The Young Globals, now in their 4th year of championing young creatives, is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work based on a challenge brief provided by the sponsoring agencies. The competition provides students with a chance to take on a truly topical issue and the opportunity to earn a prestigious Global Award, as well as the experience to test drive their career in healthcare advertising. Launched to identify and recognize emerging creative talent from around the world, Young Globals introduces students to the rewards of working in the healthcare and wellness advertising industry.
2018 YOUNG GLOBALS FINALIST TEAMS:
Team “End the Opioid Trend” – Columbia College Chicago, USA
· Kyle Albaugh - Copywriter
· Anielle Debenny - Art Director
· Rachael Kim - Strategist
Team “Lethal Madness” – Columbia College Chicago, USA
· Michelle Miles*
· Kathleen Mentzer*
· Christian Blakley*
*(shared responsibilities for art direction, copy, and strategy)
Team “#usealternatives” – SupdePub School of Communication, France
· Aymeric Chevalier - Copywriter
· Dimitri Szymansk - Art Director
Team “Opioid Gang” – Lycoming College, Pennsylvania, USA (team of 1)
· Nam Do*
*(responsible for art direction, copy, and strategy)
Students were invited to create a speculative campaign inspired by a challenge brief for the (fictional) National Opioid Addiction Prevention Council for their project Push Back on Opioid Use. Students were asked to raise awareness about non-opioid alternative pain options as well as opioid addiction and target the audience that feels personally immune to the possibility of becoming addicted to opioids, underestimating how quickly an addiction can occur when simply using prescribed opioid medications.
Finalists were selected by the 2018 corporate agency sponsors Publicis Health/Saatchi & Saatchi Wellness and Calcium. Teams led by Kathy Delaney, Global Chief Creative Officer, Publicis Health/Saatchi & Saatchi Wellness. Steven Michaelson, Founder / Chief Executive Officer, Calcium evaluated submissions to determine student entries achieving Finalist status.
All 2018 Finalist teams will be interviewed by the Young Globals sponsoring agencies to determine the 2018 Young Global award-winner. Award winners will receive the prestigious Global Award, have their work showcased at the 2018 Global Awards ceremony and will be given the opportunity to experience a paid internship, (minimum of one month) based on their availability, at this year’s sponsoring healthcare agencies.
Both Calcium and Publicis Health/Saatchi & Saatchi Wellness agencies will partner as official corporate sponsors as well as mentors for the next generation of young creatives by providing internship opportunities to the 2018 competition’s winning team.
The annual Young Globals competition is open to all college and university students, including portfolio centers, who are exploring advertising, marketing, art, design, creative writing, technology, or similar areas of creative focus.
All press inquiries are welcome and should be directed to Gayle Mandel: Gayle.Mandel@NewYorkFestivals.com. Phone 212 643 4800
About the New York Festivals Global Awards®: Now in their 24th year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.
The New York Festivals International Family of Award Competitions…
Celebrating the World’s Best Work since 1957!
AME AWARDS® | ADVERTISING & MARKETING EFFECTIVENESS
GLOBAL AWARDS®| HEALTHCARE & WELLNESS ADVERTISING
MIDAS AWARDS® | FINANCIAL MARKETING & ADVERTISING
NEW YORK FESTIVALS® | INTERNATIONAL ADVERTISING AWARDS®
NEW YORK FESTIVALS® | INTERNATIONAL RADIO AWARDS
NEW YORK FESTIVALS® | INTERNATIONAL TV & FILM AWARDS
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.
Calcium is a full-service, independent healthcare advertising agency, offering strategic and creative firepower with robust in-house digital capabilities. At Calcium, clients benefit from the big agency experience without the big agency bureaucracy. This means the agency’s talent and energies are focused on delivering various forms of brand nourishment that make businesses thrive… Let’s build something strong together. www.CalciumUSA.com
Saatchi & Saatchi Wellness: Saatchi & Saatchi Wellness is a leading full-service agency combining expertise in consumer wellness marketing, healthcare communications, scientific storytelling and strategic consulting. The agency specializes in helping a full spectrum of health and wellness brands succeed in the wellness space by actively promoting and motivating the health and well-being of their customers. They are dedicated to raising the bar and crafting award-winning work that helps promote positive change in people’s lives. Saatchi & Saatchi Wellness is part of Publicis Health, the largest healthcare communications network in the world.
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