Executive Creative Director
Taproot Dentsu, Mumbai
Pallavi Chakravarti is the Executive Creative Director of Taproot Dentsu, Mumbai.
For nearly 15 years now, she has worked on some of India's biggest brands at agencies like Saatchi & Saatchi, JWT and Grey. Her client list has included global players such as P&G, Unilever, Pepsi, Uber and Airtel as well as local giants like The Times of India, Marico, Aditya Birla Financial Services Group, Eureka Forbes and Parle Products.
Having featured in Brand Equity's Top Young Creatives Under 30 and won titles like Ad Club's Young Copywriter of the Year fairly early on in her career, Pallavi's work has gained recognition on platforms national and international.
From creative shows like Cannes Lions, The One Show, Adfest Asia Pacific, Spikes Asia and the Abby Awards at Goafest, to effectiveness awards like the Appies and Effies, she has bagged metal everywhere. In 2015, she was also the recipient of the Dadasaheb Phalke Film Festival award for Best Ad Screenplay.
Pallavi has served on the juries of several shows including Cannes Lions, Dubai Lynx, New York Festival and the Abby Awards at Goafest. Psychology, theatre and music make her tick, both on the job and off it.