Cinzia Crociani

Cinzia Crociani.jpg

SVP Creative Director
Energy BBDO

Cinzia currently serves as Global Creative Director at Energy BBDO in Chicago and has over 15-years of experience with stints in Europe, Asia and North America, across several networks including BBDO, Ogilvy & Mather, Grey, Publicis and Saatchi & Saatchi. 

Cinzia believes great work should not only drive sales, it should be the center of pop culture, or even lead it. Her litmus test for a good idea is how it would sound in a CNN newscast.

She’s worked on global and Fortune 500 brands and her work has been recognized by international shows including 14 Cannes Lions with 1 Grand Prix and 4 Golds, 9 One Show Pencils with 4 Golds and 7 D&AD Pencils. In the 2016, she was part of the Promo and Activation jury at Cannes. 

In 2015, she helped create the “Life Saving Dot,” an idea that transformed bindis into life-saving iodine patches for women in rural India, and in 2017 she was part of the team working on “Prescribed To Death” a memorial wall covered with 22,000 pills, each with a tiny face mechanically carved into it to represent the number of people killed by opioid addiction, started with a prescription.

When she’s not solving clients’ business problems, Cinzia enjoys moving from one continent to the other, trying to make her cat an internet celebrity and spending time with her family.

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