tourism, banking and, of course, health and wellness.
Lyndon has served on the jury of Cannes Lions, Spikes Asia, Globals, Lisbon International Adfest and Big Bang Awards India. His work has been recognised at Clios, One Show, Globals, Rx Club and ABCI.
He has conducted sessions on brand-building for marketing and medical teams
at J&J, Abbott, Merck and Cipla. (It seems Lyndon wanted to be a teacher, at some unspecified point in his life.)
Lyndon calls himself an obsessive-compulsive reader, across genres. And claims to secretly miss things like P&L accounts, tax deductibles, balance sheets, voucher checks and calculators.
Renata Maia is a Brazilian Creative Director with nearly 19 years of experience. She started her career in Brazil working at Publicis, Fisher and Y&R. She then moved to NY to work at Grey Advertising and Y&R/RedFuse. In her prior position she held a regional role, and the job included overseeing 14 brands in 19 countries and leading 3 main Creative Centers of Excellence.
She is now SVP, Group Creative Director at Area 23, and her goal is to combine life-changing ideas with life-changing products – to create brave ideas that will help move the industry forward.
Renata has over 20 awards, including several Effies plus many Luerzer’s Archive publications. She is a champion for female empowerment, giving a voice to diversity and generating inclusiveness, to create an environment full of collaboration and creativity.
She is passionate about transforming thought-provoking ideas into stunningly crafted work.
Frédéric Maillard is the Founder and President of the FMad health communication agency.
After graduating from the Ecole Supérieure de Commerce in Poitiers, Frédéric joined Young & Rubicam as a copywriter. He worked at this position at Publicis, at TBWA, at BBDO and then at Lowe, before being promoted to Creative Director and Vice-President.
He then created his own agency, called FMad, which is mostly specialized in health (80% of its activity), in order to restore creativity to a highly regulated sector.
Frédéric and his agency have won many awards at festivals in France (Empreintes Grand Award, Award of the Deauville Health Communication Festival, Pharmaceutical Awards, etc.) and outside France (New York Festival, Global Awards, Gramado Festival, etc.).
Furthermore, he has participated in several festivals outside France, either as a jury member or as head of the jury (Indian Ocean Créatives, NYC Global Awards, Brazilian Communication Festival, etc.)
Frédéric is also passionate about political communication. In the last ten years, he has designed several original and offbeat campaigns for political parties.
Finally, Frédéric is the author of three novels: Bleu, Blanc Brun (Blue, White, Brown), published by Denoël, which was inspired by the attempted assassination of President Jacques Chirac by a right-wing activist, Les Référents (The Mentors), a science fiction novel and Le Paria de la République.
Joe’s devotion for thought-provoking creative extends across several consumer and health brands he’s championed for more than 25 years. Known for his roll-up-the-sleeves approach to creative ideation, he enthusiastically guides the development of strategic campaigns and brand stories across communications channels. From broadcast to digital to social, Joe is proud to be honored with over 50 industry awards and distinctions.
For the last 5 years Joe has been spearheading brand launches and creative initiatives at two different Havas agencies in NYC: Havas Lynx, USA and most recently at Arnold.
Stephanie Markell is a Creative Director in her 13th year at CDM, taking creative reigns of the rare group in 2018. Her group’s mission is to transform the experience of every individual living with or treating a rare disease.
Stephanie and her team led the launch of SPINRAZA (Biogen) for spinal muscular atrophy (SMA), which has since earned the moniker of most successful rare disease launch in history. Her unbranded SMA children’s book, “Zac’s Play Day,” won a Silver Lion for Disease Awareness and Patient Engagement at the 2018 Cannes Lions Health Awards.
In 2017, Stephanie and long-time art partner Dan Cohen, joined forces with the National Organization for Rare Disorders (NORD) on their 2017 rare disease awareness campaign. Their brand activation and short-form documentary ”Good Morning Peyton”—about a town who turns night into day for a young boy allergic to sunlight—won two gold Global awards, both a gold Telly and gold Cleo, was shortlisted for two Cannes Lions, chosen as an Official Selection of the Kansas International Film Festival, and was a double merit award winner in The One Show.
Stephanie lives on the Upper West Side of Manhattan with her reality TV-producing husband and hilarious 5-year-old.
Ines is Deputy Creative Director at London-based healthcare comms agency Cognite, where she has worked for the last 18 months. Beginning her career in Milan for consumer brands such as Lavazza and Piquadro, she focused on the world of healthcare in 2008. She went on to work as both Head of Design and Creative Director at Sudler Milan, where she mentored the winners of the Young Lions Health award, 2017. A specialist in brand-building, she has crafted logos and developed campaigns for some of the biggest pharmaceutical brands in the world.
A founding partner and Group Creative Director for independent creative agency, Showpony Advertising, Parris has over 25 years of experience across iconic brands like Budweiser and Bridgestone. He has a particular passion for effecting positive behavioural change in the public heath sector. His work in this area has been recognised and awarded at leading industry shows including Cannes, NY Festivals and the Global Awards.
Patrick believes some of the best work in advertising over the next decade will be in healthcare because, with inevitable change coming to our healthcare system, pharmaceutical companies can’t afford to be complacent. That’s why he has chosen to dedicate his career to healthcare — it offers the greatest opportunity to push the work in new directions.
Patrick started his career in journalism, but transitioned quickly into advertising because he didn’t like taking phone calls in the middle of the night. (This is also why he didn’t become an account person.)
He has had the privilege of working with some of the most creative minds in the industry, including numerous members of this jury.
With over 22 years of experience in advertising, marketing, and design, Lauren has overseen (and still oversees) some of the biggest brands in the business. And while her title might technically be “creative director,” what truly drives her is a commitment to doing something that’s never been done before, creating work that is truly unique.
As a result, whether she’s launching a new national television campaign in women’s health or targeting high-science specialists using new media, Lauren’s work has earned awards and accolades from all across the industry.
Currently on board Artiligence, a specialised health and wellness communications agency located in Mumbai, as the Creative Director. Experience spanning almost three decades, as an ideator, leader, motivator and, needless to say, as an art director. Extensive stints at Leo Burnett Worldwide, McCann Worldwide, A&R among other leading agencies. Handled clients and brands from diverse domains.
Ideated for various media – both ATL as well as BTL. Winner of national and international awards and accolades – One Healthcare Agency of the Year, 8 Gold (including 3 at NYF), 5 Silver (including 1 at Cannes) and 19 Bronze (including 1 at Cannes) metals besides 50 Finalist positions across various national and international award fests
Arron left school with a fistful of qualifications, a portfolio stuffed full of creative ambition and a choice of two careers – the first as a sign writer, the second as a studio junior in an ad agency. He chose the latter.
From the roots up, he learnt the art of art direction and advertising, and has been in the business of leading his teams to generate award-winning creative solutions for health, wellness, and pharmaceutical products and services for over 25 years.
He believes audiences deserve to be entertained, engaged, amused, and challenged; and the best way to achieve this is with simple, bold, yet meaningful creativity.
Fabiano swapped the formative years of his career at McCann Chile on the likes of Coca-Cola and Unilever for the wider realms of Europe. Surviving and indeed transcending the culture shock of leaving Santiago for Moscow, Fabiano then moved on to Bucharest, getting to grips with multi-nationals like Danone and Orangina to soon pass through Spain and eventually arrive in Germany.
After living and working in six different countries and collecting lots of stories, Fabiano picked Düsseldorf and Saatchi & Saatchi to be his new home. This multi-cultural background together with his restless curiosity made him fluent in expressing an idea and execute it in a fresh and inventive manner.
His list of awards reads like a travel itinerary, Red Apple, Cannes Lions, One Show, Eurobest, NY Fest, Clios, ADC Germany, Effies. Never idle, Fabiano has also collected awards beyond advertising for a love of photography and film making. The biggest one he added to the list was fatherhood.
Marissa used to daydream as a college student, wondering whether she’d ever find a way to combine her love for storytelling with her passion for (and degree in) science. Luckily, she found AbelsonTaylor and has been building and launching brands in the healthcare space ever since.
In her 20-year career, Marissa has enjoyed a wide range of experience from big pharma clients to small startups, from nutraceutical products to life saving rare disease and oncology brands, and on communications for consumers, patients, and healthcare professionals alike. She’s a restless creative spirit with energy and optimism to spare, and it’s perhaps this nature that’s earned her countless awards from the Medical Advertising Hall of Fame, CLIO Healthcare, Manny Awards, MM&M, InAwe, The Global Awards, Doctor’s Choice, DTC Nationals, WWW Health Awards, and the RxClub.
Klára began her career in 2005 at DDB Prague. After a few years of working on campaigns for McDonald’s and Volkswagen she moved to Proximity Prague to gain experience on O2 and Shell. Time at Nydrle from 2012 in a multi disciplinary role of Copy Writer and Idea maker saw her expand her digital portfolio. Which converted to a leadership role as Associated Creative Director. It was at Y&R Prague and later McCann where Internationally Award Winning work promoted her to the position of Group Creative Director, managing creative for international brands like Master Card and ASAHI breweries.
Her work being awarded among the best in shows like Cannes Lions, London International Awards, One Show, Golden Drum and many others. She is currently a member of the ADC Czech republic committee taking care of local ADC awards.
Gianpaolo is a Creative Director at McCann Health London. Born and raised in the deep south of Italy, he started his career in small agencies and worked his way up. After moving to Milan, he worked for consumer agencies before transitioning into health; a choice that completely changed the trajectory of his career. In Milan, he worked for 5 years at Sudler & Hennessey on many European and Global brands before making his move across the channel. In London, he worked first for Digitas Health and two years ago moved to McCann Health, where he’s led his team to many award wins, including Clios, Epica, LIA, Creative Floor, Globals, One Show and more.
Leslie is an industry veteran with over 2 decades of experience. Half his success was built in his home country, Malaysia and the other half in Dubai where he has had excellent runnings at Cannes Lions, D&AD, D&AD Impact, London International Awards, The One Show, New York Festivals, The Global Awards, Clio Health and Dubai Lynx. On top of the wins, he has also sat on the jury for Young Lions and The Global Awards.
Leslie currently leads the creative department of C2 Communications in Dubai which specializes in providing modern marketing solutions for various blue chip and healthcare clients.
Toby is a multi-award winning creative leader with accolades from Cannes Lions, The Globals, Spikes, Clios and the Creative Floor.
His 20 years’ healthcare advertising experience and passion for ideas that deliver health outcomes have been the driving force for his tenure in the industry. Toby has worked with Australia’s top healthcare agencies and having joined the Ogilvy world of health in 2010, continues to push creativity in health and wellness across blue-chip pharmaceutical, animal health and consumer health companies.
Approaching every brief with the aim of helping his team create powerful ideas that transform the way we think about health, Toby isn’t the archetypal creative. His creative manifesto is always to inspire, provoke and innovate, living by the motto of “know pharma, but don’t think like it.”
David began his career as a designer, eventually moving into art direction and honing his craft at agencies ranging from large multinationals to small independent shops, including George Patterson Y&R, Leo Burnett, Lifelounge and BD Network.
Before joining Ogilvy, he served as Group Creative Director of McCann Melbourne.
Previously, he was founding Creative Director of BD Network Australia. Under his direction, the agency was recognized nationally and globally, with a raft of creativity and effectiveness accolades to their name including Cannes, D&AD, MAA, NYF and AWARD. They were also crowned ‘Emerging Agency of the year’ and ‘Small Agency of the year’ for three consecutive years and named ‘Australia’s most awarded small agency by AdNews magazine.
David himself has been awarded more than two hundred times on all major national and international award shows with work for brands like AAMI, adidas, Heinz, Mars, Metro, Nintendo, Seek, Schweppes, Suzuki, Tigerair, Whiskas, WorkSafe and the Victorian Government.
For the past decade, Ponce de León has been actively involved in training the next generation of Australian creative talent through his role leading the Melbourne AWARD School program and most recently as the head of ADMA Creative School.
Dirk has more than 20 year’s experience working in the fields of marketing and communication. Starting his career in a small owner-managed Healthcare agency he moved quickly to client’s side working in the marketing departments for well-known, global brands such as Deutsche Post DHL, Sony and Johnson + Johnson (Janssen).
Usually you do it the other way around, but he decided to leave the client’s side and go back to agencies again. For him the greatest industry you can work for! Inter alia he worked for Razorfish / Publicis Health as Director Strategy.
Now he leads Havas Life Düsseldorf, the German operation of Havas Health & You as a Managing Director. Havas Health and You is a unique and one of the largest health and wellness networks with more than 65-plus agencies in 50 countries and part of Havas Group. Dirk is also a juror at Comprix (Germany’s leading healthcare award) and GWA Health Award.
As Chief Creative Officer of McCann Echo, Juan’s keen strategic and creative insight, combined with an exceptional understanding of integrated execution, has fueled McCann Echo’s continual creative growth year after year. An original thinker, Juan not only generates ingenious ideas himself but, more importantly, motivates his teams to create innovative and imaginative work themselves. A dedicated leader, his passion for creativity and collaboration has not only inspired a creative agency culture, but also an award-winning one, with multiple trophies from such prestigious shows as Cannes, CLIO Health, and Globals, as well as MM&M’s first-ever Titanium Award, being counted among the agency’s long list of industry accolades.
Geet is a multi-award winning Design Director and a Creative Director, with awards in design, print and publishing, social innovation and healthcare.
She is Design Director with TBWA India, and heads design duties for TBWA Design By Disruption. She is a passionate design specialist but first and foremost an ideas person. She aspires to create work that’s worth talking about and gives people a reason to care. She likes to think of a solution first and then think about the form it would take, and that’s her mantra in most of the work she creates.
Geet has won numerous local and international awards including a United Nations Grand Prix for Good in Healthcare for Blink To Speak - World’s first eye language guide.
Geet has judged at few other international award shows. She plays an active role in growing and mentoring young women into future creative leaders in an area of personal passion.
She was recognised as Campaign Asia Pacific Women to Watch 2018. She is the one who conceived and designed the world’s first eye language - Blink To Speak with her team at TBWA.
Currently in the 25th year of a 5 year round-the-world trip, Sean has worked on leading FMCG and healthcare brands in Canada, the US, Australia and across Southeast and North Asia. His work has been recognized at the Globals, Cannes, the One Show, LIA, Clio and ARCHIVE.
With 20 years experience in Health and insights gleaned from over a decade living and working across Asia, Sean has a uniquely global perspective on what works and why.
Now based in Singapore, he lives for the challenge of the impossible brief and the opportunity to inspire his teams, his agency and his clients.
With over 20 years of advertising experience, Fabio Rodrigues has worked for big consumer brands like BMW, MINI, Johnson & Johnson, and P&G before arriving in the health advertising industry. He is currently VP, ACD at Area 23.
The interest to move to healthcare came from a belief that this is the space that will see the biggest creative innovation changes and advances in the upcoming years.
His work has been recognized by international shows including Cannes, Clios, D&AD, The One Show, LIA, The Global Awards, and others.
With a passion for everything visual, he is a self-taught photographer and retoucher with pieces selected for display in galleries around his home country of Brazil.
Recently recognized as the ‘Best Creative’ at The Creative Floor awards, Alok is one of the most awarded healthcare creatives in India, including honors from Cannes, NY Globals, Clios, Effies, WARC, IPA Best of Health, Abbys, and other award shows.
With more than twelve years of experience in healthcare, Alok has successfully led a team of talented professionals to industry recognized work on Nestle Nutrition, Kwality Dairy, Omron, GSK, Healthcare at Home, and Narayana Health among other accounts. Part of the senior creative team (India) and the GCC (Global Creative Council) of McCann Health, he has also gained valuable experience at McCann Torre Lazur’s London office for a year.
With an equal affinity for arts and science, he enjoys working on challenging assignments, getting to the core of scientific problems and coming up with creative solutions. A drug molecule for him is as exciting as a piece of poetry- both having the potential to enrich lives.
For Alok, work is not only a means for materialistic ends but a source of emotional fulfilment as well. Happiest to be in the office on Monday mornings, he believes in the power of healthcare campaigns to bring about a positive difference in the lives they touch.
SAWA is a Japanese talent with extensive experience as Creative Director at Publicis and J Walter Thompson, plus some domestic agencies. Using his background in copywriting, he skilfully develops creative ideas with strong and meaningful narratives.
In his 15+ years as Creative Director, he has led projects for global brands including Kit Kat, P&G, Puma, and Haagen-Dazs. These projects have been celebrated with awards such as Spikes, Ad-fest, Effies and the New York Festivals Global Awards (where he has also judged).
SAWA strongly believes that great ideas have the power to advance our world, and engaging people and communities is key to making it happen. We cannot create something of true value without some understanding of social insight.
Knowing this, Shinsuke intends to continue developing meaningful ideas as he displays his creativity and connects audiences through social communication.
"Creativity is a powerful business tool." This motto drives Marios thinking and acting every day. In his mind, both the digital and the creative areas are the most inspiring and forward-driven business fields we can find. After his experience as Creative Head of Inventiv Health Europe/Germany and CDM World Agency/Germany he continued his quest for big ideas at PEIX Healthcare Communication in Berlin as Creative director. The agency is one of the most creative German companies in that specific sector.
Since 2017 he has been acting as Chief Creative Officer of the Peix Health Group in Berlin, driving its growth by founding as a shareholder the new branch FishermanHealth beside PEIX Healthcare Communication. Over the last three years, the workforce has increased from 30 to 120 people, In the same time, the level of creativity has raised with the PEIX Health Group showcasing over 100 advertising awards.
Darren has over 20 years international advertising experience.
Working for a variety of multinational and independent agencies in Manchester, Mauritius, Johannesburg, Sydney and Melbourne. He’s worked for JWT, George Patts, M&C, McCaans, Saatchi & Saatchi health, TBWA, Clemenger’s, Ogilvy, BWM and Lavender amongst others. He made the leap from mainstream to healthcare 6 years ago, working for Orchard and Insight. His skill set covers brand thinking, print, digital, TV, App development, direct mail and design. Darren has also been lucky enough to get his work recognised at both local and international award shows.
Yusuke believes creativity has great power. This is especially important in the healthcare field, because the patient always needs help. It is his work to provide them with the right message and influence social awareness.
He is the Creative Director for Reno Medical from FCB Healthcare Group, Tokyo, Japan.
Yusuke has over 15 years experience in Healthcare Communications and has worked for global healthcare companies such as AstraZeneca, AbbVie, Bayer, Bristol-Myers Squibb, GSK, Novartis, Merck, Pfizer, and more. In his career, Yusuke has received many global and regional awards including Global Awards, Spikes Asia and Nikkei Awards.
A commercial artist by qualification, I have constantly tried my hand at every single nuance of the advertising trade right from design to copy. Starting with communication design for pharma clients and then diversifying to ‘fashion’ and social media before coming back to pharma, I believe my career graph has come a full circle. Working as a Creative Director at a healthcare specialist agency I need to get involved right from the client briefing, the strategy and also need to understand medical aspects and accordingly, suggest communication solutions that find a role for the brand in the consumer’s life and not just hard sell it.
I follow a simple approach for developing effective communication – ask the right questions, decide on the core message, and then think of the best possible solution to address the communication challenge to drive a behavioural change. The key factor after this process, the one that is equally exciting for me, is choosing a media (can be an existing media or needs to be innovated) that will do complete justice to bring alive the message.
After more than twenty years of work experience in this industry I can probably say that it has turned me more into a quasi-doctor who is exploring new avenues of communication. At Medulla, I try to look at each brief from different perspectives till I get an appropriate creative leap and that’s the approach I try inculcate in my team too.
Aaron Sidorov is an award-winning SVP, Creative Director at The Bloc who enjoys building teams that embrace a good challenge. He was awarded by The Creative Floor—along with his copy partner, David Stemler—as the 2014 Best Young Talent in the health creative industry. Most recently, his session at the 2019 Cannes Lions festival, CBD & The Marijuana Revolution: From Stigma to Serious Medicine, helped break down pharmaceutical walls and CBD misconceptions. Aaron is also an artist, former small-business owner, former MAD Magazine intern, and father of two.
With award-winning experience across industries, Laura has brought this unique perspective to Heat. Her work has specialized in the development of brands, campaigns, product launches and product development – truly holistic engagements that push boundaries. And with deep roots in health and wellness, she is passionate about partnering with strategy to build compelling and meaningful experiences that drive behavior change and ultimately better outcomes - making health and care work hand in hand.
As Director of Voice for Gimlet Media, Wilson uses his media innovation and trend forecasting experience to combine technology and consumer insights. Now focusing on helping brands reach consumers through smart voice technologies in ways that will impact their immediate businesses goals, and prepare them for the future.
This Spring Gimlet was named Fast Companies' 4th most innovative advertising company "For translating its audio prowess into Sponsored Alexa Skills." Before joining Gimlet Wilson led innovation for Omnicom's Hearts & Science, overseeing Procter & Gamble. Wilson also lead OMD’s innovation group, Ignition Factory, creating award-winning work for brands such as Walgreens, Gatorade, Porsche, State Farm and more.
Wilson has produced award-winning programs in AR, VR, Amazon Alexa, wearables, iBeacons and beyond. He has also been featured in publications such as The Wall Street Journal, AdWeek, AdAge, and more as an media and innovation expert.
Supparat serves as Executive Creative Director, managing regional clients, digital platforms and the Business Design Lab. He also plays a key role in developing the agency’s creative talent and directs his passion and efforts toward developing breakthrough creatives to producework to inspire the Thai market, which embraces cooperating with its best talents and connecting deeply with consumers and brands togenerate fresh innovation and ideas.
Supparat was Creative Partner at BBDO, Guangzhou for major international brands like Dji Drone, VIVO, Procter & Gamble as well as regional brands such as Darlie Toothpaste since 2017. Prior to that he was at JWT, Shanghai as Creative Lead for HSBC, Abbott, J&J Regional and other local clients.
He launched his career at BBDO Bangkok, where he earned multiple awards at Cannes Lions, Clio Awards, D&AD, Spikes Asia, adfest and other prominent local competitions. This early success took him to mccann Worldgroup Middle East to work on Coca Cola, mastercard, mcdonald’s and Batelco. In the four years he spent there, he won the One Show, Epica, New York Festivals awards, and Dubai Lynx Awards, including two Grand Prix and a Gold. He returned to Bangkok as Creative Director for Dentsu One (then Dentsu Plus) in 2012, quickly growing it into one of the Top 10 agencies in the country.
Supparat also serves on the committee for B.A.D (Bangkok Art Directors' Association), a non-profit organization supporting and nurturingyoung creatives in Thailand. He spends his time fostering connections between up-and-coming talents and businesses.
Ross’s first job was tree planting in his native Scotland. He quickly branched out with roles as senior copywriter at Publicis London, and a Creative Director of McCann-Erickson before crossing the pond to take on the role of global Chief Creative Officer at Grey Healthcare Group. He subsequently spent seven years as EVP Group Creative Director at Ogilvy Health before joining Greater Than One as Chief Creative Officer. He’s proud of the fact that, along the way, he and his teams have consistently collected all the coveted “bits of glass and metal” you’d ever want.
“The biggest mistake for a creative is to feel like an artist. Art doesn’t have rules, communication does.”
More then 17 years in pharma market (international and local) with experience on primary and specialist care brands across multiple therapy areas.
10 RX Club Awards, 3 The Global Awards, 3 IPA Best Health Awards
Jury at Global Awards, RX ed. 2016
College degree in Comics and Illustrations, Degree in Computer Graphic Design
Why are you passionate about healthcare communications?
It is very challenging to be creative in a field of communication where, specially in Italy, there are great constraints and a lot of resistance to opening up to the new media.
Ross has over 15 years of experience in the creative industry working across advertising, publishing, branding, retail & experiential. He likes to think he has fairly simple goals – to produce smart, purposeful and thought provoking work with respect for the people he works with. Collaboration is at the heart of his creative approach, as he aims to inspire a fast paced, diverse creative department.
Mike Van Linda is a Creative Director with over 15 years’ agency experience. Prior to RPA, Mike worked at industry-leading shops 180LA, 72andSunny, The Martin Agency and Goodby, Silverstein & Partners.
In addition to leading creative on the Honda brand, Mike helps oversee the Los Angeles LGBT Center and the Pediatric Brain Tumor Foundation. The latter partnership resulted in the creation of the Imaginary Friend Society – a 2-year project designed to help kids better understand cancer through a series of animated films. The films have been permanently adopted by leading pediatric-cancer hospitals worldwide and translated into over a dozen languages.
Throughout his career, Mike has been recognized by several distinguished award shows including: Cannes Lions, One Show, Clios, ADC, Webbys and the Global Awards. In 2018, Mike was honored to be included on the Adweek 100 list, recognizing individuals who are “energizing fields like advertising, art, literature, and cinematography.”
David is one of a handful of copywriters whose work resides in the permanent U.S. Congressional Record. Throughout his career, across every media platform, he has remained true to David Ogilvy’s edict that it is only creative if it sells. He is a multiple-Effie winner who has set performance benchmarks in categories ranging from automotive to bourbon to computer hardware. His brand assignments have included Maker’s Mark, Triumph, Blockbuster, Chrysler, Coca-Cola, Odwalla, PNC Bank and Vera Wang, among others. Other accolades include the Ogilvy Award, Outdoor Advertising Hall of Fame, and “Best Remembered of the Year” by The Wall Street Journal.
Love is not an emotion usually associated with healthcare advertising. Except if you are Melissa Weiss, who has spent more than 18 years at CDM building, discovering, and creating what there is to love about every brand she touches. Melissa loves to tell the story of brands and help them find the voice that is uniquely theirs. And she loves to create the big ideas that allow a brand’s voice to not just be heard, but to truly be felt. From the biggest cardiovascular brands, to the smallest, rarest of diseases, Melissa remains obsessed with creating work that speaks to our heads, our hearts and our guts. Growing up in the creative department that she now has the privilege of leading, Melissa is equally as passionate about helping to nurture creative careers as she is about nurturing the work they produce. She has learned that when we are good to the people and hard on the work, magical, award-winning, lifechanging things happen—which is what she loves the most.
HOW I BROKE IN: In the summer of 1989, I got hired right out of school as a junior art director at Dawson Johns & Black in Chicago. Six months into the job my creative director quit, leaving me as the only AD for the entire agency for 1 1/2 years. Then it was off to Detroit to help steer Volkswagen at DDB. Next stop: St. Louis, where I was an associate creative director at The Puckett Group. Then back again to Chicago to Cramer-Krasselt, where I was senior art director and VP. In 2002 Bob Volkman, Michael Herlehy and I opened Tom, Dick & Harry. We quickly distinguished ourselves as Chicago’s Craft Agency. Who knew that 30 years later I would be able to look out my current office window and see my first office across the street? (I guess I haven’t made it very far).
BEST ADVICE RECEIVED: Early in my career I interviewed with Gary Gusick (a celebrated Chicago CD). I proudly showed him my book and waited for compliments. He sat back in his chair, rubbed his chin, sighed, and called my work “artless.” It was honest and succinct. It was a kick in the rear. But it helped me understand that while an ad should communicate, it shouldn’t necessarily look like an ad. Many gray hairs later I have taken that to heart on every project I work on.
IF I WEREN’T DOING THIS, I’D BE... A sous chef for Iron Chef Morimoto. Coming up with something amazing under pressure and then presenting it like an art piece isn’t too far from what we do every day. If cooking fails, I can always be a full-time commissioner in a Fantasy Football League.
BOOK ON MY BEDSIDE TABLE: The Complete Guide to Fantasy Football.
WHAT DOES CRAFT MEAN TO ME: Craft means never being satisfied with the end product.
Mangesh Zemse is a Design Head at The Classic Partnership, Dubai. His career in Design and advertising extends over 15 years working with clients in fashion, branding, packaging, healthcare, and pharma.
He studied Commercial Art and has specialized in design and photography.
He strongly believes that there's a simple solution to any problem. Being a traveler and a biker, he is also a keen student of different cultures, people and food across the world.
Mangesh's work for Dubai Health Authority has won numerous international awards in the healthcare and pharma categories, including Grand Prix, Gold, Silver and Bronze at Dubai Lynx, Cannes Lion, One Show, Lia Awards, New York Festival, Global Awards, Clio, AME and WPPed Cream.
Kristin Zuccarini is an award winning Creative Director at FCB Chicago. With every account and new project she's pushed the creative to the next level, always striving for work that truly connects with the consumer. Over the course of 10+ years she's worked on a wide array of global brands across CPG, B2B and health categories. Kristin’s work has been recognized with a Bronze Lion, multiple One Show awards, and her Valspar Cityscape poster series has appeared in CA and D&AD.