Over 20 years of experience as a copywriter, creative director, CCO and CEO, leading communication projects for major health & wellness brands in Brazil and LATAM. Following a solid experience in Rx, OTC and consumer brands while running his own creative boutique, Mauro joined Havas Health in 2008 to co-found the Havas Life LATAM hub, where he acted as Managing Director and CCO until 2018 – when he left to launch and co-lead the new FCB Health office in Brazil. Among his creative recognitions are Cannes Lions, CLIO Health, LIAA, Epica and The One Show in areas such as mobile, digital, music and audio technique. Mauro was part of the inaugural Pharma jury at Cannes Lions Health in 2014 and a speaker at the 2016 edition. He has also been a jury member at the CLIO and MM&M awards.