Toby Pickford

toby pickford.jpg

Chief Creative Officer/Group Creative Director
WPP Health & Wellness AUNZ/Ogilvy CommonHealth

Toby is a multi-award winning healthcare creative leader with accolades from Cannes Lions, The Globals, Spikes, and Clios. Toby has been in healthcare advertising for over 20 years and the passion for ideas that deliver health outcomes has been the driving force for his tenure in the industry. Before taking the creative helm at Ogilvy CommonHealth in 2010, Toby worked with some of Australia’s top healthcare agencies, raising the creative bar and output across most of the blue-chip pharmaceutical, animal health, and consumer health companies.

Toby approaches every brief with the aim to help his team create powerful ideas that transform the way we think about health.
Most recently Toby has been instrumental in setting up a new partnership between Ogilvy CommonHealth and Billy Blue College of Design to take on the way we display and communicate health data.

Toby’s creative manifesto is to inspire, provoke and innovate and lives by the motto of “know pharma but don’t think like it.”

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