BSc (Hons), MSc, PGDip
Head of Copy
Saatchi & Saatchi Wellness
Emily Knight-Kristoffersen (aka KK) arrived at her current position as Head of Copy via a somewhat unconventional route. Having finished three science degrees, she realised that being locked in a lab all day wasn’t for her (better late than never!). It was then that she discovered the world of healthcare advertising. And she hasn’t looked back since.
KK has led teams of both creative and medical writers working on Global, European and, more recently, Australian projects. From chemotherapy to breakfast cereal, she has created campaigns across the spectrum of health and wellness brands, picking up one or two awards along the way.
For KK, feeling the germination of a great idea and nurturing it through the creative process into a fully-fledged concept capable of supporting a multichannel campaign is the ultimate rush. She firmly believes that great creative work has the power to make the world a healthier place.